Pauline Brown is the former head of LVMH USA, current professor at Columbia Business School and author of Aesthetic Intelligence. In 2020, she and Paula Oriol co-founded the innovative learning platform Aesthetic Intelligence Labs. Their radio show, “The Other A.I.” (formerly “Tastemakers”), invites their friends from the worlds of beauty, fashion, design & retail to explore how social trends & cultural movements are reshaping consumer tastes, lifestyles & shopping behaviors. The show airs e ...
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Style Trends & Ideals among my 20-Something Friends
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In this episode Pauline discusses the external forces that have shaped the aesthetic styles and preferences of her next-generation friends and former students - Chiara Comoli, Maya Lopez & Helena Wang - each of whom work in the fashion industry and showcase their own blend of individuality and self-expression.…
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Pauline is joined by her longtime friend and college classmate, Judith Greenberg, for an intimate discussion about Judith's former roommate, Stacey Coverdale, who was killed in a car accident on the day of their college graduation. During the conversation, Judith reflects on the impact that Stacey had on her life and the memories that continue to h…
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On the heels of her 35th Dartmouth College reunion, Pauline reflects on the value, purpose and promise of reunions. In the case of her own most recent experience, she shares why she bothered to attend the event; what she had hoped to gain from it; what she dreaded about it; and why she is committed to going back!…
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Insights from the World of Architecture & Design
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In this episode Pauline interviews furniture and lighting designer Hagit Pincovici and architect Arianna Bavuso, co-founder of AB+AC Architects, about their experiences in the wide world of design. They share their views on how architecture and furniture affect our well-being, what it means to be women in their male-driven field, and how new tren…
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Welcome to today's exciting episode, where we're flipping the script! Pauline steps into the interviewee role, and you, our wonderful audience, become the curious interviewers. If you had the chance to pick her brain about her fascinating experiences and incredible discoveries within the vast realm of luxury goods, what burning questions would you …
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The science of the senses and a splash of color
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We often have to remind people that aesthetics, as we define it, is less about beauty than pleasure. Specifically, it is the pleasure we derive from perceiving an object or experience through our senses. The first step in developing Aesthetic Intelligence is to unblock your senses and to become more mindful of the stimuli that surrounds you. That a…
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Color analyst and image consultant Marina Thomas believes everyone can look amazing. All you need to know are your best colors ! In this conversation, we speak with her about the way color affects our mood and the way we are perceived.
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The Science of Sound with Keanna O'Quinn, Sonic Sommelier
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Songs were created as a way to remember stories. Similar to how a wine sommelier pairs wine with cuisine, Keanna O'Quinn, Sonic Sommelier and founder of Honey & Vinyl pairs music with life's finest moments. In this episode of "The Other A.I." she reveals how she mastered this form of storytelling, rooted in the science of sound, to intentionally cr…
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In this conversation, we bring two fascinating women to talk about one of our favorite subjects: COLOR. Meredith Kinsman, VP of Brand & Digital Marketing at Benjamin Moore Andrea Magno, Director of Color Marketing and Development at Benjamin Moore We explore the way color affects our mood and different tips on how to add color to our life and busin…
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In this conversation, we bring two fascinating women to talk about one of our favorite subjects: COLOR. Meredith Kinsman, VP of Brand & Digital Marketing at Benjamin Moore Andrea Magno, Director of Color Marketing and Development at Benjamin Moore We explore the way color affects our mood and different tips on how to add color to our life and busin…
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A style icon is a person - living or dead - whom you most aspire to become or emulate stylistically. Who is yours?
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Aesthetic Intelligence entails an appreciation of the senses — how and why various sensations trigger certain emotions and how to use aesthetic cues to create pleasurable and desirable experiences. In today’s episode, we decided to get personal and talk about people’s use (and misuse) of fashion cues and the effect that clothes have on our moods an…
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On the science of scent and the art of seduction
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It takes only 3.3 seconds to register a smell, but the memory of it can last a lifetime. In fact, smells have a stronger link to memories and emotions than any of the other senses. How can you use scents to enhance your own wellbeing? And how can you use them to create desirable and memorable experiences for others?…
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The rise of ‘sneaker culture’ — along with the increasingly outrageous (and outrageously priced) designs — have gotten us thinking about the cultural significance of this particular style of footwear. Why and how have sneakers become such an important status symbol? Is this a fad? Or a movement?
