Our guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it r…

This week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN. Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music. For more info on Voxbur…

Ahead of YMS:ONLINE USA, we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic. For more info on Voxburner and YMS,…

In this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel. For more info on Voxburner and YMS, check o…

This week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learning…

Joining us this week is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." In this episode, you'll learn all about this group and how brands can engage them with exciting content and events, just…

This week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out m…

This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021. This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad…

In the first episode of season five, Voxburner's General Manager Richard Jackson chats to Steve Keith, a frequent speaker at our YMS events. Steve runs the consultancy The Branding Man and this year is launching The Queer Student Awards, a celebration of the UK's most inspiring LGBTQ+ students, teachers and more. During the episode, he discusses wh…

In our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on s…

Join us this week for a chat with Chris Delahunty, Digital Marketing Director at Eastpak, ahead of our upcoming event YMS:ONLINE, where he'll be joining our panel Rethinking Retail: How to Prepare for the Post-Pandemic Landscape. For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner. This episode is spo…

This week on the Youth Trends podcast from Voxburner, Amy Smith gives the inside story of how TOMS achieves its mission of making the world a better place, while simultaneously becoming a leading shoe brand just over a decade after it was founded. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us o…

In this episode, you’ll find out how Uber responded when COVID-19 turned their business upside down, and what Krishna has learned from the experience. We also discuss Uber’s strategy to build and retain trust with the Gen Z demographic, and much more. For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow …

Voxburner's Youth Trends podcast returns with a brand new episode ahead of our YMS:ONLINE USA event this October. We catch up with YMS regular and Gen Z marketing expert, Clint! Runge, co-founder and MD of the agency Archrival. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.…

Our guest this week is Danita Johnson, the President and COO of the basketball team LA Sparks. She'll be giving a keynote at this month's YMS SFO on how the team are inspiring the next generation of sports fans, so we gave her a call to get a sneak preview. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music…

This week we chat to Jacee Scoular, Director of Brand Marketing at Hollister. She shares how Hollister stays relevant to the ever-changing youth demographic, ahead of YMS SFO this October, where she'll be joining our panel on the future of retail. For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner. Music: May the …

This week we’re chatting to Toni Ambler, CMO at Contiki. She’ll be joining us next week at YMS NYC for a keynote on sustainable travel, so we caught up with her for a preview of what to expect, and to get her insights on how Gen Z is transforming the travel industry. For more info on YMS, check out www.voxburner.com and follow us on socials @voxbur…

Our guest this week is Josh Yentob from Appear Here, one of the fastest growing and most disruptive companies in retail. Here’s what he had to say about how Gen Z is changing the game in his industry, ahead of his session on our Retail & Ecommerce stage at YMS19 NYC. For more info on YMS, check out www.voxburner.com and follow us on socials @voxbur…

This week we’re chatting to one of the inspiring young people who’ll be joining our Future Leaders panel at YMS19 NYC, Arya Burke from the Sunrise Movement. She shared the story of how they are taking on the climate crisis, and how brands can get involved and support their very important campaign. For more info on YMS, check out www.voxburner.com a…

This week’s guest is Mitch Spolan, EVP of Marketing at Chegg. If you’ve been to YMS NYC before, you’ll know that Chegg are true experts in student marketing, and this year they’re back hosting our College Marketing track. We spoke to Mitch to get his view on how today’s student audience is unique, and what to expect from Chegg at YMS this September…

This week on Voxburner’s Youth Trends podcast, we’re chatting to one of our keynote speakers for next month’s YMS NYC: Chelsea Fagan, founder of The Financial Diet. She shared her advice on engaging young people on the tricky topic of managing their money, and the story behind how she turned her side-hustle into a successful media company. For more…

This week we’re bringing you an interview with one of America’s most influential tech founders, Dan Porter, who is the CEO of the fast-growing sports app, Overtime. We chatted to him ahead of YMS NYC this September, where he’ll be joining our panel on Peak Choice and the Power of Content Discovery. For more info on YMS, check out www.voxburner.com …

Is the first episode of Season 3, we’ll be chatting to Tal Hirshberg, Product Manager at Starbucks Entertainment, about how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers. Tal will be joining our panel on Traditional Brands Reinventing for Gen Z at our youth marketing festival YMS19 NYC, …

In our final episode of Season 2, we chat to Mike Blake-Crawford, Strategy Director at Social Chain, who will be joining us at YMS19 LDN this week to give a keynote on how boring and underwhelming content could be damaging your leads. Here’s what he had to say on the hot topics in youth marketing today, and what he thinks will be on our minds this …

With just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to. In this episode you’ll hear from our Chinese Marketing partner Qumin, our Digital Marketing partner Marin Software, and Voxburner founder Simon Eder. For more info on YMS, …

This week’s guest is Joss Patterson, Senior Marketing Manager at ITV, who will be joining our panel on peak choice and the power of content discovery at YMS19 LDN this April. Ahead of YMS, she sat down with Voxburner founder Simon Eder to share her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of y…

Today’s guest is Laura Colin, formerly a Senior Creative Strategist at BBC Creative, and now forging her own path as co-founder of The Storm Collective. Ahead of her appearance at YMS London this April, she joined us for a chat about her work on some of the BBC’s biggest hit shows and her tips for budding entrepreneurs. For more info on YMS, check …

