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You've seen the "update available" or, even worse, “this version is no longer supported” notices coming up in the back end of the ecommerce platform that your organization uses. Should you be worried? If the people who wrote the code no longer support it, your software is technically classed "end-of-life," or EOL, and could be vulnerable. In this e…
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If you're a new or existing ecommerce business owner/operator trying to understand how to successfully scale your business, you need to have the right commerce architecture in place to support it. In this webinar, Matt gives you the rundown on commerce architecture, the different types, and how they work for your business.…
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What is headless commerce? How does it work? How does it apply to you? Matt Gomez, Acro Media’s Director of Business Development, explains the benefits of separating the front end from the back end of your ecommerce site, and why this architecture decision could be beneficial. From Matt Gomez’s video “Headless commerce explained”…
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Recently, one of our top developers reached out to me with a question that has plagued ecommerce business owners, duplicate content and SEO penalties. I dug to the bottom of it to find out what to do if you run an ecommerce site with very similar product listings. Listen to find out more. From our article “SEO notes – Duplicate content penalty conc…
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Typically B2B companies have been about 3—5 years behind B2C in digital solutions. The global pandemic has accelerated the need for digital solutions and B2B companies have been forced to fast track their digital transformation. Inspired by Matt Gomez’s video B2B Companies Need to Focus on the Customer Experience.…
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There are a lot of ecommerce platforms out there and knowing the right one to choose for your business can be difficult. At Acro Media we’re big supporters of the Drupal Commerce platform, but know it has its downsides and might not be the best choice for your business. We explore the pros and cons of Drupal Commerce in this podcast.…
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If you’ve ever built a minimum viable product site and added to it over time, you've probably accumulated technical debt, which essentially means choosing an easy solution once and needing additional rework to fix it later on. Technical debt is just like any other debt, it gets worse the longer you leave it, whereas little bits of maintenance along…
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Becky Parisotto and Matt Gomez, colleagues who run the business development side of things at Acro Media, recently chatted about modern digital solutions for B2B companies. They talked about six digital solutions, including how to work with old technology, moving online without upsetting customers, when and if a developer is needed when it comes to…
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Creating a personalized consumer experience on your website can help increase online sales, but many ecommerce companies struggle with the best ways to provide website visitors with the convenience of relevant recommended products or money-saving offers. By mining your customer database for prior sales information, abandoned cart data, and average …
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As organizations grow, the need to become more efficient and develop new digital technologies increases. So, companies invest in new technologies adding to their ecosystem like patchwork. Rather than realizing increased productivity, employees are having to put in more time and effort to get work done. Faced with multiple solutions and complex work…
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To help retail & B2C companies gain insights on the changing ecommerce landscape, and to find out how to protect your business, we organized a Live YouTube Q&A on May 5th, 2021 with a panel of ecommerce, online payment and fraud prevention specialists. The following audio is from that conversation, hosted by Matt Gomez, Director of Business Develop…
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