Webcology takes a deeper look at the ecosystem of the Internet as it affects webmasters and web marketers from the points of view of two well known web marketers, Jim Hedger and Kristine Schachinger. Based on interviews with special high-profile guests or panels, Webcology introduces, explores and explains how the various segments of the web marketing world work.
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Dive into the heart of WordPress with “Press This,” a podcast that delivers valuable insights and actionable tips for navigating the ever-evolving world of WordPress. Join host Brian Gardner, WordPress Advocate at WP Engine, as he explores various topics with community members, from the block editor to building a WordPress business.
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Landing pages are a part of almost every digital campaign and great digital marketers make great landing pages. This is LPO: Landing Page Optimization where we make marketers great using design, data, psychology -- and attitude. Your host Brian Massey, the Conversion Scientist sits down with leading marketers to help you create campaigns that deliver.
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You are dedicated and devoted to a life of developing new ideas and innovations. Willing to take calculated career risks achieving independent wealth and success. Then you are ready to experience…The Entrepreneur Effect. The Entrepreneur Effect will highlight opportunities for entrepreneurs in digital marketing through interesting, practical and thought-provoking interviews and monologues on strategic topics such as product, positioning, pricing, packaging and promotion. No matter the econom ...
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PPC Rockstars is your ticket to the juiciest tips, tactics, and techniques on all-things PPC, straight from the industry's foremost paid marketing thought leaders. We're shaking the entire PPC tree, tackling both search and social landscapes, even retargeting and third party data audience modeling. Tune in weekly for killer interviews packed with online advertising best practices and trusted campaign optimization techniques that scream. That's all right here, on PPC Rockstars.
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Search Engine Marketing formulated for Web 2.0, Learn how SEO, PPC, branding, design and analytics are all parts of a much larger whole every week on SEM Synergy. Hosted by Bruce Clay, president and founder of the international SEO and SEM company Bruce Clay, Inc., SEM Synergy features industry experts discussing how the various fields of search engine marketing work together for a successful, multifaceted campaign. SEM Synergy will feature developing topics and industry news, answers to lis ...
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1
In the Matter of an Anti-Trust Edition
1:04:37
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After a lengthy and highly revealing trial a federal court has ruled that Google is using its enormous resources to monopolise the search market in violation of Section 2 of the Sherman Act. “After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it h…
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The Pros and Cons of Using Block WordPress Child Themes
37:01
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Host Brian Gardner and Nick Diego, Developer Advocate and Core Contributor at Automattic, explore the nuances and benefits of using child themes with block-based WordPress. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://r…
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1
The Core Update :: New and Improved :: Coming Soon Edition
1:08:04
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It'll be coming around Mountain View when it comes. It brings the promise of a new and improved, something. Google spokespersons have given Publishers reason to seize hope while Google PR talks about another shot at integrating AI Overviews into SERPs again. Hosts Kristine Schachinger and Jim Hedger talk about the pending update while the web world…
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Vladimir: Well, shall we go? - Estragon: Yes, let's go. - Stage Direction: They do not move. -- Many publishers are waiting for an imminent Google Core Update hoping this time the wisdom of compassion and perhaps a rewrite of one or more Helpful Content Update cycles will bring them back to the prominence and profitability of page one placements. G…
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Host Brian Gardner and NitroPack Co-founders Mihail Stoychev and Georgi Petrov discuss WP Engine’s acquisition of NitroPack—what it means to customers and what’s next for them. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https…
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1
A Middle of Summer Gumbo Soup of News Edition
1:08:18
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This is a rare middle of summer heavy news edition but, after a year of constant updates, reactions, retractions, retrenchments, and growing user resentment, it's been a rather busy week for Google. It was also a busy week in A.I., with TwiXter, Facebook, Microsoft, and others. Webcology hosts Kristine Schachinger and Jim Hedger weave their way thr…
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The Bubble of Confusion Edition - Just what search needs today!
