A Very Special Relationship is the natural-ish culmination of hundreds of years of British-American foreign relations. British comedian Matt Johnston from The Interesting Times and American comedian Andrea Bridges-Smith from The Fenix News Network join forces to ask each other, what the bloody hell is going on over on your side of the pond? If there's one thing both our proud nations have in common, it's that our politicians are nuts!
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Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.
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Building a Future Ready Brand with Mitch Duckler
24:42
24:42
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👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Mitch Duckler as they delve into the latest trends shaping the future of marketing, including influencer marketing, gamification, and the impact of emerging technologies like AI, XR, and Web 3. Discover how CMOs are embracing these innovations to stay ahead in a rapidly evolving lan…
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👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Doug Bradley, owner of Everest Legal Marketing, as they delve into the shifting landscape of SEO for law firms. Discover the impact of alternative search engines like Bing, DuckDuckGo, and SGE, as well as the changing search behavior of users. Explore the challenges and opportunitie…
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Unlocking Email Marketing Secrets for SaaS Businesses with Jane Portman
24:02
24:02
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24:02
👀ON THIS EPISODEIn this episode of #MarketersTalking join Jess and Jane Portman of Userlist as they delve into the world of email marketing for SaaS businesses. Discover expert insights on segmenting users, overcoming common challenges, and leveraging content marketing for success in the industry. Whether you're a startup or an established company,…
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1
What You Need to Know About Agency M&A with Jonathan Baker
26:25
26:25
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26:25
Join us for an insightful discussion with Jess Bahr and Jonathan Baker, as they share valuable insights on navigating the world of agency mergers and acquisitions. From starting their own agency to successful acquisitions, learn about the key considerations, challenges, and joys in the M&A process. Discover actionable tips for preparing your agency…
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Sunak and Starmer tussle on the campaign trail, and Trump might get taken off of it! Plus, a masterclass in photobombing!By Fenix News Network
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Season 2 Episode 17: Foul play on the Cam-pain!
28:15
28:15
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This week, Rishi Sunak loses the youth vote, Lara Trump hawks metal cards, and we anxiously await the verdict in the Trump trial!By Fenix News Network
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The UK is finally getting a general election, and it'll be done in a snap! Plus, Rudy Giuliani's been a busy boy, and we've learned some lessons about the Thames! Check out Matt's channel @theinterestingtimesuk for more from Britain!By Fenix News Network
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How to Build a Vibrant Community with Kendall Breitman
30:59
30:59
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30:59
In this episode of #MarketersTalking join Jess and Kendall on how to create a thriving community around your product or platform. Discover the importance of engagement, value sharing, and community involvement for creating a loyal user base. Explore insights on leveraging social media platforms, empowering employees, and measuring community impact.…
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Season 2 Episode 15: If he's broke, don't fix it!
18:14
18:14
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This week we go inside Michael Cohen's testimony in the Trump trial, discuss red lines on Rafah, and end things with a bit of hope! Do you remember hope? It's that feeling like good stuff might happen? We used to have it a long time ago? Anyone? Check out Matt's channel @theinterestingtimesuk for more from Britain!…
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Empowering Women in Business: Building Thriving Communities with Wednesday Women Founders
30:25
30:25
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Join Leslie Greenwood and Melissa Moody as they discuss their journey of empowering women in business through Wednesday Women. Discover insights on building engaged communities, amplifying women's voices, and creating a supportive platform for women in leadership. Learn from industry experts about the importance of community building and strategies…
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Season 2 Episode 14: International Relations!
50:35
50:35
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We have a very special guest this week - Belfast's own Adam Byrne from @ShortBackAndWhatsHappening ! We chat about Brexit, by elections, and how to boot bad things from your mind with the help of some flesh-eating brain worms! Check out Matt's channel @theinterestingtimesuk for more from Britain!By Fenix News Network
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Maximizing Your LinkedIn Profile for B2B Success in 2024 with Ashley Laabs
24:31
24:31
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In this episode of #MarketersTalking join Jess and with Ashley from Composure Digital dive into the shift towards B2B influencer marketing on platforms like LinkedIn. Discover the importance of storytelling on your LinkedIn profile, utilizing visual elements effectively, and converting profile views into meaningful opportunities. Learn how to engag…
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Transforming Outreach Strategies with Humor and Personalization with Andrea Bridges Smith
37:52
37:52
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In this episode of #MarketersTalking join Jess and Andrea as they dive into the world of marketing and sales outreach strategies with a humorous twist. They share their experiences with ineffective sales emails and discuss the importance of adding entertainment value and personalization to engage audiences. Discover practical tips on modernizing sa…
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Season 2 Episode 13: Pulling the trigger!
