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This is the podcast which will take you behind the scenes of creating, building and scaling your online business. I'm Verity Sangan, a Business Mentor who helps mums escape the 9-5 and build a business that they are proud of and gives them a better family/work/life balance. In this podcast, we focus on the business topics that matter; we demystify the seemingly complex, and we share the behind-the-scenes of what it is to be a parent and a CEO.
 
How do I grow my business? How do I get more leads from my website? How do I create consistent content that converts? And the most important question: how do I do it all without spending hours on social media or thousands of dollars on ads? That’s just some of what content marketing strategist & SEO ninja Danielle Gagnon tackles each week on the Content Cash Machine podcast. Each episode offers simple, actionable tips you can use to start your business, grow your business and make more money ...
 
These days it’s not enough to be a small business owner, you also have to be an online marketing expert, an accountant, a website designer, a content creator and the list goes on. You know how important marketing is but if you’re spending all your time selling your services, how will you have any time left to actually provide them? That’s where Showing Up Solo comes in. Showing Up Solo is a video podcast giving you the ins and outs of online marketing from solopreneurs just like you. Tune in ...
 
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In Episode 26, the hosts of Showing Up Solo invite Verity Sangan, Online Course Coach and host of The Confident CEO podcast to share her expertise in launching online courses. Verity shared her background as a registered nurse and healthcare educator for many years. She then got her higher education qualifications and grew increasingly interested i…
 
How to Create A Better Online Course with Verity Sangan Ready to identify what your audience's problem is to determine the topic, level, and curriculum for your online course? Verity Sangan joins Danielle in this episode to talk through her system to help business owners build a better online course and best practices for each step. Teaching an onl…
 
How has your 2022 year in business been? Has it been your best year yet? Or do you wish things could have gone differently? Before diving into creating goals for 2023, it's important to look back on 2022. Look back on what went well, what didn't go so well, your highs, and lows. Doing this will help you spot gaps in your knowledge and to create ali…
 
In honor of the podcast’s first birthday, hosts Hannah and Nicole share their personal journeys into self employment and marketing. With very different backgrounds, Hannah coming from retail and office admin and Nicole coming from social work and insurance adjustment, our hosts somehow found themselves starting VA businesses mid pandemic. It didn’t…
 
Is blogging dead? This is one common misconception that Danielle and special guest Anjali Kay debunk on this episode. When we can figure out how to share our stories, inspire others, encourage them, or educate them in a way that stays true to ourselves but also is good blogging practice (SEO, networking, email marketing, creating content for social…
 
Podcasts are on the rise and in this masterclass, I am going to take you through the ins and outs of setting up and hosting your own podcast. We will also look at some top tips for guesting on a podcast. In 2021, there were 850,000 active podcasts, with over 48 million episodes in circulation (to compare, there’s at least 51 million active YouTube …
 
Ep 100: How to Improve SEO (For Free) in 2023 Welcome to the 100th episode of the Content Cash Machine podcast! Join Danielle in this extra special episode as she shares with you how you can improve search engine optimization to grow and scale your business. You will hear 5 FREE SEO strategies that you can implement in just 30 minutes after you lis…
 
So many business owners have an online course as one of their income streams. But, having a course on your website isn't going to be enough to sell it. In order to have a successful course, you need to have a launch strategy in place; otherwise, how will people know what you're selling? In this episode, I'm joined by Hannah McCormick and Nicole Hil…
 
Creating an online community is an incredible way to bring together your audience, followers, and students. But doing it haphazardly can mean that you simply have a group of people where no-one is engaged and you're feeling deflated. So, in this episode, I am delighted to interview Drew Dillon, CEO of Burb.co to talk all things community, including…
 
How to Go From Hobby Account to Business on Instagram with Carly Hill Ready to go from a hobby account to a business on Instagram? Join Danielle this week as she welcomes Carly Hill to dive into how you can make money and grow your business on Instagram. You will hear Carly’s 4 step approach to planning for finances by gathering a clear picture, bu…
 
SEO, or Search Engine Optimisation, is a phrase that often has content creators running for the hills. But it needn't be this way. SEO is a powerful way of getting yourself, and your business found on the internet. No matter which search engine you're using, using SEO properly really can make a difference to how people and potential clients find yo…
 
Did you know that if you have a growing email list legally you need to have a Privacy Policy page on your website? We didn’t either until we met with Jamie Bell of the Contracts Market. Jamie Bell is a business lawyer turned entrepreneur who owns the e-commerce shop Contract Market. The Contract Market provides legal contract templates for small bu…
 
How to Start a Freelancing Business with Tia Grado Let me guess, you have been tossing around the idea of starting a freelancing business but you don’t know where to begin or feel like you need more time to prepare. Or perhaps you are in the early stages of freelancing or even want to take your side hustle to your full-time business? Then this epis…
 
I recently attended an event run by Dr. Julie Luscombe entitled 'Boiling Frogs and Burning Out.' It was enlightening, and the best part was the part about looking at your circle of control. This was a concept I'd never heard of before, and after the talk, I went away and promptly forgot about it. Why? Because my head is just so full of content and …
 
