Best Win Tonic Podcasts (2024)

1
How Emerging Brands Can Grow Through Influencer Marketing with Amber Caro, Founder of Marketbite 24:48

4h ago24:48

24:48

In this episode of Customer Growth Sessions, Amber Caro, founder of Marketbite, shares strategies on influencer marketing for emerging brands. Learn about selecting influencers, commission structures, and leveraging platforms like TikTok and Shopify. To run influencer marketing campaigns, Amber recommends using https://www.getsaral.com/. For more i…

1
144: [BEST OF] Building a culture of creativity with ex-Burger King CMO, Fernando Machado 39:48

30m ago39:48

39:48

It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. Back in 2021, we posed as a jester in the throne room of the Burger Kingdom to nab one of the…

1
Canned Wine Revolution: Winemaking Reinvented With Cory Assink and Zeke Blattler of Los Cuernos Wine 59:31

3h ago59:31

59:31

Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere. Here’s a glimpse…

1
How to Invest in New Technology for Your Ecommerce Business with Lauren Linzer and Dusty Fields from Tonic 31:15

11d ago31:15

31:15

In this episode of Customer Growth Sessions, we sit down with Dusty Fields, Mobile Lead at Tonic, and Lauren Linzer, Director of Solutions at Tonic. We discuss Tonic’s approach to custom technology solutions, how e-commerce businesses should consider technology investments, and the process of building effective mobile applications. Get in touch wit…

1
145: Why craft is crucial with copywriter Andrew Jolliffe. 1:02:24

6d ago1:02:24

1:02:24

This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe. For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have w…

1
Selling Internationally: International Logistics with Ammar Moiz, CEO and Founder of Mayple 22:43

8d ago22:43

22:43

In this episode, Pat interviews Ammar Moiz, founder and CEO of Mayple. They discuss how Mayple's digital logistics platform helps e-commerce brands expand globally, focusing on how brands can effectively manage international shipping. Ammar shares strategies for overcoming common challenges in global logistics, explains key milestones for internati…

1
143: [BEST OF] Why advertising MUST entertain with Paul Feldwick. 55:12

16d ago55:12

55:12

It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, …

1
Scaling a Franchise, Brick and Mortar vs. Ecommerce, and Much More with Erin Casey Wolf, Co-Franchisor of Bella Bridesmaids 50:13

26d ago50:13

50:13

Join us today for an inspiring session with Erin Casey Wolf, co-franchisor of Bella Bridesmaids. Erin shares the story of Bella Bridesmaids' humble beginnings, which started from a less-than-ideal shopping experience for her own wedding and has grown into a trusted name in the bridal industry. Erin discusses how Bella Bridesmaids has expanded into …

1
99: Georgia's democratic uprising against the 'Russian law' 36:39

2M ago36:39

36:39

A huge protest movement has taken to the streets in Georgia against the "foreign agent" law. This new legislation would require all organisations that receive foreign funding to declare it on a national register. Protestors have argued that this is the thin end of the wedge amid an increasingly authoritarian climate in the country for human rights …

1
142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier. 58:06

2M ago58:06

58:06

This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share …

1
Acquiring Your First $1,000 in Ecommerce Sales with Greg Rollett, Head of Brand Growth at Grommet 39:07

1M ago39:07

39:07

Today, we're talking early-stage customer acquisition with Greg Rollett, the Head of Brand Growth at Grommet. We talk through Greg's entrepreneurial journey, exploring his early ventures from starting a record label to his significant contributions in the digital marketing space. Greg shares his experiences and strategies around customer acquisitio…

1
141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross. 56:43

1M ago56:43

56:43

This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. S…

1
Building a Community-Driven Business with Jason Sealand, Founder & CEO of Mad Viking Beard 37:16

2M ago37:16

37:16

Today, join us for an enlightening conversation with Jason Sealand, founder and CEO of Mad Viking Beard, as we explore the unique origins and entrepreneurial journey of the company. Jason shares captivating stories about the brand's inception, inspired by his great-grandfather, a Swedish immigrant known as 'the Mad Viking.' Discover how a simple be…

