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Growth Mapping Podcast

Sujan Patel and Aaron Agius

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Join us as we uncover the top growth strategies that the top marketing minds are using today to take their businesses to the next level. Each episode we discuss how to get more customers, earn more revenue, and take your business to the next level.
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Join James Reynolds and leading web traffic experts and learn how to get more website visitors and grow a profitable audience online. On each show James Reynolds grills his expert guests and gets them to reveal their very best traffic getting secrets. Topics covered on this hard hitting internet marketing show include; Twitter (Scott Stratten), Google Plus (Chris Brogan), Podcasting (Pat Flynn and John Lee Dumas), Content Marketing (Joe Pulizzi), Rand Fishkin (SEO) You Tube video marketing ( ...
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Today we’re going to be talking about marketing your business in 2018. It’s a new year and it’s time to consider new technologies, new channels of traffic, and other factors that might be new or upcoming in 2018. You won’t want to miss this guide to what to consider as you make your marketing plan for next year.Some of the highlights of the show in…
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Today we’re going to talk about how to use chatbots for sales and marketing. Everyone is jumping on chatbots as the new thing, and we are excited to cover the topic today.Some of the highlights of the show include:? 1:00: What Sujan has found chatbots work best for, as well as how he categorizes the different types used for various applications.? 2…
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Creating leads with content is a time-honored and effective approach to building your sales funnel, but it’s also time-consuming. Today we’re going to talk about ways to build that funnel without relying on SEO and content marketing. If you want to add another strategy to your marketing, you won’t want to miss today’s episode.Some of the highlights…
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Having a good marketer is essential to the success of your business. But how can you find a great one? Today we’re going to be talking about some of the questions you should ask during the hiring process. If you’ve wondered how to get a fantastic marketer, you won’t want to miss today’s episode!Some of the highlights of the show include:? 1:20: How…
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Have you gotten to the horrible point when things with your company are plateauing? This can happen at many different stages during the course of your business and it’s frustrating no matter when it occurs. Today we’re going to talk about what to do when your business stops growing.Some of the highlights of the show include:? 1:05: How to use data …
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Today we’re going to talk about how to get thousands of people on your email list when you’re literally starting with nothing. So many people will tell you that your email list is one of your most valuable assets. Here’s how you can grow yours.Some of the highlights of the show include:? 1:15: Why you should start big and what that means.? 3:30: Ho…
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After a five-week break, we are back! Today we’re going to cover how to do a content audit and the importance of doing one in the first place. Whether you have a small site or a bigger business, you won’t want to miss today’s episode.Some of the highlights of the show include:? 1:25: Some of the things that Sujan did with his websites during his hi…
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Today we’re going to talk about the differences between link-earning and link-building. These are both essential to SEO, but Google greatly prefers link-earning over link-building. Do you know the difference? Get ready to find out more about these strategies and how one can help the other.Some of the highlights of the show include:? 1:25: How link-…
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Today, Sujan is picking Aaron's brain on LinkedIn. We are going to talk about how to leverage LinkedIn as a platform. Aaron has been crushing it on LinkedIn and Sujan has been secretly stalking him. On this episode Aaron shares strategies and tactics that have helped him find and build an audience and speak to them directly. Some of the highlights …
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Today we’re going to talk about how to grow your business to a million dollars and beyond. A lot of people get stuck and aren’t sure how to reach that elusive 7-figure goal. If you want to be a millionaire, you won’t want to miss today’s episode!Some of the highlights of the show include:? 1:00: The method of breaking down your goal by month. In sh…
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Today we’re going to talk about how to get your product, service, or brand in front of the journalists, editors, contributors and publishers who will cover your story, create content about you, and get your name out there. If you have nothing new happening or you’re a brand-new business, how can you get PR? That’s the topic of today’s discussion.So…
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Today we’re talking about SEO for e-commerce and what you can do to optimize your e-commerce site. There are a lot of big challenges and tons of competition when you are trying to market an e-commerce store. Sujan and Aaron will be sharing their best tips, so you won’t want to miss it!Some of the highlights of the show include:? 1:45: The differenc…
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What is trust-building traffic? How do you build an authentic following with trustworthy, personality marketing as your approach? Ryan Lee believes that your own true personality gives trust to your brand. He believes that marketing strategies can be followed, but your unique brand of marketing must be found. In this episode of Traffic Jam podcast,…
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Should, or should you not be using social media scheduling tools has been an ongoing battle of opinion between social media experts. A previous guest on this show believes that tweets should never be scheduled, because what’s so important that it needs to be said, but not important enough for you to be there when it is. Laura Roeder takes a differe…
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Email has been here since the start of the internet age, and is one form of digital communication that remains relatively unchanged. For most it is the preferred tool to reach new audiences, grow a subscriber base and build relationships on a large scale. But how do we do email marketing right? How do we market to new audiences, in a highly targete…
