ALL IN ONE: REAL & AUTHENTIC 🎙️ Welcome to ALL IN ONE: REAL & AUTHENTIC 🎧 Dive deep into conversations that matter. ALL IN ONE: REAL & AUTHENTIC is a podcast where real stories meet raw emotions. We explore authentic topics that touch the heart—whether it's personal growth, relationships, culture, mental health, or everyday struggles. Our mission is simple: to connect, inspire, and uplift through genuine dialogue. Each episode features heartfelt conversations with guests from all walks of li ...
…
continue reading
This podcast is produced by Lam Hoang and Rob Garner of WorkHacker Digital. Episodes cover SEO, GEO, AIO, content, agentic workflows, automated distribution, ideation, and human strategy. Some episodes are topical, and others feature personal interviews. Visit www.workhacker.com for more info.
…
continue reading
Invest for a Sustainable Future
…
continue reading
Invest for a Sustainable Future
…
continue reading
The Recipe for SEO Success podcast helps you expand your understanding of all things Search Engine Optimisation and learn from experts you can trust. Listen to award winning SEO copywriting and Consultant Kate Toon chat with her expert guests about all things Google including: -Optimisation tips and techniques -The latest SEO news and updates -Real life SEO case studies and critiques -Focus on different aspects of SEO from link building and local to ecommerce and engagement.
…
continue reading
Tired of wasting money on legal marketing that doesn't work? Concerned AI is about to eat your lunch? Don't worry, we're here to help you not only survive with AI as a law firm owner, but thrive. The game has changed. SEO is obsolete, and the future of referrals is being decided by Artificial Intelligence. In this podcast, we will teach you how to implement effective AIO (Artificial Intelligence Optimization) across three distinct pillars: the creation of authority assets to prove your thoug ...
…
continue reading
Welcome to Kids, Chaos, and Killer Campaigns—the podcast where marketing meets motherhood, and chaos fuels creativity! Hosted by a mom of two and digital marketing expert, this show is designed for entry-to-mid-level marketers and business professionals who are also parents. Each bite-sized episode (10-15 minutes) is packed with actionable marketing strategies, industry trends, and parenting hacks to help you level up your marketing game—without losing your sanity. Expect deep dives into: Di ...
…
continue reading
Send us a text Merry Christmas & Happy New Year Support the show 🎙️ ALL IN ONE: Real & Authentic Podcast Raw conversations. Real stories. Unfiltered healing. For the truth-seekers, cycle-breakers, and soul-healers ready to break patterns, reclaim power, and heal loudly. 🟢 Listen Everywhere: Spotify | Apple Podcasts | Pandora | Amazon Music | YouTub…
…
continue reading
Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email [email protected] for more details about how we can help your business. WWW.WORKHACKER.COM. Full transcript: Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. Wor…
…
continue reading
1
How to show up in AI results in 2026 with Elizaveta Shutova (NEWBIE)
30:28
30:28
Play later
Play later
Lists
Like
Liked
30:28Evolving with the ever-changing search engines With the rise of AI search tools, it's important to make sure your business is showing up in the search snippets and in the LLMs. But where are they pulling information from, what are people searching, and how can we make a successful SEO strategy for 2026? Today we have Elizaveta, the Head of Marketin…
…
continue reading
1
Does Domain Authority Exist in Search and AI? Yes - Here Is Why
5:01
5:01
Play later
Play later
Lists
Like
Liked
5:01Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email [email protected] for more details about how we can help your business. WWW.WORKHACKER.COM --- FULL TRANSCRIPT ---- Welcome to the WorkHacker Podcast, where we break down the strategies, systems, and real-world insights that help businesses grow smarter in the age of search and…
…
continue reading
1
Thanksgiving Special: Gratitude, Soul Food & New Traditions | ALL IN ONE
1:02:54
1:02:54
Play later
Play later
Lists
Like
Liked
1:02:54Send us a text Thanksgiving isn’t always picture-perfect — and this ALL IN ONE: Real & Authentic Thanksgiving Special keeps it real. 🦃🧡 From the dry turkey debates to grandma-level holiday cooking and the sweet potato pie freezer stash, we mix laughs with real life and talk about what the holidays actually feel like: joy, stress, family expectation…