1:14:46
1:14:46
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Back from a the July 4th long weekend's rest, hosts Jim Hedger and Kristine Schachinger talk through events of the last couple weeks, that look like Google and other players in the search world are pulling back from the promise of A.I. generated answers to the real world queries of their users. One example is how Google is showing far fewer A.I. Ov…
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In this episode, host Brian Gardner and WP Engine Senior Product Manager Iain Poulson discuss the ACF annual survey, last year’s results, and what’s to come with WordPress 6.6. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https…
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1
A Give No Quarter at the End of the 2nd Quarter Edition
1:09:48
1:09:48
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It was a particularly newsy and seriously silly week. It was also the end of June which is also the end of the second quarter so, for most SEOs, it's reporting season. This year, reports are made more poignant knowing the end of June is also the end of the line for Universal Analytics data, which gets universally deleted on Monday at midnight. It's…
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The Collision Had Quite an Impact Edition - An interview with Richard Socher
1:06:54
1:06:54
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Covering a busy week in search this episode closes with a 20 minute interview with CEO of A.I. driven search engine You.com, Richard Socher. Hosts Jim Hedger and Kristine Schachinger talk about Google's freshly launched June2024 Spam Update, some Reddit heavy SERPS, unstoppable AI Overviews, the beneficial myth of traffic diversity, the ups and dow…
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Your WordPress Product or Service Needs a Community
40:53
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Host Brian Gardner and guest Sam Brockway discuss the importance of building a community for your product or service, sharing tips for engagement and fostering loyalty. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci…
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Join host Brian Gardner and guest Sam Brockway as they explore the profound impact of the WordPress community and how it plays a pivotal role in shaping the future of WordPress. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: http…
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Amidst months of controversial punishing updates, a disastrous A.I. rollout, and at least a year of questionable search results, SEOs and general search users are starting to ask if Google is actually broken. If it is working as it's supposed to, why are they trying so hard to fix it? Google says it's a matter of perspective so hosts Jim Hedger and…
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The Blogging Continues Until Morale Improves Edition
1:08:11
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Maybe it's the eye of a hurricane, maybe it's the calm before a brand new storm. It's really hard to tell these days but after a disasterous rock-eating rollout, Google is pulling back on AI Overviews. The SEO world has mixed reactions to The Leak, which is turning out as predicted, much ado about something but we're not sure exactly what. Some sor…
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To cap off a disastrous PR month for Google, Mike King and Rand Fishkin published essays outlining the leak of a trove of Google APIs found in an open GitHub owned by Google. The SEO community's faith in Google had already been badly shaken since the series of updates which started back to early autumn 2023 and culminated in the HCU and March 2024 …
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The AI Overview Might Push You to Page Two Edition
1:14:06
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Roger Montti, staff writer at Search Engine Journal, joins hosts Kristine Schachinger and Jim Hedger to share his thoughts on Google's vision of its own future. Roger wrote about this week's Google Marketing Live in NYC in a piece published May 22, "Google To Prioritize AI Overviews Ads Over Organic Search". In it, Roger offers an overview of searc…
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Alternatives: That Great Big Bing Thing Edition
1:01:49
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This is a seriously fun and highly interesting interview episode. Rather than obsess on what seems like a bad thing we decided to geek out on that Bing thing instead. One of the most open and interesting voices in search, the Head of Search at Microsoft Bing, Fabrice Canel, joins us to talk about algorithmic search and Copilot. As we all know, Goog…
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There appears to be a shift in Google's philosophies heading into next week's Google I/O conference. Google seems to be trying to change expectations with CEO Sundar Pichai talking about an all AI future and former chairperson Eric Schmidt talking about a future without blue links. Google's reputation for quality has taken a battering recently and …
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1
The Update Hath Endeth and Yet On It Goes Again Edition
1:07:08
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Happy Cinco de Screwya to everyone about to be impacted... The March 2024 Core Update has ended, sometime last week. It took Google a few days to get around to telling anyone. Perhaps that was because they were too busy experiencing a very difficult week fulfilling their fiduciary responsibilities. This was a week of layoffs, job transfers, and los…
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The Google April 2024 Rotten to the Core Edition #8
1:02:47
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This episode also covers a lot of the week’s general news including the coming of ChatGPT5, Meta’s near universal introduction of AI to Facebook and Instagram, TikTok’s upcoming turmoil, how plans to kill the cookie have again gone stale, that Webcology was, this week, named among the top SEO podcasts to listen to in 2024 by Search Engine Journal. …
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The #7 Greatest Leap Forward to the March 2024 Core Update Edition, ever.
