Best Wieden Podcasts (2024)

1
Snapchat CMO on fixing social media, being creative leader of the decade and lessons from Dan Wieden - Colleen DeCourcy 42:10

1M ago42:10

42:10

Colleen DeCourcy is the Chief Creative Officer at Snap, having previously spent over a decade at Wieden+Kennedy as co-president and Chief Creative Officer, working on some of the largest brand accounts in the world. In this episode we talk about Colleen's time at W+K, some of her favourite quotes from Dan Wieden and how she's now tackling brand at …

1
Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook 40:43

3d ago40:43

40:43

Every year, the advertising industry descend upon the south of France to meet up in Cannes over a glass of rosé to celebrate the power of creativity. So I thought it was about time that I caught up with the CEO of Lions, Simon Cook, to discuss why creativity matters. The conversation ranges from how can you make the case for creativity in business …

1
How Cadbury turned "Glass and a Half in Everyone" into one of the most effective campaign ideas in the world 54:06

10d ago54:06

54:06

In this episode, we talk about one of my all time favourite brands, Cadbury. They're also one of the best performers on the System1 database, consistently creating five star work. To find out more about the work I'm joined by David Boscawen from VCCP, also known as Bosco, and Gui Ferreira who's recently joined Cadbury, bringing an outside perspecti…

1
Daniel Groh- Satisfy Running 58:40

11d ago58:40

58:40

Daniel Groh heads up brand at Satisfy Running. In this interview, we discuss the transformed state of the running category and Satisfy's place within it. How the brand leans into personal expression and appeals to those who want to express themselves beyond the traditional players and the traditional running silhouette. How it's leading the charge …

1
From Hamlet to Haribo: the serious case for humour - Trevor Robinson 50:28

17d ago50:28

50:28

In this episode, we're talking about a very, very serious topic. Humour. It turns out humour is not just funny, but it's good for business. In fact, humour in advertising is one of the most effective things you can do to make people remember you and buy your products. I'm catching up with someone who knows all about humour. Trevor Robinson was the …

1
John Geletka 51:29

22d ago51:29

51:29

The latest episode of Inspiring Futures features an interview with John Geletka John is the owner and founder of Geletka + - a small agency located in the West Loop of Chicago The agency started five years ago. John's an artist by training but has done several different jobs in his career including corporate marketing, but he's also an entrepreneur…

1
How Monzo used emotional advertising, a hot coral card & customer obsession to become Britain's best bank - AJ Coyne 42:05

24d ago42:05

42:05

Monzo Bank has fast become Britain's favourite bank, offering a customer focused online banking approach that consumers were craving. When Monzo started in 2015 they managed to challenge the incumbent banks with their distinctive "hot coral" card and referral scheme. 9 years later they are an established brand in the category and AJ Coyne has been …

1
Fighting for climate disclosures with Ceres, Ep #88 37:59

24d ago37:59

37:59

After two years of waiting, the SEC finally came out with its new climate disclosure rules. As expected, it was met with a mix of celebration, disappointment, criticism, and lawsuits. The suits came from those who felt the rules went too far and from those who felt they don’t go far enough. Disclosure rules are critical to ensuring companies are ta…

1
Eliza Yvette Esquivel- Our Protopian Future 1:00:46

1M ago1:00:46

1:00:46

The latest Inspiring Futures podcast is an interview with Eliza Yvette Esquivel. Eliza has worked both on the agency and client side. She's had senior brand management roles at Mondelez and Microsoft and as a strategist and CSO at several different agencies, including Barbarian, Future Brand, DDB, JWT, Wieden and Kennedy Amsterdam, and TBWA. In our…

1
Scott Galloway on the end of the brand era, monetising rage and how to create wealth 1:11:19

1M ago1:11:19

1:11:19

Scott Galloway is Professor of Marketing at NYU Stern School of Business and host of the Prof G and Pivot podcasts. In this episode Prof G lives up to the billing as the most uncensored guest on the podcast ever. We cover lots of ground, including his secret to success with Prof G media, what the #1 skill for all marketers should be, why brand is d…

