Best Adobe House Podcasts (2024)

1
Analytics - in-house or outsource? with Luke Komiskey 50:54

22h ago50:54

50:54

Episode 195 We all want our organization’s decisions to be driven by the numbers. Who wouldn’t want to have at their fingertips analytics that accurately show which course of action will be best. But doing this takes analysts, and that doesn’t mean hiring them, it means managing them to function well. It means creating processes for them, Outfittin…

1
Building insights with Adobe Analytics, featuring Jenn Kunz 43:16

12d ago43:16

43:16

Episode 194 There’s more than one way to skin a cat. Being honest, doing something differently is often neither better or worse, it’s just different. - Playing Music with an acoustic vs electric guitar - Writing with a pen on paper vs a computer. And continuing on that theme, it could be a Mac or a PC - Programming can be done in various languages …

1
How your site's health impacts marketing, with Rob Villeneuve 53:56

12d ago53:56

53:56

Episode 193 Those of us in the digital economy think a lot about growing our business, but we don’t think as much about the tech that enables customers to interact with our business. When our sites don’t run smoothly or aren’t available, our customers suffer and it stops working as our sales and marketing engine. Terms for these episodes: the site …

1
Paul Abercrombie (Director of Talent Acquisition - Klaviyo) 30:24

13d ago30:24

30:24

Paul Abercrombie is a Director of Talent Acquisition at Klaviyo. In this episode, we discuss: (01:58) intro to Paul and Klaviyo (04:10) Klaviyo culture and communities (09:00) thoughts on the current job market from a recruiter's POV (15:35) AI, new tech companies, thoughts on Metaview (22:00) new flexible working legislation Hosted on Acast. See a…

1
Delivering Data Analytics, with Nicholas Kelly 59:44

1M ago59:44

59:44

We've all heard of 1970's Apollo 13 mission that was supposed to send a 3-man crew to the moon, but once NASA became aware of an on-board explosion, it became all about rescuing the crew. Ron Howard's 1995 movie gives a glimpse of how mission control staff in Houston reacted to information about the explosion. When an alarm on the command module fl…

1
Revealing visitor behaviour through tags, with Ricardo Cristofolini 49:44

1M ago49:44

49:44

My sister-in-law Janice works at the forefront of Medical Sonography. You may know it by the name Ultrasound, where non-invasive sound waves are sent into the body, which bounce off tissue and get displayed on a monitor. It has the ability to evaluate anatomy in an increasingly wide range of structures such as abdominal organs, the heart, vasculatu…

1
High Impact Content Marketing, with Purna Virji 47:54

2M ago47:54

47:54

In numerous companies, the approach to content strategy appears to be nonexistent, marked by haphazard content creation and dissemination. A notable absence of a cohesive plan to align content with overarching marketing objectives is evident, leading to a disjointed and less effective approach. In light of these challenges, it becomes imperative fo…

1
Successful Change, with Susan Odle 54:23

2M ago54:23

54:23

Increasingly, many Marketing teams have been forced to transform their own teams, or the Business as a whole has had to start transforming itself. But no matter how technically sophisticated they are, no matter how many consultants they have or how many Project management meetings they hold, most companies struggle through these transformations. At…

1
Hosting Events that Generate Leads, with Michael Tucker 55:44

2M ago55:44

55:44

One thing that professional services and solo subject matter experts struggle with is building an audience and influencing their purchases. Creating a content marketing engine that achieves this can take agonizingly long - years even. But virtual events that are properly marketed seem able to shorten that timespan. My guest, Michael Tucker, has ref…

1
Prophecies and Pleas of an Advertising Man, with Myles Younger 1:02:43

3M ago1:02:43

1:02:43

You could say that the marketing field is going through exciting times right now. But you shouldn’t say that everything’s rosy. Here are examples of issues we’re grappling with: The use of SaaS by Marketing may have freed us from being chained to the IT department, but after 25 years of binge buying all these point solutions, we’re saddled with loa…

1
Diverse Data Tracking Methods, with Adam Greco 57:26

3M ago57:26

57:26

Episode 183 As a Disclaimer, note that there’s no sponsor or affiliate relationship with the vendor interviewed here. They're simply on the show to give their perspective on our topic. As trite as it sounds, the way that we look at the world affects our understanding of it. Let me tell you about a time I noticed this. When I was a kid, I would go t…