31:49
31:49
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First of all, let us very clearly state: WE ARE PRO-PUPPIES. Now that that's out of the way, election news from both sides of the pond, and we take a deep dive into campaign emails from the UK vs the US! They are...VERY DIFFERENT. For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesu…
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Unlocking the Future of SEO with Greg Brooks
25:56
25:56
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25:56
In this episode of #MarketersTalking join Jess and Greg Brooks, CMO at Search Tides, for a lively discussion on the evolving landscape of SEO. Discover valuable insights on understanding human behavior in search optimization, the impact of AI on content creation, and the shifting dynamics of e-commerce in today's market. Dive deep into the challeng…
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Season 2 Episode 2: Make America grate again!
27:20
27:20
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This week, Trump's in court, Liz is prattling on about the deep state, and Nigel and Suella get the boot in Brussels! What does the next election hold? We'll give you a hint! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www…
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Unlocking Business Growth with Podcast Interviews: Strategies & Success Stories with Tom Schwab
30:05
30:05
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30:05
In this episode of #MarketersTalking join Jess and Tom, founder of Interview Valet, as they delve into the power of podcast interviews for business growth. Discover the importance of aligning podcasting goals with the right approach, whether as a host or a guest. Explore success stories from various industries and learn how podcasting can amplify y…
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Unlocking Business Success Through Customer-Centric Strategies with Larissa Uredi
26:54
26:54
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In this episode of #MarketersTalking join Jess and Larissa as they delve into the world of business success through customer-centric strategies and strategic thinking. Discover the importance of understanding your target audience, engaging with customers, and evolving your strategy over time. Learn how to transition from tactical to strategic think…
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How to Use Press Releases for Small Businesses with Mickie Kennedy
27:19
27:19
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27:19
In this episode of #MarketersTalking join Jess and Mickie to learn how to effectively utilize press releases for small businesses to boost PR, increase visibility, and attract media coverage. Discover strategic tips for planning press releases, conducting surveys, partnering with trade associations, and engaging with local media. Jess and Mickie sh…
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Season 2 Episode 10: Any thief is possible!
29:51
29:51
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This week we feel cautiously optimistic, and then we ruin it by subjecting ourselves to auditory torture! For more, visit us on YouTube: @TheInterestingTimesUK @FenixNewsNetworkBy Fenix News Network
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Unleashing the Power of Account-Based Marketing: Tips for Success in 2024 with Mason Cosby
20:58
20:58
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In this episode of #MarketersTalking, join Jess and Mason as they delve into the essential steps for success in Account-Based Marketing (ABM) for 2024! Discover strategies for overcoming common ABM challenges, measuring program success, and building strong sales and marketing alignment. Learn how to kickstart your ABM program without the need for a…
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Starting Your Own Marketing Consultancy with Angela Lee
26:36
26:36
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In this episode of #MarketersTalking, join Jess and Angela as they share their inspiring journeys into the world of consulting, discussing overcoming fears, seeking mentorship, and navigating the transition from corporate to consultancy. Learn about important aspects such as client relationships, financial planning, and staying authentic in the con…
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Agencies vs Freelancers vs Fractional Teams in 2024 with Kristin Carideo
24:35
24:35
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24:35
In this episode of #MarketersTalking, join Jess and Kristin as they delve into the evolving landscape of marketing staffing solutions in 2024. Discover the benefits of hiring agencies, freelancers, or fractional teams for your marketing projects, and gain insights on the rise of fractional employment trends. Explore the nuances of each option, lear…
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The Future of Email Marketing with Yuval Ackerman
29:12
29:12
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29:12
In this episode of #MarketersTalking, join Yuval as she delves into the best practices for email marketing to boost engagement and build strong relationships with subscribers. From personalized preference centers to data collection tactics, they share valuable tips on gathering first-party data, avoiding common marketing pitfalls, and establishing …
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Season 2 Episode 8: Morally (and otherwise) bankrupt!