1
Warren Berger- Author and Journalist 1:01:07

1M ago1:01:07

1:01:07

Warren Berger is an author and journalist who has spent the last 25 years writing about the worlds of design, advertising and innovation. Back in the day he got a feature story about Weiden and Kennedy into the NYT Magazine and he wrote the book "Advertising Today" that was published by Phaidon,. For the past 10 years, he's been focused on the worl…

1
From bust to Boom! How Red Bull, ITV and Lloyds supercharge their people for serious growth - Scott Morrison 49:34

1M ago49:34

49:34

Today we're talking about more Boom! and less bust with Scott Morrison, the inspirational, energizing coach that teaches marketing teams how to be more successful, how to turn around business, how to win pitches and more. Timestamps 00:00 - Intro 00:47 - Where did the name Boom come from 01:31 - Scott’s background at Saatchi&Saatchi 04:57 - What is…

1
Mastercard's master plan for sustainable consumption, Ep #87 36:28

2M ago36:28

36:28

If you think of Mastercard as simply a piece of plastic that enables you to buy stuff, you’re not seeing their vast network of businesses, their billions of customers, or the potential influence they have on consumer behavior. There have been countless efforts over the years to encourage consumers to shop more sustainably, but when it comes to the …

1
Gerard Crichlow- Global Strategist- Axe/Lynx/Unilever- IPG 48:47

2M ago48:47

48:47

This episode features an interview with Gerard Crichlow, who heads up Global Strategy on the Unilever brands- Axe/Lynx at IPG. Gerard collaborates with several IPG entities worldwide to ensure the Axe/Lynx brands connect to their consumers and cultures. Some quotes from Gerard from the episode. "And for me, if we're in the attention game, who does …

1
A CMO Masterclass - how John Lewis redefined emotional advertising - Craig Inglis 1:02:47

2M ago1:02:47

1:02:47

Today we're talking about what makes a great CMO. One of the CMOs that I've admired throughout his career is Craig Inglis, who famously was a CMO for John Lewis for many years, making those ads that you saw at Christmas and really defining the genre of Christmas advertising. Timestamps 00:00:00 - Intro 00:00:50 - Craig’s marketing background 00:02:…

1
Peter Semple- CMO- Depop 1:03:33

2M ago1:03:33

1:03:33

This latest episode of Inspiring Futures features an interview with the CMO of Depop. Depop is one of the most interesting brands in the fashion space since it's all about reselling and ultimately about transforming the way we shop for fashion. Peter has a fascinating background with experience on the agency side with both Anomaly(where he worked o…

1
Fundraising tips & climate tech outlook with Earthshot VC, Ep #86 44:23

2M ago44:23

44:23

Earthshot Ventures isn't just any climate tech venture firm. Having grown out of the Elemental Excelerator, one of the biggest and best-reputed accelerators in the industry, Earthshot is deeply rooted in the early-stage ecosystem. And it turns out there's something else that sets them apart. Managing Partner Mike Jackson has a knack for coaching fo…

1
Should’ve gone to Specsavers, how a simple brand idea created a winning vision for the company - Peter Wright & Nicola Wardell 57:22

2M ago57:22

57:22

One of my favourite campaigns of all time is "Should've Gone to Specsavers" an idea that has completely transformed the Specsavers business. I speak to their CMO, Peter Wright and the MD of their in house creative team, Nicola Wardell, about how they've taken the idea and produced some of the best advertising on the System1 database. Watch the epis…

1
How Guinness became Britain's favourite pint - Stephen O'Kelly, Global Brand Director 48:57

2M ago48:57

48:57

How does someone create advertising for a brand that is over 150 years old? That is exactly what Stephen O'Kelly has been tasked with as Global Brand Director at Guinness, one of the most iconic brands in the world. Recorded from the Connoisseur bar at the Guinness Storehouse in Dublin, this episode of Uncensored CMO is special. Not just because of…

1
Tass Tsitsopoulos- Global Strategy Director, McDonald's at Wieden + Kennedy 1:20:38

2M ago1:20:38

1:20:38

In this episode, I talk with Tass Tsitsopoulos, the Global Strategy Director of McDonald's at Wieden + Kennedy. We discuss his early life in London, studying politics at LSE, his accidental journey into advertising thanks to Jeremy Bullmore, his life as an Account Guy at BBH, and his leap into planning. We also get to talk about his journey in the …