…
continue reading
Alternative Investments: Diversifying Beyond Stocks and Bonds Introduction In today’s financial environment, stock markets are reaching all-time highs, and interest rates are on a downward trend. This combination creates a challenging situation for investors relying on traditional income-generating assets like stocks, bonds, and CDs. With stock pri…
…
continue reading
Alternative Investments: Diversifying Beyond Stocks and Bonds Introduction In today’s financial environment, stock markets are reaching all-time highs, and interest rates are on a downward trend. This combination creates a challenging situation for investors relying on traditional income-generating assets like stocks, bonds, and CDs. With stock pri…
…
continue reading
Retirement Reality Check: A Look at U.S. Averages and What They Mean Retirement Statistics in the U.S.: Key Averages to Guide Your Planning When planning for retirement, it’s essential to understand how the average American prepares for it — and how those numbers compare to your own plan. Knowing the averages for savings, retirement age, Social Sec…
…
continue reading
Retirement Reality Check: A Look at U.S. Averages and What They Mean Retirement Statistics in the U.S.: Key Averages to Guide Your Planning When planning for retirement, it’s essential to understand how the average American prepares for it — and how those numbers compare to your own plan. Knowing the averages for savings, retirement age, Social Sec…
…
continue reading
1
This Is Not My Real Voice: Eleven Labs Premium Voice Clones For Podcasting
7:08
7:08
Play later
Play later
Lists
Like
Liked
7:08This is not my real voice. It's a robot. Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email [email protected] for more details about how we can help your business. www.workhacker.com --- FULL TRANSCRIPT BELOW--- Thanks for listening. Today I want to direct this episode toward all of you who have spoken with me before, and have …
…
continue reading
1
WordPress SEO in 2025 with Tony Cosentino (EXPERT)
19:33
19:33
Play later
Play later
Lists
Like
Liked
19:33Keeping your site safe, speedy and searchable Today, my AI SEO Snippet co-host, Tony Cosentino, has full rein of the episode to share his tips and advice about WordPress SEO, and a bit of AI mixed in. If you haven't heard already, Tony is an expert on the Recipe for SEO Success Course, in the DMC membership, and is of course, my beloved. So stay tu…
…
continue reading
1
HR Managers Guide - How to Hire an SEO Expert in 2026 - Navigating the New AI Era
23:04
23:04
Play later
Play later
Lists
Like
Liked
23:04Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email [email protected] for more details on we can help your business. www.workhacker.com FULL TRANSCRIPT The HR Managers Guide on How to Hire an SEO Expert in 2026 - Navigating the New AI Era If you’re hiring an SEO right now, you’re entering one of the fastest-changing areas in dig…
…
continue reading
1
How AI is influencing SEO keyword strategy with Cath Fowler (EXPERT)
25:20
25:20
Play later
Play later
Lists
Like
Liked
25:20Bringing on AI as your intern, not the team leader Today you'll be hearing from another expert from the big Recipe course. For this episode, I've invited Cath Fowler, Copywriter and Keyword queen to explain how AI is affecting keyword research, her top tips, and why AI hasn't put her out of a job yet. Tune in to learn: How AI is changing keyword re…
…
continue reading
1
The Price Ain’t Right! (How Things Have Changed)
1:11:25
1:11:25
Play later
Play later
Lists
Like
Liked
1:11:25Send us a text Remember 50¢ snacks and sub-$1 gas? UNC & Arya stack 90s prices against 2025 reality—gas, groceries, fast food, rent, and the sneaky tax of shrinkflation—then give real moves to stretch your money without losing your mind. Real talk → real tools: budgeting you’ll keep, bill negotiation, subscription audits, cook once/eat twice, and i…
…
continue reading
1
Interview with Bob Heyman & Viktor Grant - Original Inventors of SEO
48:59
48:59
Play later
Play later
Lists
Like
Liked
48:59n this special episode, we sit down with Bob Heyman - the marketing pioneer widely credited with coining the term Search Engine Optimization - and Viktor Grant, one of the earliest innovators in digital marketing and analytics. Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that…
…
continue reading
