You're focused on making important decisions to take your company to the next level, but who's counting? We are. Counting on trends and insight to move your business forward, operationally and strategically. Focused on helping executives achieve their highest potential, But Who's Counting is a podcast shedding light on and breaking down critical issues and opportunities for businesses in our rapidly changing economy. Brought to you by Anders CPAs + Advisors.
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The Grow Law Firm podcast brings you insightful conversations with leaders in the legal business field, discussing practical ideas that will help you grow your law firm, expand your reach, generate more revenue, and make your law firm more valuable.
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Transforming Public Media to Serve Modern Audiences with Amy Shaw of Nine PBS
48:03
48:03
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How does a 70-year-old PBS station evolve new approaches to public media to remain relevant and impactful even as the media landscape around it changes? Through innovative new approaches and a commitment to its community! Nine PBS is a St. Louis cornerstone with a long history of adapting to fit the changing times, and that constant evolution helpe…
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Optimizing Your Law Firm's Financial Engine with John Scott, Partner at Anders CPAs and Advisors
40:12
40:12
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40:12
Join Sasha Berson as he speaks with John Scott, Partner at Anders CPAs and Advisors 👉 Sasha and John explore: — The importance of paying attention to data and testing different marketing strategies to see what works best for your firm — How legal businesses, like any service business, can scale if there is demand and supply — The ability to replica…
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How Business Leaders Can "Mind the Soil" for AI and Innovation to Take Root with Stefanie Thelen, Chief Innovation Officer at Object Computing, Inc.
40:19
40:19
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40:19
Innovation in the workplace doesn’t happen spontaneously; it needs to be encouraged and cultivated for change to truly take place. Before your company can make transformative use of emerging technologies such as AI, you must carefully examine your organization’s culture and leadership’s reaction to failure to make the jump to the next level not jus…
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What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange
59:22
59:22
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59:22
Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding in law firm ac…
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What Every Law Firm Leader Needs to Know Before Acquiring: Tom Lenfestey, CEO of The Law Practice Exchange
59:21
59:21
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59:21
Send us a text Join Sasha Berson as he speaks with Tom Lenfestey, CEO of The Law Practice Exchange 👉 Sasha and Tom explore: — The importance of strategic fit in law firm acquisitions — Developing a clear acquisition plan aligned with growth goals — The process of searching for the right acquisition opportunity — Financial considerations and funding…
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Doubling Your Law Firm Profits by Working Less with Chris Guymon, the Founder of Time Freedom for Lawyers
42:51
42:51
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42:51
Join Sasha Berson as he speaks with Chris Guymon, the Founder of Time Freedom for Lawyers 👉 Sasha and Chris explore: — How the four-hour rule focuses attorneys' work only on cases that have funds in their trust account to ensure they are working on paid matters — Common exceptions to the four-hour rule for certain practice areas like personal injur…
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Growing from Self-Actualization to Rainmaking with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt
31:44
31:44
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31:44
Send us a text Join Sasha Berson as he speaks with Stuart Ratzan, the Founding Partner at Ratzan Weissman & Boldt 👉 Sasha and Stuart explore: — The importance of continuously developing legal and advocacy skills throughout one's career — The challenges of balancing both the professional obligations and business demands of running a small law firm —…
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Achieving Business Growth Through Proper Budgeting and Intake Management with Chris Dreyer, CEO of Rankings.io
46:42
46:42
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46:42
Send us a Text Message. Join Sasha Berson as he speaks with Chris Dreyer, the CEO of Rankings.io 👉 Sasha and Chris explore: — The importance of proper capital allocation for marketing, especially for originating new cases — How direct response marketing requires short-term spending while brand building is long-term — Best practices for intake syste…
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The Business of Baseball – How America’s Pastime Drives Innovation with Bill DeWitt of the St. Louis Cardinals
36:30
36:30
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36:30
The speed of innovation and technological advances over the past decade has been transformative for all businesses, 100-year-old companies and growing startups alike. Baseball’s storied history in America has played a huge role in its popularity, but like any other business, it’s had to evolve to keep up with technology and customer expectations. S…
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Craft a Revenue-Generating Legal Team with Elise Holtzman, CEO of The Lawyer's Edge
