Ag Equipment Intelligence's On the Record Podcast is the farm equipment dealer's audio sources for information on farming equipment, technologies and their application, as well as how to market, sell and service for increased customer value.
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With the FARMSMART Podcast, we’re not just talking change. We’re making change. We are focused on helping growers evolve their sustainability practices, and we use trusted agronomic proof to keep these solutions grounded in the here and now. We have the courage and care to challenge what we think we know, and we’re here to help you embrace sustainability at every level of your operation. Join us each month for invaluable insights from agricultural and environmental professionals about sustai ...
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On The Record: AGCO Aims for $2 Billion in Precision Ag Business by 2029
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at AGCO’s plans for its precision business and its 2029 targets. In the Technology Corner, Noah Newman talks with Eis Implement’s precision team. Also in this episode, the interest savings dealers could see with the latest rate cut by the Fed and a look a…
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On The Record: What 4 Factors Will Impact Ag Economy in 2025
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Marc Johnson, principal with Pinion, provides 4 factors that will be important for dealers to watch in 2025 that will impact their business. In the Technology Corner, Noah Newman has a preview of January’s Precision Farming Dealer Summit in Louisville. The latest…
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58. Artificial Intelligence Could Create New Opportunities for Sustainable Agriculture, with Dr. Nathan Boyd
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Artificial intelligence has been a hot topic in the business world over the last year. Some of it has been really interesting, and some has been just hype. But in the field of sustainable agriculture, where we already work with massive volumes of data, there are some A.I. applications that could provide real value to growers. So in this episode, we…
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On The Record: Dealers Expect Parts & Service Growth in 2025, Declines in Equipment Sales
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take an initial look at the Dealer Business Outlook & Trends Report and what dealers are forecasting for 2025. In the Technology Corner, Noah Newman provides a look at Verdant Robotics new Sharpshooter that it demoed at the FIRA Conference. Also in this episod…
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57. In Southern Idaho, Tillage Reductions Help Growers Exceed Water Conservation Goals and Improve Soil Health, with Justin Place
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Center pivot irrigation is so prevalent in Southern Idaho, you can see it from space. With only 12 inches of annual rainfall, Justin Place says his 1,250-acre operation is heavily reliant on pumping water from the Upper Snake River aquifer to grow wheat, barley, alfalfa and mustard. But, faced with a mandate to cut water use by 15 percent, he's spe…
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On The Record: How Will Rate Cut Impact Dealers?
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at how the latest round of interest rate cuts will impact dealers’ flooplan payments. In the Technology Corner, Noah Newman talks autonomy with Monarch Tractor. Also in this episode, some additional insights on when we might see full autonomous adoption a…
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On The Record: Deere Production Could be Down 10-15% Next Year
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Deere Director of Investor Relations Josh Beal told JP Morgan analysts that the OEM is confident it will be “producing to demand” in fiscal year 2025. In the Technology Corner, Noah Newman visits with Dave Thompson, a precision farming specialist with Johnson Tra…
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56. What Does the Missed Farm Bill Deadline Mean for Sustainable Ag, with Renee Munasifi
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When the U.S. Congress missed a key deadline to extend or renew the Farm Bill last month, it was not without precedent. But it is concerning, nonetheless, for growers who count on this massive piece of agriculture policy to lay the groundwork for everything from crop insurance to food stamps to sustainable ag incentives. So in this episode of the F…
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On The Record: From Drought to Hurricanes, Weather is Impacting Harvest & Production
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at the potential impact Hurricanes Helene and Milton will have on ag production as well as the dealers and manufacturers in the impacted region.By Ag Equipment Intelligence
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55. Everything You Need to Know to Build a Sustainable Ag Plan for the 2025 Growing Season
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It's that time of year when growers are trying to plan for next year, while also trying to bring in this year's crop. And we know that it can be easy to fall into the trap of rushing through that process without exploring some of the new products, practices or incentive programs that are available to help you improve your sustainability footprint a…
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On The Record: USMCA Would Prevent Trump’s 200% Tariff Threat on Deere
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In this episode of On the Record, brought to you by Benzi America, we take a look at former President Donald Trump’s threat of a 200% tariff on Deere’s Mexico built equipment. In the Technology Corner Noah Newman visits with Bluewhite about the company’s partnership with New Holland. Also in this episode, a different way of measuring yield and the …