1
Helping start-up founders with Beth Nevins - Developa.io 31:33

3M ago31:33

31:33

In this episode, I speak with Beth Nevins, the founder of developa.io. Developa is a people and talent consultancy that helps start-ups hire and develop the best talent. We discuss Beth's journey to becoming VP of People and Talent, starting developa, how developa helps start-ups and examples of projects she's delivered. This episode was recorded a…

1
Voice Marketing, with Susan Westwater 1:01:52

3M ago1:01:52

1:01:52

Today's episode looks at how pervasive voice technology is, and how marketers can make better use of it. After spending over twenty years in marketing agencies, Susan Westwater became cofounder and CEO of Pragmatic Digital. Susan has talked and written on the role voice & conversational AI plays in marketing and business strategy. Susan is coauthor…

1
Data For All, with John Thompson 45:16

3M ago45:16

45:16

When a person interacts with their device or goes online, who owns their data? Today’s guest says they do, and marketers should be paying them for the privilege. Right now, you might think this person wears hats made out of tinfoil. It may surprise you to learn they are the Global Head of AI at (EY) Ernst & Young, having also been an analytics exec…

1
Privacy & Data Governance, with Siobhan Solberg 40:55

4M ago40:55

40:55

If you go to Wikipedia and type Zero-sum game, it’ll describe it as “a situation that involves two sides, where the result is an advantage for one side and an equivalent loss for the other. In other words, player one's gain is equivalent to player two's loss, with the result that the net improvement in benefit of the game is zero” Many think that’s…

1
Hello $Firstname, with Rasmus Houlind 1:01:39

4M ago1:01:39

1:01:39

‘1 to 1 Marketing,’ sounds wonderful. Don Peppers & Martha Rogers wrote a series of books in the 1990s called this. We have thrown all kinds of technology, content, and persona construction at it over the last 25 years. But it still eludes us. Architecting communications that converses with each person, at their own point in a conversation with our…

1
Bye KPI. Hello Full-funnel dashboard, with Jacob Varghese 48:29

4M ago48:29

48:29

Today’s talk is with a technology vendor, as a Disclaimer, please note that there’s no sponsor or affiliate relationship here. They're simply on the show to give their perspective on our topic. Today we’re going to talk about leveling up beyond KPIs to data that visualizes our full-funnel. Comedian George Carlin knew how complicated things get with…

1
Visualizations that inspire action, with Lee Feinberg 1:01:19

4M ago1:01:19

1:01:19

If your job involves numbers, you likely spend time graphically plotting it. Whether it’s for analyzing or presenting, we usually toss our datasets into our visualization tool (mainly because it takes one button click) and start visualizing it. The problem here is that we’re making content before knowing our intent, we’re making the software master…

1
Must-reads for business in an all-digital world 50:26

5M ago50:26

50:26

There were a lot of books covered on the podcast in 2023 - 44% of this year’s shows were with book authors. Combined with previous years’ book episodes, we have reached the 60-book mark on this podcast - you can sift through them all on our site by clicking on the “books” category on the right-hand menu. But I’ve had the chance to read books outsid…

1
Making sites that keep pace with customers’ needs, with Josh Garellek 1:05:42

5M ago1:05:42

1:05:42

There are websites and then there are websites. Some give User Experience short shrift, slapping together generic templates that look pretty... generic. Others use experts to make interfaces that are optimized for mobile and PC environments, and anticipate what users want and present their content in engaging ways. Some with so little security, the…

1
GA4 and The Future of Data, with Jason Hackenberry 48:57

5M ago48:57

48:57

Today, we’re talking about the future of data with Google Analytics 4. It’s been about 6 months since we all had Universal Analytics. It’s good to talk to others who use GA4 to do their jobs, to compare notes. Although GA4 is here to stay, it still has gaps that need bridging. That’s why I spoke with Jason Hackenberry, Head of Partnerships from web…

1
Getting Good at Google Analytics, with Jill Quick 56:03

5M ago56:03

56:03

GA4 is now our de facto analytics tool. Regardless of how familiar we were with the previous tool, GA4 is here to stay so we may as well get good at using it. I’ve got just the person to make the transition relatively painless for us. Our guest’s love for analytics was a happy accident after she worked in a company where the sales director was maki…

1
Building AI out of Data, with Yash Gad 53:32

6M ago53:32

53:32

AI won’t end up being one thing, it will be present in many little applications - hopefully that will help us in our marketing. But what kind of AIs do we want? Are we looking at the ingredients that go into them? Those are the kinds of questions innovations our guest considers as he makes AI models for healthcare and the retail marketing sectors. …

