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Hi, I'm your host Alberto Lempira; I talk about the latest news and trends on marketing, business, and tech. Interesting experts will occasionally join me to discuss popular topics on advertising, communication, martech, digital marketing, and more. New episodes weekly. 🎙 @notyourmarketer on Twitter, Instagram, LinkedIn, and YouTube www.notyourmarketer.com 👨🏻💻 @albertolempira on any social network www.albertolempira.com
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E23: iOS Privacy, Metaverse and Patagonia
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A comeback episode packed with news Subscribe, Review, and Share if you like! 🗞HEADLINES 👉 Meta and TikTok workaround iOS privacy features. Sources: KrauseFX 👉 AmericanEagle trying to get through Gen-Z on Roblox. Sources: Digiday 👉 Dubai setting the record straight for Crypto projects' marketing strategies. Sources: Cryptodaily 👉 Netflix's Advertis…
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Episode recorded live on Jan 21st, 2022. Cool news, from Twitter and Meta, to Microsoft and Tony's Chocolonely. Subscribe, Review, and Share if you like! HEADLINES Twitter allows Twitter Blue subscribers on iOS to use NFTs as Profile Pic. Sources: Twitter Crypto.com got hacked. But they reimbursed their customers right away. Sources: Decrypt Meta w…
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Christmas Ads: Holiday Marketing trends of 2021
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Christmas Day Episode! 🎄🎁 In this episode I ran through some of the most iconic Holiday commercials of 2021 and I talked about some of the latest trends on how brands have changed the way of communicating to their audiences. IF YOU LIKED THE SHOW, DON'T FORGET TO SUBSCRIBE, COMMENT, AND REVIEW ON YOUR FAVORITE PODCAST PLATFORM. ⚠️ Comments, suggest…
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Episode recorded live on Dec 20th, 2021. A jam-packed episode with news from Peloton, Meta (Metaverse included), Oreo and more. Subscribe, Review, and Share if you like! HEADLINES Peloton's "He's alive" campaign backfires, and now everybody is confused. Sources: MarketingDive Bombay Sapphire makes stopping at the window displays cool again. Sources…
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Episode recorded live on Dec 3rd 2021. Black Friday, Cyber Monday, Twitter's stocks and more. This episode is a news punch to know the latest on Marketing, Business and Tech. Thanks for listening! Subscribe, Review, and Share if you like! HEADLINES McDonald's new customer satisfaction role. Sources: CNBC It is not that bad that retail sales have de…
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Episode recorded live on YouTube. This is my comeback! Today I covered some of the latest news; from Google to Meta, and even talked about Adele's new album. I hope you like it. Subscribe, Review, and Share if you like! HEADLINES Google November 2021 Core Update is live, and not everybody is happy about this. Sources: Search Engine Land Abandon shi…
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We’re live and alive! This is the first live-recorded episode of the NYM podcast. I am experimenting with OBS to Livestream the recordings of the show to give it a more “realistic” touch. Today I talked about an interesting article from Adalytics regarding Ad-targeting and some of their findings are mindblowing. I hope you like it. Subscribe, Revie…
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Thank you for joining me in the first episode of the second season of the podcast. On this occasion, I talked about Instagram and fake-news regulation, Likes count not visible now, and how Pepsi managed to nail fast-food brands with their folded logo campaign on the #WeeklyRead I also discussed the impact of the latest changes on data tracking to c…
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Spotify Ads, Zoom fatigue and beware of ClubHouse 😬
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27:32
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Have you seen a packed podcast episode before? Of course, you haven’t; podcasts are meant to be heard, not seen, lol. Jokes aside, this is an episode loaded with news from every place, Facebook, ClubHouse, Spotify, Twitter, and more. Plus a few tips from Stanford to avoid Zoom fatigue 🥴 Thanks for listening, and I’ll be happy to listen to your mess…
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Delighting your customer - Building your marketing strategy (4/5)
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23:53
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𝗛𝗼𝘄 𝘁𝗼 𝗱𝗲𝗹𝗶𝗴𝗵𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝗮𝗻𝗱 𝗵𝗼𝘄 𝘁𝗵𝗶𝗻𝗴𝘀 𝗰𝗮𝗻 𝗴𝗼 𝘄𝗿𝗼𝗻𝗴 𝘄𝗵𝗲𝗻 𝗱𝗼𝗶𝗻𝗴 𝘀𝗼. In this episode of the Not Your Marketer Podcast, I talked about how Delight is the mirror emotion of total Outrage from your customer's point of view. I also discussed how you could deliver a WOW factor that builds loyalty toward your brand or product and why you must keep improvi…
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Weekly News: Brand values and Core Web Vitals
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Today I talked about Coca-Cola rethinking its marketing strategy; Aunt Jemina doing a brand change, TikTok’s sale to Oracle-Walmart is on hold, Core Web Vitals, and Google’s latest algorithm update (passages), and Microsoft’s xCloud. 1️⃣ HEADLINES: Coke is thinking about doing always-on-data-driven marketing campaigns focused on experiential market…
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Value and Brand Positioning - Building your marketing strategy (3/5)
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16:00