1
Copy that works, a copywriting masterclass with Vikki Ross 1:06:12

2M ago1:06:12

1:06:12

Vikki Ross is a copywriting expert. Having worked for some major brand in the past two decades, she knows a thing or two about branding and tone of voice. This episode is a copywriting masterclass. We start by delving into the principles of great copy, before looking at it in action with our very own Copy Safari (where we go out into the world to f…

1
Scaling home upgrades through CSAs with Scope Zero, Ep #85 26:24

2M ago26:24

26:24

We know that motivating homeowners to invest in energy efficiency retrofits and home upgrades is hard. Energy efficiency might not sound glamorous, but across the US, retrofits can actually cut our residential energy usage in half. That’s why when I met Scope Zero CEO Lizzy Kolar, I was excited to learn about her company’s novel way of motivating h…

1
Ian Murray- Co-Founder-Burst Your Bubble 1:02:32

3M ago1:02:32

1:02:32

Last month, I sat down for a conversation with Ian Murray- the co-founder of Burst Your Bubble. Ian has no shortage of contrarian views on everything from media and the current vogues in marketing to what strategists need to be doing in their work. To give you a flavor of the conversation- here are some soundbites. On Media "TV still produces the s…

1
Ritson on Advertising Effectiveness with special guest Guilherme Ferreira VP Global Marketing Cadbury 48:55

3M ago48:55

48:55

We're doing things a little bit differently this week. I've just recorded a webinar with Mark Ritson on advertising effectiveness with a very special guest, the VP for global marketing, Gui Ferreira from Mondelez. They are responsible for some of the epic Cadbury work that has scored right at the top of the System1 charts. We discussed what makes t…

1
How Liquid Death founder, Mike Cessario, created a billion dollar water brand 1:04:34

3M ago1:04:34

1:04:34

Today I'm joined by Mike Cessario, the founder and CEO of Liquid Death, a water brand worth $1.4b. With the use of creative brand marketing and punk aesthetic, Mike was able to break into the biggest beverage category in the US and disrupt market dominated by huge brands such as Coke and Pepsi. This is a truly inspirational story on how you can def…

1
Oxford's Climate Tech Opportunity Report with Jamil Wyne, Ep #84 42:15

3M ago42:15

42:15

We know that addressing climate change will take trillions of dollars of investment. According to the Climate Policy Institute, we’ll need to spend over $10 trillion annually for decades. and we only just exceeded $1 trillion for the first time in 2022. I’ll confess, I find these big numbers hard to conceptualize and I’m always glad for more nuance…

1
Creativity driven performance, CPG lessons for SaaS and the power of distinctive assets - Michelle Taite, Mailchimp 44:25

3M ago44:25

44:25

As Chief Marketing Officer, Michelle Taite leads Intuit Mailchimp’s Marketing teams and is responsible for the business’ end-to-end brand, acquisition, performance, product, and lifecycle marketing activities globally in addition to Mailchimp's in-house creative agency Wink. Joining just after Mailchimp's $12b acquisition, Michelle had the task of …

1
Amazon’s Chief Creative Officer on the power of emotional advertising, distinctive brand assets and delivering at speed 37:32

3M ago37:32

37:32

Jo Shoesmith is the Global Chief Creative Officer at Amazon. She leads lead brand creative, design, production, social, and brand identity functions, as well as agency partnerships, in the largest fixed marketing portfolio investment at Amazon. 00:00 - Intro 01:04 - From rural Australia to Los Angeles 01:58 - From agency to client side 04:44 - That…

1
How a new brand character challenged Whisky conventions to help The Woodsman double market share 38:33

4M ago38:33

38:33

Today I'm speaking with Whyte and Mackay Marketing Director Janice McIntosh and Mr President (their agency) CCO Jon Gledstone about the launch of their new campaign for The Woodsman brand. The "Well Earned" campaign score a whopping 4.8 stars on the System1 test and saw the launch of a brand character, Barry the Beaver, in a move that defies conven…

