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Purpose is the buzzword of the moment, with socially conscious consumers, activist employees, and impact investors fueling the cultural revolution around business as a force for good. But what is Purpose? How do companies and brands discover and articulate it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? In their new podcast series, Good Is The New Cool: The Field Recordings, Bobby Jones and Afdhel Aziz meet the men and women on the purpose r ...
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Soho House is a group of private members’ clubs for people in the creative, arts and media industries. Good Is The New Cool is a movement for leaders in business and culture who want to use their forces for good. Together, they have collaborated on creating a series of podcasts that live at the intersection of cultural and social innovation.Hosted by Soho House members Afdhel Aziz and Bobby Jones, the Good Is The New Cool podcast series brings us an extraordinary lineup of luminaries from th ...
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How Cyrill Gutsch changes the way we use fossil fuel plastics
37:55
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In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet’s most important ecosyst…
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How Hank Willis Thomas and Emma Nuzzo turn traditional ad-space into provoking art pieces
41:35
41:35
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Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation. We believe that business and culture can be forces of good. But…
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How Jason Mayden encourages both parents and children alike, the importance of play
37:54
37:54
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“If you can play together, you can learn together” a phrase regularly used by Jason Mayden, Nike shoe designer, entrepreneur and kid at heart. In this episode Jason catches up with Bobby Jones on how he came to create Super Heroic, a business aimed at encouraging both parents and children alike, the importance of play. We believe that business and …
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How Poppy Jamie changes the way we look after our minds using technology
37:01
37:01
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Former TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them. We believe that business and culture can be forces of good. But creators a…
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How Robert Egger keeps having good at the center of both a business plan and life
35:48
35:48
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In this episode we hear from the fantastic Robert Egger the nonprofit leader, speaker, activist and author of the brilliant book “Begging for Change”. Robert discusses his charitable work, proving what it means to have good at the centre of both a business plan and life. We believe that business and culture can be forces of good. But creators and e…
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How Maya Enista Smith is making the world a kinder braver place
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Making the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices. We believe that bu…
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How Dao-Yi Chow and Rachel Johnson use the power of fashion to spark social change
33:50
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Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change. We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that all…
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We believe that business and culture can be forces of good. But creators and entrepreneurs alike are still struggling to find the right model that allows them to impact real social change. In this series, Bobby Jones and Afdhel Aziz sit down with an extraordinary lineup of luminaries from the worlds of fashion, film, art, music and activism, who al…
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How Amy Smith Is Helping TOMS Become A Champion For Gun Safety
47:08
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A mass shooting took place on November 7, 2018, in Thousand Oaks, California, killing thirteen people, and the shooting’s impact has been far reaching, continuing to this day. One of the people affected was Blake Mycoskie, the Founder of TOMS, who immediately committed to pledging money and resources to end gun violence in the United States. Leadin…
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How Wendy Savage Is Helping Patagonia Create A More Ethical Supply Chain
40:42
40:42
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Patagonia has become the patron saint of purpose-led brands. Their commitment to ethical production, marketing, and sales of products is legendary among their legions of fans. Wendy Savage, their Director of Social Responsibility and a lifelong activist for social justice, oversees the relationships with the workers in the brand’s supply chain and …
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How Holly Gordon Is Helping Participant Media Use Oscar-Winning Stories To Drive Social Impact
52:10
52:10
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With over 73 Oscar Nominations (and 18 wins) Participant Media is not only behind some of the most iconic movies of our time like Spotlight, An Inconvenient Truth and more, it also wants to create entertainment that inspires and compels social change. Chief Impact Officer Holly Gordon shares their process of choosing content that combines the power…
