))
From (successfully) climbing the corporate ladder to helping elevate some of the biggest brands, I share my insights on all I've gathered on the journey so far in life and business.
…
continue reading
Competing on Amazon and retail media requires you to effectively harness the growing amount of data and capabilities made available by the retail platforms. Intentwise Connect, hosted by Intentwise CEO Sreenath Reddy and Intentwise Customer Success/Product Evangelist Jason Chan, aims to share know-how and best practices through in-depth conversations with experts in advertising, marketing, sales, and more.
…
continue reading
1
The state of the M&A landscape for agencies
16:47
16:47
Play later
Play later
Lists
Like
Liked
16:47
After a recent lull, M&A activity is on the rise again in the e-commerce space. So how do agencies in particular prepare for an exit, and what kinds of multiples can they expect? Nate Jackson, managing director at Two Roads Advisors, breaks it all down. He discusses the importance of maintaining a diverse and balanced portfolio, the necessity of ha…
…
continue reading
1
Crafting a unique Walmart Connect strategy
13:45
13:45
Play later
Play later
Lists
Like
Liked
13:45
Don’t fall into the trap of a copy-and-paste strategy. To succeed on Walmart Connect, you need to build ad campaigns that take into account the specifics of the platform. In this latest episode of the Intentwise Connect podcast, Sonya Hober, Head of Technology Partnerships at Walmart Connect, advises marketers on how to craft a unique strategy for …
…
continue reading
1
BWG Connect: Turn Your Ecommerce Data into Insights
29:35
29:35
Play later
Play later
Lists
Like
Liked
29:35
This episode originally aired on the BWG Connect podcast. In this episode, Intentwise SEO Sreenath Reddy outlines for BWG Connect co-founder Aaron Conant the key elements of a good data strategy. With the right tactics in place, brands can quickly understand how profitable their products are, how many incremental sales they are driving, and much mo…
…
continue reading
Bojan Gajic has spent the last two-decades scaling technology businesses within the e-commerce industry, including Helium 10, where he served as CEO. He’s now CEO of AVASK, a firm of indirect tax experts, with a well-reputed specialism in global e-commerce expansion, international taxation, accountancy, business advisory and consultancy services.…
…
continue reading
1
UnBoxed Takeaways from the Amazon Ads team
47:19
47:19
Play later
Play later
Lists
Like
Liked
47:19
Reporting live from the 2023 edition of Amazon unBoxed, Intentwise CEO Sreenath Reddy sits down with top Amazon Ads executives to explore what’s next from Amazon. They break down Amazon’s biggest announcements of the year, from Sponsored TV ads to new updates to Amazon Marketing Cloud, Amazon Marketing Stream, and Amazon DSP. In this episode, you’l…
…
continue reading
What's your why and how does that change as life circumstances evolve
…
continue reading
1
Episode 1: "Allow Me to Reintroduce Myself...."
7:33
7:33
Play later
Play later
Lists
Like
Liked
7:33
The first of many more to come. A short intro of who I am, some background, and where we're headed.
…
continue reading
1
The hidden costs that impact your P&L | Martin Heubel
31:44
31:44
Play later
Play later
Lists
Like
Liked
31:44
Martin Heubel is a strategy consultant based in London. As a former Senior Manager at Amazon, he has led several FMCG categories and helped companies like Nestlé, PepsiCo, and Mars to successfully sell online. After five years at Amazon, Martin transitioned into his role as an independent consultant. His consultancy firm Consulterce works with clie…
…
continue reading
1
How to Prepare For Changing Profitability & Margin Shrink | Aisha Khan
40:04
40:04
Play later
Play later
Lists
Like
Liked
40:04
Aisha Khan, VP of Strategy & Insights at Momentum Commerce, has been a data-driven marketplace operator for most of the last 10 years. As an operator, Aisha has always analyzed data, but in her role at Momentum Commerce, she is now working on building technology to shorten the lead time required from pulling raw data to activating insight-driven ac…
…
continue reading
1
State of Industry & Retail Media In 2023 | Rick Watson
51:43
51:43
Play later
Play later
Lists
Like
Liked
51:43
In this episode, Intentwise CEO Sreenath Reddy speaks with Rick Watson, Founder & CEO of RMW Commerce Consulting.By Sreenath Reddy
…
continue reading
1
How Agencies Can Capture the Big Retail Media Opportunity | Kevin Lee
23:49
23:49
Play later
Play later
Lists
Like
Liked
23:49
In this episode, Intentwise's Chief Commercial Officer Alan Osetek speaks with Kevin Lee, founder of Didit and the CEO of the eMarketing Association.By Sreenath Reddy
…
continue reading
1
Driving Off-Amazon Traffic to Amazon | Dakota Morse
40:32
40:32
Play later
Play later
Lists
Like
Liked
40:32
In this episode, Intentwise CEO Sreenath Reddy talks with Dakota Morse, co-founder and CEO of Alt Group, about using outside traffic to spin the Amazon flywheel.By Sreenath Reddy
…
continue reading
1
Reaching Multicultural Audiences to Drive Growth | Christian Martinez
26:45
26:45
Play later
Play later
Lists
Like
Liked
26:45
In this episode, Intentwise CEO Sreenath Reddy talks with Christian Martinez, president of ProfitlogiQ US & Multicultural, about multicultural audiences.By Sreenath Reddy
…
continue reading
1
Dynamic Pricing—A High Impact Lever for Amazon Private Label Brands | Chad Rubin
32:39
32:39
Play later
Play later
Lists
Like
Liked
32:39
In this episode, Intentwise CEO Sreenath Reddy speaks with Chad Rubin, founder of Profasee.By Sreenath
…
continue reading
The Intentwise team discusses key takeaways from Amazon Ads unBoxed 2022, held in late October in New York City.By Sreenath
…
continue reading
1
Retail Media’s Next Frontier—Physical Stores | Trevor Sumner, Perch
43:18
43:18
Play later
Play later
Lists
Like
Liked
43:18
In this episode, Intentwise CEO Sreenath Reddy speaks with Trevor Sumner, CEO at Perch.By Sreenath
…
continue reading
Just how important is your brand's reputation? Join me as I discuss some key factors to keep in mind and when you may need to re-brand.
…
continue reading
This is the first of my weekly podcasts. I'll be answering questions and covering topics that I receive via email. I'll also be sharing lessons I've learned along the way when it comes to business, parenthood, balance, and just life period! My goal is to inspire, encourage, and share knowledge! Thanks for joining me and feel free to contact me hell…
…
continue reading
