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Orbition Group is delighted to bring you this podcast series, which is designed for Data Enthusiasts, to hear from some of the most high-profile Data, Analytics and AI thought leaders from around the globe. Each episode will detail the guests journey to the top while bringing unique insights, drawn from first-hand experience on the industry’s most trending topics. This podcast was created as a way for our industry's most respected leadership figures from across the world to give back to the ...
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Around the Rings

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"...Around The Rings has long been the most influential internet presence on the Olympics." - The Guardian, February 4, 2010 “Required reading in the Olympic Movement.” That's what our readers say about Around the Rings, and with good reason. Nothing can replace years of on the scene coverage of events--knowing the players, and who and what is important. That's where ATR excels. For more than 20 years, Ed Hula and his team of correspondents have been on the scene of virtually every important ...
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This week we once again have a double dose of goodness. First we kick things off with Logan Parks hot off his Bassmaster Elite Series rookie season & just a week after his groundbreaking NSANE tournament for high school & college anglers. He even brings on the winners; Banks Shaw & Kieran Stephenson. Then we are joined by the man more slick than an…
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In Episode 50, the season finale of Season 4, of Driven by Data: The Podcast. Kyle Winterbottom is joined by Marion Shaw, Head of Data & Analytics at Chaucer Group, where they discuss how success with data and analytics is a giant marketing exercise and how to use it build visibility and curiosity, which includes; Having a career that allowed an un…
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Byron Velvick is a 3 time Bassmaster winner and a 2 time Classic qualifier. He is a big bait pioneer from the west coast that has won 14 boats and a dang Rolex! He is truly one of the greatest promoters of the sport of fishing. He was once “The Bachelor” on ABC which resulted in him being a guest on every major talk show on TV. The whole time he wa…
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In Episode 49, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Maddie Armitage, Director of Data & AI Solutions at BT, where they discuss how to build data products that get used to drive commercial benefit, which includes; Getting business stakeholders to adopt a product led mindset Why everyone has to be focused on out…
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First we kick things off with Bassmaster videographer Jake Latendresse with Jake’s Take. Just back from the recent Bassmaster College Classic Bracket on Tims Ford Lake in Tennessee. Then we are joined by the Frog Father - Alfred Williams is a true tournament trailblazer. Not only was he the first black angler to ever qualify for the Bassmaster Clas…
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In Episode 48, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rachel Purchase, Director of Data & Analytics at Admiral Group Plc, where they discuss some of the challenges associated with having an organisation that has such an appetite for data, which includes; Taking responsibility for an enterprise D&A capability aft…
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In Episode 47, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Anna Wang, Head of AI at Multiverse, where they discuss current AI landscape and the key considerations to bridge the AI skills gap, which includes; Studying AI at Stanford Having her company acquired by Multiverse The combination of AI and behavioural scienc…
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If Captain America was a pro angler, his name might just be Davy Hite. Hite left a military career to chase his dream of pro angling and what a dream career it has been. Qualifying for 14 Bassmaster Classics, winning 2 Bassmaster Angler of the Year titles and 9 major tournament victories - including the 1998 Forrest Wood Cup and 1999 Bassmaster Cla…
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In Episode 46, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Katy Gooblar, Director of Education & Data at Data Literacy Academy, where they discuss how to ensure your people are AI ready, which includes; The key factors in ensuring an organisation is ready to truly harness the power of AI How AI adoption is related to…
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You ever hear the joke about 3 Canadians walking into a bar? Us either but it sure makes for a great podcast. Cory Johnston doubled down in 2024 with 2 Elite Series victories. Not to be outdone, little bro Chris Johnston just became the first Canadian to EVER win the Progressive Bassmaster Angler of the Year title. It was a huge year for both these…
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In Episode 45, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tony Zona, Chief Data Officer at Grant Thornton UK, where they discuss how to translate the language of data to create a unified language, which includes; Operating for 25 years in the same organisation Being a translator in his personal family life Why comin…
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Just weeks before getting officially inducted into the Bass Fishing Hall of Fame, Mark Zona rocked the fishing world by signing off of BassLive for the final time. The incredible off the wall personality of Z has painted pictures with his words for a generation of Bassmaster fans. Why is he stepping away from a position that is seemingly perfect fo…
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In Episode 44, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Daniel Hulme, Chief AI Officer at WPP and one of the world's leading AI authorities, where they discuss how the AI landscape has shifted since his first appearance on the show over 3 years ago, which includes; Selling Satalia to WPP Why it’s become a succe…
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For the first time since his final walk across the Bassmaster Elite Series stage, 4 time Bassmaster Classic champion Rick Clunn finally speaks. After Clunn’s legendary 5 decade career, his incredible influence is seen in every single pro fishing today. Clunn is not only a driven competitor but his silent approach and down-to-earth outlook on life h…