1
Unlocking the Potential of Scientists with Activate, Ep #83 37:47

4M ago37:47

37:47

At the center of climate progress are scientists. They’re developing new technologies with which we can build a new, more sustainable global economy. Moving inventions from a lab to startup companies to scaled products, however, takes more than science. Research scientists had long lacked a support structure to help them build successful businesses…

1
Jae Goodman- The Future is Super Connected 1:01:31

4M ago1:01:31

1:01:31

Jae Goodman is unique. He worked on Madison Avenue. He has a deep understanding of brands. He knows Hollywood, and he understands the power of culture and celebrity. Jae has experienced these worlds throughout his career, which spanned the likes of Wieden and Kennedy, CAA, and the creation of his agency- Observatory, and now his consulting company,…

1
Rising from the ashes: the inspirational story of overcoming tragedy with Bozoma Saint John (former Netflix CMO) 54:27

4M ago54:27

54:27

Bozoma Saint John is a Hall of Fame Inducted Marketing Executive, Entrepreneur and Author of her memoir, The Urgent Life. Her career has included roles as the Global CMO of Netflix, CMO of Endeavor, CBO of Uber, Head of Marketing of Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. Follow Boz Instagram LinkedIn Twitter/…

1
Sierra Club Foundation's Shifting Trillions Initiative to Transform Energy Finance, Ep #82 43:16

4M ago43:16

43:16

If you’re listening to this podcast you’ve probably heard of the Sierra Club. It’s one of the largest environmental organizations in the United States, with about 4 million members and a history of advocacy going back to 1892. But what do you know about the Sierra Club Foundation? It’s a $200m organization that, as you’d guess, supports the Sierra …

1
Amy Daroukakis- How to Be a Cultural Strategist 53:16

4M ago53:16

53:16

The latest Inspiring Futures podcast features an interview with Amy Daroukakis, a cultural strategist. Our conversation stretched far and wide from the creative emergence of crisis to the importance of curiosity as a lifestyle to get you out of your comfort zone. The idea is that Cultural Strategy is a more significant thing than understanding Yout…

1
The secrets to Super Bowl success with Michelob ULTRA's Ricardo Marques 49:55

4M ago49:55

49:55

Today we’re diving deep into the high-stakes world of Super Bowl advertising with a very special guest—Ricardo Marques, the VP of Marketing for Michelob ULTRA. Ricardo, a veteran with 19 years at AB Inbev and the marketing maestro behind Michelob ULTRA's growth. He is here to share his playbook on how to score big during the most anticipated advert…

1
Smart ACs and hot cities with Sensibo's Ran Roth and Prof. Matthias Roth, Ep #81 40:23

4M ago40:23

40:23

I know it’s wintertime for many of you, but that doesn’t mean we can ignore how cities around the world are heating up and how air conditioning is a growing contributor to climate change. Air conditioning is responsible for about 4% of global greenhouse gas emissions. Today, about 20% of electricity used in buildings and about 10% of global electri…

1
The flamingo effect: how Very made their retail brand sparkle - Jessica Myers Very CMO 49:53

4M ago49:53

49:53

Today we're joined by Jessica Myers, CMO of The Very Group. Previously Jess was CMO at Metro Bank and has since made the transition to the highly competitive retail market. At Very, she has overseen the launch of a brand new fluent device; the pink flamingoes. The campaign featuring the new characters scored a whopping 5.7 stars on the System1 scor…

1
Inside Atlassian's Sustainability Playbook, Ep #80 41:11

4M ago41:11

41:11

We all know that companies around the world are working to reduce their emissions and, hopefully, achieve net zero. But what does it take to set up a sustainability program? What are the steps in the process? What are the considerations along the way? And who are the partners one might work with? Most of this work happens behind closed doors, but s…

1
Creating the Metaverse, lessons from Google Glass and the Whitehouse - Dave Kaufman, Meta 59:22

5M ago59:22

59:22

Dave Kaufman is responsible for the marketing for one of the biggest tech bets of all time; the Metaverse. As Director of Global Marketing for VR and the Metaverse for Meta (formerly Facebook), it's fair to say Dave has a pretty sizeable task on his hands. He's no stranger to large marketing bets, having been on the marketing team for Google Glass,…