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In this episode we invited a very special friend and A.I.Labs student, Olha Shtembuliak, to speak about how aesthetics is helping her in these uncertain times. Olha fled the war in Ukraine and is currently based in Bali. For the past 6 years, she has been immersed in the world of mindfulness and conscious entrepreneurship, working in the field of m…
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The Mind-Body Connection Part II with Integrative Coach Joanne Heyman
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Like everything in life, when it comes to developing your Aesthetic Intelligence it's the holistic picture that matters. Tapping into your taste levels is a somatic process that involves the embodiment of your senses and feelings, not just the acquisition of cognitive information. After all, mind and body are inextricably linked: to develop one, yo…
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The Mind-Body Connection Part I with Wellness Guru Sarah Mundo
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Like everything in life, when it comes to developing your Aesthetic Intelligence it's the holistic picture that matters. Tapping into your taste levels is a somatic process that involves the embodiment of your senses and feelings, not just the acquisition of cognitive information. After all, mind and body are inextricably linked: to develop one, yo…
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Mastering Articulation - The Power of Words II
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Why is it that so few business leaders are as skilled in linguistics as in numerics? While most executives know how to use language for imparting information or directing people, very few are good at using language to inspire others, tap into their dreams, or express their heartfelt beliefs and ideals. Pauline and Paula have a few thoughts on what …
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Brand Storytelling - The Power Of Words I
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Pauline Brown and Robin Albin draw from the best kept secrets in copywriting and storytelling to explore how we can use the power of words to engage with partners, team members and customers alike. We will disseminate language as a form to express your aesthetic vision, increase consumer engagement and longevity within industries. About the Guest S…
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We continue last week´s conversation about luxury; why do people ascribe so much monetary value to goods with no practical value?
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The word luxury comes from the Greek word luxus, meaning excess or having no practical value. That begs the question; why do people ascribe so much monetary value to goods with no practical value?
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Discover the aesthetic trends of the coming years
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Discipline, direction, healing, pleasure, pain, bonding, control… The connection between touch and emotion extends to these and many other aspects of life. Listen to some of our biggest Aha’s on the topic.
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Disgust: The Antithesis of Aesthetics. What´s its Purpose?
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Disgust is one of the primal emotions that define humanity yet it is seldom studied. In these episode, Pauline Brown and her team explore the history and science of this disgusting topic and compare it with their insights on beauty and delight!
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Pauline is joined by National Geographic Explorer and former Miss Hawaii, Dr. Elizabeth Lindsay, and Icelandic knitwear designer, Steinunn Sigurdottir, on a journey through their native cultures and learns all about the people, places and traditions have influenced them along the way.
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Each week we at A.I. Labs share news stories that relate, in one way or another, to ‘the Business of Aesthetics.’ Sometimes the connections are clear: for example, stories on design and retail trends. But most of the stories we clip are only vaguely connected to the concept of aesthetics. These are the ones we find particularly interesting. We refe…
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White, rosé, brut, demi-sec... what´s so special about champagne? Seth Box, Private Client Director at Moet Hennessy USA, joins us for the final Tastemaker Conversation of the year to learn about the history of champagne, trends in the wine & spirits sector and tips for selecting, storing, uncorking and pouring the best bottles!…
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A.I.Labs registrations are now open for the January cohort
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We are thrilled to announce the launch of the first official cohort of our Aesthetic Intelligence course. Leverage the power of your own senses, gain a deeper understanding of your own preferences, empathize with other people´s taste and learn to create lasting business value by delivering the one and only thing that everyone wants: aesthetic delig…
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In today´s episode, Pauline invites her Mom Barbara Garris and her Business Partner Paula Oriol to a nostalgic conversation about the aesthetic legacies of those Tastemakers we lost in recent months.
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Pauline and Paula discuss their latest Aesthetic Aha’s, including the impact of art and eco-fashion at COP26; Mark Zuckerberg’s mental (meta) breakdown; and the aesthetic genius of the Squid Games.
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Pauline and Paula are joined by trend forecaster Leslie Ghize in a discussion on the importance of Fashion Week (or lack thereof) and share highlights and lowlights of the Spring ’22 runway collections.
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Pauline describes her personal journey through the world of luxury goods, how she arrived at the concept of Aesthetic Intelligence, or “the other A.I.,” and why it matters – now more than ever!
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Ron Simons, Tony award-winning Broadway producer, joins Pauline to discuss the art and business of theater production, why some shows take off and others flop, and how the best producers make money (or at least stem their losses).
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Pauline interviews Paola Antonelli, Senior Curator at the Museum of Modern Art in New York, about the difference between art and design and the complex role of a curator.
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Anne Carullo, longtime beauty executive and former creator of Tom Ford Beauty, and Leslie Ghize, head of retail forecasting firm, TOBE TDG, join Pauline in a conversation about trends in fashion, beauty and style.
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Pauline interviews legendary hairstylist and beauty entrepreneur Frederik Fekkai on his personal journey from the flower fields of Aix-en-Provence to the jet-setting life of a celebrity stylist to the challenges of launching (and re-launching) his own beauty brand.
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Lifestyle guru and premier party planner Colin Cowie talks to Pauline about his approach to orchestrating the most memorable and exquisite weddings, including his own.
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Iconic fashion designer Donna Karan reflects on the twists and turns of her life and career as well as lessons learned about building a business, juggling work with motherhood and rediscovering purpose through philanthropy.
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