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𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗻 𝗵𝗼𝘄 𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Today I will briefly explain the different elements that make up marketing: 🥺 Needs 🤗 Wants 😐 Demand ☺️ Value + Satisfaction Creating value, and understanding how to make your customers’ life easier is key to set where you want your brand to be positioned. Remember that real estat…
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Hi, Welcome back! In this episode, I talked about Reddit’s impact on Wall Street, with shares from GameStop, AMC Entertainment, and BlackBerry increasing over 1000% in some cases. I also talked about how Apple is killing IDFA, why it makes Facebook mad and how the future could look after others like Google follow through. Finally, I talked about Su…
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Choosing your Target - Building your marketing strategy (2/5)
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In this episode I share with you the steps you need to define your target: 1️⃣ Follow SMART goals. 2️⃣ Getting Insights from your customers. 3️⃣ Building your avatar or customer persona. Please share this episode with someone you think may find it useful. Sharing is caring. 🤓 IF YOU LIKED THE SHOW DON'T FORGET TO SUBSCRIBE, COMMENT AND REVIEW ON YO…
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2021 arrived with a lot of news! Today we’ll talk about Parler and its feud with BigTech, WhatsApp changing its Terms and Conditions, Primark and the online shopping dilemma and the hottest gadgets from CES 2021. All this and more on the ninth episode of the NYM podcast, stick around. 1️⃣ HEADLINES: Parler and Big Tech: The fight for truth Sources:…
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Understanding the Market - Building your Marketing Strategy (1/5)
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Welcome 2021! Let's make your marketing strategy right! 💪 We start the new year with a themed series on how to build a marketing strategy the right way. In this first episode I explain how understanding the market is the first step into a healthy strategy: 1️⃣ Benchmark your competitors and customers. 2️⃣ Manage and leverage data so that you can ge…
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We’re still on Christmas time! 🎄🎅🏻 Today we’ll talk about the trends that we will expect in 2021; from social commerce, to enhanced AR, Streaming platforms, and antitrust lawsuits. Join me on this episode of the Not Your Marketer Podcast if you want to know more. 1️⃣ NEWS ABOUT TRENDS: Online Shopping: Sources: CNBC, Marketing News, Influencer Mark…
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It’s Christmas time! Time to become a better marketer! In this episode, we talked about how brands should approach their holiday marketing campaigns and how they are communicating with their audience during these peculiar times. Thank you for listening! 1️⃣ HEADLINES: Salesforce will acquire Slack for $27.7B. Sources: TechCrunch A new kid on the bl…
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How will we be able to track customers online in the future? Many companies like Google and Apple will roll out “soon” new changes to the way they allow for third parties to track users’ traffic through their browsers, operating systems, etc. How will marketers be able to deal with this and what are brands doing right now to prepare for this? Niels…
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Thanksgiving, Twitter’ Fleets, and BuzzFeed
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Today I talk about how people are planning to celebrate Thanksgiving amid the COVID pandemic and how this offers a great opportunity for local businesses, Twitter introduces Fleets (its take on Stories), and BuzzFeed acquiring HuffPost. In this episode I interviewed entrepreneur Gerard Compte, who’s on a trip around the world, he is right now in th…
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We talked about digital campaigns budgets, exclusive content on Spotify, Social Media fight against fake news, and Search Engine Optimization tips for small and medium-sized businesses for 2021 with special guest John Vuong from Local SEO Search. Thanks for listening, enjoy! 1️⃣ HEADLINES: Who spent the most on online advertising ? Sources: AdAge S…
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In this episode, we talked about cryptocurrencies, search engines, Snapchat, Quibi, and Political Ads on YouTube. We also discussed users’ data and how brands are levering on them.Thanks for listening, enjoy!1️⃣ HEADLINES: PayPal betting on crypto by allowing its US-based accounts to buy and sell cryptocurrencies like Bitcoin, Etherium, and LiteCoi…
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Thank you all for your support! Here's episode two where I talk about social commerce, video shopping, video streaming platforms and how the COVID pandemic will shape this holiday shopping season. Enjoy! 1️⃣ HEADLINES: Instagram turns 10. Instagram is to add its shopping experience to IGTV, Reels is coming. Sources: eMarketer YouTube is betting on …
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First episode here! This is my MVP so please feel free to let me know how can I improve the content or structure of the show. Thanks for listening! 1️⃣ HEADLINES: TikTok's future stills unsecured in the US. Sources: CNBC, CNET, Forbes IKEA is using CGI models for video campaigns. Sources: PetaPixel Facebook removed the 20% text limit on ads' creati…
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Let's talk about marketing, business, and tech. Join me every other week to cover the lastest news and trends. 😃 Leave a voice message! ⚠️ Comments, suggestions, and ideas are more than welcome ⚠️ 🎙 @notyourmarketer on Twitter, Instagram, and YouTube www.notyourmarketer.com 👨🏻💻 @albertolempira on any social network www.albertolempira.com 🔊 Music &…
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