So if you've read anything about AI SEO, you'll have heard the word Schema used, sometimes known as structured data. In this episode, Tony Cosentino and I will demystify the schema jargon, show you where schema actually moves the AI SEO needle and give you some practical steps to implement it. And don't worry, no technical degree is required. So gr…
…
continue reading
In this episode, Rob talks about his work with the Dallas Ft Worth Search Engine Marketing Association, and its related digital marketing conference, State of Search, held yearly in October in the DFW area.By WorkHacker
…
continue reading
1
AI SEO Snippet 4: Shopify ChatGPT integration
14:00
14:00
Play later
Play later
Lists
Like
Liked
14:00Today Tony Cosentino and I are diving into a seismic shift for AI SEO: Shopify's New integration with ChatGPT. It's bringing real native shopping straight into AI conversations. OpenAI has launched Instant checkout, powered by Agentic Commerce Protocol, whatever that means, and built with Stripe so shoppers can discover and buy products without eve…
…
continue reading
1
Interview with Bruce Clay Discussing SEO, GEO, AIO, AEO and more
42:04
42:04
Play later
Play later
Lists
Like
Liked
42:04In this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where GEO/AIO/AEO fall in the general taxonomy of digital marketing. www.workhacker.comBy WorkHacker
…
continue reading
Today, Tony Cosentino and I are talking all about Experience Expertise, Authoritativeness, and Trustworthiness with a little AI elbow grease. If you think E‑E‑A‑T is just for Google boffins, stick around—by the end of this episode you'll have an AI EEAT recipe you can actually cook. We'll break down what E‑E‑A‑T really means, how AI can make it mea…
…
continue reading
1
Stereotypes Exposed: The Real Talk They Don’t Want You to Have | ALL IN ONE: Real & Authentic Podcast
1:15:14
1:15:14
Play later
Play later
Lists
Like
Liked
1:15:14Send us a text Stereotypes Exposed | The Real Talk They Don’t Want You to Have — ALL IN ONE: Real & Authentic Ever been labeled before anyone even knew your story? In this explosive and unfiltered episode, Arya and Unc dismantle stereotypes that society, family, and culture still refuse to talk about. From being judged by appearance to the unspoken…
…
continue reading
1
AI SEO Snippet 2: Where do LLMs get their data from?
7:47
7:47
Play later
Play later
Lists
Like
Liked
7:47Now there's a lot of misunderstanding about where tools like ChatGPT, Perplexity, etc. get the data that they're using to give you answers with, right? People get very confused about this. So today Tony Cosentino and I are going to talk about data sources for LLMs. Did you ever think you'd be listening to a podcast about something so fascinating? I…
…
continue reading
1
AI SEO Snippet 1: The New SEO Alphabet Soup - AI SEO, AIO & GEO Explained
10:20
10:20
Play later
Play later
Lists
Like
Liked
10:20Right, so maybe you're feeling, you've finally got your head around SEO and now there's AIO, GEO and AI SEO flying around like confetti at our wedding. It's like the digital marketing world has gone acronym mad. But here's the thing, your customers are asking ChatGPT for recommendations instead of just Googling. So today, Tony Cosentino and I are g…
…
continue reading
1
Welcome to AI SEO Snippets with Kate Toon and Tony Cosentino
5:56
5:56
Play later
Play later
Lists
Like
Liked
5:56Welcome to AI SEO Snippets, the newest podcast from the Recipe for SEO Success, hosted by Kate Toon, SEO Educator and digital marketing lover and Tony Cosentino, AI super nerd and WordPress warrior. Each episode is a quick hit of actionable insights, delivering essential AI SEO knowledge without any fluff or jargon. Get ready to boost your SEO game…
…
continue reading
Socially Responsible Investment (SRI) Options: Aligning Financial Goals with ESG Impact Without Sacrificing Return Socially Responsible Investing (SRI) offers a compelling strategy for investors who want to generate financial returns while also supporting social, environmental, and ethical causes. The beauty of SRI lies in its ability to align your…
…
continue reading
Socially Responsible Investment (SRI) Options: Aligning Financial Goals with ESG Impact Without Sacrificing Return Socially Responsible Investing (SRI) offers a compelling strategy for investors who want to generate financial returns while also supporting social, environmental, and ethical causes. The beauty of SRI lies in its ability to align your…