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A study done by Microsoft has concluded that humans now have shorter attention spans than goldfish. As marketers, we need to find the balance between providing substantial information that can move our audience to action, and instant comprehension within an all too small 8-second window. The solution to that is micro content marketing. But what is …
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Conventional thinking would dictate that you should get full credit for a 40,000 word blog post when you wrote it. You write, you get the reward. This was not (entirely) the case for Aaron Agius however when he wrote tens of thousands of words for QuickSprout.com. His name didn’t appear as the author, and he didn’t get paid. Why then would he waste…
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As the big platforms like Facebook and Google become increasingly accessible, (and therefore crowded) main stream marketing approaches are offering diminishing returns. Higher CPC’s, lower CTR’s and increasing noise are forcing the question; where else? In this episode we are looking at alternative marketing strategies and how to win traffic from u…
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We all know that honesty is the best policy, yet few adopt that policy like Dan Norris. Dan, most well-known as a no B.S. content marketer and the founder of WP Curve understands that in the crowded world of content marketing you need a differentiator to raise you up above the noise. There are over 200 million blogs online worldwide, and if you are…
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Hands down the best way to position yourself in front of other peoples audiences is to get introduced. When you “join up” to co-promote with other non-competing businesses who allow you access to their customers, you get to reach your new ideal audience pre approved. Joint ventures, examples of which are shared in this podcast, are the most highly …
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YouTube statistics say that every day people watch hundreds of millions of hours on YouTube and generate billions of views. The number of hours people are watching on YouTube each month is up 50% year over year – so of course it makes sense to advertise there! The statistics are staggering and they may excite you, but before diving in it’s importan…
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Building your brand and authority does not always have to mean planting the seeds in your own backyard. Whilst I advocate nurturing your own garden first, if you want to harvest a larger crop you’ll need to sew your seeds elsewhere too. To grow a larger audience, you’ll have to go beyond your own audience and get in front of other people’s audience…
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No longer is having a profile in LinkedIn enough to get you ahead. LinkedIn has changed and those riding the wave of change on the newest social-media content platform are those that are winning with bigger reach and authority. The recent change on LinkedIn is the addition of LinkedIn Pulse, a blog style portal on linkedin.com for professional cont…
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Anyone in their right mind will grab a good second chance when it’s presented to them, an opportunity to redeem themselves if they missed out the first time round. This is never more prevalent than in marketing – direct mail, email follow up and now retargeting provide us marketers with second chance to persuade our audience to take the step. Subtl…
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Some twenty years ago it was easy to rank on the first page of Google. There were few websites competing for the top ten spots. Fast forward to the present, there are now millions of websites, and competition is rife. Smart marketers like Jonathan Mizel have turned to paid traffic with ever growing inventory, segmentation and targeting options avai…
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There are hundreds of millions of blogs on the internet which makes standing out in the blogosphere hard. With an ever increasing number of bloggers vying for consumers attention, what does it take to stand out above the crowd and be heard? Kristi Hines seems to know how, but then again she should. Aside from her own content Kristi has written over…
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Content Syndication is a term that heralds from broadcast television, and is the reason why shows like Seinfeld and Friends gained such wide exposure. In the same way that television networks licence their shows to other providers, you can licence your own website content to other publishers in order to increase your audience share. But larger audi…
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Since banner ads are largely ignored by consumers, you might assume that you, the marketer, should ignore them too. Whilst this is largely true, due to developments in technology giving us better insights in to our audience and more precise ways to target them, online ads in the right hands are perhaps more effective than ever before. In this media…
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SUBSCRIBE TO TRAFFIC JAM: iTunes | Stitcher Google, by far, has the greatest market share of all search engines world-wide. So, naturally it makes sense that if you want to reach people actively searching for what you offer, then you should display your wares on Google. Google has virtually limitless information about the who, what, where and when …
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In this day and age, everybody is on social media, particularly on Facebook. A lunch doesn’t get eaten, a gym weight lifted or an aeroplane flight taken, without news of it being posted to Facebook. Real-life conversations are happening around the content that gets posted to the internet, your success online hinges on your ability to shape those co…
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The dream of not having to get tied to a desk to manage your business, not having to spend long hours in a day and not having to worry about your bottomline – the lifestyle entrepreneur has it all. But what does it take to be able to do exactly like that yet earn enough money to grow your business? Perhaps a huge following you will purchase whateve…
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Make your marketing so effective that “selling” is no longer necessary – this is what well-crafted marketing funnels can do for your business. When you have an effective step-by-step process that moves your prospects smoothly from new enquirer to satisfied customer, you will make more money, with less stress. But, the thought of building an automat…
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In my experience, there are two very different Facebook ads camps. The first camp are those who have tried Facebook advertising, but for whom it has not worked. The second camp are those who have tried, then honed their skills on the platform and are now reaping the rewards from successful Facebook campaigns. Getting the best out of Facebook’s ads …
