Build and monetize your personal brand. This show is full of some of the best marketing tips for (aspiring) influencers, entrepreneurs, speakers, authors, coaches, executives, and anyone who wants to get their message out to more people. You’ll learn the strategies and tactics that any service-minded messenger can use to find their uniqueness and separate from all the noise to create more impact, influence, and income. Each episode is hosted by New York Times bestselling author and Hall of F ...
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Turning Your Passion into Your Business with Sara and Ben Jensen
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When Sara and Ben got married in their early twenties, the last thing they expected to struggle with was infertility. For 14 years, their inability to conceive remained unexplained. Then, during their quest to find answers, they discovered the pivotal role of hormonal health. Join us today as we sit down with Sara and Ben to discuss what inspired t…
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Set Free from Post-Abortive Shame: Part 2 with Rory's Mom
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Building on the resilience explored in part one of this special Mother’s Day episode, we continue our journey with Tessie Gale, Rory’s mom and someone who has had a profound impact on the world around her. From the depths of hardship as a young single mother to the triumphs of finding love and stability, Tessie's story is one of unwavering determin…
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Overcoming Impossible Odds with Rory’s Mom
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Apart from being Rory’s mom, today’s guest, Tessie Gale has overcome incredible odds to create a profound impact on not only those around her but the world we live in too. In this special two-part episode in celebration of Mother’s Day, you’ll learn how Tessie triumphed over adversity to grow her family and the resilience and tenacity that allowed …
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5 Techniques to Gain Thousands of Social Media Followers
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Want to gain thousands of followers in just a few weeks? Well, this is the episode for you! From elevating your production value to telling great stories, you’ll learn how to not only capture a viewer’s attention but how to keep it too. Tune in as we share five surprisingly simple techniques to help you grow your audience, increase engagement, and …
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Launching a Live Event Business with Ryan Pineda
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From pro baseball player to successful real estate investor to serial entrepreneur, Ryan Pineda knows a thing or two about building wealth! In 2015, he leveraged a small amount of capital to launch a house-flipping business that grew to include hundreds of flips, even more rentals, and six multimillion-dollar companies, amassing over a million soci…
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How to Know When You Should Write a Book | Bill Blankschaen Episode Recap
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Almost everyone has a story inside them that is bursting to be told, but timing is indeed everything. So, how do you know when it’s the right time to sit down and begin writing? Today, AJ recaps our recent conversation with the best-selling author, Bill Blankschaen, to highlight everything you need to know about writing your first words. First, it’…
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How to Become a Great Writer with Bill Blankschaen
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Writing is a unique medium in that it requires one-way communication to feel like a two-way conversation, and without any context pertaining to the reader who is, essentially, a stranger. So, for your written words to resonate with someone you’ve never met, you need to have a certain something that separates you from the rest, and that is why today…
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It’s not just you. Networking is uncomfortable! Standing self-consciously in the corner with a drink in your hand and a name badge on your chest is a more common experience than you might realize. Join us today on the Influential Personal Brand Podcast as we dive into three top tips to help you break the ice, take the pressure off new relationships…
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Small Business Success Secrets with April Garcia
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How can small businesses apply big business principles to help them scale faster? To help us answer this question, we’re joined by an early Brand Builders Group member who has climbed the ladder in the financial and telecoms industries, built several businesses, and advised both US and international corporations from startups to billion-dollar ente…
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Even if you aren’t an entrepreneur, this episode is for you, because it’s all about cultivating an ownership mindset in every aspect of your life. Join us as we walk you through the five things you need for a rock-solid entrepreneurial mindset. You’ll also learn how to build as you grow, how to put sales first, why serving your community should be …
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Recently, we’ve taken a step back to observe and appreciate the incredible growth that we’ve achieved over the years at Brand Builders Group. In this solo episode with AJ, you’ll learn eight important lessons to help you on your journey to eight figures. We discuss sales and revenue, the simple law of economics, how to be versatile and flexible, an…
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A key principle we teach at Brand Builder’s Group is the idea that the depth of your impact is far more important than the width of your reach because, ultimately, new customers are the most expensive and returning customers are the most profitable! Today on the Influential Personal Brand Podcast, we delve into six tips to help you scale the profit…
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How To Build a Personal Brand That Has Enterprise Value with Jeremie Kubicek
