Copy Coach, Digital Strategy, Content Marketing
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Beyond Profit: Different ways of measuring success and what are the metrics that go beyond money
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In today’s conversation we’re tackling the topic of Uncommon Success Metrics: What are the markers of success if you take MONEY out of the mix These roundtable conversations have centered on moments in business owners’ lives when things aren’t going exactly as planned. And usually that comes back to revenue goals. It’s a metric we [...] The post Be…
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Radical Transparency: What SHOULD business owners share and what SHOULD we have permission to keep private?
1:19:44
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In today’s conversation we’re tackling the topic of Radical Transparency: What SHOULD business owners share and what SHOULD we have permission to keep private? In a society that relishes “behind the scenes” the so-called “dish” and purported “reality...” we’re being called upon to be REAL but is REAL what the world really wants? It’s true [...] The…
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To Be Guided or Not to Be Guided By a Mentor
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In today’s conversation we’re tackling the topic of getting guidance -- When SHOULD you have a mentor or a coach and when is the right time to go it alone...and that strange and confusing time when has a mentor led you astray? This is a conversation about getting clear about what you don’t know -- [...] The post To Be Guided or Not to Be Guided By …
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Emotional Labor, On the Clock and Off the Clock
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In this episode we’re tackling the topic of Emotional Labor, On the Clock (in managing clients) and Off the Clock, the extra responsibility we carry...and what happens when you are just DONE bearing that burden. Emotional Labor is the unrecognized and surreptitious activity of having to tend or support or manage the interpersonal emotional engageme…
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Personality Management: Clients, Employees and Boundaries
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There’s something that happens to us when we’re not seeing the “real” stuff that each other is going through. We start to feel alone. Have you ever felt that way? Alone in your challenge? I experienced this early in my entrepreneurial life. And this theme started repeating itself last year, when everything felt so challenging. [...] The post Person…
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There’s something that happens to us when we’re not seeing the “real” stuff that each other is going through. We start to feel alone. Have you ever felt that way? Alone in your challenge? I experienced this early in my entrepreneurial life. And this theme started repeating itself last year, when everything felt so challenging. [...] The post Negoti…
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There’s something that happens to us when we’re not seeing the “real” stuff that each other is going through. We start to feel alone. Have you ever felt that way? Alone in your challenge? I experienced this early in my entrepreneurial life. And this theme started repeating itself last year, when everything felt so challenging. [...] The post The En…
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Welcoming Failure and the Up-and Down-sides of Resilience
58:17
58:17
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58:17
There’s something that happens to us when we’re not seeing the “real” stuff that each other is going through. We start to feel alone. Have you ever felt that way? Alone in your challenge? I experienced this early in my entrepreneurial life. And this theme started repeating itself last year, when everything felt so challenging. [...] The post Welcom…
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Wandering in the Dark: How to Deal When You Know Something Has to Change
58:56
58:56
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58:56
There’s something that happens to us when we’re not seeing the “real” stuff that each other is going through. We start to feel alone. Have you ever felt that way? Alone in your challenge? I experienced this early in my entrepreneurial life. And this theme started repeating itself last year, when everything felt so challenging. [...] The post Wander…
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Owning Your Value and Reclaiming Your Worth
1:15:38
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Welcome to The Strategy of Change Roundtables -- brought to you by Empowered Publicity. In today’s conversation we’re tackling the topic of Redefining our value and reclaiming our worth... This conversation is about money...it’s about getting older...it’s about accruing experience...and it’s about creating a new relationship with your worth and you…
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Need a New Crew: What happens when you’re not supported anymore, by team, colleagues or family. Rebuilding your sphere of influence.
