Paul Davies is Consumer Marketing Director at tech giants Microsoft. A company he has been at for 13 years and counting. He is also a fellow podcaster with his Makers of the Universe show - a look at creativity and celebrating all of its forms. Guests so far have included CEO of The Dots, Pip Jamieson, Suede frontman Brett Anderson and the legendar…

Welcome to the Something Quite New podcast from SQN, the integrated marketing and communications agency for the technology, automotive and sport sectors. Looking through the weeks sports tech news and our look at esports. This week we’ll be bringing you part 2 from our December esports panel with ESL UK, Renault F1 and esports team Fnatic. If you h…

Last week we finished up our dive into Digital Disruption in Sport and now we move onto the fascinating world of esports. On our panel we were lucky to have Heather Dower, from esports event organiser giants ESL, James Forster from successful UK team Fnatic and Guillaume Vergnas, who is not stranger to this podcast and runs the Renault F1 esports t…

Last week we published the first part of our panel session on Digital Disruption in Sport, with expert views from Grant Dall (ALE), Bijaya Basu (Tata Communications) and Sam Seddon (IBM). This week we take a look with them at some issues currently affecting sport including the roll-out of 5G and how that will affect the spectator experience, why OT…

This week we're back with the first podcast of 2020! Last year was quite ad hoc in terms of regularity but from now on you can expect a new episode every week, with some great guests lined up. To kick things off we go back to our birthday event in December and the Digital Disruption panel, hosting by our CEO Claire Ritchie-Tomkins. A panel on which…

In December we held our first ever agency event to coincide with our 18th birthday. As part of that we invited some of the best in the industry to provide their insights across areas such as digital transformation, esports and this.... sponsorship. European Sponsorship Association chairman Andy Westlake is also a non-executive director at SQN and i…

This is part 2 from our recent trip to the Renault F1 factory in Enstone in Oxfordshire. A day that was very much about esports and their announcement about extending, and expanding, their partnership with Team Vitality In the previous podcast, we spoke to the team's Commercial Director, Antoine Magnan about sponsorship and what esports means to th…

We spoke to Antoine Magnan during the recent Renault F1 x Team Vitality esports day at the racing team's HQ just outside Oxford. We discussed what the extension of the partnership with Team Vitality means and he also expanded on a comment he made about sponsorship as a straight cash deal being 'dead' during the presentations and what that means for…

Simulation racing is certainly an intriguing area in esports. Will we reach a time where the best Formula 1 esports driver can jump into a real car and compete on the circuit or, realistically, will that never happen? During this event our Head of Digital, Dan Mclaren, sat down with Jamie MacLaurin, Team Manager at Alfa Romeo Racing F1, Darren Cox,…

Over the last three weeks we've been running a series of mini-articles on The Power of Sponsorship. To accompany this, and each of our upcoming topics, we'll be using interviews from some of the best minds in the industry to find out their views and gain some invaluable insights along the way. To start with we took some of the best bits from our in…

In this episode we sat down with IBM's Sam Seddon to discuss the report he authored and has just been announced at the AI Summit, part of London Tech Week. We managed to speak to Sam a week prior to the announcement to dig a bit deeper into report and what insights it brought out that might be of interest to brands and rights holders alike. We touc…

In this episode of Something Quite New, brought to you by SQN, we sat down with Head of Esports at McLaren to talk about the continuing rise of esports. Also the close links it shares with motor racing, and Formula 1 in particular, and the launch of this years McLaren Shadow Project Season 2 2019 - details of which you can find at https://www.mclar…

The 'Something Quite New' podcast is brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at the challenges and opportunities that are presenting themselves. In this episode we talk to Joe E…

Welcome to the Something Quite New podcast, brought to you by leading sponsorship and communications agency Sine Qua Non. In each episode we will deep diving to bring you insight and intelligence from leading lights across the industry. Taking a close look at the challenges and opportunities that are presenting themselves. Our first guest is Europe…

'Something Quite New' is a new podcast from Henley-based sponsorship & communications agency, Sine Qua Non International. Hosts Dan McLaren and Chris Hughes will be taking the opportunity to learn more about the ever-changing sports business landscape and keeping tabs on the newest and latest developments. Joining us, we’ll be bringing in experts f…