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On The Record: Farmer’s Viral Video Spotlights Ugliness of Challenging Times for Dealers
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In this episode of On the Record, brought to you by Benzi America, we follow up on Jake Lieb’s viral TikTok video about AHW LLC canceling his order. In the Technology Corner, Noah Newman visits with Sloan Implements salesperson Jason Seger on demoing the S7 combine with automation. Also in this episode, an update on the auction market, the latest W…
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54. Expanding Opportunities to Compensate Growers for Sustainable Practices, with Bunge's Regenerative Agriculture Lead Justin McAllister
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When you have an impressive industry footprint, you've got a big opportunity to make sustainable change. And as the world leader in oil seed processing, Bunge sets the standard in the world of agriculture. So we're excited to announce that our sustainability initiative with Nutrien Ag Solutions and Bunge, which we just launched a year ago, is expan…
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On The Record: More Layoffs Hit Ag Manufacturers
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In this episode of On the Record, brought to you by Benzi America, Alamo Group recently announced it was closing its Gibson City, Ill., facility and laying off its staff. In the Technology Corner, Noah Newman shares the impact Ag Leaders Al Myers has had on the ag industry. Also in this episode, Claas’s Eric Raby shares his outlook for the rest of …
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53. Biocontrol Technologies Offer a New Edge in Sustainable Ag, with President of Global Retail Jeff Tarsi
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Pest control has always been at the top of a farmer's mind throughout the growing season. But new biocontrol technologies are opening up innovative ways to leverage pests' natural enemies to the grower's advantage and boost crop yields while improving sustainability footprints and operating margins. Nutrien Ag Solutions just announced its acquisiti…
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On The Record: Two Rate Cuts Possibly by Year End
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In this episode of On the Record, brought to you by Benzi America, Greg Roberg, vice president of sales for AgDirect, shares his expectations for potential rate cuts yet this year based on the FOMC’s comments in late July. In the Technology Corner, Noah Newman highlights the upcoming Precision Specialist Week. Also in this episode, one manufacturer…
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On The Record: Nearly Two-Thirds of Farmers Identify as ‘Brand Loyal’
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In this episode of On the Record, brought to you by Benzi America, we take a look at results of the 2024 Brand Loyalty study. In the Technology Corner, we examine how USDA’s use of ag data raises privacy concerns. Also in this episode, a look at the ag equipment companies that made the Industry Week U.S. 500 report and JP Morgan analysts say the ra…
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52. The USA Rice—Ducks Unlimited Rice Stewardship Partnership: Fostering Sustainability, Waterfowl Habitat and Grower Profitability
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Hunting and farming are two beloved traditions steeped in generations of rural American culture. And a new partnership between Nutrien Ag Solutions and Ducks Unlimited/USA Rice looks to secure the future of both traditions for generations to come. So in this episode, Sally and Dusty are off to visit Ducks Unlimited world headquarters in Memphis, Te…
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On The Record: Hurricane Beryl Leaves Extensive Crop Damage in its Wake
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In this episode of On the Record, brought to you by Benzi America, we take a look at how much crop damage resulted from the rain and wind brought on by Hurricane Beryl. In the Technology Corner, Noah Newman examines what dealers need to do before hosting drone clinics to ensure they are FAA compliant. Also in this episode, used equipment pricing an…
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On The Record: Claas Leads Way Among U.S. Full-Line OEMs
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In this episode of On the Record, we take a first look at the major line results from the North American Equipment Dealers Assn. 2024 Dealer-Manufacturer Relations survey. Also in this episode: CDK Global's cyber attack puts IntelliDealer customers offline and Stotz Equipment and Premier Equipment announce an industry-first cross border partnership…
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51. Big Iron, Big Picture: How Ag Equipment Manufacturers are Pursuing Sustainability Solutions, with AEM's Curt Blades
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Farm data drives your ability to leverage sustainability insights. And farm equipment drives your ability to collect data. So it's fortunate, then, that the agriculture equipment manufacturing industry is embracing the challenge, pioneering new technologies and advocating for policies that support sustainable ag in North America and around the worl…
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On The Record: Ag Economy Still Under Pressure While General Economy Grows
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In this episode of On the Record, brought to you by Weasler Engineering, Pinion's Marc Johnson shares and updated forecast for dealers revenues in 2024. The latest Purdue Ag Economy Barometer shows producer sentiment improved in the last month but indicates most farmers still say it's a bad time to invest in new equipment. And, dealers report used …
