Alberta Magazine Publishers Association public
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As the online director at Popular Science, Amy Schellenbaum oversees all things digital, including editorial, social media, video, ecommerce and emerging platforms. Since joining the team in 2016, she has transformed the popsci.com editorial strategy, relaunched the website, established a growing affiliate revenue program, launched a sub-brand on F…
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Walk the streets of downtown London and eventually you'll find yourself on the doorstep of Jeremy Leslie's embodiment of his love for magazines. What started as a blog in 2003, magCulture is now a retail shop and studio where Leslie sells, studies and champions magazines. In any given year, he'll have more than 600 titles from around the world go i…
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Branded-content strategist Melanie Deziel chats with host Omar Mouallem about how she got started, industry trends, and how to be a worthy competitor for a reader's time and attention. Melanie Deziel is an award-winning branded-content strategist, consultant and speaker who travels the world educating marketing, sales and editorial teams on branded…
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John Bennet started at the New Yorker’s copy desk in 1975 and retired as a senior editor in late 2016. As a guest of the 2017 Alberta Magazines Conference, he’ll discuss how to be a better editor. In this episode he discusses what he learned from legendary editors like William Shawn, and argues why a writer’s best work happens when they’re on the v…
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How can magazines embrace media innovations without being seduced by flashes in the pan? Consultant Andrew Rolf, former head of commercial delivery at the Guardian, brings the "Good News" from the Innovative Magazine 2017-18 World Report, and discusses the potential of technologies like augmented reality and in-car media with host Omar Mouallem.…
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Haley Overland, senior editor of social media for Canada's preeminent women's magazine, Chatelaine, discusses what social media can and can't do for magazines. She joined host Omar Mouallem just days after the Women's March on Washington and reveals how a legacy magazine covered it in real time and pulled off an epic live operation.At the 2017 Albe…
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