In this episode, I am joined by Elizabeth Averyanova, a brand strategist, digital marketing expert, web & architectural designer, and founder of Studio Classica. We delve deep into some great topics around purchasing and using online platforms within your business. Topics covered include: How To Choose the Right Platform for Your Online Course Busi…
 
How to Get Confident on Video with Jessica Chang Irish Why do you get so nervous and overwhelmed creating video content for your business? Video content is a great way to build know, like, and trust factors with your audience. The vast majority of your competitors are using video content to tell their story, and you don’t want to get left behind. I…
 
Welcome back to Episode 24 with Hannah and Nicole of Showing Up Solo where they sit down and discuss the effectiveness of email marketing tools like newsletters and why they are important in building relationships with your subscribers. If you’re new to creating newsletters, or you’ve been using them for some time this episode will help dispel any …
 
How to Scale with Group Coaching with Jessica Terzakis Are you ready to scale your service-based business by launching a group coaching program? Of course you do because people want to learn your proven concepts and processes. Having a group coaching program is an easy pathway to success for your business. If you want to hear how you can align your…
 
Whoop whoop! It feels like a long time coming (especially if you've been following me on Instagram!) but the podcast has finally got its rebrand! Don't panic - all of the previous episodes and good stuff we have conversations about is staying. But, the more I recorded for this podcast, and the more feedback I got from my lovely listeners, I realise…
 
How to Be Yourself on Social Media with Courtney Rudolph Do you want to feel more confident on social media, stop listening to the "rules," and just be yourself? Then this episode is for you! Courtney Rudolph joins Danielle to share her tips and strategies for showing up authentically on social media- because the world needs your voice. Courtney Ru…
 
In Episode 23 Hannah and Nicole of Showing Up Solo invite Hillary Bennett. The founder and CEO of The Motivated Mompreneur. She's a business growth Coach and an email marketing expert who loves helping moms grow their businesses without sacrificing their family, or even their sanity. After 10 to 12 years in corporate America climbing the corporate …
 
Around 43% of cyberattacks target small businesses, but cyberattacks are barely spoken about in the solopreneur space. In this episode, I am delighted to welcome Cybersecurity Expert, Caitriona Forde to discuss what you can do as a small business owners to help protect not only your small business, but also your client, student, and customer’s data…
 
How to Create and Repurpose Macro Content with Caleigh Bell What is macro content? According to Caleigh Bell, macro content is a long-form piece of content- think a podcast, YouTube video, and blog post. Caleigh joins Danielle in this episode to share how you can create a piece of macro content and repurpose it into smaller pieces of content. With …
 
When you start out in your business, you often have so many ideas as to how you want it to look and where you want to go. But, often, the further you get into your business, the more you might start to realise that your initial ideas, mission, vision, goals, etc start to change. This might be because you've outgrown your old product suite, or becau…
 
How to Sell With a Small Audience with Alison Reeves If you are like many new service-based businesses, you probably have some fears and doubts about selling. This mindset issue is two-fold. You probably think you have to have an audience in order to start making money. You also probably think you cannot launch before you have a big enough audience…
 
Keeping your online business legal can seem like a massive headache and often, it's something that people want to put off because it isn't as exciting as the more creative side of your business. BUT, get these things wrong and you could be really stuck - or worse, out of business. You could even end up being fined, with a lawsuit, all sorts. So whi…
 
Have you ever googled what a sales funnel is? Don’t worry you’re not alone. This is one of those marketing terms that you will hear from time to time but you do not always understand the true significance of it in your marketing strategy. In episode 22, Hannah and Nicole explore what a sales funnel is and how it’s used in your marketing. If you are…
 
How to Be Profitable on Pinterest with Presh Rodgers Did you know that Pinterest is a search engine where your audience is searching for ideas and to look for solutions to their problems? Your audience is on Pinterest and that’s potential revenue that isn’t in your pocket. In this episode, Presh Rodgers joins Danielle to share how you can be profit…
 
Have you ever thought about writing a book but the thought of not knowing how or where to start stopped you? Hannah and Nicole welcome Meg Calvin - Amazon best-selling author, speaker and coach for spiritually attuned go-getters who are writing and selling and marketing books. She comes from a passion for understanding the brain and how it works an…
 
How to Sell Authentically with Nikki Rausch Are you uncomfortable and overwhelmed when it comes to sales and selling the products and services you have to offer? Join Danielle in this episode with Nikki Rausch for actionable steps to understand the foundations of selling authentically and close larger sales than you thought possible. You will hear …
 
In this episode, I am delighted to be joined by the amazing Nami Clarke to discuss how to run a profitable launch, without the stress. We dive deep into all things launch-related, and these tips can be applied to anything that you will launch for your business. In fact, many of the strategies you can start applying straight away. Nami gives amazing…
 
How to Leverage Podcast Guesting with Sara Whittaker Do you need strategies to leverage podcast guest spots for your business? If you want to grow your audience and grow awareness around you and your business, the key is to get in front of more people. Join Danielle in this episode with Sara Whittaker as she helps raise awareness around the power o…
 