1:40:37
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Welcome to The Strategy of Change Roundtables! I’m so excited to have a team of prolific, savvy, and experienced business owners on our panel. In today’s conversation we’re tackling the topic: Need a New Crew: What happens when you’re not supported anymore, by team, colleagues or family. Rebuilding your sphere of influence. This conversation [...] …
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[Solocast] Strategy of Change – How to Pivot When You’ve Plateaued
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Welcome to the new series The Strategy of Change Roundtables and Solocasts brought to you by Empowered Publicity. Where I am committed to bring you the realness! That’s what the series is all about, a series of real conversations about the challenges of business ownership Conversations about the change inside your business. Today’s episode is [...]…
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How to Pivot When You’ve Plateaued and Pave a Path Forward
59:01
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Welcome to The Strategy of Change Roundtables! I’m so excited to have a team of prolific, savvy, and experienced business owners on our panel. In today’s conversation we’re tackling the topic: How to Pivot When You've Plateaued, Confronting What No Longer Works and Finding a Path Forward This conversation features: Jennifer Hutton, Dr. JPop, Pediat…
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[Solocast] The Strategy of Change – Gifts of Contraction
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Welcome to the new series The Strategy of Change Roundtables and Solocasts. Where I am committed to bring you the realness! Real conversations of the challenges of business ownership that no one is talking about. And because they are not front and center, when we do face these challenges, we feel like there is something [...] The post [Solocast] Th…
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Gifts of Contraction and the Challenges of Expansion: Strategy of Change Roundtable
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I'm so excited to debut our first-ever Roundtable conversation on The Gifts of Contraction and the Challenges of Expansion. This conversation features: Darla Powell: founder of Wingnut Social, social media management agency for interior designers Vanessa Alzate: founder of Anchored Training, an instructional design agency Ashley Manzi: partner of M…
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Strategy of Change – New Roundtable Series Hosted by Amanda Berlin
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She's back!! After a lot of soul-searching and WAITING for the strike of inspiration, I have found THE WAY to revive the podcast in a way that serves the audience, YOU, and my mission to be REAL even while being "fit for a close-up" business owner. The Strategy of Change roundtables invite leaders from all [...] The post Strategy of Change – New Ro…
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How to Authentically Serve While Building a High-Earning Business
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Rachel Ngom is the host of the She’s Making an Impact Podcast. She is a business and lead-generation expert, helping purpose-driven entrepreneurs create more freedom and drive more traffic, leads, and sales through Pinterest, blogging, and passive income streams. Rachel went from being on food stamps with negative $400 in her checking account to a …
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Why Messaging Requires Attention and Iteration
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Mridu (Mri-thu) Parikh is "The Stress Squasher." As a productivity coach, speaker, and founder of Life Is Organized, she has taught thousands of female small business owners simple ways to wake up with a plan… take control of their distractions… and drop overwhelm with ease. Results include a 300% increase in strategic time, 10 hours [...] The post…
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[Solocast] The Real Story on How I Created My Signature Offer
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Today, I bring you an honest and insightful conversation about the unexpected journey to create my signature program with all the mistakes, evolutions, and triumphs I experienced along the way. It is important for me to give you a "behind the scenes" view of what it took to launch this signature [...] The post [Solocast] The Real Story on How I Cre…
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[Solocast] What To Listen To Next…Hitting Pause on Empowered Publicity
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17:33
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Today, I bring you an honest and insightful conversation about the unexpected journey to create my signature program with all the mistakes, evolutions, and triumphs I experienced along the way. It is important for me to give you a "behind the scenes" view of what it took to launch this signature [...] The post [Solocast] What To Listen To Next…Hitt…
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Client Profile with Kristen Westcott: Clarity Plus Tenacity Yields Results
27:40
27:40
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Kristen Westcott is a business growth strategist and sales page copywriter for online coaches, consultants and service providers. As a former Director of Operations, Kristen spent a lot of time behind the scenes of several launches. She quickly noticed that what was holding many business owners back was figuring out a launch strategy and copy [...]…
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Client Profile with Jill Castle: Building Your Visibility Toolkit
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28:05
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Jill Castle is one of the nation’s premier childhood nutrition experts. Known as a paradigm shifter who blends current research, practical application and common sense, Jill inspires audiences to think differently about nourishing kids. A sought-after speaker, advisor, and media contributor, Jill has inspired audiences from the TEDx stage as well a…
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Client Profile with Faten Bazzi: Hard Conversations Become Easy
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23:13
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Operations and Systems Strategist, Faten Bazzi, was born in Detroit, Michigan, and has resided in Brazil for over 25 years now. She holds a Bachelor's Degree in Business Administration and Marketing from Baker College. Soon after she graduated, she entered the workforce as an entrepreneur and started working as a Virtual Assistant. This would give …
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Client Profile with Mina Penna: Expect the Unexpected Results
