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The Negotiation

WPIC Marketing + Technologies

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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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Want to keep up with all the news from China’s business scene but short on time? Then tune into the Caixin China Biz Roundup! Each weekday, we break down the biggest developments in the Asian giant’s economy, financial world and tech sphere — all in around 15 minutes! Expect to find lots of analysis and informative updates delivered in a fun, light-hearted manner. Also on our channel is the Caixin-Sinica Business Brief and China Stories, which are both produced in collaboration with SupChina ...
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In Part 1 of this two-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy. With over 16 years of experience helping brands like Spotify, Bumble, and Google expand into new markets, Dr. Tan shares how cultural insight—not just translation—can make o…
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The trade war forces Beijing to double down on domestic demand and rethink its global strategy. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: How China Can Counter Trump’s Tariffs Subscribe now to unlock all coverage from Caixin Global and The Wall…
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In this special French-language edition of The Negotiation, we welcome Emmanuel Poupelle, WPIC’s newly appointed Director of Growth, for a conversation hosted by Charles Lavoie, VP of Marketing at WPIC. Emmanuel brings years of on-the-ground experience in China’s retail and e-commerce industry. He has now joined WPIC to help more European brands ex…
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In this episode of The Negotiation, host Todd Embley is joined by Mark Kruger, a Senior Fellow at the Yicai Research Institute, Centre for International Governance Innovation, and the University of Alberta’s China Institute. Formerly with the Bank of Canada for three decades, Mark now resides in Shanghai and writes regularly for Yicai Global, where…
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In Part 2 of our conversation with Rui Ma on The Negotiation podcast, we explore the evolving consumer tech and innovation landscape in China beyond AI. Rui shares her analysis on the rise of local life services, humanoid robotics, and China's dominance in electric vehicles—highlighting the factors propelling growth and the remaining roadblocks. We…
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In this episode of The Negotiation, we’re joined once again by Jacob Cooke, Co-founder and CEO of WPIC Marketing + Technologies. Jacob walks us through the key insights from WPIC’s latest data report profiling the fastest-growing consumer segments in China’s e-commerce market. Drawing from GMV data across Tmall, JD.com, and Douyin, the report revea…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Rui Ma, a distinguished expert with nearly two decades of experience working in technology and finance in the U.S. and China. Rui provides deep insights into the current landscape of AI, focusing particularly on the competitive dynamics between the U.S. and China. She discuss…
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Will China shore up domestic consumption with greater fiscal spending, including a record-high deficit ratio? Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: Analysis: China Tables Fiscal Salvo for Flagging Domestic Demand Subscribe now to unlock all coverage …
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The EV giant is making smart cars more accessible and accelerating the shift to new-energy vehicles. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: How BYD Lowered the Bar for Buying a Smart Car in China Subscribe now to unlock all coverage from Cai…
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One of Imperium AI's internal AI employees has been tasks with reviewing all of the JFK files released on March 18th 2025. Within 4 hours of the JFK file release our AI employee has already reviewed 1042 documents generating tables of names, the number of times mentioned, government and country affiliation and a web of their interconnections. Today…
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The U.S. ends tax exemptions for Chinese small-parcel imports, shaking Shein, Temu and others. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: Trump Ends an Era for Shein and Temu Subscribe now to unlock all coverage from Caixin Global and The Wall S…
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Justin Downes returns to The Negotiation podcast to reflect on the recently concluded ski season in China and to discuss his new role in Hokkaido, Japan. With a career dedicated to advancing winter sports in Asia, Justin has been instrumental in the infrastructural development of ski resorts in China, contributing significantly to the country’s rea…
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In this episode of The Negotiation podcast, Todd Embley sits down with Peter Park, WPIC’s latest addition in Melbourne and a recognized expert in Australia’s consumer brand sector and the APAC e-commerce landscape. Peter delves into his professional journey, his role at WPIC, and why the firm is an excellent partner for Australian consumer brands, …
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Internet giant targets Middle East takeout expansion with a focus on Saudi Arabia, drone delivery and navigating local competition Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: Meituan Hopes Middle East Expansion Will Deliver Growth Subscribe now t…
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Will the price war continue, and how will smart tech reshape the market? Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: China’s Carmakers Face Crossroads as Slowdown Persists Subscribe now to unlock all coverage from Caixin Global and The Wall Stree…
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In this episode of The Negotiation podcast, host Todd Embley speaks with Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second Trump administration. Joe offers a comprehensive overview of the trade measures implemented by the U.S. since Donald Trump's re-election. He analyzes …
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Companies have to contend with local protectionism, cultural differences and an underdeveloped health care sector while exploring growth potential in Southeast Asia’s largest economy Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: Chinese Drugmakers …
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In this episode of The Negotiation podcast, Todd Embley has a captivating conversation with Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China. Elyse shares her extensive experience and insights into the unique landscape of social media and influencer engagement in China, highlighting the intricacies of platforms like…
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As Middle Eastern nations are trying to diversify their economies away from oil by boosting tourism, culture and other businesses, Chinese visitors and firms are driving growth. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: In Depth: Gulf States Roll Out the…
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The country hit its 5% growth target for 2024, buoyed by a burst of extra momentum in the fourth quarter. Yet, the growth was uneven Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on this Caixin story: Last-Quarter Bounce Helps China Hit GDP Target but Challenges Remain Subscribe …
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In this episode of the Negotiation Podcast, Todd Embley interviews David Nottingham, the EU General Manager for IPinYou, a leading Chinese martech company. David shares his journey from Southeast Asia to the ad tech world, discussing the unique challenges and opportunities within the Chinese digital ecosystem. He explains the workings of IPinYou, i…
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Despite their dominance in China’s payments sector, the duo faces global challenges due to a lack of transparency Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on the Caixin story: In Depth: China’s Booming Cross-Border E-Commerce Pits Alipay, WeChat Pay Against the World Subscri…
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In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social. Today, they dive into the explosion of Xiaohongshu, or “Red Note”, in the United States because of the impending ban of TikTok. Olivia begins with a detailed overview of the curren…
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In an exclusive interview with Caixin, Bank of Thailand Governor Sethaput Suthiwartnarueput also discusses tackling high household debt. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on the Caixin story: Interview: Thailand’s Central Bank Chief on Its Rate Cut, Household Debt and…
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In this episode of The Negotiation Podcast, Todd Embley interviews Cynthia Dearin, founder of Dearin and Associates, who shares her unique career journey from diplomat to management consultant. She discusses the importance of global expansion for businesses, the services offered by her company, and the consumer sectors in Australia that are poised …
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The country’s leadership is shifting policy to combat weak demand, external pressures and sluggish recovery. Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on the Caixin story: Four Things to Know About China’s 2025 Economic Outlook Subscribe now to unlock all coverage from Caixin…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Anton Lapunov, WPIC’s Key Account Manager and Strategy Lead for Japan. Anton shares his extensive experience and insights into the unique aspects of Japan's e-commerce landscape—and offers strategic advice for brands looking to enter this lucrative market. Anton begins by d…
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Beijing’s latest support package targets years of off-book borrowing and growing fiscal challenges Note: The conversation segment of this episode was generated using AI and has been edited for accuracy. It is based on a Caixin story: In Depth: China’s Multitrillion-Dollar Salve for Local Government Hidden Debt Subscribe now to unlock all coverage f…
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