Experienced marketing expert with 17+ years experience in broadcasting, sales, marketing communications, strategic and operational marketing. I am currently the lead consultant for www.forloveofmarketing.com, a business consulting and training firm in Nigeria. Other than my family whom I love to bits, I also love music, fiction novels, movies and food. I count every day that I'm alive as a blessing and have decided to contribute to the society that made me, through this business podcast.
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.40: Achieving effective business communication
13:48
13:48
Play later
Play later
Lists
Like
Liked
13:48
In this episode, Vivian Ihaza emphasises the importance of business communication and shares six guidelines to help drive effective business communication.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.39:Applying the 4C's to your business
15:34
15:34
Play later
Play later
Lists
Like
Liked
15:34
In this episode, Vivian Ihaza looks at the 4C model of the marketing mix which was conceptualised by Robert Lauterborn in the '90s and talks about how it can be applied to the marketing strategy of a business.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.38: Creating SMART goals for your business
14:37
14:37
Play later
Play later
Lists
Like
Liked
14:37
In this episode, Vivian Ihaza shares how using the SMART principle to design and evaluate business goas can lead to stronger goals with greater focus.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.37: Creating a great marketing plan for your business
14:34
14:34
Play later
Play later
Lists
Like
Liked
14:34
A great marketing plan is dependent not just on capturing the right elements but ensuring that it is also relevant and achievable for your business. In this final episode of 2018, Vivian Ihaza talks about the core elements of a good marketing plan and how it can be customised to suit individual businesses.…
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.36: Creating a marketing budget for your business
15:04
15:04
Play later
Play later
Lists
Like
Liked
15:04
In the 3rd episode of the December series, Vivian Ihaza talks about the importance of creating a marketing budget and what should be included as part of the marketing budget.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.35: Anticipating and Leveraging change
12:52
12:52
Play later
Play later
Lists
Like
Liked
12:52
In this episode, Vivian uses the book "Who moved my cheese" by Spencer Johnson and the upcoming elections in Nigeria to show the importance of being prepared for evolving market situations.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.34: Evaluating your 2018 annual business performance
13:53
13:53
Play later
Play later
Lists
Like
Liked
13:53
Whatever the size of the business that you own, you must be able to assess it at anytime to know how the business is doing , identify the drivers of your performance (whether good or bad) and plan for the next business cycle. Most business owners choose to follow the natural progression of the Gregorian calendar and do their business evaluation in …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.33 Interview with Nnenna Jacob-Ogogo, Head, Women in Business unit, FCMB
15:08
15:08
Play later
Play later
Lists
Like
Liked
15:08
In this episode, Vivian interviews the Head of women in business unit at FCMB who talks about how the bank has moved beyond just providing loans to actually supporting their business clients (both male and female) with free training programmes and access to specialist partner consultants at discounted rates through the FCMB's SME advisory services …
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps. 32: Six mistakes to avoid when making a sale
15:04
15:04
Play later
Play later
Lists
Like
Liked
15:04
Entrepreneurs or owners of start-ups do not always have the financial capacity to employ a large team of marketing and sales experts at the beginning and usually have to do most of the work themselves or with a limited number of team members. In this episode of Marketing Masterclass, Vivian Ihaza shares six mistakes to avoid when trying to make a s…
…
continue reading
In this episode, Vivian Ihaza talks about seven steps of selling which can be used to improve the number of successful outcomes during the selling process.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.30: The role of Price Discrimination in business
14:08
14:08
Play later
Play later
Lists
Like
Liked
14:08
Price discrimination can help you maximise your profit while minimising your risk and losses. Listen now to find out what it means and how you can apply it to your business.By Vivian Ihaza
…
continue reading
![Artwork](/static/images/128pixel.png)
1
Eps.29 Marketing and the psychology of colours
14:59
14:59
Play later
Play later
Lists
Like
Liked
14:59
This episode shares some factors to consider before choosing your company or brand colour(s).By Vivian Ihaza
…
continue reading