49:49
49:49
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49:49
Send us a text Join Sasha Berson as he speaks with Elise Holtzman, the CEO of The Lawyer's Edge 👉 Sasha and Elise explore: — Developing a book of business and lawyers' motivations to earn more based on the business they bring in — Lawyers' focus on billable hours and resistance to tasks without immediate billable credit like networking or thought l…
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Build a High-Performance Law Firm with Brian Glass, the Partner at BenGlassLaw
54:37
54:37
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54:37
Send us a text Join Sasha Berson as he speaks with Brian Glass, the Partner at BenGlassLaw 👉 Sasha and Brian explore: — The differences in sales efforts needed for personal injury law compared to other legal fields like estate planning — How the first lawyer a potential client speaks to will establish the most rapport — Differentiating a law firm b…
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Boosting Profit with Strategic Law Firm Management with Suzette Welling, the CEO of Law Practice Edge
33:15
33:15
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33:15
Send us a text Join Sasha Berson as he speaks with Suzette Welling, the Founder of Law Practice Edge 👉 Sasha and Suzette explore: — The challenges of bringing in inexperienced managers from outside the legal industry — Alternative partner compensation structures beyond equal splitting of profits — Suzette's experience helping firms develop new comp…
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Crafting a Sellable and Profitable Law Firm with Tom Lenfestey, the CEO of Law Practice Exchange
1:03:09
1:03:09
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Join Sasha Berson as he speaks with Tom Lenfestey, the CEO of Law Practice Exchange 👉 Sasha and Tom explore: — The unique challenges lawyers face in succession planning and business practices — The importance of building systems within a law firm to enhance value — Transition-based sales and their role in ensuring smooth handovers — Different scena…
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Investing in Your Organizational Health for a More Innovative Workplace with Liz Hughes of The Table Group
38:10
38:10
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38:10
Fostering a healthy workplace creates an environment where the best, smartest ideas can flourish. What are the signs of a healthy workplace and how can leadership create an atmosphere where constructive debate leads to better results? A healthy organization minimizes the corporate politics that restrict innovation, promoting honest, yet difficult, …
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Doubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker Institute
42:16
42:16
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42:16
Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and empathetic respon…
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Doubling Your Law Firm Revenue Through Intake with Philip Fairley, the President of The Rainmaker Institute
42:12
42:12
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42:12
Send us a text Join Sasha Berson as he speaks with Philip Fairley, the President of The Rainmaker Institute 👉 Sasha and Philip explore: — The importance of branding, marketing, consistent lead generation, and sales. — Strategies for client intake, including automated nurturing and outbound calls. — The need for law firms to provide immediate and em…
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Maximizing Profitability Through Your Law Firm Advertising with Kyle Hebenstreit, the CEO of PMP
45:39
45:39
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Join Sasha Berson as he speaks with Kyle Hebenstreit, the CEO of Practice Made Perfect 👉 Sasha and Kyle explore: — The different stages of growth for law firms and how marketing strategies should be tailored to each stage. — The different marketing channels that can be effective for law firms, including broadcast TV, broadcast radio, streaming, pai…
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How to Embrace AI and New Technologies to Future-Proof Your Business with Ed Morrissey of Integrity
45:38
45:38
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Artificial intelligence is continuing to advance at an exponential pace, mirroring the advent of the internet in some ways. Like the early days of the internet, some businesses are assuming AI is just a fad that’ll fade with time while others are taking full advantage of this emerging technology to reduce costs while improving efficiency. Ed Morris…
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Getting More Law Firm Leads with Matt Spiegel, the CEO of Lawmatics
29:25
29:25
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29:25
Join Sasha Berson as he speaks with Matt Spiegel, the CEO of Lawmatics 👉 Sasha and Matt explore: — The importance of effective attorney-client communication. — The need for law firm owners to understand business concepts like valuations and recurring revenue. — The dual value proposition of Lawmatics is saving attorneys time while helping them gene…
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Boosting Your Law Firm's Bottom Line with Eda Rosa, the Founder of Eda Rosa LLC
33:37
33:37
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33:37
Send us a text 👉 Sasha and Eda explore: — The importance of having a clear vision and goal for your law firm and how this can help guide decision-making and drive success. — The challenges associated with a lack of proper systems and processes in legal practices. — The importance of marketing and targeting the right clients to increase the number o…
