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Thanks for listening to WCR Nation, The window cleaning podcast. Every week we talk about another aspect of owning a window cleaning or pressure washing company. We are all small business owners, and now we have a podcast specifically made for window cleaners. If you have a service business, hopefully this podcast will help you with the day to day. We talk about everything business related from marketing to software, even tips and tricks and how to start a window cleaning company, or even st ...
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Today on Nation, we talk all about how bad your website is. Ok, its maybe not that harsh, BUT we are going to talk about changes and things to think about when you are putting together a site. Even if your window cleaning company has a website, you want to make sure it will actually get you customers. And there are quite a few things you want to fo…
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This week on Nation let’s talk all about Add-ons for your window cleaning company. Don’t be a jack of all trades and a master of non, BUT let’s talk about 5 of them i really like. Snow removal, Gutter cleaning, roof cleaning, screen repair, and Christmas lights. these are a really smart core of services that window cleaners can add on that pair wel…
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Today at nation we’re talking all about the things that don’t work. There are more ways to waste money than to actually invest it in yourself. And for some reason window cleaners want to prove it to themselves. But I’m telling you, over the past 20 years and talking to probably thousands of window cleaners, I know the things that don’t work 99.9% o…
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Today our nation we’re talking all about the things that work for window cleaners. In any business, there are dozens if not hundreds of things you could do to advertise or to help your business. But most of them don’t work very well if at all. But today I’m gonna give you five things that I know in our industry, work extremely well. No matter where…
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Creating Automations for your window cleaning business. This week on Nation we talk all about creating the right automations to help your small business get even bigger. When you start a window cleaning business, you don't realize how many things you will need to do. I mean everything in running a business is the owners responsibility. We all wish …
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This week on Nation, we talk all about getting more route work, or what some would call storefront window cleaning. Are you looking to grow your window cleaning business with consistent, reliable work? In this episode of WCR Nation, we’re diving into the world of storefront (route) window cleaning! Whether you’re just getting started or looking to …
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Today on Nation, we’re talking all about how to advertise your window cleaning company in fall. The time of year makes a huge difference in how you advertise, and what you advertise about. Fall is your second busiest time of year after all. Its worth making a game plan for your window cleaning ads that are special to the season. You all know that w…
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This week on Nation we talk all about landing a customer. this is the ULTIMATE guide to getting customers. NOT where to find them, but how to get them signed up. the concept of “buying” is big. there are so many sides to the puzzle about it that it’s something any pro could be better at. With selling a service, you need to think about WHY people ar…
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Today on Nation, let’s talk about what to do when it slows down. You may have noticed a slow down already this year, and its true. I think there was a below normal slow down in the industry, but it only seemed to last a few weeks. With the slow times it made me think…What SHOULD we do when its slow? and i can tell you there is a ton of things that …
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This week on Nation, we’re talkin all about buying gear. Now I know that I am a sales rep, BUT this is something that people ask me 10 times a day. I promise this isn't a sales pitch at all, so if it's something you don’t want to listen to, we will see you again next week. BUT I promise this one may help you make some decisions that a lot of people…
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This week on Nation we talk all about the skill of upselling. I know Upselling can come off spammy at times, and if done wrong. But Upselling is helping your customer get more done, WHILE saving some money at the same time. Its the way of letting an existing customer know what other services you offer, and how there are other ways you can help. Its…
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This week on nation we talk about a few of my favorite tips for window cleaning. I know I’m not usually someone who talks about window cleaning gear, but these are a few really good hacks for our industry. So if you own a window cleaning business, let me know how many of these you do now, and how many are new to you!Need supplies? Let me know! I wo…
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This week on Nation we talk all about building your window cleaning empire. The reason I hate door knocking is simply because you aren’t focusing on building the company. Selling just 1 person at a time is a great way to have a job. And having a great company takes so much more on the inside than that. There are so many things that need to be done …
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This week on Nation, we are talking with one of my favorite people on the planet…Cody from Glass Renu all about scratched glass. You know for a fact you will run into it. AND most of us have no idea that something can be done about it. Not only is there MAD money to be made, but also its a great insurance policy! So lets talk scratches!Quick Guide:…
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This week on Nation, we talk all about the TRUTH of business. This isnt the sugar coated surface only stuff, this is the real body of business. So many people want to talk about it like there is some kind of secret, but there really isnt. Just a bit of confusion is all. So that is what we are talking about today! ill give you 5 things that im guess…
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Get your tickets to the Huge Convention here! https://go.thehugeconvention.com/reserve-your-spot-now Use the coupon code is: JERSEY21 to save $50-----This week on Nation we talk all about conventions. I know if you’ve never been to one, you are thinking “what’s in it for me?” and, well a lot! I really love going to shows, and I have been going for …