…
continue reading
1
Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI
7:17
7:17
Play later
Play later
Lists
Like
Liked
7:17For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity. But here’s the catch. Both key…
…
continue reading
1
The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
6:00
6:00
Play later
Play later
Lists
Like
Liked
6:00Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that …
…
continue reading
In this rare, intimate conversation, Jan Schlichtmann — the famed attorney behind A Civil Action — joins Carl Taylor to discuss the philosophical and emotional legacy of his landmark case in Woburn, Massachusetts. But this is not another rehash of courtroom strategy. Instead, we explore the inner life of a lawyer who risked everything in pursuit of…
…
continue reading
1
The Importance of Secondary and Tertiary Keywords For Content in SEO and AI
5:45
5:45
Play later
Play later
Lists
Like
Liked
5:45Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI to…
…
continue reading
1
The Death of 100 Results and the Impact on Search Reporting
7:52
7:52
Play later
Play later
Lists
Like
Liked
7:52A small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry, sending ripple effects through data tools, reporting dashboards, and even the way we measure success in search. Check out this episode to learn more, and visit us at workhacker.com.…
…
continue reading
1
The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI
7:43
7:43
Play later
Play later
Lists
Like
Liked
7:43When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to lear…
…
continue reading
1
Strategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKenna
9:33
9:33
Play later
Play later
Lists
Like
Liked
9:33In this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the world we live in today. Understanding their ideas helps build a solid foundation for your own AI/GEO/SEO and content strategies. Visit www.workhacker.com for more info.…
…
continue reading
1
Real-Time Content Marketing in the Age of AI and GEO
8:35
8:35
Play later
Play later
Lists
Like
Liked
8:35This episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has written and spoken about these concepts for decades, and even in the age of AI, the approach is still evergreen, and even more attainable than ever before. Visit www.workhacker.com for more info.…
…
continue reading
1
Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI
6:39
6:39
Play later
Play later
Lists
Like
Liked
6:39In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence. Visi…
…
continue reading
1
GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit
7:23
7:23
Play later
Play later
Lists
Like
Liked
7:23In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story yo…
…
continue reading
1
Ten things I'd never do on Shopify with Kerri Bennett (EXPERT)
11:07
11:07
Play later
Play later
Lists
Like
Liked
11:07Today I'm going to hand the mic over to our very own resident Shopify SEO expert on the big course, and also in the digital marketing collective, my VIP marketing membership. Her name is Kerri Bennett, her business is Yellow Door Digital. She is a legend. Today she'll be sharing her tips and advice to help you on your Shopify SEO journey and avoid …
…
continue reading
How does a lawyer build a multi-million dollar firm from a home mortgage and a dream? In this episode, Carl sits down with Terry Lyons, one of New Jersey's most innovative family law attorneys, to deconstruct the anti-sludge playbook she used to build a nationally recognized enterprise. Discover the counterintuitive strategies that became her engin…
…
continue reading
If your like most law firms, your monthly legal marketing retainer isn't an investment; it's a tax. In this episode, Books for Experts founder Carl Taylor helps you perform an audited accounting of the "Sludge Tax"—the devastating financial, operational, and reputational costs your law firm pays for its reliance on outdated SEO and PPC. Discover th…
…
continue reading
1
The AIO Pivot: Artificial Intelligence Optimization for Law Firms
25:01
25:01
Play later
Play later
Lists
Like
Liked
25:01The game has changed. Traditional SEO and PPC are failing law firms, and a new referral economy is being built by AI. In this pivotal episode, Carl Taylor pivots the Authority Philosophy podcast to focus exclusively on the strategy you need to win the next decade: Authority Intelligence Optimization (AIO). Carl pulls back the curtain on building an…
…
continue reading