In this episode, Alay and Dominic discuss: Problems most law firms have to overcome. Why hiring is a bigger problem than client acquisition for many small firms. Consider hiring part-time, not just full-time for what you need. Rehiring framing from being an expense to an investment. Key Takeaways: For many small law firms, the ability to find the r…

In this episode, Alay and Belal discuss: Overcoming stress and challenges to grow. Taking advantage of the opportunities life offers you. Maintaining a successful culture of a remote law firm. Managing results, not people, to build trust within your law firm. Key Takeaways: COVID changed the landscape of work – learn from what did work and leverage…

In this episode, Alay and Gary discuss: Why you should be the CPO of your firm – the Chief Pain Officer. Understanding the potential client’s goal and expectations. Consulting with confidence and having a great intake system. Key Takeaways: Getting to the pain point of the client will help to better identify how to best serve the client. Ask how th…

In this episode, Alay and Gary discuss: Perception of leadership and authority. Building relationships for purposes other than growing your business. Leveraging your role as a parent for business development. Referring business between other lawyers, including your competition. Key Takeaways: You’re not pushing your business card on everyone you me…

In this episode, Alay and Gary discuss: Why what works for the rainmaker doesn’t necessarily work for each attorney. Different ways of tackling business development that fit your strengths. Building a business development strategy for your law firm.   Key Takeaways: The rainmaker’s strengths may not be your strengths – your business development sho…

In this episode, Alay and Richard discuss: Issues Richard saw with recruiters and how he’s made the change for his firm. Building a recruiting firm with the individual law firm in mind. How smaller firms can compete with larger firms when hiring an attorney. Richard’s best-selling book, Win the Talent Game: A Guide to Lateral Hiring for Law Firms a…

In this episode, Alay and Janet discuss: Leveraging conferences as in-person events begin their return. Preparation before a conference. Scheduling meetings with other conference attendees or speakers. Standing out before, during, and after the event.   Key Takeaways: Be proactive in your preparation and attendance at events and in the follow-up. U…

In this episode, Alay and Steve discuss: Harvesting low-hanging fruit to build your business. Overcoming the fears of rejection and damaging relationships. Balancing building relationships and billing hours. Helpful language for asking for the referral. Key Takeaways: What are you doing to deepen your relationships that make it easier for people to…

In this episode, Alay and Steve discuss: Shaking up the negative connotations around networking. How to know when you’ve found your right networking partner. Creating your own networking group. Tips to improve your networking. Key Takeaways: The ultimate goal is to spend 80% of your time with 20% of people – your strategic partner dream team. You c…

In this episode, Alay and Steve discuss: Why lawyers usually call selling “business development.” Having a business development system in place and not wasting time along the way. Working with a coach to build your book of business. Key Takeaways: Sales is a skill that can be learned and honed to your needs. Qualify potential clients. You can’t wor…

In this episode, Alay and Bruce discuss: Gaining an advantage with your clients by being clear and making decisions easy. […]By Alay Yajnik

In this episode, Alay and Bruce discuss: Bruce’s 40-40-20 rule. Minimizing challenges early in your sales process. Attracting your future […]By Alay Yajnik

In this episode, Alay and Bruce discuss: Working with clients who are the best fit for you. The difference between […]By Alay Yajnik

In this episode, Alay and Eric discuss: Putting in the time to learn the craft. A frictionless approach to the […]By Alay Yajnik

In this episode, Alay and Brad discuss: Best practices from the manufacturing sector that apply to law firms. Why the […]By Alay Yajnik

In this episode, Alay and Jennifer discuss: Environmental law as a practice area. Creating your perfect law firm and building […]By Alay Yajnik

In this episode, Alay and Julie discuss: Running your firm, not being run by your firm. Working with a coach […]By Alay Yajnik

In this episode, Alay and Bo discuss: What profit is and why it is so important. Understanding where you’re making […]By Alay Yajnik

In this episode, Alay and Andrea discuss: Differences in men and women in professional coaching and in running a law […]By Alay Yajnik