1
98: Liz Truss and the scary future of the British Conservatives 43:50

2M ago43:50

43:50

Liz Truss has managed to persuade herself of a very convenient (from her perspective) "truth": she wasn't a terrible prime minister with a flawed economic strategy, but the victim of a deep state conspiracy. Swinging aggressively to the far right, she has been courting Steve Bannon and the American Trumpists on a recent US tour. What does this mean…

1
140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison 1:07:44

2M ago1:07:44

1:07:44

This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cul…

1
Email Segmentation with George Kapernaros, Owner of YOCTO Agency 36:00

2M ago36:00

36:00

Today, we're delving into the world of email marketing with George Kapernaros, the founder of YOCTO Agency. George shares insights on email segmentation, workflows for different customer segments, common mistakes in email marketing, and recommendations for building effective email campaigns. Looking to connect with George? Visit the YOCTO Agency we…

1
Social Media Success for Wineries With Duncan Alney of Firebelly Marketing 39:57

3M ago39:57

39:57

Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and…

1
139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye 1:04:23

3M ago1:04:23

1:04:23

This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the …

1
Scaling a Business Through Community Education with Bill Spohn, President and CEO of TruTech Tools 26:40

3M ago26:40

26:40

Today, join us for an insightful discussion with Bill Spohn, President and CEO of TruTech, as we delve into the world of HVAC and building science technology. Bill shares his expertise on customer growth, business strategies, and community building in the HVAC industry. Explore how Bill's journey in the industry has led to success and innovation in…

1
138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention. 44:20

3M ago44:20

44:20

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide…

1
97: How the rich win: A story of misogyny, money and power 41:15

3M ago41:15

41:15

He's the city trader that went rogue. But he didn't lose the bank money. Quite on the contrary, he made them hundreds of millions from the fallout of the financial crisis. Then he dared to speak out against a system that was broken for the many but working for the few. In The Trading Game former city trader and friend of the Another Europe podcast …

1
Scaling Your Email Lists with Damon Didier, the Founder of Win at Ecommerce 29:30

3M ago29:30

29:30

Today, we're exploring the world of retention marketing with Damon Didier from Win at Ecommerce. Damon discusses the importance of email marketing and retention strategies for e-commerce businesses, sharing valuable insights on customer acquisition, first-party data, automation, and deliverability. Learn how to optimize your email marketing efforts…

1
137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad. 1:12:26

4M ago1:12:26

1:12:26

This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon. Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressi…

1
Community-Driven Business Growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch 41:48

4M ago41:48

41:48

Today, we're talking about community-driven business growth with Bastian Kröhnert-Ferron, Founder of Mammutmarsch. Bastian shares the inspiring journey of creating and scaling extreme hiking events from a small gathering to large community-driven experiences pushing participants beyond their limits. He delves into the significance of building a rob…

1
96: British politics after the return of George Galloway 39:17

4M ago39:17

39:17

George Galloway has done it again, in a byelection as predictable as it was depressing. But surely this is isn't just about one individual. It feels like a moment of crisis and disruption in British politics. After the dust had settled on the result, Zoe Williams and Luke Cooper spoke to James Meadway and Michael Chessum about what it means for Bri…

1
136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry. 1:22:43

5M ago1:22:43

1:22:43

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite ep…

1
Starting an Ecommerce Business with Ramin Ramhormozi, Managing Partner at SKU Agency 34:50

5M ago34:50

34:50

Today, we're talking about how to start an ecommerce business with Ramin Ramhormozi, the Managing Partner at SKU Agency. We discuss primary considerations before launching your first website, scaling up manufacturing, and more. Looking to get in touch with Ramin? Learn more about The Ecommerce Revolution community here or connect with Ramin on Link…

1
How to Build [+ Systematize] an Influencer Marketing Campaign with Johan Jedåker, Founder of Better Support 19:56

5M ago19:56

19:56

Today, we're talking through how you can build and systematize an influencer marketing campaign with Johan Jedåker, the Founder of Better Support. Johan shares guidance on how to find influencers to partner with, common mistakes he sees in influencer marketing, benchmarks for how much to expect to pay for a campaign, and much more. Looking to get i…