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Most personal brands you may come across often do not have associated businesses. Creating a personal brand you can leverage for an enterprise requires a vastly different approach. In this episode, we sit down with Jeremie Kubicek to discuss how to turn your personal brand into a business with enterprise value. Jeremie is one of the best in the per…
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How to Know When You Are Ready to Launch | Melanie Ann Layer Episode Recap
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For anyone getting ready to launch a product or service, it can be tempting to try and make your offer as sophisticated and perfect as you possibly can. The problem is that you’ll probably never feel like you’re ready to launch! If you’re someone who tends to overthink things, then we’d like to offer you an honest and straightforward solution to th…
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Building a Huge Business Without Having a Huge Audience with Melanie Ann Layer
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Are you eager to start a business or grow your company but feel like you need to build a massive online following first? What if you could permit yourself to take the next step before things were perfectly aligned? If you’ve been struggling with questions like these, then you won’t want to miss today’s conversation with Melanie Ann Layer, Founder a…
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4 Techniques to Make Your Content Go Viral
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Building a sustainable business, focusing on systems, and developing people is far more profitable in the long run than any viral marketing campaign could ever be. That being said, a successfully viral social media post can have the reach of a major game-day commercial for a fraction of the cost, so it’s certainly a tool worth having in your toolki…
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Imagine a life where you connect with your true self and ignite a spark that transforms your existence into an exhilarating journey filled with purpose, passion, and untapped possibilities. This is the essence of Passion Struck, a movement founded by behavior change expert, John R. Miles. John has captivated millions with his globally renowned podc…
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How To Cultivate Your Community | Lindsey Schwartz Episode Recap
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Building a community is part of a business. After having an amazing conversation with Lindsey Schwartz, who founded Powerhouse Women, this episode covers some of the highlights. We talk about the difference between building a community and having an audience, unpack culture-building and what it ideally achieves, and explore what it means to establi…
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3 Steps To Help Turn Your Audience Into Your Community with Lindsey Schwartz
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If you are in a season of figuring out how to build an engaged community around your personal brand and your business, this is a custom-designed episode for you! It’s also been created for those looking to create more engagement for their online and offline community. If you’re someone who wants to create live offline experiences, this is for you t…
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Rory’s recent conversation with CEO and Podcast Host, Hala Taha, revealed eight winning strategies for how to grow your podcast into a global sensation. In this episode, we revisit Hala’s approach by paying special attention to the power of appearing on other podcasts, the value of intimate engagement and emotive content, the importance of consiste…
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Secrets of Growing Your Podcast with Hala Taha
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Today’s guest is known as the Podcast Princess. Hala Taha is the host of a huge podcast called the Young and Profiting Podcast, which regularly reaches number one on the business and entrepreneurship charts. She is also the Founder and CEO of YAP Media and a top LinkedIn influencer supporting others to create success on the platform. Join us as Hal…
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Turning Your Most Embarrassing Moments into Your Most Relatable Moments - Henna Pryor Episode Recap
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Most people avoid awkwardness like the plague. Our conversation with Henna Pryor explores what it means to embrace awkwardness to give yourself an advantage when you connect with your audience. During this recap conversation, we discuss what it might mean to embrace awkwardness and turn it into an advantage and how both AJ and Rory have done so as …
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How To Get Good at Being Awkward with Henna Pryor
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Awkwardness is part of life. But not many of us know how to navigate it, let alone leverage it for success. During this episode, Henna Pryor joins us to discuss the superpower of embracing awkwardness. Among her many accolades, she is an award-winning TEDx speaker, sought-after workplace expert, and international keynote speaker. Tuning in, you’ll …
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3 Copywriting Secrets | Dr. JJ Peterson Episode Recap
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What does it take to write great copy? And how can you master it to reach your audience and share your message? In today’s conversation, you’ll hear Rory share his top three copywriting secrets for producing persuasive copy and the key lessons he’s learned over the course of his career. Using his best-selling book Take The Stairs as a jumping-off p…
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StoryBrand 7-Step Method with Dr. JJ Peterson
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If you’ve ever struggled to explain your offer, you’re not alone. It can be daunting trying to pitch what you do (and why it’s important) without coming across as arrogant or cocky, which means we often end up shrinking ourselves or downplaying our abilities in the process. But what if, instead of concentrating on selling yourself, you focused on y…