1:04:43
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This episode, recorded in the seventh week of the longest Google update ever, covers a lot of news stories as quickly as we can. Stories range from news about AI and the various players in the industry pushing to integrate AI into everything to general advice on dealing with the various Googly issues search brings. We discuss the new sets of Google…
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Looking Back to Get Where We're Going - The #6 Longest March 2024 Core Update Edition
1:09:44
1:09:44
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Recorded on the 36th day of the March 2024 Core Update, the news segment of the show discusses what we know about the Core Update including that Helpful Content has been rolled into the Core Update. That suggests it will be part of Google's normal operations and that recovery can be possible. Now, it's said if you don't understand the past you'll n…
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Join the discussion in #data-liberation on Making Slack, or in the Data Liberation GitHub repository. The Data Liberation project imagines a more open web where users can seamlessly switch between platforms of their choosing, eradicating the concept of being locked into a system and keeping openness at the forefront. Moving to and within WordPress …
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And On and On Again - The #5 Best March Core Update Edition
1:07:35
1:07:35
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As Google's March 2024 Core Update marches on towards its eventual end, Kristine Schachinger and Jim Hedger talk about how a week's worth of rumors, assumptions, and half-baked ideas have led a wide section of the industry to go off half-cocked about the sweeping effects of this update. People are so angry with Google they're deleting and blocking …
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In this episode of Press This, Doc Pop interviews Ryan Singel about the future of WordPress and journalism. They discuss the challenges facing journalism in the digital age, the rise of subscriber-driven newsletters, and the role of platforms like WordPress in empowering independent journalism. Tune in to learn how open-source CMSs like WordPress a…
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Keeping up with F.U.D. - The #4 Greatest March Core Update Ever Edition
51:35
51:35
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As Google's March 2024 Core Update enters its fourth week, and major league baseball finally returns, hosts Jim Hedger and Kristine Schachinger cover a lot of conversation, theory, and the rising F.U.D. about the update. There are a lot of rumors, deep anger and resentment, and some genuinely bizarre advice being shared in SEO forums. There is also…
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Can AI make WordPress sites more accessible? In this episode of Press This, we talk with Amber Hinds, CEO of Equalize Digital, about the promises and challenges of using generative AI and LLMs to tackle accessibility issues on the web. For more info on DE{CODE} go to https://wpengine.com Support this podcast at — https://redcircle.com/press-this-wo…
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The Fabulous #3 March 2024 Core Update Edition
1:02:18
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As the March 2024 Core Update enters its third week, hosts Jim Hedger and Kristine Schachinger work to dissect and discuss different aspects of it. The Great Spam Hunt part of the update was said to have ended earlier this week and the fallout has been massive. Along with sites caught in the initial manual penalty sweep, countless niche sites have …
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In celebration of DE{CODE} 2024, we talked with Miriam Schwab, Head of WordPress Relations at Elementor, about the evolving landscape of WordPress entrepreneurship. From agency work to startup ventures, Miriam shares insights on building successful businesses with WordPress, ahead of her appearance at DE{CODE} 2024. Discover trends shaping the Word…
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In the second week of the largest Google Core Update in Google Core Update history Jim Hedger and Kristine Schachinger are joined by Patrick Hathaway, cofounder and CEO of what is arguably the most cost-effective crawler/auditor tool out there, Sitebulb. During a core update, there's not a lot of work you can do on content that's going to make a di…
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What happens at the intersection of culture, creativity and tech
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Today, we're exploring the intersection of culture, creativity, and technology with Lawrence Edmondson, founder at Eat Big Digital. Lawrence shares insights on how technology and creativity intersect, shaping cultural shifts over the past decades. Support this podcast at — https://redcircle.com/press-this-wordpress-community-podcast/donations Adver…
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They say March comes in like a lion and goes out like a lamb, except for those times when March comes in like a lion and takes out a wide swath of sheep. Then they just say, "whoa!". So Google rode into March like a hungry lion with a staggeringly complicated Core Update, a very serious shellacking of manual penalties, changes to who can monetize c…
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1
A Very Long News Break Before the Storm Edition
1:41:20
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Due to a scheduling conflict, this show was recorded a day late but it went nearly an extra hour overtime because there was just so much to talk about. There was a lot of negative news about AI as AI developers find new sources of content to train on and users find new ways to use and abuse new AI tool sets. From AI developing or enhancing video ga…
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The Creator of the Hashtag Talks About The Future of WordPress and the Open Web
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In this episode of Press This, we talk with Chris Messina, the inventor of the hashtag and an author of ActivityStreams and Oauth. We talk about the evolution of WordPress, decentralizing the web, open-web standards, and how SEO might change over the years. This is a really fun conversation with someone who has helped change the way we use the web.…
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Since leaving Kyiv just after the Russian invasion two years ago, Anton Shulke has been raising funds at https://www.buymeacoffee.com/antonshulke to help pets that got displaced, injured, or abandoned during the brutal ongoing war in Ukraine. Anton joins us to talk about the day-long virtual SEO conference, SEO for Paws (https://fajela.com/events/s…
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Improving Learning Pathways on Learn.WordPress.org