1
135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute. 1:03:24

5M ago1:03:24

1:03:24

This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first…

1
Crafting Cocktails and Building Brands: Mixology Insights With Chris Tunstall of A Bar Above 43:11

5M ago43:11

43:11

Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the…

1
How to Design + Prioritize CRO Experiments with with Nils Koppelmann, Experimentation Consultant at 3tech 37:06

5M ago37:06

37:06

Today, we're talking through Holistic CRO with Nils Koppelmann, Experimentation Consultant at 3tech. Nils shares his guidance on how to design and prioritize CRO experiments to grow your business, talking through the intersection of customer development and conversion rate optimization to learn about your customers to improve your product and websi…

1
SEO Shorts: The SEO Road Trip — Explaining the Principles of SEO 8:50

6M ago8:50

8:50

Today, we're taking a break from interviewing other experts to bring you our first episode of SEO Shorts — the segment where we explain complex SEO concepts in layman's terms. We're discussing the 3 core principles of SEO: Relevancy, Authority, and Crawlability. Our Managing Partner, Pat Ahern, explains these principles by equating them to a road t…

1
134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1 56:28

6M ago56:28

56:28

This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads o…

1
Google Ads Performance Max Campaigns with Jim Hammerel, CEO of Xtropy 24:44

6M ago24:44

24:44

Today, we're talking through Google Ads Performance Max (PMax) campaigns with Jim Hammerel, CEO of the Google Ads agency, Xtropy. Jim dives into the pros and cons of PMax, what types of businesses see the best results from it, and how to effectively drive results with PMax. Jim also shares a secret script that can be used to uncover hidden data fro…

1
133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better. 58:15

6M ago58:15

58:15

Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton. In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years,…

1
132: Feel better about marketing™ with Call to Action® [TRAILER] 1:24

6M ago1:24

1:24

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term…

1
Meta Ads with Nils Nordström, Founder and Senior Marketing Consultant at Flax Digital 33:32

6M ago33:32

33:32

Today, we bring Nils Nordström, the Founder and Senior Marketing Consultant at Flax Digital, onto the podcasts to talk through strategies for ecommerce businesses to build and scale their Meta Ads/Facebook Ads campaigns to scale their business. We talk through the pros and cons of Meta Ads, Nils' top recommendations on how to successfully build a M…

1
Email and SMS Marketing for Ecommerce with Jimmy Kim, Founder and CEO of Sendlane 26:19

6M ago26:19

26:19

Today, we're speaking with Jimmy Kim, the Founder and CEO of ⁠Sendlane⁠, about how businesses can level up their email and SMS marketing for better customer retention. Looking to get in touch with Jimmy? Connect with him on ⁠LinkedIn⁠ or ⁠Twitter⁠.By Intergrowth

1
131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations. 1:15:45

6M ago1:15:45

1:15:45

This year marks 5 years since our maiden episode with Richard Shotton in February 2019. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, bu…

1
130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade. 51:37

7M ago51:37

51:37

This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putt…

1
From Homebrewing to Award-Winning Tonic With Mary Pellettieri of Top Note Tonic 39:05

7M ago39:05

39:05

Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneuri…

1
Producing Premium Sangria Made in Spain and White Labeling With Eamon McDonald of Pasmosa Sangria 42:49

8M ago42:49

42:49

Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's…

1
129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School 58:24

8M ago58:24

58:24

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrom…

1
Introducing the World of Cannabis Beverages With Paul Weaver of TeaPot 42:37

7M ago42:37

42:37

Meet Paul Weaver, The Head of Cannabis at the Boston Beer Company. With over a decade in the beverage industry, he started in Toronto's beer business before joining Canopy Growth Corporation in 2017. There, he led innovation, playing a crucial role in launching recreational cannabis in Canada. Paul's expertise in cannabis beverages brought him to t…

1
How to Succeed in Wine Operations With Reed Woogerd of Valdemar Estates 47:06

7M ago47:06

47:06

Reed Woogerd, the Director of Operations at Valdemar Estates, is a seasoned leader with a history of success in Ohio's hospitality scene. After venturing into markets like the Bay Area and Austin, Reed now oversees multi-site operations for Valdemar Estates in Walla Walla, WA. His journey began during a working holiday visa in Hawkes Bay, New Zeala…

1
128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks 49:18

8M ago49:18

49:18

This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests th…

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