1
Media Mix Modeling, with Jim Gianoglio 53:55

6M ago53:55

53:55

Whenever your marketing is being assessed by an analyst, they will use one of two approaches. The first is called Multi-touch attribution, which takes a customer who’s made a purchase decision, then puts weights on the touchpoints they had on various channels (Google calls their model ‘Data-driven attribution”) on the way to that point, to say whic…

1
Your data is f____ed, with Mark Mckenzie 57:55

6M ago57:55

57:55

You did everything just the way you were told. You took the tags the free tools gave you and installed them on your site, you configured platforms and poured over their reports, you connected the systems and even hired developers to hook everything up to a database. And yet, you have little value to show for all the work you’ve put into your compan…

1
Marketing Memetics, with Mike Taylor 1:04:44

6M ago1:04:44

1:04:44

Memes act as our collective memory’s transportation system. The instant they are seen or heard, our minds hop to whatever emotion the meme conveys. The use of this brain-hack is as scary as it is impressive. Memes rarely come to us via broadcast media. Instead, they spread organically online. Most of the original uses for these have faded, while th…

1
Forget the Funnel, with Georgiana Laudi 49:12

6M ago49:12

49:12

A trend that’s currently having its day in the sun is Product-Led Growth. According to our guest, it’s a fine model, but our companies need growth that’s based on a more foundational element - advocating for Customer-Led Growth. CLG begins with creating organization-wide understanding around what experience is most appropriate for the company's bes…

1
Reinventing consulting at Radically Digital 32:00

10M ago32:00

32:00

Lilyana Kostadinova (Head of People Experience) from Radically Digital joins us to discuss culture at a people-driven consultancy: (00:20) Intro to Lilyana, career journey and joining Radically Digital (06:00) Radically's mission, growth, remote work (19:30) What makes Radically Digital a great place to work? (23:00) What type of person would thriv…

1
Making money and budgeting less stressful with Cleo 19:09

11M ago19:09

19:09

Annie Jackson (Head of Talent Acquisition) from Cleo joins us to discuss life at a fast-growth, diverse tech company: (00:45) Intro to Annie, career and growing into a head of talent (01:30) Cleo's mission, products, history (04:00) What makes Cleo a great place to work? (09:00) Diversity at Cleo (13:00) What type of person would thrive in your env…

1
Empowering students and educators at Kognity 33:36

11M ago33:36

33:36

Danny Crook (Talent Acquisition Manager) from Kognity joins us to discuss life at an ed-tech company and what makes Kognity a unique workplace: (00:45) Intro to Danny, differences between the UK and Swedish workplace (06:50) Kognity's mission, products, history (11:30) What makes Kognity a great place to work? (23:35) What type of person would thri…

1
Intro to PeopleOps with Ellie (Birdie) and Max (Intruder) 30:52

1y ago30:52

30:52

We're joined today by Ellie (Senior People Partner - Birdie) and Max (Head of People - Intruder), where we discuss the PeopleOps function, their day-to-day tasks, and future developments in the people function. (00:00) Intro to Ellie, Max (03:40) What is PeopleOps, day to day examples (09:40) transitioning to PeopleOps (13:10) working with recruite…

1
ChatGPT first impressions with co-host Zumar Dean (Director of Talent, StackAdapt) 46:53

1y ago46:53

46:53

Zumar Dean joins me in discussing ChatGPT and the potential impact of AI on recruitment. We start with what ChatGPT is and then go into how to apply it for: (06:00) job intakes, job descriptions, bias in AI (15:10) sourcing, reach outs, LinkedIn posts, salary ranges, market mapping, boolean search (24:00) employer branding, writing blogs, career pa…

1
Layoffs, hiring freezes and what recruiters can do with Zumar Dean (StackAdapt) 34:56

1+ y ago34:56

34:56

Zumar Dean (Director of Talent - StackAdapt) joins me as a co-host on the podcast to discuss the job market, hiring freezes, layoffs and what recruiters can do during these moments. (1:20) Intro to Zum and StackAdapt (3:50) The UK/US labour market, hiring freezes and layoffs (9:15) What caused these layoffs, differences between the US and UK (18:30…