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In Episode 43, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Stijn (Stan) Christiaens, Co-Founder and Chief Data Citizen at Collibra, where they discuss the framework to create financial value through data, which includes; The catalyst for launching Collibra What the title Chief Data Citizen means Setting up the chief …
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Robert Gee racked up an impressive 4 top fives in 2024. On top of that he went second, third and second on his last 3 events. Gee what a start to an Elite Series career! But many recently know him more as part of an on-the-water dispute we are calling World War Gee. But first we have Jake’s Take - the ultimate behind-the-scenes Bassmaster segment w…
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In Episode 42, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is re-joined by Davin Crowley-Sweet, Chief Data Officer at National Highways. After Davin's first appearance almost 2 years ago (still the most listened-to episode of all time) they discuss what’s unfolded since valuing their data as an asset and the failings of the D&A i…
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Wes Logan is a Bassmaster Classic Qualifier and an Elite Series Champion. However, all those accolades seemed a long way off when he was riding in an ambulance after a scary boat wreck during last week’s Elite Series tournament on Lake Champlain. Many folks have talked about it but now you get to hear directly from Wes “What REALLY Happened”. Plus …
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In Episode 41, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Dominic Holden, Head of Data Governance at Jet2.com, where they talk about the key considerations when building out a data governance function from the ground up, which includes; Constructing the data governance operation Clearly defining who does what, when …
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Justin Hamner truly lets it ALL out on this week’s show - the good, the bad and some stuff that just makes him SICK. Hamner is the reigning and defending Bassmaster Classic Champion. With just two events left in the 2024 Bassmaster Elites he is the current leader in Progressive Bassmaster Angler Of The Year points. Can Justin Hamner make history an…
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In Episode 40, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Greg Freeman, CEO of Data Literacy Academy, Hannah Davies, Head of Data Culture and Excellence at Admiral Group Plc and Kate Jones, Head of Data Product and Strategy at Coventry Building Society as part of a live panel event, where they discuss how to design …
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Brett Hite is a 6 time Bassmaster Classic qualifier with 5 national tournament wins and almost 2 million dollars in tournament earnings. B Hite started his career as a west coast finesse angler but today you can’t talk about a bladed jig without mentioning his name. Brett Hite has arguably been more dominant with that technique than any other angle…
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In Episode 39, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined Stefania Gvillo, Chief Analytics & Insight Officer at Domino's, where they discuss how to be a better data storyteller to drive better business impact, which includes; Understanding what matters to your audience The link between value and effective storytelling …
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You never know who will show up on this show. This week we kick things off with Pat Roach, AKA Randy from Trailer Park Boys. When Pat is not playing Randy the Assistant Trailer Park Supervisor at Sunnyvale Trailer Park he loves to fish. Pat joins the podcast to talk about his love for angling, the outdoors and life. But that’s not all. Then we are …
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In Episode 38, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rui Machado, Vice President of Data Engineering and Architecture at H&M Group, where they discuss data modelling, accessibility and translating highly technical solutions into business value, which includes; Working for household names such as Nike and Meta L…
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Joey Cifuentes is the reigning Bassmaster Elite Series Rookie of the Year. After winning two Elite Series tournaments and coming close to winning Angler of the Year in his first season. It looked like the Elites was child’s play for the cowboy. But that was last year, this year things are as different as a kaleidoscope. Call it a sophomore slump, c…
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In Episode 37, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Claire Thompson, Group Chief Data & Analytics Officer at Legal & General, where they discuss the power of influencing and operating at board level to transform organisations, which includes; Starting her career as a SAS programmer The key traits and attribute…
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Who in the heck are the Derby Boys? Well, if you take four of the most colourful characters on the Bassmaster Elite Series - Seth Feider, Matt Robertson, Cory and Chris Johnston, put them all together and you have The Derby Boys. Sure they are all at the top of their game on the water and a threat to win any tournament. But what’s life really like …
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In Episode 36, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Chris Daniels, Chief Data Officer (Corporate Bank) at Deutsche Bank, where they discuss the delineation between business and technology, which includes; Why organisations haven’t put data as a first-order citizen historically Avoiding unnecessary transformati…
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This is a jam-packed super show. First, we have Bassmaster videographer Jake Latendresse just back from covering of Takumi Ito’s 2nd Elite Series win. Then we are joined by Takumi himself with a first hand look at his many Japanese secrets. As if that’s not enough, finally we have an exclusive one-on-one sit down conversation with 19 year old fishi…
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In Episode 35, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Rupal Sumaria, Head of Data Management at ASOS, where they discuss how to obtain buy-in and sponsorship for data management, which includes; Ending up in Data Governance by accident Rebranding from Data Governance to Data Management The recognition that Data …
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It’s Clunn-Day! 4-time Bassmaster Classic Champion, the legendary Mr. Rick Clunn stops by for his monthly visit with an eye-opening conversation that you truly won’t want to miss. But that’s not all - we are also joined by 4-time Classic Qualifier and Elite Series Champion, Takumi Ito. Taku brings his almost addictive child-like enthusiasm to the s…
