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We're here to share knowledge & experience in the field of digital advertising. Once a week, we'll release an episode about topics such as programmatic advertising, AdTech & paid media (PPC, performance marketing, etc.). Whether you're in marketing or advertising, an intern or a CMO, practice branding or user acquisition, this podcast is for you; you'll get to discover new technologies, companies, practices, and people. Join us in our attempt to build a community; In an effort to make each o ...
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Modernist design: it is timeless, clean, functional, and often familiar. The more you learn, the more you recognize… it is all around us. Upon reflection, admiration grows. The Perspecta aims to expand your knowledge, through tastefully interviewing the most interesting, conversant, and influential members of our community. Come listen, subscribe, and start discovering your next mid-century modern obsession right now.
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Welcome back to The Perspecta & and into an illuminating conversation about the world of mid-century modern lighting, specifically its darling Modeline of California. Did you know there were 27+ different designers who crafted for Modeline? We switched on to discuss a few of them, the company’s founder, his relevance to the entertainment world, hot…
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Programmatic email advertising is one of the cleanest and most noise-free online ad placements available to advertisers. We wanted to learn more about it and discover if there is a programmatic approach to it. That's why we've invited Jason Oates, Chief Business Officer at Liveintent, for today's episode. Jason will give you valuable insights into …
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Today we have another special episode for you. We invited our second strategic partner, fusedeck, to discuss web analytics's current status and future. Privacy legislation, privacy by design, session- vs. user-tracking, and late consent are just some of the buzzwords in this episode. With the launch of the GDPR in 2018, many things were supposed to…
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Today we have a special episode for you. We invited our new strategic partner, Funnel, to discuss the importance of empowering marketing teams so that they can independently use and manage their data. Marketing and advertising platforms have more than doubled in the last few years. And we all know what that means for marketing teams: reporting, ana…
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Recently we've heard a lot about account-based marketing, and that's why we finally decided to try and understand it better and seek ABM marketing in AdTech. In this episode, we hosted Tenisha Griggs, VP, and Head of Global Media, at Terminus. Tenisha helped us understand what account-based marketing (ABM) is, how it works, and the critical factors…
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We are very excited to share with you today one of the most interesting episodes we have recorded so far. Sometimes, traditional marketing techniques considered outdated can be a valuable addition to your marketing mix. And this is precisely the case with programmatic direct mail. To dive deeper into this topic, we invited Jacob Ross, CEO of Pebble…
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Episode 18 with Dr. Fou and the topic of fraud in the digital marketing world from the point of view of advertisers struck a nerve with you, our listeners. That's why we decided to dig deeper into this topic - this time from a publisher's point of view. For this important conversation, we invited Yuval Shiboli - Director of Product Marketing at Geo…
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#IndieadTalks with our Head of PPC Services, Yoav Segal. In today's episode, we leave the programmatic side of online marketing and shift our focus to pay-per-click campaigns, more precisely, Meta (Facebook & Instagram) advertising. We discussed in depth the challenges advertisers face with Meta advertising amidst the privacy legislation and the iO…
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Today's episode continues episode 17's topic of mobile DSPs, this time focusing on the technical side and the gaming industry. To dive deeply into these topics, we were joined by Pau Quevedo - VP of Product Performance and Growth - of Smadex, a mobile DSP. We considered the advertisers' point of view and how they should be looking at media buying, …
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Fraud in the digital marketing and programmatic advertising environment is growing exponentially; Where is it coming from, and what can we do to avoid placing ads on fraudulent websites and apps? Spoiler alert: not by using your default vendor for fraud detection in your DSP. To discuss this topic intensely, we were joined by fraud-fighting idol Dr…
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Tim Koschella has been an AdTech entrepreneur for the past 10 years. His current company Kayzen is a unique DSP that offers programmatic mobile advertising solutions in in-app inventory. During this conversation, we learned which advertisers find a high value in using Kayzen and how they work with it to get the most out of it. Spoiler Alert: We men…