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50. Feeding the Future: Why It's Critical to Tell the World Our Sustainability Story, with Tim Faveri
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The global spotlight on agriculture has never been brighter than it is today. Farmers have spent decades producing food, fuel and fiber for the world, all while serving as stewards for the land and the next generation. But increased global attention to the ongoing climate crisis means that every agricultural practice is under the microscope. And if…
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Kubota Dealers React to New Acquisition Limitations Policy
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In this episode of On the Record, brought to you by Weasler Engineering, we take a look at some responses to Kubota's new limiting acquisitions policy for dealers. In the Technology Corner, Noah Newman examines how autonomy may provide a health benefit to the ag equipment industry. Also in this episode, John Deere's latest earnings and the end of A…
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On The Record: Big Dealer Consolidation Continues in 2024
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In this episode of On the Record, brought to you by Weasler Engineering, we break down the key takeaways from Ag Equipment Intelligence's newly released 2024 Big Dealer Report. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, CNH Industrial reports a drop in ag sales, AGCO comb…
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On The Record: Analysts Comment on CNHI CEO's Departure
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In this episode of On the Record, brought to you by Weasler Engineering, we look at some analyst comments on Scott Wine's departure from CNH Industrial. In the Technology Corner, Noah Newman talks to Pessl Instruments' CEO about the recent investment it received from Lindsay Corp. Also in this episode, dealers and farmers chime in on brand loyalty,…
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On The Record: Baltimore Port Closure to Impact High Horsepower Tractor Imports & Exports
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In this episode of On the Record, brought to you by Centro Motion, we look at how the Port of Baltimore's closure will alter the flow of high horsepower tractors in and out of the country. In the Technology Corner, Noah Newman talks about some changes coming to drone operation regulations. Also in this episode, Kazakhstan's potential for the North …
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49. 2024 Ag Weather Outlook: Everybody Needs Something from Mother Nature, with Eric Snodgrass
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Let's start with the good news about the North American climate outlook for the 2024 growing season: drought conditions are significantly better than they were last year. However, maybe it's force-of-habit, but growers seem to have more anxiety than usual about weather in the coming growing season, according to Nutrien Ag Solutions science fellow a…
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On The Record: What Interest Rate Cuts Mean for the Ag Equipment Industry
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we talk to an analyst and dealers on how interest rate cuts could impact the ag equipment industry. In the Technology Corner, Noah Newman shows us how cover crop planting could be done autonomously. Also in this episode, the Baltimore bridge collapse, planter sal…
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48. What Enhanced Efficiency Fertilizers Bring to the Sustainability Toolbox, with Loveland Products' Ron Calhoun
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Nitrogen, Phosphorous and Potassium. Every grower knows that these three nutrients are at the heart of every successful cropping plan. But in 2024, the tools to manage those nutrients are so much more potent and complex than they used to be. And cutting back on fertilizer inputs—discerningly and purposefully—can be a powerful opportunity to reduce …
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On The Record: February Used Equipment Pricing Mixed at Auctions & Dealer Lots
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we look at how used dealer and auction prices are trending. In the Technology Corner, Noah Newman shows up Trimble’s new Bilberry Smart Spraying System. Also in this episode, dealers report few department manager retirements coming, AGI earnings, the Farm Equipme…
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On The Record: Deutz-Fahr Grows High Horsepower Tractor Business, Dealer Network
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In this episode of On the Record, brought to you by Associated Equipment Distributors, PFG America CEO Daniel Cook discusses the company's goals for expanding Deutz-Fahr's North American presence. In the Technology Corner, Noah Newman hits the technology highlights of the 2024 National Farm Machinery Show. Also in this episode, CNH Industrial repor…
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On The Record: Buffett Foundation Ships Equipment to Ukraine
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Howard Buffett talks about getting tractors and combines to Ukrainian farmers. In the Technology Corner, Noah Newman examines how the 360 Rain system boosts yields by over 65 bushels per acre. Also in this episode, the potential peak for large ag equipment sales,…
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47. How Indiana Soybean Farmers Are Benefitting From Our New Sustainability Practices Incentive Program, with Danny Carmony Jr.
