Branding is an integral part of leadership, as it calls for leaders to deliberately contribute to the sense of belonging everyone feels inside a team or organization.Every group and culture has a brand, which is much more than a visual identity. Instead, it's the set of emotions that someone feels when they interact with the brand or associate some…

Branding is an integral part of leadership, as it calls for leaders to deliberately contribute to the sense of belonging everyone feels inside a team or organization.Every group and culture has a brand, which is much more than a visual identity. Instead, it's the set of emotions that someone feels when they interact with the brand or associate some…

Every group needs to establish a set of cultural norms that serve as a compass for decision making. Leadership is the careful act of crafting these norms around a vision, values and principles, embedding them into the group's culture.A vision cannot be purely decorative. It gives meaning as to why the group does what it does. It is the North Star :…

The approach to leadership education is currently broken. We must inverse the approach of how we educate our leaders in teams, schools and organizations.The traditional approach to leadership education is centred around individuals. Instead, we need to bring teams and organisations to follow a cultural approach towards the education of their leader…