In this episode, Alay and John discuss: Why service professions often benefit from business coaching. Business coaching versus executive coaching. […]By Alay Yajnik

In this episode, Alay and Mike discuss: Taking time to recharge. Why goals are so important. Understanding the behaviors that […]By Alay Yajnik

In this episode, Alay and Greg discuss: How strategic transition is different for lawyers than other industries. Why the software […]By Alay Yajnik

In this episode, Alay and Ben discuss: The value of accountability. Working with a coach to help identify priorities in […]By Alay Yajnik

In this episode, Alay and Keith discuss: Who should be looking into succession planning. Defining financial success and leaving a […]By Alay Yajnik

In this episode, Alay, Raquel, and Demetrio discuss: How COVID changed the game for small businesses. What to look for […]By Alay Yajnik

In this episode, Alay and Jerry discuss: Why lawyers don’t change their practice areas (even when they want to). Getting […]By Alay Yajnik

In this episode, Alay and Lisa discuss: How COVID impacted men and women. Navigating the future of work authentically for […]By Alay Yajnik

In this episode, Alay and Steve discuss: Why Alay originally started focusing on attorneys in his coaching practice. Alay’s book, […]By Alay Yajnik

In this episode, Alay and Katherine discuss: What a legal project manager is and how it can help your firm. […]By Alay Yajnik

In this episode, Alay and Bo discuss: What lawyers should look for when hiring a digital marketing and advertising agency. […]By Alay Yajnik

In this episode, Alay and Nikki discuss: Getting permission to sell. Great questions to ask during your sales process. How […]By Alay Yajnik

In this episode, Alay and Evelyn discuss: The roller coaster of entrepreneurship. Building a remote, global team. Delegating to better […]By Alay Yajnik

In this episode, Alay and Scott discuss: How business development has been affected by the pandemic. Business development versus sales […]By Alay Yajnik

In this episode, Alay and Aashi discuss: What imposter syndrome is and how it tends to appear in attorneys. Difference […]By Alay Yajnik

In this episode, Alay and Matthew discuss: Why living training is so impactful. Creating a successful, interactive training or seminar. […]By Alay Yajnik

In this episode, Alay and Eli discuss: How Eli got into the document concierge space. Building a nationwide ecosystem of […]By Alay Yajnik

In this episode, Alay and Laura discuss: Why understanding the business of law is critical to your law firm’s success. […]By Alay Yajnik

In this episode, Alay and Hugo discuss: Why all attorneys should be marketing to the Spanish-speaking population. What sets Abogados […]By Alay Yajnik

In this episode, Alay and Victoria discuss: How Victoria’s career as an estate planning lawyer led to her current role. […]By Alay Yajnik

In this episode, Alay and Julia discuss: Why it can be difficult to find a good paralegal. Paralegals and business […]By Alay Yajnik

In this episode, Alay and Angela discuss: How the markets and marketing have changed and are changing. Branding on LinkedIn […]By Alay Yajnik

What is the best way to level up my marketing focus? How long should we wait to determine whether a […]By Alay Yajnik

In this episode, Alay and Brett discuss: Why 24 months is a short time in business (and how you can […]By Alay Yajnik

In this episode, Alay and Chris discuss: Differentiating one digital marketing firm from another. Tracking leads, pay-per-click, and SEO. Why […]By Alay Yajnik

In this episode, Alay and Luis discuss: Why you should aspire to have an 8-figure firm. Things that get in […]By Alay Yajnik

In this episode, Alay and Sasha discuss: Why marketing is key to your business success. Your firm’s five major systems. […]By Alay Yajnik

In this episode, Alay and Daleele discuss: How to save time and money with automation and technology. Implementing processes and […]By Alay Yajnik

In this episode, Alay and Laney discuss: Mistakes attorneys make with SEO companies and how to choose the right online […]By Alay Yajnik

In this episode, Alay and Scott discuss: Why rainmakers may be looking to leave their current firm. What firms are […]By Alay Yajnik

In this episode, Alay and Kerri discuss: Why you should be tracking your lead data and how to leverage that […]By Alay Yajnik