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More Than Hashtags

Adam Leidhecker & Vincent Orleck

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Welcome to More Than Hashtags: A practical social media podcast that provides real application, what’s working, what’s trending and what’s next. Hosted by: @AdamLeidhecker and @VincentOrleck Hosted on Acast. See acast.com/privacy for more information.
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When we saw local Greater Phoenix small business RunBuddy Mobile on TikTok and Instagram, we knew we had to talk with them. Founder David Lopez joins us to lay out the RunBuddy story, along with how the company has been able to gain tons of traction (and even customers) through video on social media channels: 20,000+ videos over the last few years,…
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Election time is upon us which means it's time to get serious. We've got your answers to this critical week's burning social media questions about Election Day AND Night in 2020: How are all the various social media platforms handling disinformation in their election coverage? Facebook is banning new political ads (for now), but why? Where can you …
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We're back....again! We're not here to discuss coronavirus or Covid-19 or quarantine. We're here to talk social media This is a long one so feel free to hang out with us the whole time or fast forward to the best parts, like when we go in on the best viral story of 2020: Nathan Apodaca and his influence on TikTok, the music charts, Boomers, and soc…
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The show had more downloads and listens while we were gone for all of 2019, so we debated a return since apparently we weren't necessary as hosts? But in the end we decided to come back because SOMEONE has to talk about TikTok. Oh, and we switched up the intro music a little. We also discuss: Why Vincent has changed his mind about Facebook Stories …
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A very special episode of More Than Hashtags just in time for 2019, its our non-prediction prediction episode! Adam and Vincent look ahead to the new year and discuss: Newsletter and podcasting boom Has Instagram ruined Instagram? (gasp) A change in leadership at Facebook? The new Disney app release: Will it hurt HBO, Netflix, Hulu, Amazon Video, Y…
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Our recommendations for podcasts to check out include: a show by a ride sharing startup two of the latest original productions from Stitcher the return of Product Hunt's podcast ...and more PLUS Adam drops an out-of-the-blue recommendation for an app that curates specific podcast EPISODES. Hosted on Acast. See acast.com/privacy for more information…
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We discuss a few different topics on this episode, all related to video trends: Netflix, Amazon Prime, YouTube, Hulu...where are teens actually spending their time? (Conversation is based on this Axios article) Channel exclusivity as it relates to keeping specific content only to one specific channel Where do you spend your time with video...stream…
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Snapchat (SNAP) partnered with the non-partisan voting group Democracy Works and allowed users to register using a portal within the app called TurboVote for a period of two weeks. We clear up the numbers and discuss what this may have accomplished for all parties involved. Most importantly...make sure you vote! Hosted on Acast. See acast.com/priva…
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On episode 7 of season 2, we're back from our summer hiatus and we talk about starting a new podcast, podcast tools like pippa & anchor, Find original tweets search hack, Instagram Shopping App, Linkedin groups returning, spectacles 3.0 & More More Than Hashtags is hosted by: Adam Leidhecker 5x Serial Entrepreneur, Social Media Practitioner Brand S…
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On episode 6 of season 2, we talk about IGTV, Facebook Group Monetization, Google's Podcast App & More We talk about: 5:55 - Latest in FUN social media by brands Wendy’s savages IHOP/IHOB campaign Domino’s filling potholes 11:05 - IGTV is its own beast entirely How Snapchat can/will potentially even benefit 39:30 - Facebook Groups monetization HUGE…
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On episode 5 of season 2, we talk about facebook closing 583M fake accounts, Twitter ranking tweets based on behavor, & Brand GIF Strategy? We talk about: Facebook Content Moderation Report Behavioral Signals to rank tweets Brand GIF Strategy More Than Hashtags is hosted by: Adam Leidhecker 5x Serial Entrepreneur, Social Media Practitioner Brand St…
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On episode 2 of season 4, we celebrate our 1 YEAR ANNIVERSARY EPISODE of More Than Hashtags! We talk about: Snapchat's new spectacles + quarterly earnings call Facebook's “clear history” feature Westworld's is killing it at social media And a new reality podcast : “Casting Call” Many thanks to Nino Lucarelli of Vocal Kitchen for creating our origin…
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On episode 2 of season 3, we talk about Snapchat's Snap Map Easter Egg Hunt & We deep dive into not being lazy at social media. Tips on how to Atomize your content and create value for your customers. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hea…
