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A show about keeping the clients in your online group program - forever - improving retention and revenue for courses, masterminds, coaching programs and memberships. Did you know that it costs up to 15 times more to acquire a new customer than it does to retain an existing one? So why do so many entrepreneurs obsess over getting new people? Imagine waking up in the morning NOT worried about where your next clients are going to come from, because the awesome ones you already have don’t leave ...
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My Life, Wildlife

Kristopher Pacheco

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My Life, Wildlife is a new podcast where you’ll meet the passionate, talented people who have dedicated their lives to caring for the wildlife and wild places of Alaska. Tune in to hear how these scientists, conservationists, and adventurers spend their days and how they came to live and work in a place like no other. Through their stories, you’ll visit some of the most amazing places in the world – giant mountains, wild rivers, icy seas, and the stunning beauty of the high arctic – and you’ ...
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Mere seconds after they buy your program, you could already be losing your customers! For many online entrepreneurs, the thank-you page is the first place we begin to ignore our customers. As someone who helps clients design programs every day, I see the gap between the checkout-page Submit button and the Welcome video almost every day. Don’t lose …
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A show about keeping the clients in your online group program - forever - improving retention and revenue for courses, masterminds, coaching programs and memberships. Did you know that it costs up to 15 times more to acquire a new customer than it does to retain an existing one? So why do so many entrepreneurs obsess over getting new people? Imagin…
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Listen to Paul Leonard share what he loves about living and working in Alaska as the supervisory ecologist at Arctic National Wildlife Refuge. He grew up in the rolling hills of Kentucky, fascinated with the frogs and insects of nearby streams. Paul came to Alaska as a college student and the experience changed his life.…
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Born in a log cabin next to the woodstove in western Alaska, Jim Akaran grew up learning about respect for wildlife from his Yup'ik family and elders. He has worked for the Fish and Wildlife Service for 38 years, and served as one of the first Native Liaison Specialists. Listen to his story about working for Yukon Delta and Yukon Flats National Wil…
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Have you ever sat on the Content Marketing World website, reviewing the sessions and speakers, but find yourself not sure if you should go? Maybe you are unsure how you will convince your boss that this is the event for you. Before our first Content Marketing World, we were unsure if the value would be there as well because it is not like any other…
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What is the next big thing in the boundless world of content marketing? Where do we go from here? Marketing is moving towards interactive vs. interruptive content. Intelligence over aggression is becoming the standard for our ever more discerning customers. It can be easy to get lost in creating vanity content, but sometimes a back to the basics ap…
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This week, our team is excited to present the first episode of our hit podcast, Marketer-to-Marketer. Do you like vertical video? What types of content do you prefer when engaging with Live video? These are just some of the question and topic we cover as this panel of four dive deeper into the topic of Video Marketing. Our hosts include: Andrew Dav…
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What happens when Content Marketing works? We are not talking about just getting subscribers, but truly being known as one of the best resources in the world for your niche. Everything you dreamed of will come true, right? Your business will get so many leads you will see rapid growth, you get invited to speak at industry conferences all the time, …
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Can you create a podcast with only audio and never incorporate video? Absolutely, this has been proven with the adoption of radio in the 1900s and the resurgence of audio podcasts with mobile phones. What about creating a video without audio? Sure! Although it would not be the norm, many people prefer to watch videos online without the audio using …
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Thankfully, many marketers have converted to the “dark side” and went into Content Marketing for large companies, to the benefit to our industry as a whole. This shift has helps us understand the relationship between sales and marketing, allowed us to dive deeper into the story, and make us aware of the need to communicate more with our customers a…
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Have you ever sat down and watched how your children or grandchildren consume content? What is their favorite type to use for entertainment? What about education? If you are seeing what I am seeing, the results are detrimental compared to the types of content we are creating today. You see, text-based long-form content drives most Content Marketing…
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Is fear holding you back for being honest about the effectiveness of your content? If so, you are not alone. In this episode, Andrea Ames and Bert Van Loon walk through the history of content in their fields and how re-engineering your focus and skillset can be the best path into your marketing success. https://enterprisemarketer.com/podcasts/m2m/s…
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From 2016 to today, two of the top ten buzzwords in Digitial Marketing have been Native Advertising and Artificial Intelligence. They are very important topics and will help drive the future of Digital Marketing as we know it. However, for most marketers, and those who are attempting to reach marketers with online content, these two topics are misu…
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