We’re ending Season 7 of the Revitalise & Grow podcast with a special FAQ edition, answering all of your burning marketing questions. Thank you to all of you incredible listeners who’ve been sending in your questions throughout the season. From how much to spend on a communications agency, to staying on the cutting edge of industry trends – we’ve g…

When you’re thinking about buying something new, do you trust what the company or their representatives are telling you, or do you turn to customer reviews? We do the second one too! And we’re not alone, with over 95% of customers reading online reviews before buying a product. There’s no denying customer reviews build credibility and trust, and sh…

This week we’re diving into the world of emojis, virtual nods and the unspoken vibes that make up our online interactions – also known as digital body language. With the world embracing hybrid work models, it’s no surprise that digital communication has increased significantly, but even behind the screens, building trust and connection is still the…

As 2023 comes to a close, we’re back with another episode of The Good, The Bad & The Ugly, where we take a look at the hits, the misses and the blunders of PR campaigns throughout the year! From the John Lewis, M&S and Shelter Christmas ads, to the brilliantly funny Wightlink Ferries viral video, we take inspiration from some of the most ingenious …

‘Knowledge is power’ has never been more relevant in the world of PR! With the emergence of digital platforms and tools, we have an abundance of data at our fingertips to measure and shape our PR campaigns. So how do we best leverage this data to not only elevate campaign results, but to speak to the c-suite and secure budget? In this week’s episod…

Calling all Marketing managers ready to supercharge your leadership skills! What exactly is emotional intelligence and just how can it elevate your leadership game? In the fast-paced world of marketing, effective leadership can make all the difference. In this episode we look at how emotional intelligence is a powerful asset for leaders. Understand…

With so many social media platforms available and new ones emerging at a rapid pace, it can be overwhelming to decide where to invest your marketing efforts and which ones align best with your business goals! In this episode we’re exploring the key findings of the GWI Social: Behind the screens report 2023 and sharing our thoughts on how these can …

As the cost-of-living crisis continues throughout 2023, what does this mean for your marketing and communications strategy? In this episode we’re looking at the dilemmas, challenges and opportunities facing PR & marketing professionals, and the delicate balance between business goals, consumer expectations and ethical considerations when the cost-o…

In a world where a single social media post can catapult you or your brand to online fame, ‘going viral’ has become the holy grail for individuals, businesses, and content creators alike. There’s a definite appeal to reaching millions of people with a single post, but is there a secret formula to make it happen? In this episode we’re diving into th…

For marketers seeking the winning edge, we’re unlocking the secrets to crafting award-winning PR campaigns in this week’s episode of the Revitalise & Grow podcast. A well-executed memorable campaign that captures the attention of your target audience can be game-changing for any business in driving sales and increasing brand awareness. Winning awar…

It's that time again! We're ending Season 6 of the Revitalise & Grow podcast with another episode of The Good, The Bad & The Ugly, where we look at some of the best and worst PR campaigns of 2023 (so far). We pick apart each campaign to take inspiration from some of the most ingenious ideas and dissect where it all went wrong for some of the most c…

The recent launch of Threads seems to have taken the world by storm, with over 100 million people signing up to the new social media app in its first 5 days, making it the fastest growing app in history! In this episode, we talk you through our own journey as we figure out Threads - what it is, what it does, how you should be using it, and everythi…

AI has emerged as a game-changer for the marketing industry, revolutionising the way marketers work and paving the way for more efficient and data-driven strategies. However, as AI tools become even more sophisticated, the question looms, will AI replace marketing roles? In this episode we're dissecting the hype, uncovering the truth and challengin…

In the fast-paced world of marketing, one constant challenge that marketing managers face is the pressure to deliver exceptional results with limited resources. In times of economic uncertainty, marketing budgets are often the first to be cut, leaving managers to find innovative ways to achieve their goals. In this episode we’re asking the question…

If you need to talk to a colleague at work, do you send them an email or hop on over to their desk to catch them? If it's the latter, you're a desk bomber! Offices seem to be divided on whether desk bombing is good practice, a term that's been coined since the return to the workplace after the pandemic pushed us all to work remotely. So in this epi…