1
Peter Spear- All things Qualitative 57:42

5M ago57:42

57:42

Peter Spear started his career at Tattoo in San Francisco, where he fell in love with qualitative research and has been a practitioner ever since. We discussed the importance of talking to people to learn the hows and whys that data can't explain. How, in recent times, talking to strangers has become a challenge, and how to overcome those challenge…

1
How advertising can accelerate climate progress with Wieden+Kennedy, Ep #79 42:05

5M ago42:05

42:05

What do you think of when you think about advertising and its role in climate change? I’ll confess the first thing that comes to mind is the fossil fuel industry’s multi-billion dollar campaign to discredit climate science, deliberately confuse the public, and delay climate action. But, of course, like every industry, advertising has a role to play…

1
A B2B marketing masterclass with PwC's Global CMO, Antonia Wade 1:05:26

5M ago1:05:26

1:05:26

Today I'm joined by Antonia Wade, Global CMO at PwC and Author of The B2B Buyer Journey. This episode is a true B2B masterclass. We break down the importance of brand, reputation and relationships vs what people traditionally think is important in B2B. We also break down each stage of the marketing funnel to find out how best to reach them at every…

1
Rockefeller Foundation's $1 billion catalytic climate commitment, Ep #78 34:46

5M ago34:46

34:46

It feels fitting to start 2024 talking about the big numbers, the big climate financing gaps we face and ways to fill them. We know that addressing the climate crisis requires trillions of dollars of investment. It’ll need to come from government, corporations, and big finance, but there’s another stakeholder with an important contribution. Private…

1
Les & Sarah’s big review of the year 1:25:15

5M ago1:25:15

1:25:15

One of the most popular episodes of all time was my first with Sarah Carter and Les Binet, so I'm bringing them back to do a review of 2023. We talk about what makes Les cry and if AI is going to take over our jobs. Links Jon's LinkedIn Jon's Twitter Watch the Uncensored CMO on YouTube Timestamps 00:00:00 - Intro 00:01:05 - Les’ favourite ads of 20…

1
Preview for the New Year 4:19

5M ago4:19

4:19

Happy New Year. It is the beginning of 2024 and I am excited to work along side you to achieve a greater future for our planet. On this preview episode I give you a glimpse into the upcoming topics of 2024.By Jason Rissman

1
Keely Adler- VP, Cultural Futurist- Dentsu Creative and Core Team, RADAR 1:03:51

5M ago1:03:51

1:03:51

Last December, I recorded a podcast with Keely Adler, who heads up Futures at Dentsu Creative. This was before the agency's huge T-Mobile win, in which Keely played a huge part. In this conversation, we talked about how she sees the discipline of "Futures" (what it is and what it isn't) and its role in strategy and for clients. Keely is also on the…

1
Laura Hutfless, FlyteVu Co-Founder 53:55

5M ago53:55

53:55

Back in November, I had a fascinating conversation with Laura Hutlfess, the co-founder of FlyteVu. FlyteVu is an entertainment marketing agency based in Nashville. Laura has a talent management background and worked for CAA before branching out independently. In our conversation, we talked about her background, the type of work the agency does, the…

1
How confused.com challenged the meerkats on smaller budgets - Sam Day 52:06

5M ago52:06

52:06

Now in this episode, we're talking about one of the most competitive markets in the world - insurance comparison. Anyone who's followed this market will know just how intense it is. And how do you build a brand when you don't have a product yourself, but you're selling someone else's product? Well, it's one of those situations where marketing is al…

1
Reloaded: How to be a successful challenger - Adam Morgan (2020) 56:01

5M ago56:01

56:01

Today I'm revisiting episode 3, with Adam Morgan, founder of eatbigfish and author of Eating The Big Fish, The Pirate Inside and A Beautiful Constraint to find out what it takes to become a successful challenger. Adam shares his tips for creating a challenger brand, transforming your culture and the power of constraints to driving innovation. In th…

1
Neal Mann- Co-Founder- NOAN 1:08:11

6M ago1:08:11

1:08:11

A few weeks back, I got to talk to Neal Mann. Neal has had a fascinating career. Working in the literal frontlines of journalism, he got to experience the pressures and realities of getting stories out to the world before your competitors. He was an early advocate and power user of digital platforms like Twitter and understood the transformations h…

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