New software apps are making it easier for individuals and businesses to donate to charities and to know the difference their donations are making. In this episode I interview the founder of one of these companies, Iskren Kulev from Kindlink, It was lovely to hear his passion and desire to make it easier for businesses to provide more support to ch…

Bruce Walker, Co-Founder of Future X, has been Redefining the Role of Business since embarking upon his entrepreneurial journey while at school. Tune in to discover how we can all learn from the innovation and innocence youth plus how purpose can play a strategic role in the growth of a business. During our conversations we discuss: How values and …

Technology is making it easier for small businesses to embed fundraising and activities into every day business activities. In this episode I interview Danny Witter from Work for Good that makes it easy and compelling for small businesses to give to causes. During our conversation Danny shares: Examples of how small businesses are introducing givin…

Increasingly doing good is no longer good enough when it comes to consumer, staff and investor expectations about the role of business. In this podcast episode I share: Why it's important for businesses of all sizes to stand for something 5 steps for becoming known as a brand that cares How to get clear on what your business stands for and define y…

Cause marketing campaigns often start out with good intentions but don't always have intended impact. In this episode I interview Nada Fornier who developed some of the most successful global cause marketing campaigns with Proctor and Gamble. During our conversation we discuss: The importance of seeking to understand the reality of those you intend…

Listen to the audio version of the TEDx talk Alisoun delivered in February 2018. During this talk Alisoun shares how the work she did with young genocide survivors in Rwanda, and the fundraising she did for her humanitarian trips changed her life AND inspired the Give-to-Profit business model. You can watch the TEDx talk here - https://www.youtube.…

The scope of your impact depends on how influential you are. In this episode, I have an enlightening conversation with one of the world’s leading experts on entrepreneurship and business giving: Daniel Priestley. During our conversation we discuss: The part of the brain where entrepreneurship happens The importance of focusing on outcomes rather th…

One of the most common questions people ask is whether charitable giving is good for business. In this show Alisoun Mackenzie shares the strong business case for commercial businesses of all sizes to embrace social impact and charitable giving. During this episode Alisoun shares: 3 reasons it's taking so long for micro and SME businesses to accept …

As the distinction between businesses and social enterprises is becomes increasingly blurred all sorts of opportunities are emerging for businesses to tackle social problems. In this episode, I interview Thomas Gillan who is the Chief Officer for Finance and Strategy at Social Investment Scotland. During our conversation, we discuss various aspects…

In this episode I interview one of the co-founders of a social enterprise called Social Bite, Alice Thompson. Social Bite may have started out as a socially conscious cafe but in only six years it's evolved into a pioneering social enterprise that's committed to eliminating homelessness in Scotland. Its a cause I've been supporting for years and is…

Following on from the last episode, in this episode Alisoun Mackenzie shares how small to medium size businesses can incorporate fundraising into their marketing. By following the simple nine step process Alisoun shares, you'll be more effective in your fundraising and avoid common fundraising mistakes. Give-to-Profit Links Website - http://www.giv…

Incorporating fundraising into your marketing can be a powerful way to grow your business, feel good and make a difference in the world at the same time. But it doesn’t always work out as intended. In this first of two shows on the topic of fundraising through your business, I share common mistakes businesses make–some of which I’ve made too. All w…

Bali Hope Ultra is a great example of a business that's evolved from a one-off personal quest into a community of runners from around the world coming together to do good. In this interview, its founder Tom Hickman's shares how his desire to do something positive for a local cause became something far bigger and has added another dimension to his l…

In 2016 I was invited to help the Mind Heart Connect Conference raise funds for charity. Through working closely with one of the co-founders, Kate Helder, we implemented engaging fundraising activities that raised over AUD$20,000 and lead to a deeper level of connection and meaning between attendees, sponsors and speakers. Tune into hear Kate and I…

It's so much easier to raise funds for causes that are set up to help you do this. CHAS provide children's hospices and respite care to families of children with life-shortening illness in Scotland. They are also an excellent example of how charities, social enterprises and other causes can proactively make it easy for small businesses to incorpora…

Wildhearts is an award winning social enterprise that's improved the lives of over 225,000 people in over 40 countries. Their innovative approach to generating income (offering business services to corporates) enables them to fund social impact projects around the world. In this episode I discuss how they do this with their Sales and Partnership Di…

Education is the most powerful weapon which you can use to change the world yet 263 million children don't have access to quality education. During this truly inspiring conversation I interview the founder of Classroom of Hope, Duncan Ward, and his wife Nicola Courtin about how they've built schools and run educational projects in Cambodia, Bali an…

Your cultural and social values influence how others perceive you and your business. During our conversation we discuss: - How our behaviours are shaped by cultural and historical influences - Ideas for creating your own blend of capitalism and social impact - How your values and what you do shape others' perceptions of you (your brand) - Ways to s…