Can brands exist without social media in 2023? In this week’s episode we’re examining the rise of so-called ‘unsocial brands’ – brands who have decided to turn their back on social media. Whilst this may not be an option for many businesses, it raises some interesting questions on the problems of growing your brand on a third-party platform. We loo…

Research shows that 66% of consumers would spend more on a product that comes from a sustainable brand, so it's no surprise that brands are making it a priority to communicate their sustainability initiatives. However, there's a fine line between sustainability and greenwashing! In today's podcast we're delving in to exactly what greenwashing is, w…

For many if us it has become the norm to work remotely. Whilst this holds many benefits, has remote working killed our creativity? From the pros of more colleagues being available within the creativity process without the barriers of travel and time; to the cons of nothing truly replacing face-to-face interactions, we discuss all in this podcast ep…

Will Twitter ever be the same again? Are we watching a slow and painful death of the platform, or will it linger on? Should you use it for your business? We discuss these questions and our thoughts in today’s podcast.By ADPR Ltd

Are you wondering why your PR agency can’t promise you earned media coverage? Whilst a good public relations agency will always endeavour to get your brand featured in the right places at the right times, it wouldn’t be ethical for them to guarantee it. We discuss why in today’s podcast.By ADPR Ltd

This week we're sharing our top tips on what makes a captivating Public Relations campaign, sharing the good, the bad and the ugly. Listen in for campaign examples to spark inspiration for your PR campaign.By ADPR Ltd

It’s likely you have heard Benjamin Franklin’s quote, “If you fail to plan, you are planning to fail”. But have you considered planning to fail? In this podcast we discuss the reasons why you should plan to fail just as much as you should plan for success.By ADPR Ltd

Whether you are a PR pro or an organisation working with an agency, understanding how best to measure the success of our PR campaign is crucial, but its not always easy. This week we discuss if can you put a price on PR success. Resources: https://amecorg.com/amecframework/framework/interactive-framework…

Authenticity on social media is crucial for building relationships, but how authentic should we really be on the world’s biggest professional social network? This week we discuss what we think is appropriate and not appropriate for LinkedIn, and some examples of posts we thought had gone too far.By ADPR Ltd

In this week's podcast episode we're focusing on procrastination, the act of putting off large or time-sensitive tasks for easier ones or simply anything but the dreaded piece of work at hand! We discuss our own experiences and management of procrastination and explain our favourite term: eat that frog!…

New research has found that over half of people working in PR, marketing and comms reported experiencing severe stress, anxiety or burnout on several occasions over the past 12 months. In the first episode of Season 5, we delve into a conversation about mental health in the PR industry from our own experiences, and how we personally manage levels o…

This week we're sharing our top tips on what makes a captivating Public Relations campaign, sharing the good, the bad and the ugly. Listen in for campaign examples to spark inspiration for your PR campaign.By ADPR Ltd

This week we are discussing how to brief and create tenders when you are looking for communications agencies. ADPR's Associate Director and Account Director let you in on our do's and don'ts to get the best results from your tenders and briefs!By ADPR Ltd

In this week's episode we are letting you in on our top tips for maximising trade events! We've collated our five key points to follow when attending a trade event for your brand or client.By ADPR Ltd

This week we discuss the Oasis Planning Model, a tool to utilise in the planning stages of PR campaigns. Join our chat about the various planning models to use to elevate your campaign's success!By ADPR Ltd

This week we discuss all things TikTok! As it's such a new platform, it can be hard to know whether it's right for your business to join in on the action. We chat through all the benefits and touch on whether the informality would suit how you'd like to be presented to your audience or potential customers.…

This week we're speaking with our own PR experts, Libby and Duncan, who will be answering commonly asked questions on PR. We discuss everything from the difference between PR and marketing, to what you can expect when interacting with journalists and much more!By ADPR Ltd

This week we're discussing how to build the perfect press list to get the results that you need for your business.By ADPR Ltd

This week we’re chatting all things Pinterest! We discuss what it is, what purpose it serves, whether you should set up an account for your business, and if so, how do you get started? Plus tips and tricks on mastering the art of Pinterest.By ADPR Ltd

