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Helping you create and capture demand in the enterprise technology market.
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It’s a jungle out in the world of enterprise technology. That’s why the technology experts at ActualTech Media launched Gorilla Guides - short, consumable books that help you navigate the increasingly complex technology landscape. Now we’re diving even deeper with our podcast series, Inside the Guide. Join James Green, podcast host and Partner at ActualTech Media as he talks to the people behind the cutting-edge technology solutions that will take your IT organization into the future. Whethe ...
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How to Build a Webinar Lead Generation Engine
55:50
55:50
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“Webinar fatigue” is a myth. Lead generation webinars continue to be one of the top sources of marketing-attributed opportunity pipeline for cybersecurity vendors. In fact, over 89% of technology buyers say webinars play a role in their purchase process. But using webinars to generate high-quality leads and pipeline requires that you execute effect…
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In this episode, Geordie Carswell, CMO at ActualTech Media joins Cybersecurity Marketing Society Founders Maria and Gianna to talk about the stuff no marketer wants to talk about right now: lead generation and content syndication! Can lead generation be a successful part of a demand generation strategy? Is there a right way to use content syndicati…
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How to Build an Integrated Marketing Campaign
1:10:09
1:10:09
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Replay from a recent webinar with ActualTech CMO Geordie Carswell and Cybersecurity Marketing Society co-founder Gianna Whitver Wondering how you can get started in creating an integrated cybersecurity marketing campaign? Successful campaigns create a strategy and plan that connect the content and demand generation tactics that ensure real results.…
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Prioritizing in a New Marketing Role, Cybersecurity Marketing, & Community Building with Gianna Whitver
52:34
52:34
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Veteran Cybersecurity marketer and Cybersecurity Marketing Society Co-Founder Gianna Whitver joins Geordie to discuss: How to get your bearings and prioritize in a new marketing role What it's like to start and manage a B2B niche community The Cyber Marketing Society's upcoming Austin cybersecurity (CyberMarketingCon) marketer's conference & More! …
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Getting Case Studies Right w. Joel Klettke
56:46
56:46
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Join Geordie and the founder of Case Study Buddy as we discuss how to get impactful case studies done on time and on message. What are the elements of a truly effective case study? Common mistakes in case study development The advantages of strategic storytelling How to get stats when there's none readily available Length of case studies? What work…
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B2B Marketing Strategy Tips w. Neil Patel
28:03
28:03
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On this rapid-fire new episode with B2B Marketing Expert Neil Patel, we dive into his advice on: How a new marketer can approach their B2B market How to prioritize your efforts (with so many b2b channels to pursue) How to differentiate your solution when others offer *roughly* the same outcomes Tips for ‘un-sticking’ opportunities in the sales and …
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Leveraging Cold Email Outreach with RevBoss Founder Eric Boggs
57:35
57:35
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Best Practices for cold outreach in B2B (what’s working / what’s not) How to make your messages stand out above the noise Cold outreach approaches/value for GTM teams at newer startups How cold outreach programs can augment/co-exist with your BDR/SDR teams How field marketing teams and partner/alliance marketing teams can leverage cold outreach for…
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Webinars Don't Have to be Boring! We've run over 400+ webinars in the last 12 months and we've cracked the code to advanced audience engagement. Now, for the first time, we're sharing the exact strategies that get attendees to wake up, pay attention and personally engage with your webinar presenters and moderators! On this episode we'll share a web…
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Supercharging Marketing Productivity with AI: A Deep Dive into ChatGPT
42:54
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Episode 2: A discussion about the application of AI, specifically OpenAI's ChatGPT, in the field of marketing. The hosts discuss how AI can significantly accelerate productivity by assisting in tasks such as content creation, ideation, and data analysis. They also discuss the potential concerns related to AI, including plagiarism and the accuracy o…
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Webinar Promotion & Engagement Strategies for Lead Generation
33:29
33:29
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The latest strategies for getting attendees to register and attend your webinars - and actually engage when they show up!By ActualTech Media
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Distributed Clouds and Kubernetes as a Service with Platform9
41:38
41:38
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There’s simply no doubt anymore: the cloud is the future of IT. That future, from both the admin and developer side, is distributed, lightweight, and quick to respond. That also means that the future belongs to containers and Kubernetes, which enable all this super-cool technology. The third part of this special “Inside the Guide” podcast breaks al…
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Distributed Kubernetes in Retail Environments with Platform9
36:48
36:48
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The retail industry is by its nature distributed. Most companies have multiple stores—often thousands of stores. Those stores can be spread across a small geographic location or many states. This creates huge challenges for IT. Kubernetes, however, has an answer. Kubernetes, the orchestration platform for containers, is made for distributed environ…
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5G promises to change the industry every bit as much—if not more—than 4G did. But with that change comes a host of new challenges. Perhaps the biggest change of all is IT infrastructure. It’s now distributed everywhere, instead of being confined to a static data center. The fundamental technology making that happen is containers. Without containers…
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It’s a jungle out in the world of enterprise technology. That’s why the technology experts at ActualTech Media launched Gorilla Guides - short, consumable books that help you navigate the increasingly complex technology landscape. Now we’re diving even deeper with our podcast series, Inside the Guide. Join James Green, podcast host and Partner at A…
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