Tim Wade like many others set out in business to make money to support himself, the giving piece came later. Tune in to discover how this evolved and how Tim balances profit and giving. During our conversation we discuss: - how most people setting up in business don't realise they can incorporate giving into their business - how Tim overcame his re…

Alisoun Mackenzie shares her Top Ten Business Giving Insights from 2017 including the most common response she gets when delivering Give-to-Profit talks, stats that show doing good is good for business, and how focusing social impact can help you be more effective in business. She also explains how the scope of Give-to-Profit is greater than she fi…

We don't have to wait until we give back we can just give as many do in Bali and Africa in everyday life. Tune in to hear Kim Carpenter and I discuss how focusing on impact is good for you, your business, communities and the world. During our conversation we discuss: - heartening business giving reflections from Bali, Kenya and Africa - it's human …

A shift is happening – away from CSR to human social responsibility. Tune in to hear Rachel Hutchisson of Blackbaud share her experience of how a more inclusive and human approach to embracing social good, is good for business. During our conversation we discuss: - The shift from corporate social responsibility to human social responsibility - Blac…

Launching a fundraising publishing prize in tribute to her son gave Kim Macleod from Indie Authors World an opportunity to bring his eternal presence into the core of her business, raise funds for a good cause and surprisingly generated more business too. In this interview Kim shares: - how incorporating fundraising into her business has helped cel…

Discover how consumer behaviours are driving the evolution of business giving towards solving world problems rather than simply philanthropy or Corporate Social Responsibility (CSR). That both making money and social impact are necessary to survive as a business in today's modern world. Tune in to hear: - Why social impact is good for businesses of…

In this weeks show I interview Ursula Jorch on the relation between contribution and impact and how doing humanitarian work can change us at a profound level. During our conversation we discuss: The relationship between contribution and impact. How doing humanitarian work in Africa changes you at a profound level The value of asking yourself everyd…

In a world rocked regularly by scandals transparency is increasingly important if you want to build trust and loyalty with your customers, followers and stakeholders. In this episode I interview Caroline McKenna from Social HQ on the topic of Transparency: Why it matters for purpose driven businesses and enterprises who want to attract loyal custom…

When you have the courage to communicate what you stand for you'll have more impact and become a brand that matters. Hear Paul Zelizer from Awarepreneurs share how he's built successful diverse communities around the world through having meaningful conversations and connections. In this interview Paul talks about: - Why it's important to go inward …

Overcoming fears and doing humanitarian work opens your heart and changes who you are at a core level forever. During this fascinating conversation with Akshay Nanavati we discuss how trauma can be a beautiful opportunity for personal growth, the benefits of serving others to overcome fears, and how launching a fundraising book can be aligned to a …

Tune in to Alisoun Mackenzie and George Kao discuss the difference between social impact versus charitable giving and the many ways you can make a difference in the world through your business. At the core of this conversation is the premise that you don't need to earn money first to 'give back' but rather the entire journey of making money can mak…

Your impact is the measure of your success and the sustainability of your business. Yes that's right, research shows that companies who focus on impact to drive profits outperform those who focus on money – over the long-term. But how do you switch your focus from money to impact? And how do you know the impact you're having? That's what I discuss …

Hear cause-led branding expert Carolyn Butler-Madden share great tips, facts, and insights on how to develop a meaningful brand that both drives profits and has a positive social impact. Give-to-Profit Resources Website - https://www.givetoprofit.com Give-to-Profit book: Amazon UK - http://bit.ly/givetoprofituk Amazon US - http://bit.ly/givetoprofi…

If you mention that you're raising funds for causes in your marketing or sales campaigns this is known as cause marketing. In this show, I interview cause marketing expert and author Joe Waters who shares lots of practical tips, examples and future trends. Give-to-Profit Resources Website - https://www.givetoprofit.com Give-to-Profit book: Amazon U…

Toms Shoes made the concept of Buy One Give One a concept that many social entrepreneurs and consumers can easily grasp. In today's show I interview Masami Sato, the founder of B1G1.com – a Global Business Giving Initiative that makes it easy for purpose-driven businesses worldwide to make a positive impact. Discover how easy it is to regularly and…

Hear Alisoun Mackenzie being interviewed by guest host Kim Carpenter and sharing many powerful insights as she answers common questions people ask about Give-to-Profit. SEO tags: Alisoun Mackenzie, IMPACT, SOCIAL IMPACT, SOCIAL ENTERPRISE, SOCIAL ENTREPRENEUR, CHARITIES, Give to Profit, PURPOSE, MEANINGFUL BRAND, BRANDING, cause marketing, humanita…

Welcome to the first episode of the Give-to-Profit Podcast! Tune in to hear our host Alisoun Mackenzie, give an overview of what Give-to-Profit is about, share why social impact is good for business, and what to look forward to from future Give-to-Profit shows. SEO tags: business giving, philanthropy, impact, social impact, SOCIAL ENTERPRISE, SOCIA…