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How Kim Culmone Is Helping Mattel Innovate With Gender-Fluid Dolls To Make Play Inclusive For All
49:05
49:05
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Kim Culmone, SVP Design at Mattel, and her team have led a remarkable transformation of the Barbie brand to become more inclusive and relevant to a new generation of children by creating the most diverse doll on the planet - a feat which landed her work on the cover of Time magazine and returned the doll to billion-dollar sales again. In this episo…
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How Dan Goldenberg Is Helping Activision’s Call Of Duty Put 100,000 Veterans Back To Work
48:19
48:19
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Call of Duty is one of the world’s biggest video game franchises, with over 100 million players around the world. But a little-known fact is that the Call of Duty Endowment supports veterans to help ensure they have access to high-quality employment when they return home. Dan Goldenberg, the endowment’s executive director at Activision, the parent …
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How Sam Latif is Helping Procter and Gamble Innovate for the 1 Billion People Living With Disabilities
52:36
52:36
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Sumaira “Sam” Latif, Procter & Gamble’s company accessibility leader in the UK, helps create innovative breakthroughs to make P&G’s products more accessible to more than 1 billion people living with disabilities. Sam’s passion for this work comes from personal experience - she is blind herself - and we learn more about her journey and the innovativ…
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"It's time to reboot capitalism. And Purpose is the source code." Welcome to Good Is The New Cool: The Field recordings. In this opening episode, co-founders Bobby Jones and Afdhel Aziz discuss the extraordinary events and stories that inspired their new book The Principles Of Purpose. Drawing on their research of some of the most successful purpos…
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Introducing Good Is The New Cool: The Field Recordings, where co-founders Bobby Jones and Afdhel Aziz take you on a journey to meet the men and women at the frontlines of the purpose revolution, who believe in business as a force for good. From leading entrepreneurs and world-renowned leaders to game-changing designers and award-winning marketers, …
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In this final episode of the season, Afdhel and Bobby speak with environmentalist and founder of Parley for the Oceans, Cyrill Gutsch. Through brand partnerships, Parley's mission is to change the way we use fossil fuel plastics. We hear the variety of ways in which Parley are tackling the deadly contamination of the planet’s most important ecosyst…
…
continue reading
Bobby and Afdhel are joined by conceptual artist and provocateur Hank Willis Thomas with his For Freedoms colleague Emma Nuzzo. We hear how they work to turn traditional ad-space into provoking art pieces, designed to inspire civic discourse, in the hopes of uniting a polarised nation. Our GDPR privacy policy was updated on August 8, 2022. Visit ac…
…
continue reading
“If you can play together, you can learn together” a phrase regularly used by Jason Mayden, Nike shoe designer, entrepreneur and kid at heart. In this episode Jason catches up with Bobby Jones on how he came to create Super Heroic, a business aimed at encouraging both parents and children alike, the importance of play. Our GDPR privacy policy was u…
…
continue reading
Former TV presenter and founder of the mindfulness app Happy Not Perfect, Poppy Jamie catches up with Bobby about the mental health crisis facing an entire generation and how we can change the way we look after our minds using the very technology that could be damaging them. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/pri…
…
continue reading
In this episode we hear from the fantastic Robert Egger the nonprofit leader, speaker, activist and author of the brilliant book “Begging for Change”. Robert discusses his charitable work, proving what it means to have good at the centre of both a business plan and life. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy…
…
continue reading
Making the world a kinder braver place is the professional and life goal of this week’s guest, Maya Smith. Bobby and Afdhel speak to Maya, the executive director of Lady Gaga's Born This Way foundation, about how we can maximise our chances to do good in both business and life, as well as the importance of elevating youth voices. Our GDPR privacy p…
…
continue reading
In this introductory episode, Bobby and Afdhel are joined by Michaella Solar-March, Global Director of Events and Programming at Soho House, to discuss the origins of the Good Is The New Cool podcast, the partnership, and her mission to elevate the voices of the people making great change in the world. Our GDPR privacy policy was updated on August …
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In this first episode of The Good Is The New Cool Podcast, Afdhel and Bobby are joined by Dao-Yi Chow, cofounder of iconic fashion label Public School, and Rachel Johnson, founder of Thomas Faison, to discuss how the power of fashion can spark social change. Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more inf…
…
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