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27:51
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Jonathan Bossenger has been working hard to enhance the learning pathways at Learn.WordPress.org. In this episode of Press this, Jonathan discusses the work he and his team are doing to improve how new users, old-school developers, and future contributors can get the knowledge they need from Learn WordPress. We also spoke with Jonathan about his ne…
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1
The There's No Meat to EEAT on SEO Myths Edition
1:12:42
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It was a busy news week made up mostly of Google trying to disabuse parts of the SEO community from the idea that E-E-A-T is anything more than an ideal. Google came out and said E-E-A-T is absolutely and unequivocally not a ranking factor, a ranking signal, or a ranking system and that E-E-A-T has less to do with how sites rank as much as it does …
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Empowering WordPress Learners: Nyasha Green talks about WordPress education
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On this episode of Press This, we talk with Nyasha Green, a LinkedIn Learning Instructor and WordPress contributor, about her newest class, "Introduction to Custom Block Building". We also talk about Nyasha's journey into WordPress development and lessons she learned while creating WP tutorials. https://www.linkedin.com/learning/wordpress-introduct…
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Legendary SEO and all around friendly guy Tony Wright joins hosts Jim Hedger and Kristine Schachinger for a wide open discussion about the future of SEO. Founder of one of the oldest agencies still operating, WrightIMC, Tony has lived through and adapted to sweeping changes in the course of his career. This episode, recorded on February 8, 2024, co…
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This week our special guests, Aurooba Ahmed and Mike Davey, walk us through the latest WordPress news. We talk about a new proposal to test out GatherPress as an alternative to MeetUp.com, and then we read through a hilarious Reddit thread about how to deal with WP clients who won't pay their bills. We also talk about upcoming WordCamps like WordCa…
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The Indexing Issues are an Open Metaphor Edition
1:09:00
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Google's reporting major indexing issues and that seemed like the most appropriate metaphor for this week's show. WTF is going on with Google? The SERPs are weird, the future direction of the company is uncertain, it is sending seemingly strange new messages in Search Console, and sometimes its spokespeople say outright contradictory things. To mak…
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The best practices for WordPress marketing
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What are the best practices for growing fans of your WordPress product? In this episode of Press This, Doc Pop interviews Adam Weeks, co-founder of Cirrus Influence, a PR marketing agency specializing in WordPress products. Adam shares insights into building a loyal user base, the challenges of marketing within the WordPress ecosystem, and the impo…
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Tom Rusling from Audience Key drops in to talk about the myriad of ways Audience Key makes content creation and performance tracking easy, at least, that's what he came to talk about. This was a fun interview covering a lot of thoughts about the emerging content economy, how to build tools that meet SEO needs, and how AI is doing all the stuff AI i…
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In this week's episode of Press This, we discuss the rapid evolution of platforms and the importance of content ownership with Seth Goldstein, a WordPress and marketing expert with more than 15 years of experience. We delve into his latest Substack article, "For Crying Out Loud, Own Your Own Content", exploring his shift from Substack to WordPress …
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1
The too big to FAil, too important to flAil edition
1:04:28
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Three weeks into the New Year and Google has been mostly quiet, with the exception of the hounded and outraged who lost in the most recent updates which may well have been upgrades. Google has undergone several fundamental changes in the past year, the greatest of which are affected by AI. Today we talk about those changes in Google search itself a…
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Exploring WordPress education with Nathan Ingram from Solid Academy
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In this episode of Press This, we talk with Nathan Ingram, the host at Solid Academy and a WordCamp organizer. Nathan shares his WordPress origin story and his current focus as an educator for WordPress professionals. We also talk about AI integration in web development and SolidWP's public rebranding. Tune in for insights into Nathan's experiences…
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On this episode of Press This, Doc Pop and Mike Davey talk about the recent "State of the Word" address that Matt Mullenweg gave in Madrid. We recap some of the most interesting moments from the talk and our opinions on "data liberation", the state of the fediverse, collaborative editing, and how WordPress can interact with WebAssembly in 2024. Sup…
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1
The Technologies Shape Experience Edition
1:04:00
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Another week, another article explaining how SEO has shaped the Web was written by someone who doesn't appear to understand how SEO shaped the Web. The week hosts Jim Hedger and Kristine Schachinger talk about a piece that appears in The Verge that almost but not quite gets it and then proceeds to share numerous SEO myths and misunderstandings. We …
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If 2023 was the year that generative AI became mainstream, what does that mean for the world of AI and WordPress in 2024? In this episode of Press This, industry experts Rob Howard and Stephen Cuccio share their predictions for the new year. Discover the transformative potential of AI integration within WordPress, from content generation to page bu…
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An Expert Experts Panel Edition - Looking into 2024
1:07:19
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We round up 2023 and look forward to 2024 with what is arguably the most experienced panel in SEO podcasting. Joining Webcology hosts Jim Hedger and Kristine Schachinger are Ryan Jones - SVP of SEO Razorfish, Topher Kohan - Director of SEO for CBS Sports Paramount Global, Carolyn Shelby - Principle SEO at YoastSEO and Newfold Digital, Doc Sheldon -…
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