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We promised an exciting follow-up to episode 15 - IndieAd Talks with Ara, and we are delivering! But, If you expect the typical "X things you must do to be a perfect employer" conversation, we must disappoint you. This episode is much more than that. People and values are the foundation of a healthy work environment and a high trust culture. To dig…
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How did IndieAd get to where it is now? And what is the story behind its work culture? To reflect on the past 5 years of IndieAd, we invited Araceli Muñoz - IndieAd dino 🦖 and Lead Client Success Manager, as well as Ad to the Bone producer - to an honest conversation about these topics. In this episode, Ara will tell you about her journey to and at…
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Transparency... a dreaded word in programmatic advertising. Nevertheless, a topic worth talking about. And that is precisely what we did. We were joined by Christoph Berg - CEO and founder of Mint Square - and discussed what transparency in programmatic advertising means. What are its pitfalls? What problem can be with a fixed pricing model in prog…
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Did you know that some DSPs like DV360 (Google) will allow you to integrate a 3rd party AI? That is where Wandrille Leroy - VP of Partnerships at Scibids - and Scibids algorithms enter the scene. Bring-your-own-algorithm (BYOA) is the key to success in improving your campaigns, given the right conditions. This is a new era in digital advertising. I…
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Another special episode 🤩 in which we barely spoke about programmatic advertising 🙊. In today's episode, we spoke with Gabriel Ehrlich, founder & CEO of Remotion (a LinkedIn ads agency), about the differences between B2C and B2B marketing. We focused on paid media campaigns and marketing operations, mentioning LinkedIn ads, google search ads, and o…
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In this episode, Sandy Ukat, a Senior Business Development Manager from XING Marketing Solutions, a career-oriented social network primarily dominant in the DACH region, walked us through the updates and initiatives they are currently implementing to offer quality solutions for digital advertisers, especially in the B2B marketing sector. During thi…
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#IndieAdTalks with our Programmatic Lead Manuela Maftei. We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new …
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In this episode, we spoke with Lucrecia Capparelli, a Senior Business Development Manager from AdUp-Techology, and dived deep into the Native Advertising waters. We described their self-self platform and its capabilities, but mainly we wanted to understand how they see the future of native advertising and how they differ from their competitors such…
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This episode is special: we have 2 guests, the masters in their field. Zoja Paskaljevic & Frank Kluge are both digital advertising 'giants' in Europe. After working together at the Dentsu Aegis Network Germany as CEO and CFO, they started consulting in and for companies in the marketing, AdTech, and Agency fields, with a strong focus on mergers and…
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#IndieadTalks with our Programmatic Advertising Specialist Angy Gutiérrez (AKA Diego 😬). In this episode, we had a fun and honest conversation about the early stages of a career in digital marketing as a programmatic advertising specialist. We described a beginner's exciting yet confusing process on this path. Angy walked us through her personal an…
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Our first in-person conversation, a sit down with James Goldstein - the detail & design oriented owner who spent much of his life perfecting the Sheats-Goldstein Residence, hand in hand with iconic architect John Lautner. You’ve seen his home in films and music videos (Big Lebowski, Snoop, Doja Cat), but never before has he shared so much informati…
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WE ARE BACK! Our long-awaited new episode is finally here and we couldn't be more excited to share it with you ❤️ In this episode, we had the pleasure to host Andreas Neu, Regional Sales Lead at Oracle Advertising as our guest. We spoke all about programmatic advertising and contextual targeting - the challenges, current trends, and the future. And…
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We love talking about creative process, and with RJD2 - we thoroughly explored his mindset and approach to creating & producing music. He is an accomplished musician, DJ & producer whose original tracks for a collaborative rap album somehow became the theme song for Mad Men! LIke many of us, he has great interest in other aspects of art & design fr…
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And together, we break into the world of entertainment! Although the setting of a television show or movie may appear seamless to the audience, we have learned in this conversation - that is actually an extreme, coordinated effort - that even requires a bit of luck! So many moving pieces have to work in concert in order to present the atmosphere we…