Today Jenny is joined by Kate and Leah to discuss the pros and cons of hiring in-house versus an agency. You may have reached a point in your business where you’re seeking external help on your PR & marketing, and it can be a daunting decision to make when there are so many options out there. Listen for an in-depth discussion around the benefits of…

As we reach the end of Season 3, we decided to have a chat about the best and worst moments in PR, from some of our personal favourite campaigns to ones we weren't too impressed with. We talk through all the ways in which we learn from these campaigns, whether it's finding inspiration to use in our own work or seeing aspects we would change and try…

This week we talk about affiliate marketing, how it can benefit your business and whether it's right for you. Affiliate marketing allows companies to effectively market a product with a low budget, low effort and time, and at a well-contained risk level while guaranteeing a high return on your investment, increase in brand awareness, and business g…

This week we discuss all things media partnerships! We delve into how they are a two way collaboration on content between you and whoever you are working with. We also speak on how this can be mutually beneficial to both parties. It can allow you to reach a new audience and have the chance to bounce ideas off of new people, which can in turn, eleva…

This week we discuss all things Instagram live. With new features being added on to social media platforms all the time, it can be hard to keep up and know which ones to try. We explain what Instagram live is, the benefits it can bring to your business and the logistics behind giving it a go!By ADPR Ltd

Are you thinking of dipping your toe into the world of Facebook ads? This week we discuss how to get the most bang for your buck and what options will work for your business. With so many options out there, it can be overwhelming to decide where to start. We break down what Facebook ads are, how they can help and why it may or may not work for your…

This week we are joined by the amazing Emma Britton! Emma is a former radio presenter with over 10 years experience in BBC local radio as well as appearing on Radio 4 and BBC Points West. She shares what its like to be the interviewer, the importance of radio and how it can help your business build brand awareness, utilise thought leadership and ho…

Thought leadership is one element of the PR and communications toolkit that helps to establish and increase a brand’s authority across a specific sector. It is often an expression of ideas, predictions and/or commentary which helps to demonstrate a particular expertise in a field, area or topic. Listen on if you’d like to know more about thought le…

We’re passionate about upskilling our team and providing them with the opportunities to develop their careers. From in-house knowledge sharing to industry-recognised international qualifications – our team have done it all! We have been lucky enough to form a great relationship with the PRCA, the world’s largest PR professional body, who manage the…

In this first episode of Season 3, Kate, Sophie & Jenny discuss how PR can have a positive impact on society and answer the question, is PR ethically moral? Learn more about PR's bad reputation, whether its justly deserved, how PR can be a force for good and how to ethically practice PR day-to-day.By ADPR Ltd

Pitching to an agency can be daunting, we’re here to talk about the first steps to take when reaching out. We discuss how important it is to know your strategy, what to include in your brief and so much more. Listen to acquire the tools to create a flawless pitch that you can present your chosen agencies with.…

A common myth surrounding creativity is that it is a skill that you either possess or you don’t. However, when you strip it back being ‘creative’ is simply having the ability to bring something valuable to the world. We discuss how everyone has the capability to be creative, how to home in on your existing skills and use them to the best of your ab…

From mergers and acquisitions, to redundancies and growth, changes happen to businesses of all sizes. No matter what the change is, it is important to communicate your intentions clearly and honestly. In this episode we look at change management, what it means and how to handle it correctly.By ADPR Ltd

Choosing to host a virtual event can provide many of the benefits without the costs associated with hiring a room. You can launch and perform product demonstrations, give presentations, and deliver messages to thousands of people at a time. Discover the best practices on how to create a webinar to resonate with your audience.…

Instagram is the perfect channel to increase brand awareness, build a community, showcase company culture and values, and ultimately sell products and services. Find out how to master the art of Instagram for your small business, with tips and hacks.By ADPR Ltd

Email marketing is one of the most cost-effective ways to stay in touch with your existing customers, website visitors, and potential customers. But, how do you create a newsletter that people will actually read? Listen to our step-by-step guide.By ADPR Ltd