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Hi! Welcome to the Worth Doing podcast where we discuss all things marketing, advertising, and brand strategy. It’s for new brands, small brands, large brands, and all those in between. We talk to industry experts as well as business owners in search of their perspectives on how to navigate the ever-changing marketing landscape. Reach out if there is something specific you want to hear about! Reach out to jennifer dot beck at warrendouglas dot com. Enjoy!
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Dr. Cassidy Newton answers Jen’s questions about discovering the story in data, the role of AI in data collection, and how a degree in astrophysics is applicable to marketing. VP of Data & Analytics, Dr. Cassidy Newton, studied luminous blue compact galaxies in grad school and applies the lessons she learned about collecting data to her role at War…
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Jantzen Moeller - Digital Strategy Manager
22:44
22:44
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22:44
Jen and Jantzen talk about the story numbers tell and the tactics they inspire within the context of digital media, organic social content, and brand voice. Listen and learn. Jantzen Moeller is a Digital Strategy Manager who transfers his knowledge of sports data to marketing data for the benefit of Warren Douglas Advertising clients. He and his wi…
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Gregory Beck - Senior Director of Photography & Video
24:33
24:33
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24:33
Senior Director of Photography & Video, Greg Beck, talks to Jen about the difference between pre-production and full production, choosing talent, and everything that goes into the production process. With over 20 years of production experience, Greg Beck brings talent and experience to the Warren Douglas Advertising team. He has filmed everything f…
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Randall Hooker - Executive Creative Director
21:27
21:27
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21:27
Executive Creative Director, Randall Hooker, talks to Jen about the nuances of brand identity and how so much of the creative process for brands can be summarized by the word, “distillation”. Randall is an accomplished storyteller in advertising with 30 years of experience. He has crafted compelling narratives for brands like AOL, UPS, American Air…
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Allison Simmons - Brand Planner for Warren Douglas Advertising
35:21
35:21
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35:21
Jen and Allison discuss brand planning, Performance Max, and how marketing strategy should change over the course of a brand’s life cycle. Allison Simmons is the Brand Planner at Warren Douglas Advertising. Her background is primarily with CPG beverage brands. Over the years, she has worked with CPG and non-CPG clients on digital marketing, SEO, an…
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Doug Briley - CEO of Warren Douglas Advertising
21:13
21:13
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21:13
In this episode, Jen chats with Doug Briley, President and CEO of Warren Douglas Advertising. They talk about the meaning of the word “worth” as it relates to marketing and advertising, the right next best step, and what to do with all the data that’s available in a digital world. Doug Briley started his career in marketing at Mrs Baird's Bakeries …
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