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In Episode 34, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Peter Laflin, Director of Data Analytics at Morrisons, where they discuss how to build a high-performance Data & Analytics team that is laser-focused on value and impact, which includes; The distinction between a ‘Head of’ and CDO role Why value has become a …
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This week we have triple the podcast for you with 3 incredible guests. First, it’s Jake’s Take with all the behind-the-scenes dirt from the Wheeler Lake Bassmaster Elite. Then we are joined by the newest Elite Series champion, the Prince of Palatka himself - Cliff Prince. As if that’s not enough, finally, we hook up with Kevin VanDam to talk about …
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In Episode 33, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Steve Janoo, Chief Data and Analytics Officer at Diageo, where they discuss the debate around CIO and CDO relationship and reporting lines, due to Steve’s background as a former Global CIO to get an alternative view, which includes; Reporting lines and why th…
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This week we have another double dose of goodness. First, we are joined by Bassmaster Elite Series pro David Gaston, who recently caught a 831 LB record Tuna. He tells the crazy, jaw-dropping story of the 11-hour fight aboard the 66ft Fat Chick. Then we hook up with The Homeless Fishermen - Marshall Arnwine. Who tells his incredibly inspiring story…
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In Episode 32, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom hosts a panel discussion alongside; Hannah Davies, Head of Data Culture & Excellence at Admiral Group Josh Cunningham, Group Head of Data Culture at Lloyds Banking Group Cali Wood, Head of Data Strategy and Culture at AXA Sandra Oudshoff (who was the Global Analytics Enga…
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He is a 6-time Bassmaster Classic qualifier, a 2-time Bassmaster winner, the 2021 Bassmaster Angler of the Year, the amazing Feider-Man, Seth Feider joins us this week as he talks about his start to the season, how White Castle once saved his life, tournament rumours, quitting smoking, the urge to pee in his front yard and so, so much more.…
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In Episode 31, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Justin Windle, Head of Data Oversight at First Citizens Bank, where they discuss the purpose of data evangelism and how to set the north-star and sell the value, which includes; Setting your north star Operating in a buzzword-heavy industry Understanding your…
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Brandon Palaniuk is a former Bass Nation National Champion, he has qualified for 13 Bassmaster Classics, won 6 Bassmaster Tournaments and 2 Bassmaster Angler of the Year titles. But none of these incredible accomplishments were achieved without a lot of work. This week we get a unique look inside the marvellous mind of “The Prodigy” and how the wor…
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In Episode 30, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Sol Rashidi, Former Chief Data, Analytics & AI Officer at various Fortune 100 organisations and now advisor, where they discuss what really causes many of the Data & Analytics industry's challenges and the importance of perception, which includes; Starting ou…
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Patrick Walters has almost never struggled since joining the Bassmaster Elite Series. When you read his list of accomplishments, it almost sounds fake for an angler that has not even completed his 6th season - 5 Bassmaster Wins, 5 Classics Fished, 24 Top 10s, 3 Century Belts as well as the Record Biggest Win Margin and the Largest Smallmouth Winnin…
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In Episode 29, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Evie Dineva, Group Head of Data Engineering & Data Science at Gymshark, where they discuss how to balance delivering commercial value through data, analytics and AI products responsibly and ethically, which includes; Being driven by the purpose of improving b…
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Australian Bassmaster Elite Series Champion Carl Jocumsen joins the show and really opens up about, well, EVERYTHING. One by one we break down all the spicy stories in bass fishing and try to figure out the rules that improve them in the future. But first we have another edition of Jake’s Take with Bassmaster Videographer Jake Latendresse. Warning …
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In Episode 28, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Pete Youngs, Managing Partner at Ortecha, where they discuss the key considerations of designing and implementing the correct data operating model and its importance in data and analytics success, which includes; Why a data operating model is more important t…
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Some call him Z, some call him Z Train, some call him Zona but almost nobody calls him Mark. Friend of the show, Mark Zona returns to the podcast and he lets loose on just about every topic you can think of. Mark Zona, the over-the-top host of Bassmaster LIVE and Zona’s Awesome Fishing Show is being inducted to the Bass Fishing Hall of Fame this Se…
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In Episode 27, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Tom Betts, Group Data Director at Kingfisher Plc , where they discuss the complexities, challenges and opportunities of building a centralised data function at a group level to support multiple operating brands, which includes; His journey from DJ to Travel A…
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Bassmaster Classic Champion Justin Hamner stops by the show to kick off his monthly podcast residency. We talk about the Florida Elite Series events, his name on a NASCAR and Roll Tide Willy. But that’s not all - next up friend of the show and Musky Master Pete Mania returns to the podcast and shares his thoughts on fishing technology and how he se…
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In Episode 26, of Season 4, of Driven by Data: The Podcast, Kyle Winterbottom is joined by Michelle Gansle, Chief Data, Analytics & AI Officer at McDonald's, where they discuss why, as one of the world's biggest brands, they still have a commitment to change and innovation and how Data & Analytics fuels that, which includes; 3 fun facts that people…
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