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"Small Steps result in BIG CHANGES. If I can do it, you can too!!" - Mina Penna Mina Penna is a postnatal nutrition and fitness expert working with moms to help them find more balance by reducing stress, improving energy and stepping them towards their individual health goals. Mina has so much passion for [...] The post Client Profile with Mina Pen…
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Client Profile with Jessica Patching Bunch: The Power of Owning Your Experience
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Jessica Patching Bunch is a stress-resilience coach on a mission to provide accessible alternative mindcare for women. Translation: She teaches practical approaches to managing stress so you can get out of your own way and create your best life.Tired of being told to “fix your mindset” and simply “have less stress” but never being provided [...] Th…
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Client Profile with Danielle Hendon: Building Business from Scratch, Kind Of
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32:41
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Danielle Hendon empowers business owners to pay themselves what they’re worth and continue to put more profit in their pocket every year. She does this by helping business owners understand what their financial numbers are and why the numbers move. Danielle brings over a decade of experience in corporate finance and accounting to small businesses […
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Jacqueline Snyder is a fashion designer and product startup expert who has helped launch over a thousand product brands over the last 12 years, including celebrity brands. Minna Khunolo-Sithep is a product business expert with a vast knowledge of Amazon and product-based growth strategies. She has a Masters of Business Administration (MBA) and over…
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[Solocast] What You Need to Do Right Now to Claim Your Voice
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17:25
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In today's episode, I want to share with you the ONE thing you need RIGHT NOW to open your mind through your next phase of work as we work through the confusion and darkness of the last several years. During some of my darkest moments of my entrepreneurial career, all I wanted was someone to [...] The post [Solocast] What You Need to Do Right Now t…
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How to Manage Rapid Growth Without Burning Out
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41:50
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Holly Haynes helps female entrepreneurs take back control of their time with proven productivity techniques, systems, and structure to create a strategy that scales long term. An industry expert, host of the Crush the Rush Podcast and featured Thrive author with a 20-year business consulting background with Fortune 500 companies, Holly runs her str…
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[Solocast] 10 Reflections on 10 Years of Entrepreneurship
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Today, I bring you an exciting conversation about the ever evolving tactic of virtual summits to grow your visibility, influence and impact. Virtual summits are sometimes loathed, occasionally artful, but very powerful at bringing people together and positioning you as an EXPERT if you are a participant and positioning you as a LEADER, if you [...]…
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How Your Purpose and The Message You’re Meant to Communicate Evolves
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41:32
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Jordana Edelstein has been coaching women in wellness, movement and self care for over 9 years. She is a certified Nutrition Coach through Precision Nutrition, a 500 hour certified yoga teacher with Jules Mitchell and currently enrolled in a coaching mentorship with Dr. Gabrielle Fundaro. After years of excruciating yo-yo dieting, strict food rules…
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[Solocast] How to Use Virtual Summits to Grow Your Business
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Today, I bring you an exciting conversation about the ever evolving tactic of virtual summits to grow your visibility, influence and impact.Virtual summits are sometimes loathed, occasionally artful, but very powerful at bringing people together and positioning you as an EXPERT if you are a participant and positioning you as a LEADER, if you are [.…
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How Getting Back to Basics can be the Bedrock for Expanding Your Message Exponentially
37:14
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Stephanie Pitts is the owner of My Ed Therapist, an educational therapy group practice in Redondo Beach, Palos Verdes, and virtually, nationwide. She is also the co-host of Learn Smarter: the Educational Therapy Podcast. She works with students one-on-one to help parents get a full picture of what is going on with their children, reading [...] The …
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[Solocast] What to Ask Yourself to Successfully Close Out Your Year
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12:40
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Have you ever talked to someone and thought, "Wow...it totally makes sense that they are doing what they are doing today!" Something they have experienced or something in their past has inevitably drew them forward and positioned them to delivering the work they were meant to deliver. No one person is more qualified to [...] The post [Solocast] Wha…
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[Solocast] Create a Story that Inspires People to Think You Were Made For This
12:31
12:31
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Have you ever talked to someone and thought, "Wow...it totally makes sense that they are doing what they are doing today!"Something they have experienced or something in their past has inevitably drew them forward and positioned them to delivering the work they were meant to deliver. No one person is more qualified to be [...] The post [Solocast] C…
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How PR Has Enabled Her to Be Bold and Put Her Ideas Out There Into the World
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Kristin Fisher is the founder + CEO of the gifting brand Bocu. She is a retail industry expert with nearly 15 years of corporate retail experience managing $50M+ businesses as a Buyer for companies like Urban Outfitters, Lands' End, and JJill. Kristin has recently transitioned out of corporate retail to focus full-time on the growth [...] The post …
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[Solocast] The Power of Events and How I Have Used them Over the Years
