School Leader Soundbites is a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications. Hosted by Veronica V. Sopher, a seasoned expert in the field, this podcast is your go-to resource for enhancing your school's communication strategies and making a meaningful impact in your community. School Leader Soundbites is sponsored by K12 Insight. Find me at: https://www.veronicavsopher.com/ Social: @VeronicaVSopher K12 Insight partners wi ...
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PRSay is the official podcast of the Houston Chapter of the Public Relations Society of America. Our goal is to introduce Houston chapter members to each other so we can connect more authentically and grow our network. A strong chapter is built on relationships and PRSay is a great way to meet fellow members and stay connected. PRSay is hosted and sponsored by Veronica V. Sopher, PRSA Member. Connect with Veronica on LinkedIn - www.linkedin.com/in/veronicavsopher/ or visit www.veronicavsophe ...
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S1 E26 Have you "Summerized" Your District's Brand and Message?
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, I ask the question, Have you "Summerized" Your District's Brand and Message? Hone in on your message -Summer is one of the best times to look at your strategic plan -For the bulk of summ…
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S1 E25 New to the C-suite? How are you showing up?
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about being New To The C-Suite? How Are You Showing Up? Be Authentic -Not showing up authentically is one of the biggest mistakes we can make -Bring your authentic self to …
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S1 E24 Conquering Resistance: Tips for New K12 Leaders
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Conquering Resistance: Tips for New K12 Leaders Show up authentically -When you are coming in, you are often given advice on how to show up for the team. -We use the adv…
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S1 E23 Comms Need PD Too? Yep Sure They Do.
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're discussing Comms Need PD Too? Yep Sure They Do. Why is Professional Development so important for your communications team? -As lifelong learners and educational institutions, we ar…
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Branding - Getting Everything Together Before Presenting Yourself to The Public/Media
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Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The na…
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S1 E22 Thought Partner Alliance Is All About Not Strategizing Alone
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Thought Partner Alliance Is All About Not Strategizing Alone. Thought Partner Alliance- The Importance of Having Someone to Bounce Ideas Off Of -Tap into the mentors …
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S1 E21 Living Out Your Leadership Framework
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Living Out Your Leadership Framework and all the things you need to be thinking about in your leadership framework. What is Leadership Framework? -When you were hired…
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Welcome Kristina Michel, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Kristina shares about her Journey From H-GAC To Auckland. Kristina Michel is a communications and public relations professional with 14 years of experience, primarily in the higher education, healthcare, and government sectors. Kristina's areas of expertis…
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S1 E20: Crisis Comms Planning- What's In Your Go Kit
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Comms Planning- What's In Your Go Kit? What is a go kit? -An important tool for emergency/crisis preparedness. -Inside, include important documentation and sup…
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S1 E19 Becoming an Empowered Educator with Jen Rafferty
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Becoming an Empowered Educator with Jen Rafferty. So excited to speak about this topic, as she does wellness workshops for educators. Presenter and author Jen Raffert…
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S1 E18 Use the Summer to Build Your Leadership Brand Assets
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about how to Use the Summer to Build Your Leadership Brand Assets. ▪️Yes, Educators do work over the summer! -We prepare for the new school year, getting schools in order, …
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Authenticity and Integrity in the PR Profession with Laura Pennino
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Welcome Laura Pennino, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Laura shares about Authenticity and Integrity in the PR Profession. Graduate of LSU Manship School of Mass Communications; over 40 years of journalism and PR experience. Worked at Edelman in a variety of senior PR consulting roles from 1989 to 1998 and at Fl…
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S1 E17 Leveraging Traditional and Non-Traditional Media to Forward Your Message
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Leveraging Traditional and Non-Traditional Media to Forward Your Message. ▪️What is going on with traditional journalistic way of doing things when school districts a…
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S1 E16 Crisis Communication: Ensuring Safety and Trust
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're talking about Crisis Communication: Ensuring Safety and Trust. PwC’s Global Crisis and Resilience Survey 2023 highlights the importance of resilience and proactive response to disr…
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a topic critical for every K-12 leader: Cultivating Your Leader Brand. The Significance of Leader Branding In an era where personal branding reigns supreme, establishin…
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S1 E14 Content Calendars - Maximizing Communication Effectiveness
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Content Calendars - Maximizing Communication Effectiveness Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a critical topic: content calendars and how they can maximize the effectiveness of your communications effort…
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S1 E13: Don’t ABC them - Translating Eduspeak
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're tackling a topic that a lot of leaders in the space may not think about: Translating Eduspeak. Understanding the Language Barrier In the world of education, we often find ourselves…
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S1 Bonus Episode 2: School Communications Chat from TSPRA Conference
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! This last week we had the TSPRA Conference and I wanted to share my chat with Amanda Bubela about School Communications along with some other tips from previous shows. Amanda is a communication…