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What You Need To Start Building Your Speaking Business | Joe Heaps Episode
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AJ gained some valuable insight after her conversation with the Owner and CMO of eSpeakers, Joe Heaps, about what it takes to make speaking your profession and how to grow your speaking business. This recap episode highlights the biggest mistakes that new speakers make and how to avoid them, how to make the perfect demo video, why it’s important to…
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Helping Speakers Get Booked On More Stages with Joe Heaps
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The speaking industry has grown leaps and bounds to the extent that speakers are now considered entrepreneurs, as they are now personal brands and businesses. But finding work is not as simple as just sending a text or email, and being a successful speaker requires the same hard work and dedication that is necessary for any thriving business. Joini…
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5 Steps for Coaches to Help Other People Create Breakthroughs
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Many people don’t see breakthrough in their lives, despite their best efforts. Following our conversation with Michael Bungay Stanier, we’re sharing our five step formula, to support you as you help others to have a massive breakthrough in their lives. Tune in to hear the real reason it’s so hard for most people to make much-needed changes before w…
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The Coaching Habit with Michael Bungay Stanier
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Despite its undeniable power to affect change and bring forth transformation, coaching, as a profession, is still widely misunderstood. Understanding coaching and what it could do for you and those around you is vital for the future of unlocking every individual’s inner greatness. Michael Bungay Stanier is a world-renowned coach, speaker, and bests…
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3 Simple Steps to Getting More Referrals for Your Business | Barb Betts Episode Recap
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Getting referrals is one of the best ways to grow your client base, and by extension, your business. But how do you go about initiating this process? And where is the best place to start? In today’s recap episode, AJ revisits her conversation with Barb Betts as she shares her top takeaways and breaks down the three most important steps for getting …
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Building Your Referral-Based Business with Barb Betts
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You might think that, in 2024, the most effective way to grow your business is through your online presence. But you’d be wrong. The truth is that the majority of businesses today still thrive, not through Google searches or social media, but through the undeniable impact of trusted referrals and recommendations. And referrals hinge, more than anyt…
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What can you do to increase the likelihood of success? What are the things we do to self-sabotage? In this episode, we recap our main takeaways from our insightful conversation with Erwin McManus. Using our conversation with Erwin as a foundation, we delve into the key mindset shifts needed to build a personal brand, be a successful entrepreneur, a…
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Mindset Shifts That Lead to Massive Success with Erwin McManus
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Achieving massive success requires more than talent or strategies; it also involves cultivating the right mindset. In today’s episode, we sit down with Erwin McManus, a pastor, author, and speaker known for his inspirational teachings on leadership, creativity, and spirituality. His latest book, Mindset Shifts, guides readers through developing an …
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Building Your Personal Brand: When to Slow Down So You Can Speed Up | Elizabeth Stephens Episode Recap
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Building a strong foundation for your personal brand, and your business, is essential. But how do you go about building that foundation? And how do you determine the amount of time you should be spending on it? In today’s special recap episode, AJ uses her conversation with Elizabeth Stephens as a springboard to give listeners a comprehensive break…
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Building Your Personal Brand Journey with Elizabeth Stephens
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No matter where you are in your personal brand journey, there are always key questions that you should be asking yourself, like “What should I be working on right now?” and “Where should I be investing my time and resources?” There is perhaps no one better suited to tackle these questions than today's guest, Elizabeth Stephens, who just so happens …
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5 Keys to Using Customer Experience as a Differentiator
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Can small enhancements to your customer journey make a memorable impact? Will Guidara, restaurateur, speaker, founder of creative hospitality agency Thank You, host of The Welcome Conference, and bestselling author of Unreasonable Hospitality, believes that any business can take ordinary transactions and turn them into extraordinary experiences. In…
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Unreasonable Hospitality with Will Guidara
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When Will Guidara decided to serve a two-dollar hot dog in his four-star New York restaurant, his life was changed forever. This move to create a personalized street food experience for out-of-town customers earned such a positive reaction that Will began to practice "unreasonable hospitality" full-time, seeking out new and creative ways to create …