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Streamlining Your Legal Practice with AI Technologies with Douglas Lusk, the Founder of the National Society for Legal Tech
40:14
40:14
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40:14
Send us a text Join Sasha Berson as he speaks with Douglas Lusk, the Founder of NSLT 👉 Sasha and Douglas explore: — Why small law firms often don't have access to technology training or know about useful tools that could help them. — How AI can help solos and small firms handle more cases and be more efficient against larger opponents. — Different …
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Becoming an Effective Leader of Your Law Firm with Dan Warburton, Executive Coach
53:24
53:24
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53:24
Join Sasha Berson as he speaks with Dan Warburton, Executive Business Coach 👉 Sasha and Dan explore: — The importance of delegating tasks and building a reliable team to increase profitability and free up time for other essential activities. — The concept of the Eisenhower matrix and the significance of focusing on both urgent and important tasks t…
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Mastering the Million-Dollar Law Firm Formula from Ken Hardison, Founder of PILMMA
40:56
40:56
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40:56
Send us a text Join Sasha Berson as he speaks with Ken Hardison from PILMMA. 👉 Sasha and Ken explore — Ken Hardison shares his journey from growing up poor to building successful law firms and helping other lawyers. — Ken emphasizes the importance of learning from others and being willing to invest in oneself. — He shares his belief in the power of…
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Growing Your Law Firm Through Networking with Jonathan Fitzgarrald, Founder of Equinox Strategy Partners
44:30
44:30
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44:30
Join Sasha Berson as he speaks with Jonathan Fitzgarrald from Equinox Strategy Partners 👉 Sasha and Jonathan explore: — The importance of networking and building relationships in the legal profession. — The follow-up process: the need for persistence and multiple interactions to secure new business. — The nonlinear nature of relationship building a…
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Driving Sales through Content with Expert Insights from Marcus Sheridan, Owner of IMPACT
32:14
32:14
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Join Sasha Berson as he speaks with Marcus Sheridan from IMPACT 👉 Sasha and Marcus explore: — The power of addressing customer concerns, fears, and issues through text and video content. — How creating valuable content can lead to increased website traffic, phone calls, and revenue. — The importance of lawyers becoming media companies and utilizing…
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Creating Demand, Building Relationships and Inspiring Future Generations with Michael Weiss of Big Shark Bicycle Company
37:10
37:10
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When a company is thriving, no one wants to think about potential roadblocks or dangers ahead. But when disaster strikes, the right response can be the difference between a business closing its doors or fueling future growth. Whether it’s a new competitor in the market, shifting consumer patterns or even a global pandemic, how can you quickly adapt…
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How Implementing Practice Management Software Streamlines Your Law Firm's Success
37:38
37:38
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Join Sasha Berson as he speaks with Melanie Leonard, CEO of streamlined.legal 👉 Sasha and Melanie explore: — The advantages of using Clio as a practice management software, highlighting its user-friendly interface, excellent customer support, and ease of extracting and migrating data. — The underutilization of features within practice management so…
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How Writing a Book Can Boost Your Revenue as a Lawyer with Steve Gordon, Founder of Million Dollar Author
43:10
43:10
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Join Sasha Berson as he speaks with Steve Gordon, Founder of Million Dollar Author 👉Sasha and Steve explore: — Successful book launches and leveraging professional networks for support. — Building an effective marketing process ("book ATM") to maximize the book's impact through advertising and social media. — The power of books as lead generation t…
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How to Retain Employees in Law Firms with Laurie Gilbertson, CEO of Tribeca Blue Consulting
55:49
55:49
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Join Sasha Berson as he speaks with Laurie Gilbertson, CEO of Tribeca Blue Consulting 👉Sasha and Laurie explore: — The need for law firm owners to develop leadership and communication skills beyond legal education. — Ways for lawyers to assess their communication style from both their own and others' perspectives. — Why firms that recognize the imp…
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How Investing in Employee Happiness Multiplies Your Law Firm's Value with Joey Coleman, Founder at Design Symphony
46:14
46:14
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Join Sasha Berson as he speaks with Joey Coleman, Founder at Design Symphony 👉Sasha and Joey explore: — The correlation between employee happiness and a law firm's financial success for improved bottom-line results. — Why law firms should prioritize creating a remarkable employee experience. — The onboarding and training processes for new employees…
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