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This week on Nation we are talking all about Google my business. I know, i know its not really called that any more, but that is how i know it. BUT this is the mapping feature on Google. As a local company, you are REALLY benefitting from the local side of things, and how do you do that, but by increasing your local preference? Well I sit down with…
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This week on Nation we talk all about everyone's favorite subject…YOU. Well this may not be as good, we are actually talking about how you are holding yourself back. I love the psychology of people. And this one always fascinates me. Someone who says “Oh i cant charge more, or my customers wouldn't XYZ” is completely made up. they say this but no o…
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This week on Nation we talk all about your downtime. This is something so small to people that no one focusses on it. But as you grow your business there is a huge source of loss over time. Simple rain delays and reschedules can cost a window cleaning company thousands a month. And you all know we are like squirrels. Especially in the summer months…
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is week on nation we’re talking all about branding your company. A lot of people focus most of their time and energy on their logo, but there’s so much more to branding than that. Branding is everything from the color, to the font, to even the feel of your company. There’s so many things that people miss when they go and brand. People focus on the …
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This week on Nation we talk all about tracking. I think that most companies have 0 tracking. Which is crazy. If you have a window cleaning business, or any company for that matter, you need to track everything. How do you know if your Facebook ads are working? What about your EDDM campaign? If you arent watching the numbers, how could you know? So …
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This week on WCR Nation we are talking all about the top 10 ways to fail in window cleaning. These just arent the opposite of the wins. This is actually things that people do that drive their window washing business down. AND the worst part is that some people dont even know they are doing it. OR that they havent realised that this 1 thing is what …
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This week on Nation we talk all about the 10 ways to WIN at in window cleaning. The top 10 ways to win is something that you can almost use as a check list. Now not saying you aren’t doing some of these already, but these are the 10 things that the most successful window washing companies in the country do. And I know that you can start 1 of these …
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This weekend nation we are going to talk all about your work vehicle. How do you get to a job? What do people think about you when they see your work vehicle? I think the people sometimes misunderstand how important it is to have the correct vehicle. How many people see your vehicle, and call you because of it. If someone sees you pull up to a job …
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This week on nation, we’re talking all about getting found. A lot of us will make ads and post them different places. But how does anybody know where people see you? You have to know what people are thinking, and where they’re looking. You also need to know how to create a buying trigger. Most people create an ad with what they think looks good and…
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This week on nation, we are talking all about how you are your own worst enemy. There’s so many parts of your business that you assume is a fact when it’s actually just your brain that’s holding you back. Yes, you control your thoughts, but just like if someone scared of spiders, it becomes fact. The tricky thing is is as much as you control your b…
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This week on nation, we talk all about how you can grow faster. Now I know people always say you can grow too fast, and you need to be careful. But the truth is, you can’t grow too fast. You can only grow without being strong enough. Like I always say you can’t build a 10 story building on the foundation of a two-story home. There’s a few things yo…
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This week on nation, we’re talking all about organizing the chaos of your day. As a small business owner, your day is ridiculously chaotic. I know. But that is all in your control. There’s a lot of very large companies out there that are not dealing with the chaos that you are. And how do they do? Well, that’s what we’re gonna talk about today. I’m…
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This week on Nation we are talking all about your USP. Why would anyone buy from you? I know I talk about the USP a ton, but I have never heard anyone give a great answer to this. If you don't know why anyone should buy from you, then how can you tell the customer why? If you are only trying to be the cheapest then, have fun racing to the bottom. I…
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Today on Nation... We talk about the top 5 things that every window cleaning business owner needs to do. I'm guessing that you are missing a few, because you know I'm all about growth, even if it isn't size, but just the strength of a company. Growth is key. And it still SHOCKS me when I see companies that are NOT doing these 5 things. You are hold…
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Have you ever thought about doing the EDDM program with the post office for your business? That is Every Door Direct Mail. Well, that is what we are talking about this week! its an awesome program from the post office that allows you to send a big postcard to every one on a route. and its super easy to do. Postage rates as of now are .215 cents eac…
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This week on Nation, we talk about the small business lessons I learned over the last 18 years in this industry. What’s great about the technological world we live in is that you can learn a lot from someone else’s mistakes and that is exactly what we’re doing today. Learned a lot of things over the years, and I’ve had to change my ideas to. But wh…
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This week on Nation we talk all about the best systems that you can add to your window cleaning company to grow and be a stronger company. Systemizing the things you need to do is a great way to make sure that everything is done the same and to make sure it actually GETS done. I know, systems is a boring topic, but this is one of those things that …