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Understanding Messaging and Your Role In It
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Welcome Vannessa Wade, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Vannessa shares about Understanding Messaging and Your Role In It. Vannessa Wade is the founder and CEO of Connect The Dots PR. Often called an “idea oven” and “branding magnet,” she has been featured in magazines such as Black Enterprise and Fast Company. F…
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S1 E12- Does Your Community Know What a PD Day is
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're addressing a topic that often flies under the radar: "Does Your Community Know What a PD Day is?" Understanding PD Days PD Days, or Professional Development Days, are essential for…
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S1 E11- Marketing Strategies for Schools: Tips and Best Practices
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're diving into a topic that's crucial for school leaders: Marketing strategies for schools. The Importance of Effective Marketing Marketing isn't just for businesses; it plays a vital…
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The Journey Through PR and Advice for Upcoming Members
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Welcome Bridgett Holden, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Bridgett shares about The Journey Through PR and Advice for Upcoming Members. Bridgett studied Broadcast Journalism at Texas Woman's University (TWU). Her clientele ranges from Fasion, Beauty, Sports, Entertainment, Politics, and Nonprofits. She is a milit…
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S1 E10- Building and Nurturing Community Partnerships
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a topic that's vital for every superintendent and K-12 leader out there – Building and Nurturing Community Partnerships. The Power of Community Partnerships In our incre…
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S1 Bonus Episode 1- Networking, Leadership, Branding, and Support
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we'll be talking about Networking, Leadership, Branding, and Support and my wonderful experience at The TASA Midwinter Leadership Conference. Networking Networking is KEY be…
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Encouraging Young Adults To Purse Careers in PR
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Welcome Tala Kseibi, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Tala shares about Encouraging Young Adults To Purse Careers in PR. As a Public Relations Manager at Love Advertising, Tala is driven by a passion for effective communication and strategic brand management. With a Bachelor of Arts in Communication, focusing on …
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S1 E9- Maximizing Engagement Post-COVID: Virtual Meetings and Webinars
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we'll be focusing on how virtual meetings and webinars can be a game-changer for involving busy parents and the community in our school's life. The Evolution of School Engag…
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Marketing & Communications in Energy with CAMS
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Welcome Hailey Bui and Melissa Kinsella, to PRSay – the podcast of the Houston PRSA Chapter. On this episode, Hailey & Melissa share about Marketing & Communications in Energy with CAMS. Hailey Bui is a Marketing & Communications Specialist currently serving as a key member of the CAMS Marketing & Communications team. With over 5+ years of a robust…
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S1 E8- Utilizing School Websites for Better Engagement
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! On today's episode, we're exploring a vital tool in our communication arsenal: school websites. In the digital era, a school's website is more than just an information hub; it's a dynamic platf…
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S1 E7- Enhancing Parent Engagement through Effective Communication
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we're diving into a crucial aspect of K-12 leadership: Enhancing Parent Engagement through Effective Communication. As leaders, our goal is not just to inform, but to engage and collabora…
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S1 E6- Make 2024 the Year You Level Up Your District's Communication
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're setting our sights on 2024, focusing on how you can elevate your district's communication strategies this year. In this episode, we'll explore innovative, data-driven approaches an…
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S1 E5- Developing Engaging Newsletters and Bulletins
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on a topic close to my heart: Developing Engaging Newsletters and Bulletins. The Power of Newsletters and Bulletins In our digital age, newsletters and bulletins remain po…
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S1 E4- K-12 Crisis Communication: Strategies and Best Practices
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we're focusing on K-12 Crisis Communication: Strategies and Best Practices, a critical aspect of school leadership. The Importance of Crisis Communication In the unpredictable world of e…
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S1 E3- Building Community Engagement Through Effective Communication
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today we’re going to talk about strategies that can transform your school's communication efforts into a powerful tool for community engagement. Understanding Community Engagement Community eng…
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The Many Paths A Career in PR Can Take You with Becky Best
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Welcome Becky Best, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Becky shares about The Many Paths A Career in PR Can Take You. Becky Best, APR has nearly 30 years of professional experience in communications. She began her career working at boutique PR agencies before transitioning to destination marketing and then spending…
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S1 E2- Leveraging Social Media for School Branding
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we’re exploring the power of social media in building and enhancing your school’s brand. In this digital age, social media platforms have become essential tools for communication and eng…
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S1 E1- Crafting Effective School Communication Plans
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Welcome to School Leader Soundbites, a podcast dedicated to empowering K-12 leaders with the latest insights and strategies in marketing and communications! Today, we are diving deep into the art of crafting effective school communication plans, a vital tool in fostering a positive and collaborative school environment. The Importance of Effective C…