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With over 1 billion users worldwide and relatively low ad costs, Facebook is easily the fastest way to reach a large target audience online without burning though bags of cash. But as with any other advertising platform over the internet, CPCs rise, algorithms get updated and targeting strategies need to change. Get up to date with the best targeti…
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As Neville Medhora discovered in a drunken blur one night pushing rave lights, getting your email list to buy your stuff requires more than just selling. You need to find the right way to get them to open your emails, read what you have to say, and decide they need your product to make their lives and businesses better. The art and science of copyw…
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Fractals exist in every aspect of the universe, and yes, the rule works on sales and marketing too! 80% of your results come from 20% of your marketing, and of that top 20% of marketing, there’s another 20% delivering 80% of those results. Keeping track so far? If not, then here’s the rub. 64% of your marketing results are coming from just 4% of yo…
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With many brands experiencing lower than ever visibility it seems that advertising is a necessity if you want visibility in the Facebook News Feed. Getting started on Facebooks Ads platform is easy, but getting real results requires insight and an in depth understanding of the tool. Facebook do provide training, but some of the biggest secrets to l…
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On this landmark 50th show we discuss how you can quickly position yourself as the No.1 authority in your industry, by harnessing micro-specialization and major media. Using the quick fire, multi-pronged approach (shared here), you can very fast establish authority in a brand new niche, and then get yourself global exposure on some of the largest m…
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If you are hosing traffic at your website and it’s full of holes, you are leaking money, probably lots of it. Peep Laja uses the analogy that your website is like a bucket and that you need to plug the holes in it to stop visitors, leads and sales leaking away. There are literally thousands of ways you could lose a visitor from your site; too many …
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Getting your content in front of other people’s audiences by guest blogging is a killer strategy without doubt. Appear on the right blog and you’ll get more visibility and the potential for more targeted traffic and leads. But the problem is, most people don’t know how to guest blog effectively. The traditional guest blog post (that most people wri…
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Every day 2 million blog posts are written (enough to fill Time Magazine for 770 years). Thousands of blogs are launched every day. The internet is awash with blogs, but very few of those blogs are blogs that matter. Truth is most bloggers launch to a deathly silence. No traffic, no engagement and no impact. Even if those bloggers work through thei…
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Businesses all about us, possibly yours too, are vying for the attention of their prospects by shouting as loud as they can. Each business pushing the freeline, out doing one another with better and better offers. There’s a lot of noise on the internet and it’s hard to stand-out and be heard. So what’s the answer? STOP shouting and start questionin…
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So here’s the rub. When it comes to search engine optimization backlinks do still work. But, whether they work for you to increase your ranking, or against you to send your site in to search engine abyss depends on your ability to acquire high value backlinks. In the modern day of SEO link building is tough. No more can website owners spam their si…
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Generating consistently profitable traffic is hard work. The hours spent developing content, building distribution relationships, doing outreach and establishing a genuine audience online can be countless before you begin to see a return on your investment. What if it didn’t have to be so difficult? What if you could market only to those people loo…
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After spending more than ten years as a “Dead Broke Standup Comic” Kevin Rogers discovered a simple (but effective) joke formula that worked for him and others with repeated success. This simple rapport building joke formula, to Kevin’s discovery, also works in marketing to build an instant bond with prospects. The 60-Second Sales Hook as Kevin cal…
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It is not enough to get more traffic to your website, you need to build an audience. It’s touted a lot, and rightly so; the profitability of your online business is a direct effect of the size, and relationship you have with your email list. Want more profit? Then you better get good at building an email list. Lucky for you, conversion educator Tim…
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Creation and consumption of video content is at an all time high. Over 100 hours of video are uploaded to YouTube every minute, and 6 billion hours of video are watched each month on the site according to YouTube—that’s almost an hour for every person on Earth. There is no doubt that YouTube is a source of entertainment for a huge number of people,…
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Joel Comm is a pioneer of the digital world. Responsible for one of the first 18,000 website on the internet, an early Apple app store success story with his best selling iFart app, and the leader in the make money online with Adsense model. Add to that list 9 books which include The Adsense Code, Twitter Power and Kaching, there is no doubt that J…
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Why do all the hard graft manually when you can automate? Getting some of those marketing tasks off your plate might just be what you need to free up your business for the next level of growth. Todays guest helps companies uses automation and email marketing as a “high-yield business builder to drive, consistent engagement and sales.” Dan Faggella …
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The social media site to build your professional connections, expand your network and grow your business is LinkedIn. Episode 38 brings LinkedIn specialist Viveka von Rosen from Linked In To Business to Traffic Jam as she shares some of her best strategies for engaging and growing a network using LinkedIn. Viveka, known as the LinkedIn expert, is t…
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