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This week on Nation we go in depth with the window cleaners secret weapon…the Dentist Close. I’m telling you... If you have ever wanted to grow faster, or just be bigger, this WILL change your life. I know, it may be a newer concept, but this is SO good. Everything you could want to know about HOW to do it, and why you want to do it, this is IT. So…
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This week on Nation we talk all about how to build your website with out it being awful. This one is something that everyone feels like they can do, but in reality there is a specific flow. customer interaction, mixed with buying triggers all makes for a great website. But that site also needs to be found. And on top of great SEO your site itself c…
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This week on Nation we talk all about spring! It’s the best time of year for window cleaners, and close to the best time of year for a pressure washers, which is usually after the pollen. But if we could some how know why people call us when they do we would all be filthy rich! That simply isn’t the case. What we can do is try to see the signs of s…
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This week on nation we talk all about how to price window cleaning for 2024. There’s three different types of window cleaning. There is residential window, cleaning, commercial window cleaning, and route window cleaning, and each one has its own price. If you haven’t looked at your pricing in a while, I’m guaranteeing you it’s a little bit low. We …
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This week on Nation let’s talk about everyone’s favorite subject…Hiring. Ok so maybe it's everyone's least favorite. BUT it's something that anyone who wants to grow needs to do at some point. You see window cleaners out there saying that it's impossible to find anyone good, or they don’t even get anyone to apply. Maybe it's not that they aren’t ou…
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This week on Nation I want to focus on growing your business. Be honest. Do you want to to grow your company? This time of year every one is going through their minds about how much they want to grow this year. Its all people are thinking about. getting the plan on how to do that and trying to see every side is tough. On the one side, you want to b…
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This week on Nation let's take a deep dive into what the big companies are doing that you may not be. Now this doesn't mean that you need your window cleaning company to be big, but more or less what do the window cleaners do that is different than you. Remember there isn't a right or wrong way to have a business. But, I really love to see people w…
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This week on nation, we are going to talk all about finding your customer. Once you find out who your customer is, it’s much easier to sell window cleaning to them. An avatar is who your majority Customer is. It’s not an exact representation of everybody, but who mainly buys from you. If you can speak to them directly, you’ll have the best ROI you …
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This week on the nation, we talk all about failing businesses. Do you know that right now, small businesses have a failure rate of about 70% after a couple years? That’s crazy! It should never be that high. What this shows is that most people don't know how to run a business! What can we learn? There are a few things that every business needs to do…
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This week on nation, we talk all about the differences between print and digital. I love print advertising. It just touches a different person than the digital version. But there’s a way to do it right, and of course wrong. I get to talk with my buddy Print Steve, all about different printing and his ideas. He is the head of the printing department…
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Well, this week we talk all about the age-old concept of price vs value. It's one piece to the business puzzle that hurts the most I think. People are always talking about the price, I mean, it's on a daily basis if you are on Facebook. But no one talks about value. Price just doesn't matter if you are in the ballpark. Even when that is something t…
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Today on Nation we go over the lessons I learned during 2023. What works, and what doesn't. There was a lot of stuff that happened and some that was not expected. But we can learn from ALL of it! Changing out how we move forward is always improving. I hope you have an awesome 2024!Need supplies? Let me know! I would love to do that for you! Text/Ca…
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Today on Nation we talk about raising prices. I know this isn't a fan favorite for the fact it's uncomfortable, but this is 100% needed. I still cant believe that some people don't raise their prices but maybe every 5 years. There are some so many different sides to price increases, how you grow and also how you stay up with prices. So, lets talk a…
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Today on Nation, we’re talking all about the buyers mind. The psychology of selling is more important than a lot of people give a credit for. There’s literal triggers that allow people to buy, and a few simple principles. If you don’t think you’re in sales, you’re wrong. Everything from getting a date to getting more customers is all Sales. And hum…
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This week on Nation, we talk all about Google maps, AND how to get a better listing with them. It's one of those things that people forget they have some control over; the listings that pull up in their area that show at the top of the list. It's the place your Google reviews are shown, but also the part that shows potential customers that you are …
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Today on Nation, I will change your life! Well, business life that is. I have a challenge for you, and that is to implement these 5 things into your next year of business. BUT you need to REALLY do it; like put all of your heart into the changes and see what happens. I’m telling you these things are the best bits of advice I have ever given or rece…
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Today on Nation, we talk about automating things in your window cleaning business. No, we aren't talking about window cleaning robots, BUT we are talking about automating different systems and processes in your business. Its an amazing way to increase your productivity while getting so much more things done. You may think that your window cleaning …
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