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On episode 2 of season 2, we give a SXSW recap, talk brand experiences, emotional intelligence & the future of marketing. We also share about future episodes of #YesPHX Presents podcast. You should check it out! Stories And Experiences “SXSW 2018 was the year of brand experiences, intentional awareness, and emotional intelligence. Brands that can c…
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Welcome to SEASON 2 of More Than Hashtags! On episode 1we talk about the current new with #DeleteFacebook, your data and what to do....We also dish some practical advice for brands and fans. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or …
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On this special episode we talk about Phoenix Startup Week and share our recommendations for must attend sessions. http://phxstartupweek.com/ Bonus: #YesPHX Presents #yesPHX Presents: a podcast produced by, for and about entrepreneurship and startups in the Valley of the Sun. In this introductory episode we give you a brief look into how this show …
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On this mini-episode we dish weekly podcast recommendations. Launch By Wondery Three out of five people dream of writing a book. Maybe you're one of them. But what does it take to go from dream to launch? Screenwriter John August (Go, Big Fish, Charlie and The Chocolate Factory) sought to find out as he tackled something he’d only ever dreamed of: …
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On Episode 35, we talk about Social Media Influencer Marketing - Buyer Beware, Influencers Behaving Badly & Beyond The Hype. Looking to hire an "influencer?" We dish some practical advice. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or in…
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On Episode 35, we talk about Facebook's 'More Meaningful' Algorithm Change and give you some practical advice. At the end of the episode we give 2 new podcast recommendations. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. Intro …
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Should both Dan Quinn AND Mike Tomlin be fired?...Pats/Titans recap + Pats/Jags preview...Vikings or Eagles: which team is scarier to face? Is the combo of Bortles, Foles, and Keenum (and Brady) the overall WORST foursome of conference championship game QBs in NFL history? Plus, Mikey picked the score of Patriots/Titans EXACTLY last week, can he do…
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On Episode 34 we talk about Facebook page changes, Best Instagram Stories, and Is Twitter Dead? Yeah....about that. Show Notes: Facebook Now Lists Page Posting Frequency in Search Results https://www.socialmediatoday.com/news/facebooks-now-listing-page-posting-frequency-in-search-results/513906/ Best use of IG stories you have scene this week? http…
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On Episode 33 we talk about how Snapchat blocked snaps from its $4m New Year's Eve party, our hot takes, and other Implications of geo-filter location bans. Show Notes: https://www.thedailybeast.com/snapchat-blocked-guests-at-its-lavish-nye-party-from-posting-on-snapchat-8 Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #Mo…
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On Episode 32 we talk Social Media 2017 Year In Review, No Predictions & 5 Favorite Podcasts We look at 2017 social media predictions that didn't pan out....and take a look forward. It's time to shake it up! Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli…
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On Episode 31 we talk RBC Capital Social Media Trends Report, Facebook Snooze, Engagement Bait & More At the end of the show we give out some podcast recommendations RBC Capital survey on social media trends/stats: https://research.rbccm.com/sellside/EmailDocViewer?encrypt=fe696ecc-4007-4584-aaf8-89710eb48b1c&mime=pdf&co=rbcnew Facebook Snooze: htt…
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On Episode 30 we talk Bitcoin, Google Year in Review, And The New Twitter? At the end of the show we give out some podcast recommendations & read a random Glassdoor review. Google Year in search: https://trends.google.com/trends/yis/2017/GLOBAL/?playerOpen New twitter ad: http://mashable.com/2017/12/13/twitter-how-to-ads-new-videos-romesh-ranganath…
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On Episode 29 we talk HQ Trivia, YouTube in Review, Snapchat in 2018, Excellent Facebook Live Example At the end of the show we give out some podcast recommendations & read a random Glassdoor review. Politicians using FB Live, Twitter: https://www.facebook.com/corybooker/videos/10157467061267228/ , https://twitter.com/i/moments/936625337487839232 S…
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On Episode 28, YouTube Reels, Snapchat Redesign, and the guys who deactivated Trump’s twitter account At the end of the show we give out some podcast recommendations & read a random Glassdoor review. Last Guy Out, Shut Down Trumps Account: https://techcrunch.com/2017/11/29/meet-the-man-who-deactivated-trumps-twitter-account/ YouTube Reels: https://…
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On Episode 27, We talk about the big shopping days after Thanksgiving. We dig into what a brand or small business can do to leverage social media, scheduling, hashtags, video, paid ads and more for Black Friday, Small Business Saturday, Cyber Monday and Giving Tuesday. At the end of the show we give out some out of the box ideas you should try. Man…