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Events are one of my favorite most visibility tactics and also one of the primary visibility pillars that I work on with my clients! Events can come in many different shapes and forms. Not all events have to be huge elaborate, high-end, in-person experiences! I want to share with you all the many different things [...] The post [Solocast] The Power…
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Creating Connections and Thoughtfully Generating Word-of-Mouth Awareness
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Kristin Fisher is the founder + CEO of the gifting brand Bocu. She is a retail industry expert with nearly 15 years of corporate retail experience managing $50M+ businesses as a Buyer for companies like Urban Outfitters, Lands' End, and JJill. Kristin has recently transitioned out of corporate retail to focus full-time on the growth [...] The post …
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[Solocast] The Power of Consistency and Gratitude
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Before you go after visibility, there are TWO things you must do first! This episode is Part 1 of a 2-part series that will teach you four things that are essential to work on before you ever step into visibility. While, I strongly believe in the saying " Start before you're ready and dive into [...] The post [Solocast] The Power of Consistency and…
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Being Supported in the Challenges of Evolving in Your Work and Yourself
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Carrie Owerko is a renowned yoga and movement teacher with a vast international following, having travelled throughout Europe, Asia, Australia, and North and South America to share her unique interdisciplinary approach, which weaves movement and exercise science principles into her decades-long study of yoga. Carrie created a series of best-selling…
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Before you go after visibility, there are TWO things you must do first! This episode is Part 1 of a 2-part series that will teach you four things that are essential to work on before you ever step into visibility. While, I strongly believe in the saying " Start before you're ready and dive into [...] The post [Solocast] The Visibility Journey appea…
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How Getting Into Your Work Can Help You Find Your Zone with Clients and Visibility
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Jodi Flynn of Women Taking the Lead is an Executive Leadership Coach, Podcaster, Author, Speaker, and Workshop Facilitator. Companies hire Jodi to partner with their female leaders to recover from their last promotion and thrive in Senior Leadership. She is the host of the critically acclaimed Women Taking the Lead podcast, and an Amazon bestsellin…
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[Solocast] Part 2- Two Essential Things to do BEFORE Going After Visibility
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Before you go after visibility, there are TWO things you must do first! This episode is Part 1 of a 2-part series that will teach you four things that are essential to work on before you ever step into visibility. While, I strongly believe in the saying " Start before you're ready and dive into [...] The post [Solocast] Part 2- Two Essential Things…
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Using ALL the Ways to Move the Needle and Drive Attention to Your Online Platform
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Hilary Erickson is the curly head behind Pulling Curls® -- which she started in 2005. Hilary has been a nurse since 1997 working in various fields such as pediatrics, geriatrics and hospice. In 2001 she started in labor and delivery and remained working a labor nurse for 20 years. Through the years, Hilary realized she [...] The post Using ALL the …
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[Solocast] Part 1- Two Essential Things to do BEFORE Going After Visibility
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Before you go after visibility, there are TWO things you must do first! This episode is Part 1 of a 2-part series that will teach you four things that are essential to work on before you ever step into visibility. While, I strongly believe in the saying " Start before you're ready and dive into [...] The post [Solocast] Part 1- Two Essential Things…
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The Powerful Question that Will Lead You to Your Purpose
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Shawna Emerick is a Yoga instructor, Thai Body-worker, and Somatic therapies integrator. She is a Life Coach for Transformation, is Reiki attuned, and holds a B.S. in Dance. Shawna has been teaching yoga and practicing her healing modalities for nearly 20 years. She has hosted numerous retreats including those at the world famous Garrison Institute…
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[Solocast] How To Come Up with the Right Title for Yourself
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When you started your business, did you ever have the moment when you thought..."what is my title?" Or "what should I put on my business card or for my email signature?" In this episode, I want to share with you the importance of having the "right" title that people understand. While it is great to [...] The post [Solocast] How To Come Up with the …
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The Power of Being Straightforward in Every Area of Life
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Ashley Manzi has two kids and a career as a divorce lawyer. This apparently qualifies her as a working mom. She always hesitates to say “working mom,” because the reality is: “whether you are employed outside the home or not, if you are a mom, you are always working.” Nonetheless, that’s the label she’s given. [...] The post The Power of Being Stra…
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[Solocast] How to Get PR for Your Business to Consumer Business
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12:48
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If you are a Business to Consumer Business owner, than this episode is a must for you! As a Business to Consumer Business owner, there is a vast opportunity to serve every day people everywhere! This gives you a unique advantage to market in so many different places to be seen and heard to reach [...] The post [Solocast] How to Get PR for Your Busi…
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How to Take Moments of Transition as Opportunities to Evolve
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Kristen Rzasa is a life and business strategist who helps people find a brand new rhythm in their bodies, days, businesses, and lives. She combines her background in health and wellness with her Corporate leadership experience to guide clients to elevate their mindset, enhance their energy, expand their time and enrich their environment. She wears …
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