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Strategic Comms in the Political Sector with Jordan Hunter Rice
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Welcome Jordan Hunter Rice, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Jordan shares about Strategic Comms in the Political Sector. Jordan Hunter Rice, a policy analyst and strategic communications expert, leads teams in developing actionable strategies and guides clients through the ever-evolving political and economic en…
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Connecting and Informing The Community For The Betterment Of Our Youth with Kaan Camuz and Anh Gilmore
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Welcome Kaan Camuz and Anh Gilmore, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Kaan and Anh share about Connecting and Informing The Community For The Betterment Of Our Youth. Kaan Camuz is an educator with nearly 25 years of experience... He studied Electrical Engineering and Education at University of Houston, Sam Housto…
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Taking Messy Action And Building Confidence with Kelly Harris
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Welcome Kelly Harris, Copywriter and Brand Strategist of Harris Virtual Solutions! In this episode, we will talk about Taking Messy Action and Building Confidence. Looking forward to it! Kelly helps women entrepreneurs connect with their audience through email marketing. You can learn more about Kelly and her services at: www.harrisvirtualsolutions…
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Discover Your Spark and Feel The Joy with Noelle Kustas
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Welcome to Noelle Kustas Founder of Rise2ShineCo. Noelle will be talking about how to Discover Your Spark and Feel The Joy. Noelle Kustas, wife, mom of 2, former educator of over 25 years, now the founder and heartbeat behind Rise2ShineCo. Noelle is passionate about empowering women to shine from the inside out because she believes all women are me…
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The Communications Role for Non-Profits and Small Businesses with Zondra Victor-Johnson
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Welcome Zondra Victor-Johnson, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Zondra shares about The Communications Role for Non-Profits and Small Businesses. Zondra is a Communications Specialist residing in Houston, TX. She has a Bachelor of Arts in Media Production from the University of Houston and a Master of Arts in New…
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Where Great Ideas Come From- Hacking Into a More Ingenius Mindset with S.D. "Stan" Sehested
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Welcome to S.D. "Stan" Sehested, Author & Advisor. Stan will be talking about Where Great Ideas Come From- Hacking Into A More Ingenius Mindset. Stan is a former executive communication director at several great American companies (three in Houston), an independent publisher and now a public affairs author and advisor. He is skilled at building bra…
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Development of Fundraising Techniques Utilizing Full- and Part-time Catholic Priests with Joanne M
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Welcome Joanne Miceli-Bogash, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Joanne shares about Development of Fundraising Techniques Utilizing Full- and Part-time Catholic Priests. Joanne has a 20+ year marketing background, Director of Client Services at Sky Marketing Ltd (sampling program through travel industry); PR for B…
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Branding - Getting Everything Together Before Presenting Yourself to The Public/Media with Tamara Washington
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Welcome Tamara Washington, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Tamara shares about Branding - Getting Everything Together Before Presenting Yourself to The Public/Media Tamara Washington is the Founder and Executive Consultant of Boom Media and Image Consulting and Boom Effect Entertainment and Sports (BEES). The na…
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Communicating in the Roaring 20's with Anne Hedrich
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Welcome Anne Hedrich, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Anne shares about Communicating in the Roaring 20's. Anne Hedrich is an award-winning communicator with more than 20 years of communications experience, spanning strategic communications, internal communications, employee engagement, key messaging, public dis…
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How Perfectionism Is Sabotaging Your Confidence and Visibility with Vassia Sarantopoulou
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Welcome to Vassia Sarantopoulou, Head Psychologist/ Founder - CEO of AntiLoneliness. We will be talking about How Perfectionism Is Sabotaging Your Confidence and Visibility. Vassia Sarantopoulou is a Psychologist and Relationship Counselor with more than 15 years of experience in supporting men and women through adulthood challenges. She is in love…
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Welcome Samantha Humphrey, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Samantha shares about Building Communities. Samantha Humphrey is the 31-year-old Director of Economic Development and Grant Management for Chambers County, Texas. She is responsible for managing $40 million in state and federal grants for the County, pro…
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Engaging Your Audience with Dr. Letitia Wright
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Welcome to Dr. Letitia Wright, CEO of Wright Place Studios and Top 100 Crowdfunding Expert. We will be talking about Engaging Your Audience. Dr. Letitia Wright is the Executive Producer and host of her nationally syndicated television show Wright Place Television, which is now in its 18th season with the bandwidth expanding over 6.5 millions homes …
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Taking the Leap: Transitioning from a Team of One to a Team of Many with Kristyn Hunt Cathey
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Welcome Kristyn Hunt Cathey, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Kristyn shares about Taking the Leap: Transitioning from a Team of One to a Team of Many. Kristyn Hunt Cathey, APR is the Director of Communications for Goose Creek CISD. Before coming to the district, she served for 12 years as the Media/Communication…
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Welcome Lee Vela, to PRSay – the podcast of the Houston PRSA Chapter. In this episode, Lee shares about Public Affairs. Lee Vela is VP of Public Affairs of Clear Channel Outdoor. He has had 50 years in the public relations/public affairs industry working in agencies, governmental agencies, and corporate. Connect with Lee at: Facebook: https://www.f…
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