1
Evolving Social Tools, with Darryl Praill 39:47

1+ y ago39:47

39:47

Darryl Praill is the CMO at Agorapulse where he leads a global team of 40. Prior to that, he held executive roles with companies like SAP, IBM, Kinaxis, Airbus and VanillaSoft. He has consulted for AC Nielsen, Salesforce.com, UBM and Tweed. He is also a speaker at keynotes and on podcasts (which at last count runs into the hundreds). You become con…

1
Recruiting for VCs with Kim Goddard - Point Nine 38:44

1+ y ago38:44

38:44

Kim Goddard is the Director of Talent at Point Nine; a venture capital fund focused on backing seed-stage B2B SaaS and B2B marketplace entrepreneurs anywhere in the world. Kim has a wealth of experience hiring across product and tech in Startups, ScaleUps and Multi-Nationals. He brings a unique and personal take on VC investment and hiring trends i…

1
#388 - Kim Kardashian Screwed By The SEC 1:05:20

1+ y ago1:05:20

1:05:20

Steve Jobs, Gary v, Ricker and Bon 🗣 Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.com 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support…

1
#387 - Are Robots Going To Make You Unemployed? 1:24:32

1+ y ago1:24:32

1:24:32

make that business before Shana fires you 🗣 Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.com 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/su…

1
#386 - How AI Will Change Creativity (Dall-E) 1:23:36

1+ y ago1:23:36

1:23:36

humans will interact with artificial intelligence and it it'll be good baby 🗣 Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.com 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.sp…

1
#385 - How To Make Internet Businesses, Snapchat Firing, & Facebook Ads 1:08:52

1+ y ago1:08:52

1:08:52

watch what the big boys do 🗣 Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support…

1
#384 - Travel The World And Succeed 1:10:34

1+ y ago1:10:34

1:10:34

force yourself to level up 🗣 Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support…

1
#383 - What Did You Do A Year Ago? 1:02:14

1+ y ago1:02:14

1:02:14

your only option is to live life , choose which one you'd prefer to live -jdr 8-22-22 p.s. pirates say? arr 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/mess…

1
#382 - You Will Regret Not Dreaming Audaciously, So Do So 1:15:05

1+ y ago1:15:05

1:15:05

it is a shame to be human and to not be grateful maneuver with love and intent, to help. efficiently. jdr, w/APRctn 08/16/2022 p.s. kindness is an edge 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podca…

1
#381 - Investfest 2022 Part 1 17:34

2y ago17:34

17:34

Earn Your Leisure, market Mondays. 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickeran…

1
Data First Marketing, with Janet Driscoll Miller 41:09

2y ago41:09

41:09

If you've listened to this show, you know that I believe we can base all the marketing decisions we make on data. Janet Driscoll-Miller brings over twenty years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including Digital Summit…

1
RecFest review with Sophie Power (Zinc) and Kish Lakhani (Adobe) 1:00:00

2y ago1:00:00

1:00:00

I had the pleasure of attending RecFest 2022 - an amazing event where talent acquisition professionals can learn from other businesses, speakers and colleagues. I wanted to know - how do you set up a stand at RecFest? How do you prepare and deliver a presentation as a speaker? What were the best moments from the event? And of course, how do you dea…

1
#380 - Do You Trust Apple With Healthcare? 1:48:03

2y ago1:48:03

1:48:03

They broke. 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Financial marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support…

1
#379 - Who Made Facebook Ads? 1:32:57

2y ago1:32:57

1:32:57

They broke. 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Crypto marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support…

1
#378 - Crypto Insolvency 32:42

2y ago32:42

32:42

They broke. 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Crypto marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.spotify.com/pod/show/rickerandbon/support…

1
#377 - Honestly, Nevermind Gave Me COVID 1:07:10

2y ago1:07:10

1:07:10

Did Drake's new album give Ricker the 'vid? Honestly, never mind. 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Crypto marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: https://podcasters.spotify.com/pod/show/rickerandbon/messageSupport this podcast: https://podcasters.s…

1
#376 - CEOs Resign & Musk Employees Fired From Tesla 25:22

2y ago25:22

25:22

On this episode of Ricker & Bon we discuss CEOs resign en mass and Elon Musk firing Tesla employees to the tune of 10%. Why is the great resignation happening now? 🗣 Hey! Tell a friend to visit rickerandbon.com and leave 5 stars. 👉 Crypto marketing solutions: adobehouse.live/contact 👉 Bon Jenn's website: bonjenn.io --- Send in a voice message: http…

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