This week our guest is Elizabeth Uviebinené, co-author of Slay In Your Lane, who’ll be speaking at our upcoming youth marketing festival YMS19 LDN. Liz stopped by Voxburner HQ to chat about her crazy year since the release of the award-winning book, and share her advice to the marketing industry on how to support and empower young black women. For …

This week we’re chatting to Josephine Hansom, Managing Director of Insights at research agency Youthsight, who’ll be joining us at YMS19 LDN this April to speak about the unexpected ways Gen Z is changing the world. She shares her views on what brands are getting right and wrong when targeting this powerful new generation of consumers. For more inf…

This week's guest is The Student Room’s Hannah Morrish, always a popular speaker at our youth marketing festival YMS. She'll be joining us at YMS19 LDN in April for a keynote titled 'Influencers killed the role model star - who inspires Gen Z?' and we invited her into Voxburner HQ to chat about this, plus her thoughts on advertising, student market…

Our first guest of Season 2 is Purna Virji, Senior Manager of Global Engagement at Microsoft, who gave a fascinating keynote at YMS NYC a few months ago. Voxburner founder Simon Eder got Purna on the phone to chat about the digital trends impacting the daily lives of Gen Z, and what she's learned from her role at one of the world's largest tech com…

In the final episode of our mini-series, ahead of the launch of Season 2 in 2019, hear from YMS18 NYC's leadership panel. In this episode, CEOs and senior execs from S'well, Shutterstock, Culture Trip, Fairygodboss, C'est Du Luxe and Industry City share how their businesses are responding to the age of disruption, and preparing for Gen Z's rise to …

This week we're giving you an exclusive listen to another of our favourite panels from our recent YMS festival in New York. We brought together a group of inspiring young people to give Gen Z's perspective on the trends set to dominate youth culture in 2019. Thanks to Julia, Jared, Evelyn, Jonas and Julien for taking part.This bonus episode is the …

Take an exclusive listen to a fascinating panel that took place at our youth marketing festival YMS18 NYC in October, on brands reinventing for Gen Z. This panel was led by Alison Gough from Stylus, and featured Rob Souriall from Disney Music Group, Benoit Racle from AC Hotels, Amber Finlay from Converse, and Nicole Lauchaire from Varsity Spirit.Th…

This week's podcast features Will McDonough, VP of Brand and Commercial Strategy at COPA90, the world's largest independent football media business. He chats to Voxburner founder Simon Eder about the sport's exciting US growth and how brands can engage its dedicated fan community. Hear more from Will at our youth marketing festival YMS18 NYC this O…

Joining us this week on Voxburner's Youth Trends podcast is Ebony LaDelle, Senior Marketing Manager at global publishing house HarperCollins. Voxburner founder Simon Eder gave Ebony a call ahead of YMS18 NYC this October, where she'll be taking part in our panel, Representing Youth: Marketing To Diverse Teens. She shared her insights on how Young A…

In this week’s episode, Voxburner’s General Manager Richard Jackson chats to Marcie Merriman, Executive Director of Digital and Strategy at EY (Ernst & Young). She shares her insights on youth activism, how employers can attract the top Gen Z talent, and the trend she’s most excited about for 2019. Marcie will be giving a keynote at our youth marke…

This week, Voxburner founder Simon Eder catches up with Alison Flood, VP Experiential at BuzzFeed, who will be joining our panel How To Reach Gen Z IRL at YMS18 NYC this October. She shares the inside story of how she and her team are bringing the iconic brand to life in the real world.For more info, check out www.voxburner.com and follow us on soc…

In this week's podcast, we hear directly from the real youth marketing experts: young people themselves. We were visited at Voxburner HQ by a group of teens taking part in a social action project as part of the National Citizen Service (NCS), and we took the chance to chat to them about everything from their favourite brands to their dream jobs and…

This week's guest is Michael Goldberg, Executive Creative Director at American Eagle. Michael chats to Voxburner founder Simon Eder about the exciting Gen Z-focused initiatives that are catapulting the 40-year-old brand into 2018. He also gives us a sneak preview of his keynote for our upcoming youth marketing festival, YMS18 NYC.For more info, che…

In Episode 3 of Voxburner's Youth Trends podcast, Simon Eder chats to Kimberly Kalb, Head of Marketing at group video chat app Houseparty. Kimberly shares her insights on the defining characteristics of Gen Z and the ethics of marketing to young people.For more info, check out www.voxburner.com and follow us on socials @voxburner.Music: May the Cho…

This week, our guest is someone you'll definitely know if you've been to our youth marketing festival, YMS: Simon Eder, founder of Voxburner. Simon chats to our General Manager Richard Jackson about the history of YMS, the most exciting moments over the years, and his predictions for the year ahead in youth trends.For more info, check out www.voxbu…

In Episode 1 of Voxburner's Youth Trends podcast, Simon Eder chats to Gini Sharvill, Global Senior Brand Manager at Häagen-Dazs. Gini reveals why the 57-year-old ice cream brand chose to rebrand for the youth market and what they learned along the way.For more info, check out www.voxburner.com and follow us on socials @voxburner.Music: May the Chor…

What to expect from Season 1 of the weekly Youth Trends podcast from Voxburner, the team behind YMS, the world's leading youth marketing festival. Subscribe so you never miss an episode. Check out www.voxburner.com and follow us on socials @voxburner.