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On Episode 26, We talk about #280Characters, Snapchat Redesign, Facebook Messenger Plugin, Podcast Recommendations & More At the end of the show we give our podcast recommendations. Show links: Join us every Thursday 6pm PT/9pm ET on twitter for #PodcastChat 280 characters + Snapchat changes: http://abcnews.go.com/Technology/wireStory/snapchat-twit…
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On Episode 25, We talk about #SaveTwitter, $99 Twitter Promote, Glassdoor Reviews, Phx StartupWeekend & More At the end of the show we give our podcast recommendations. Show links: #SaveTwitter (ReCode): https://www.recode.net/2017/10/27/16555620/twitter-fix-suggestions-fixes-policy-harassment-edit-tweets-live-video-jack-dorsey $99 twitter promote …
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On Episode 24, We talk about #PIY2017, Social Media Clickbait, Audiograms, Coda, Superhuman, George To-do & Best in Social: Burger King & KFC At the end of the show we give our podcast recommendations. Show links: http://www.podcastingfordummies.com/piy2017/ https://www.facebook.com/groups/snapchatnewsandeducation/ https://media.fb.com/2017/10/23/c…
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On Episode 23, We talk to our special guest Bradley Ouldhouse about rebranding his company. What are some rebranding tips to consider, first steps and how to get the word out. At the end of the show we give our podcast recommendations. Show links: http://www.podcastingfordummies.com/piy2017/ https://techcrunch.com/2017/10/18/snap-is-selling-dancing…
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On Episode 22, We talk exclusive content deals on Youtube, Google, & Facebook Watch. Snapchat rolls out 'Context Cards" which is a fantastic tool for local businesses and social marketers. Lastly, we look at some of our favorite sites to find a remote or startup job. During the second half of the show we dig into some social media news and updates.…
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On Episode 21, We talk about how social media's role during times of tragedy, specifically the tragedy in Las Vegas. Social media plays an important role to help document, communicate. Social Media also plays a valuable roll of helping up cope and understand tragedy on such a grand scale by connecting us to human stories and also allowing us to rai…
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On Episode 20, We talk about how tweets are now twice as long, Vimeo acquires livestream, The Rock cooks up a digital agency, and why is HR so afraid of Glassdoor. We round out the show with a social media job of the week. Show links: http://www.socialmediatoday.com/marketing/11-podcast-setups-improve-your-content-marketing http://www.podcastingfor…
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On Episode 19, We talk about the power of Linkedin....to get a job. Tips & tricks to interview and get a job in 2017/2018. We discuss new changes to social media platforms like Instagram, Twitter and the opportunities changes allow vs complaining. One of our favorite segments we drop some podcast recommendations and lastly we dig into 2 new social …
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On Episode 18, we talk fake social media users, Facebook Watch, Amazon turning podcasts into shows, What podcasts would you want to see turned into a series or show. We also talk about what not to post on the 9/11 anniversary, during natural disasters or tragedies. Last but not least...we talk 'One More Thing" How the new iPhone is a social media p…
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On Episode 17, we talk about How Fake is Facebook? Hurricane Snap Maps & The Buzz about LinkedIn. We also debut our 'Don't @ Me' segment that gives an example about what a brand should not do when a hurricane is barreling down and an example of what a brand did right. Show links: How fake is Facebook? http://www.businessinsider.com/facebook-says-fa…
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On Episode 16, we talk about Podcast Movement 2017. Recaps, Takeaways and trends for podcasting in 2018. If you are waiting to start podcasting...now is the time! Check out www.PodcastMovement.com to register for next year. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagra…
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On Episode 15 Part 2, we talk about Facebook Watch. Facebook's new original video content platform to compete with the likes of YouTube, Netflix, TV and the like. What does it mean for users and content creators. What opportunities could there be for you? Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags sco…
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On Episode 15 Part 1, we talk about Facebook Watch. Facebook's new original video content platform to compete with the likes of YouTube, Netflix, TV and the like. What does it mean for users and content creators. What opportunities could there be for you? Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags sco…
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On Episode 14, we talk about how it's easier than ever to start a podcast, why brands should have a podcast and some tools to start podcasting for free or for cheaper. Many thanks to Nino Lucarelli of Vocal Kitchen for creating our original #MoreThanHashtags score. Connect with him on Instagram @ninolucarelli to hear more or inquire. More Than Hash…
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