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It was well worth all of the security precautions to have a wide-ranging, anonymous discussion @northwest_mcm_wholesale on Instagram. We talked about energy drinks, picking, refinishing, all of the secrets & gossip he is privy to as our community’s most famed memer… and we did actually learn a few genuine things about the person behind the account.…
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Atomic Ranch is one of our mid-century modern community’s most important publications, and our guest Jickie Torres has been hard at work bringing it to life with her team for years. She wears many hats directing the content of your favorite Modernist escape; and has been busy writing a new Atomic Ranch book, representing AR at the Fall Modernism We…
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Our first entrepreneur! Not too many can say they’ve survived the Shark Tank, and came out with a deal - but Matt Bliss and his grandfather’s mid-century modern tree design captured the heart (and business mind) of Barbara Corcoran, and we hope this conversation captures yours as well! He recounted the stories of his grandfather, early stages of hi…
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One of our goals in starting this podcast was to learn about influential mid-century modern designers, from first hand accounts; not many relationships are closer than that of father and son. Jim was able to recount beautiful personal experiences with his father Adrian Pearsall, and spoke about his close collaboration with him - from furnishing res…
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Dream come true! What is more fun than sitting down with one of your favorite musicians and talking about mid-century modern design & architecture? We spoke about Jake’s personal connection to Herman Miller, learned about hi-fi audio equipment, reviewed influences & style in his music, and discussed architecture across Europe and the Northwest US. …
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Have you already heard of voice marketing? No? The idea behind it is quite simple - you hear an ad and respond to it by directly speaking to the ad. To better understand what exactly voice marketing is and how conversational ads can impact brands and the advertising world, we invited Stas Tushinskiy - CEO and co-founder of Instreamatic. If you want…
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We officially went global in our 3rd episode, a conversation with Tim Ross (@modernister) where we learned all about Modernist design & preservation in Australia. Tim highlighted a number of famous architects & designers, including Glenn Murcutt, Harry Seidler, Grant Featherston, Jørn Utzon, Walter Burley Griffin, & John Andrews; and Canberra seems…
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Who hasn’t heard of the cookie and identity crisis in the programmatic and AdTech industry? To talk deeply about this topic, we invited Joanna Burton - Chief Strategy Officer at ID5 - for an exciting conversation about the post-GDPR era, the end of 3rd party cookies, and the future of digital advertising amid those changes. If you are working in pr…
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In this episode, we spoke with Cadi Jones - Commercial Director EMEA at Beeswax - about the future of DSPs in the programmatic world, the difference between using a infrastructure company like Beeswax compared to a DSP, and what the cookieless future will bring. If you are working in programmatic advertising, you should not miss this episode! Share…
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In our second episode, we learned all about America’s designer Paul McCobb - from one of the foremost experts and collectors, Samuel Hildreth. We covered Planner, Perimeter, Predictor and the rest of Paul’s prolific career - and heard Sam’s story from his first McCobb coffee table to his recent museum exhibit. Sam and DC shared tales of Facebook Gr…
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One of the digital world's biggest dilemmas is internet users being annoyed by ads, but ads being necessary to the survival of the free web. That is why in this episode, live from Tel Aviv, we had a much-needed conversation with Rotem Dar - Director of Media Operations at Eyeo - about the ad's role in an era of ad-blockers, first-party data hunting…
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Would you agree with us that programmatic advertising services around DSPs become more and more relevant? And that nowadays, it is nearly impossible to decide which DSP to work with, considering the endless number of providers out there? These are just some topics we discussed in this episode with Fabian Zimmermann, Group Account Director DACH/Nord…
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This is our first recording, and we're excited. We've been playing around with the idea for a long time, and bringing it to life took a bit longer, but we are delighted to share our first recording with you. We know it's only a Prolog, but it's a start. Plus, the first episode is already recorded, so it'll follow soon. We're inviting you to listen …
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What if we are on this side and suddenly we find ourselves or a loved incapacitated from brain injury. that is a what has been termed a vegetative state. That universal energy is still there. But has that person left us? What are the perimeters for knowing to let that person go or to continue to communicate as if nothing has happened. The situation…
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