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In the heart of soybean country, you'll find Indiana farmers who have been utilizing sustainable best practices since long before it was called "sustainability." But a new Nutrien Ag Solutions incentive program with Bunge is making it possible for these growers to actually be compensated for these practices. And that's changing the game, both in te…
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On The Record: Analyst Forecasts Used Equipment Market Contraction Over by Mid-2025
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In this episode of On the Record, brought to you by Associated Equipment Distributors, Casey Seymour gives his thoughts on what the used equipment market might look like in 2025. In the Technology Corner, Noah Newman highlights ag equipment tech at this year's Consumer Electronics Show. Also in this episode, precision farming revenue was up for dea…
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46. New Features in Agrible That Improve Sustainable Ag Outcomes, with Ryan Adams
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Most growers have reached the point in their year when it's time to look back on what they've accomplished, review the records, and start looking for ways to improve their operations in the new year ahead. Nutrien Ag Solutions can help connect growers to programs that pay farmers for their sustainable agriculture practices. But it's going to take c…
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On the Record: Linamar ‘Not Seeing’ 2024 Ag Cycle Negativity
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In this episode of On the Record, brought to you by Associated Equipment Distributors, a Linamar executive says the company isn't seeing market negativity in 2024 as a shortline-only business. In the Technology Corner, Noah Newman looks at Sentinel Fertigation's N-TIME nutrient management platform. Also in this episode, we ask dealers about their a…
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On The Record: Deere Spends More on Dealer Sales Incentives, R&D in 2023
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we dive into John Deere's annual report, including what it spent on dealer sales incentives in 2023. In the Technology Corner, Noah Newman showcases the ag spray tech being developed at XAG. Also in this episode, Bourgault and Buhler Industries have been acquired…
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45. A 50-Year History of Agriculture and Sustainability, with Tom Daniel
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Agriculture has been around for more than 10,000 years. But you can argue that in the last 50 years, it’s changing and evolving faster than ever before. That evolution has included the growing relationship between agriculture and what we now call “sustainability.” And someone who's been along for almost that entire ride is our very own Tom Daniel, …
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On The Record: More Dealers Forecasting 2024 Wholegoods Revenues Declines than Increases
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we talk about the 10-year trend for dealer wholegood revenue forecasts, Titan's third quarter earnings for fiscal year 2024 and the next steps for spray drone technology. Also in this episode a look at dealers' ability to fill retail orders from their current inv…
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44. North of the Border: Canadian Sustainable Agriculture Insights, with Crop Consultant Dani Kerr
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Sustainability doesn't stop at the border. In fact, Nutrien Ag Solutions supports thousands of growers across Canada, and many of them are well along the path in their sustainability journey. But while the overall goals and ideas are the same, like so much about the relationship between the U.S. and Canada, things are a little different north of th…
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On The Record: Solectrac Exec Talks Search for New Investor, Future of Electric Tractor Market
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we talk to a Solectrac executive about the company's search for a new investor. In the Technology Corner, Noah Newman talks about the majors' growing presence in the precision retrofit market. Also in this episode, a new partnership between Great Plains and Monta…
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43. Selecting the Right Seed for the Right Acre: Ag Inputs As Sustainability Tools, with Todd Pester
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You can have all the agronomic tools in the world. But if you don't have a plan to place the right seed on the right acre, both your margins and your sustainability footprint will suffer. Plans take insight. Insight takes data. And our seed product management team is working harder than ever before to provide our crop consultants with both. So in t…
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On The Record: CNH Industrial Aims for Almost All In-House Precision Tech by 2025
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at CNH Industrial''s goals for in-house precision tech production. In the Technology Corner, Noah Newman shows us Mississippi State University's brand-new Agricultural Autonomy Institute. Also in this episode, grain prices and farmer purchases, dea…
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On The Record: What Does the Future Hold for the Electric Tractor Market?
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the state of the electric tractor market. In the Technology Corner, Noah Newman shows us the latest from NEXAT. Also in this episode, Art's Way Manufacturing's latest earnings report, dealers report little interest in autonomy retrofit kits and …
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On The Record: 48% Of Dealers Forecast Declines For 2024 New Equipment Revenue
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In this episode of On the Record, brought to you by Associated Equipment Distributors, we take a look at the preliminary results of the 2024 Ag Equipment Intelligence Outlook & Trends report. In the Technology Corner, Noah Newman shows us the latest from Verdant Robotics. Also in this episode, shifting high horsepower used tractor inventories and a…
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On The Record: New Federal R2R Bill ‘Drastic Departure’ from State Legislation
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In this episode of On the Record, we take a look at the most recent push for right to repair, this time at the federal level. In the Technology Corner, Mackane Vogel shows us some new tech he recently encountered from Solinftec. Also in this episode, the latest Farm Equipment text poll, responses to our recent coverage of New Holland's brand purity…
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42. Simplifying the Sustainability Conversation, with Sustainable Ag and Retail Strategy VP Matt Marshall
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When you talk about sustainable agriculture, you could be talking about greenhouse gas reduction, practice changes, nutrient management, or any number of other pieces of the sustainability puzzle. Our mission at Nutrien Ag Solutions has always been to support farmers in their operations, helping them minimize their environmental impact while maximi…
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On The Record: New Holland to ‘Clean’ Dealer Network of Shortlines
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In this episode of On the Record, New Holland Agriculture President Carlo Lambro talks about the future of the company's North America network. In the Technology Corner, Noah Newman takes a look at the recently award-winning One Smart Spray system. Also in this episode, Titan Machinery's latest earnings report, dealers forecast fourth quarter whole…
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On The Record: Deere’s Large Ag Sales Up 12% YOY in 3Q23
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In this episode of On the Record, we take a look at John Deere's latest earnings report. In the Technology Corner, Noah Newman gives us a deep dive into Ecorobotix's precision spot-sprayer ARA. Also in this episode, dealer customer satisfaction scores and Buhler Industries' second quarter earnings.By Ag Equipment Intelligence
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