Facebook ads can seem either like hitting the jackpot for sales, or a complete drain on your finances. And that's before you've got your head around the different types of campaigns, budgets, sales copy, graphics...the list seems endless. So, in this episode, we are joined by Ana Katz who breaks down for us: The different types of Facebook ads (als…
 
Have you ever considered the idea of starting your own podcast? In episode 20 of Showing Up Solo, Hannah and Nicole invite Jennifer Lee Gunson of Jpod Creations to chat about all things podcasting! Jennifer Lee has an extensive background in theatre and radio broadcasting and was impacted by the effects of Covid-19 on the economy. Jennifer Lee quic…
 
How to Legally Protect Your Content with Lucrezia Iapichino As an entrepreneur or blogger, do you need help understanding the importance of legally protecting your content? Join Danielle in this episode as Lucrezia Iapichino navigates the legal landscape and identifies the key steps to take to be on your way to a worry-free legal future for your bu…
 
In this episode, we will go over the tips and tricks that I've learned for organically growing on Instagram. Optimising your profile pic and bio Optimising your username Establishing a hashtag strategy that works for you and your brand The differences between stories, posts, and reels Making sure that your content is valuable to your audience The C…
 
How to Get Strategic on Social Media with Lauren Litt Do you want to be a social media influencer and have millions of followers? Or do you want to use social media to market your business, build meaningful relationships, and increase your revenue? If you want to get strategic on social media, then this episode with Lauren Litt is for you! Lauren L…
 
Do you struggle to create a lead magnet (AKA freebie, AKA lead capture) that attracts your target audience? In episode 19 of Showing up Solo, Hannah and Nicole discuss what a lead magnet is, why it’s important for capturing leads, and where it fits in your sales funnel. They also explore different examples of lead magnets online and in real life, a…
 
In this episode, we cover so much goodness from Dr. Julie Luscombe, a qualified coach. We set up our businesses at very similar times and have often had conversations around professional loneliness and creating your own business tribe when working as a solopreneur. Here, Dr. Julie gives her top tips for combatting professional loneliness. We also d…
 
How to Uplevel Your Customer Experience with Adam Pearce Need tips on how to uplevel your customer experience before, during, and after your customers invest with you? Join Danielle in this episode as Adam Pearce shares the most important aspects of running an E-Commerce business and how to focus on the customer experience to generate a long-term r…
 
In this episode, Megan and I discuss the realities behind the shiny 6 and 7 income disclosures and course launches and how they aren't always telling the whole story of launching an online course. It's so easy to become transfixed with the multi-thousand dollar launches that we see on social media. But what's the truth behind these launches? Are th…
 
How to Get Started with Freelance Writing with Rebecca L. Weber Can anyone be a journalist or do you have to have a degree to be a freelance writer? A lot of people feel like they cannot be a journalist for a company because they do not have any education or training. Rebecca L. Weber joins Danielle in this episode to debunk this misconception. Reb…
 
Our latest episode is an exciting one, Hannah and Nicole were lucky to welcome Rachael Botfield Podcast Manager of RBVA and the very own podcast manager for Showing Up Solo. Rachael’s experience began originally as a VA but she quickly learned and pivoted her business towards podcasting and working with other business owners to grow their businesse…
 
In this episode, I am delighted to invite Shannon Russell to interview me to answer all of the questions you have submitted to me about Jersey! For this special episode, I asked you, my lovely listeners, what you wanted to know about where I'm from, the little island of Jersey! We talk Bergerac, Housewives, champagne and so much more! Grab a cuppa …
 
How to Master E-Commerce with Chloë Thomas Do you currently have an E-Commerce business, or even just getting started, and you need marketing strategies to master E-Commerce? Then this episode is for you! Chloë Thomas joins Danielle to share with you how to be consistent and things you should consider to have a successful E-Commerce business. Chloë…
 
In this episode, I am joined by the wonderful Sara Rothschild to discuss all things branding and how to create a vibe around your brand and online course. Creating a brand that people want to engage with and build trust from is one of the most important things you can do for your business. And the basics of branding mean that you get really clear w…
 
How to Write Better Sales Copy with Clay Manley Ready to learn how to write better sales copy that WOW’s your audience and drives traffic to your business? Join Danielle in this episode as Clay Manley dives into all things copywriting. Clay shares his 5 step system that applies to every business owner and copywriter, no matter the niche you are in.…
 
Superfans are something that every brand wants. The people that recommend your services, products, and courses whenever someone has a problem. After all, the last time someone said they had a problem-solving X in their online business, think about who or what you immediately recommended. Most likely, it was a product, coach, or course you'd used yo…
 
In episode 17 Hannah and Nicole explore the different types of long-form content. Long-form doesn’t mean you need to write a novel, the goal of creating long-form content is to provide enough information for your ideal client to connect with and leave them wanting more. Hannah and Nicole emphasize creating content that is focused on connecting that…
 
How to Grow Your Business on TikTok with Keely Stawicki Do you want to gain more traction to your website and grow your business on TikTok? Then this episode is for you! Keely Stawicki joins Danielle to help you overcome fears and common misconceptions of creating content for TikTok, and the best part- NO dancing is required! You will learn Keely’s…
 
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