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The CMO Podcast

VaynerX & Jim Stengel

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Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions J ...
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Head On Fire

Head On Fire

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What’s the best chapstick for a dead body? How much do marketers really know about us? Is there such a thing as a “minimalist table?” Join author Don Martin every other week on Head On Fire, a search for answers to life’s biggest and smallest questions. He interviews experts in overlooked fields about subjects you either think you already know everything about or have never considered. From how morticians can turn you into a coral reef to the best way to investigate a cult, he asks the quest ...
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UFO Encounters World-Wide

Jesse Peak MUFON State Section Director/ERT/CAG of Pennsylvania

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This podcast is for everyone interested in the UFO/UAP Phenomena as well as people that have had encounters with E.T., this is a place For The People and where the truth is always being chased. I'am a MUFON Field Investigator in the state of Pennsylvania , I joined MUFON to help find answers to the UFO subject so I can help the people affected by it. I have had experiences myself which I will gladly share, plus I will be talking about the Latest UFO News that is occurring around the world. P ...
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Business Backstage

Matthew Murray

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Welcome to Business Backstage, your premier podcast uncovering the stories behind thriving businesses. Join our host Matthew Murray as we engage in revealing conversations with business owners who have stories that go above and beyond the ordinary. We dive into the strategies, hurdles, and pivotal moments that define their extraordinary journeys to success. But here's the twist – we not only share these compelling narratives but also deliver expert marketing tips that make a real impact. Whe ...
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1. Jahnya - Wait 2. Aáyanna - Wont Cry 3. Essosa - Waste My Time 4. Zenesoul - Pain, no Percocet 5. Drake -I m The Problem 6. Aliah Sheffield - Boo The Fool 7. Buddy Vonn - Love & BS 8. Grace Weber - Lonely 9. T - Royal - Touch Me 10. Jastin Martin - Why Not 11. Ebony Riley - Save Me 12. kiana ledé - Same Type 13. Keitian - Bullshit 14. Maeta - S (EX) 15. Chenayder - Save U 16. Layton Greene - Spin Again 17. Kiana Ledé - If You Hate Me 18. Ash B - Grown 19. Aqyila - Addicted 20. Ann Marie - ...
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show series
 