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Celebrate, Save, or Cancel — When to Retain and When to Let Go
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Navigating cancellations can be tricky. Today’s conversation is all about the role of your cancellation strategy in supporting client retention. Tune in to hear some of our post-show thoughts following an extremely enriching conversation with retention expert Shana Lynn. From understanding why people cancel, to starting with the beginning in mind, …
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Retain Your Customers with the Beginning In Mind with Shana Lynn
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This episode is all about community and retention. It doesn’t matter who you are, this message is for you! Joining us to explore this super important, universal topic is Shana Lynn, a podcast host, speaker, and consultant with more than ten years of experience in retention. Tuning in, you’ll hear all about Shana’s college thesis that got her on sta…
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5 Keys to Being Financially Secure as an Entrepreneur
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Money is a topic that is just not talked about enough – how to make it; save it; invest it; wisely spend it; and keep it. So we were thrilled when we got the chance to sit down with Rob Luna recently, and he made some powerful, life-changing observations that we’d like to share with you today. We distilled Rob’s message into 5 key points that will …
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Wealth Building Strategies For Entrepreneurs
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One of our favorite things to do is speak with clients who have expertise relevant to the Influential Personal Brand community. In today’s episode, we speak with Rob Luna, a distinguished wealth strategist and CEO of Real Talk Capital, about tax and financial strategies for personal brands. Rob’s mission is to help people build, grow, protect, and …
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What To Know If You Want To Be a Highly Paid Professional Speaker
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There’s more than one way to become a highly paid professional speaker. But what are the best paths to success? And how do you choose what’s right for you? In today’s special recap episode, AJ takes us through her top takeaways from her conversation with Shawn Hanks, CEO of Premiere Speakers Bureau. We find out about the three non-negotiables for b…
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What You Should Know About Working with Speaker Bureaus with Shawn Hanks
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Are you a talented speaker looking to advance your career, but unsure of how to take the next steps and scale up? Then look no further than today’s conversation with Shawn Hanks, CEO of Premiere Speakers Bureau (PSB) – a company that has spent over 25 years successfully partnering leading speakers with satisfied clients. Tuning in, you’ll hear Shaw…
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There is a guiding principle for wealth accumulation and financial prosperity that says money loves speed. Take a moment to reflect on that. Money tends to grow faster when it’s put to work quickly, and people are almost always willing to pay more for speedier results! Today, we expand on our recent episode with Jay Baer, titled ‘The Time to Win wi…
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Speed is an incredibly important factor in delivering products and services to your customers and it is often overlooked. Today on the Influential Personal Brand Podcast, Jay Baer joins us to discuss his new book, The Time to Win, the importance of finding the perfect time to deliver to your customers, and why that time is most likely faster than y…
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Welcome to the recap of our conversation with the author and CEO of Copper Books, Allison Trowbridge about why an author is also an entrepreneur. In this episode, we discuss why this is the golden age of publishing, why it is easier than ever before for anyone to write a book, and more! We even delve into why being an author automatically makes you…
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Be an Author Entrepreneur with Allison Trowbridge
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Authors are entrepreneurs! If you are an author of any kind or if you aspire to write a book someday, then this is the episode for you! Today we are joined by the incredible Allison Trowbridge, author and entrepreneur, to discuss her book, her company, and so much more! Tuning in, you’ll hear all about what made Allison want to write a book, what i…
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The Secrets of Building an Amazing Affiliate Lead Generation Machine
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Ever wonder about the secrets behind Brand Builders Group’s success? Then don’t miss out on this special recap episode stemming from our recent interview with Matt McWilliams. Today, Rory talks about the secrets to building an amazing affiliate lead generation machine, including what it means when we say affiliate marketing and the essentiality of …
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How To Get Affiliates To Promote Your Product with Matt McWilliams
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Building a business is not as valuable as building a reputation, and there are few better ways of carrying your business’ reputation forward than by implementing an affiliate program. Affiliate marketing uses third-party affiliates to market and promote your products, and you only pay them once a sale has been made. So today, we’ve asked the affili…
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As we recap the inspirational conversation that we had with Elevate and Scale’s Kyle Stout, we decided to hone in on how to get the best outputs from using ChatGPT. The most important thing to understand is that you need to train ChatGPT in order for it to give you the best results on a consistent basis. That means honing your inputs until ChatGPT …
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