We kick off Women's History Month with a guest who has championed inclusivity, on and off the courts. Vanessa Wallace, a former NCAA basketball star for the University of Texas Lady Longhorns, and now the Chief Marketing Officer of Savage X Fenty, the intimates, loungewear and sportswear brand founded by Rihanna in 2018. Headquartered in El Segundo…
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We're bringing you a bonus episode today as Jim just returned from a 10 day trip to Cuba. Listen in as Jim reflects on his time in the colorful country, including the sights, sounds and smells, plus a few lessons learned from the experience. Plus head over to our Instagram for a photos from his trip: https://www.instagram.com/thecmopodcast/ See Pri…
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This week we wrap up Black History month, and Jim's guest is one of the most consequential black marketing leaders of all time. Jerri DeVard, the Founder and CEO of BECA, the Black Executive CMO Alliance. Jerri started her career in marketing the same year Jim joined Procter & Gamble; she also started in consumer goods, working 10 years at the Pill…
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Jim's guest today on The CMO Podcast is Stacey Andrade-Wells, the Chief Marketing Officer of the red-hot hydration brand, Liquid I.V.. Here are a few fun facts about Liquid I.V.: Founded only thirteen years ago, in 2012, Liquid I.V. is now roughly $1 billion in sales. Unilever, the $64 billion by sales British consumer goods company, purchased the …
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Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media. Jim starts the conversation with the Kansas Cit…
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This May, Jim will celebrate six years of The CMO Podcast. He has had the opportunity to welcome over 330 marketing leaders to this show, many of whom have become friends, and of each other. Well in 2025, we are looking to lean more into this community, by hosting reunions, in-person and virtual. So for this week’s episode, we kick it off with a ba…
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Jim's guest on The CMO Podcast for a special Valentine day edition is Michelle Peterson, the Chief Marketing Officer of Kendra Scott, the 23-year-old fashion lifestyle brand founded by Kendra Scott in Austin Texas. This is one unusual brand: it is guided by a three-pronged brand platform: family, fashion, and philanthropy. Its organization is 96% w…
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January is always the month of the Consumer Electronics Show in Las Vegas. So it’s fitting before this month ends that Jim talks with a CMO who knows lots about consumer electronics trends than most. Jim's guest this week on The CMO Podcast is Jennie Weber, the Chief Marketing Officer of Best Buy, the $40 billion plus in sales consumer electronics …
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Jim's guest this week on The CMO Podcast is Victoria Lozano, the EVP of Marketing at Crayola, the 122-year-old brand founded in Easton, Pa. by Edwin Binney and C. Howard Smith. The first Crayola product was a box of eight crayons, and sold for a nickel. Crayola is one of the most well-known brands in the world–brand awareness in the US is 99%.Since…
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As we look into 2025, listen in as Jim is joined by three lively and inspiring previous guests from last year of the podcast to reflect on the major themes of the 50 episodes and felt by CMOs in 2024. Jim's guests are DeLu Jackson, the Executive VP and Chief Marketing Officer at security company ADT, Melissa Hobley, the Global Chief Marketing Offic…
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For this week’s episode, Jim is returning to Deloitte’s Next Generation CMO Academy, with a listen into several of the conversations he has had with fellow marketing leaders, on how we hone and build the skills needed to be a CMO in this fast-paced world. With that theme in mind, we've pieced together snippets from a few special conversations from …
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Happy New Year! Last year Jim had over 50 thoughtful conversations on The CMO Podcast, and he's kicking off 2025 with a doozy. The business of entertainment is increasingly the business of brand building, so Jim is beginning this year with a woman who really gets entertainment. His guest this week on The CMO Podcast is Dea Lawrence, the Chief Opera…
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Grab your wieners, your marshmallows, your bad haircuts, and toss them all on the funeral pyre of 2024. Robyn Valentine, co-host of the Coffee & Cauldrons podcast and author of Magickal Tarot & The Apprentice Witch, joins me to review the highs, lows, personal triumphs, and things we'd love to leave behind as we BURN 2024 DOWN to prepare for a brig…
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It is no surprise to any of you that the more meaningful your brand is to people, or customers, the more successful it will be. Well the good news is there is a company–Havas–who has been researching what makes a brand meaningful every year for the past 15 years. And this week Jim will talk with two leaders at Havas who oversee this annual research…
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We have had a number of banking CMOs on this show over the years, and, perhaps counterintuitively, every one of them has been insightful and interesting. This week's show continues that trend. Jim's guest on The CMO Podcast is Michael Lacorazza, the Chief Marketing Officer of US Bank. Headquartered in Minneapolis, US Bank is the fifth largest comme…
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Ella Harrison is the author of The Book of Spells. She has a degree in anthropology and uses her social media platform to educate and entertain audiences on the topics of folklore, folk magic, and the history of holiday traditions. If you've ever wondered about figures like Krampus or Perchta, this is the show for you. Email: contact@headonfirepod.…
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The holiday season is in full swing, so this week Jim is paying a visit to one of the most loved retailers in the world. The guest this week on The CMO Podcast is Joe Cano, the Chief Marketing, Merchandising and Growth Officer for Zappos, the e-commerce company famous for its customer-obsessed culture. Zappos was founded in 1999 by Tony Hsieh, and …
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They say all politics is local, but that's difficult to believe when every single topic of conversation at our dinner table seems to have national stakes. From the books on our kids' shelves to who reads those books to them to the statues in our parks to who is allowed in our parks, every issue large and small feels like it's operating on some gran…
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Many of you listeners here in the US are right now planning your Thanksgiving holiday weekend, and the centerpiece for most of you is a beautiful turkey dinner on Thanksgiving Thursday. Well today–to get you in the spirit–Jim welcomes two special guests on The CMO Podcast: Kyle Lock, the VP of Marketing for the Butterball Company, and Christa Leupe…
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The growth and popularity of Formula 1 racing is one of the great marketing stories of the past five years, and on this week's episode Jim is going behind the scenes to understand why. His guest this week on The CMO Podcast is Louise McEwen, the Chief Marketing Officer of McLaren Racing, the global leader in high-performance supercar production, an…
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Thanks to the Make America Healthy Again movement, there is a lot of misinformation and disinformation on the rise about food, "chemicals", and whether what we eat is safe. Thankfully, Erin the Food Science Babe is here to help. Subscribe to Erin's channel here: https://www.youtube.com/c/FoodScienceBabe Email: [email protected] Social links…
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This week Jim is joined on The CMO Podcast by Greg Lyons, the Chief Marketing Officer for Pepsico Beverages North America. Greg looks over about $28 billion in revenue, with 10 Billion dollar brands, including Pepsi-Cola, Gatorade, Mountain Dew and Bubly. PepsiCo Beverages North America is part of PepsiCo, a $91 billion food and beverage global pow…
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With the holidays nearly upon us, this episode of The CMO Podcast offers some insight and perspective on this year’s holiday season. Joining Jim this week is Claudine Cheever, the VP and Global Head of Brand and Marketing at Amazon. Since its founding in 1994 by Jeff Bezos, Amazon has profoundly changed life and business. Thirty years later–Amazon’…
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The mantel of the witch is one that has been worn by people for all sorts of reasons. There are those who don the black hat for political purposes, as a feminist symbol, or a way for those who find themselves on the margins of society in one way or another to reach for the power they otherwise could never hope to have. Then there are the people cal…
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It’s election season in the U.S., with some brands taking on a special responsibility and role at this time. Among them is The Wall Street Journal, and this week Jim speaks to Sherry Weiss, the Chief Marketing Officer of Dow Jones–the parent company of The Wall Street Journal, Barron’s, MarketWatch, Investor’s Business Daily, and a portfolio of bus…
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