21:28
21:28
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Brother, can you spare a...lot? We explore how American healthcare can be performed with a few basic office supplies, and we settle the question of whether Kate Middleton is a cyborg working with Obama to destabilize the globe! (Spoiler alert: no! That was easy!) For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.…
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Join tech industry veterans Jess Bahr and Ian Block as they delve into the world of B2B marketing strategies powered by AI. Discover how AI tools like ChatGPT and Perplexity are revolutionizing idea creation, research, and strategy development. Learn about the impact of B2B influencers like corporate Natalie and sales bro on platforms such as TikTo…
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1
Optimizing Your Marketing Tech Stack with Jenny Maglio
23:45
23:45
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Discover valuable insights on managing and optimizing your marketing technology stack from Jenny Maglio, the Director of Marketing at LMN. With over 20 years of experience, Jenny shares expert advice on streamlining tools, conducting audits, and maximizing efficiency to empower landscapers through software training. Learn how to assess your tech st…
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1
Unlocking the Potential of PR with Aubrey Miller-Schmidt
24:48
24:48
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On this episode of #MarketersTalking, join Aubrey Miller-Schmidt as they delve into the world of brand reputation management, crisis communication, and customer loyalty strategies. Learn from real-life examples how companies turn PR challenges into positive customer experiences and navigate unexpected marketing mishaps effectively. Discover the pow…
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1
The AI Advantage: How Companies Can Get Ahead with AI in 2024
23:49
23:49
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23:49
In the first episode of 2024, Jess and Pavel dive into their predictions for the AI landscape and discuss the exciting advancements we can expect in the coming year. From better utilization of AI by companies to the decrease in misuse of the term 'AI' for non-intelligent products, they explore the evolving AI landscape. They also debate the value o…
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1
The Battle for Attention: Will AI Take Over the Search Experience?
22:52
22:52
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22:52
Join Jess and Pavel as they discuss the future of SEO and its exciting developments. Discover how artificial intelligence (AI) is transforming search rankings and the rise of voice search. Explore the potential of AI-generated content to revolutionize the industry and the fascinating meme culture surrounding AI influencers. Plus, learn about the im…
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In this thought-provoking discussion, Jess and Pavel delve into the ever-evolving landscape of SEO and AI in search. As traditional search engines give way to AI-driven experiences like Arc Search, the importance of search engine optimization remains paramount. Explore the future of search user experience, the changing role of web pages, and the un…
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1
Getting AI to ‘Just Work‘ in the real world
33:16
33:16
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33:16
Join Pavel and Jess in a deep dive into the evolving landscape of AI technology and its influence on consumer behavior. From Google's latest Gemini AI to the future of coding and AI-driven user interfaces, this engaging conversation covers a wide range of topics like sustainable fashion, spatial computing, and the intersection of AI and marketing p…
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1
Unlocking the Power of Marketing Leadership with Aaron Hassen
28:29
28:29
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28:29
Join Aaron, a seasoned B2B marketer, and Jess, your host, as they delve into the importance of marketing leadership in driving business growth. Discover valuable insights on aligning marketing efforts with revenue goals, building strong relationships with the C-suite, and leveraging brand marketing to stand out in the market. Learn from Aaron's jou…
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1
Exploring the Impact of AI on Brand Voice with Gillian Hill
24:36
24:36
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24:36
Join Jess and Gill in a thought-provoking conversation as they delve into the intricate relationship between AI technology and brand voice. Discover the challenges and opportunities of maintaining authenticity and consistency in brand voice in the digital age. Gain insights into the crucial role of brand voice in setting companies apart and the imp…
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1
What You Need to Know about SEO in 2024 (& 2025) with Rachel Hernandez
28:10
28:10
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28:10
Join Jess in a deep dive discussion with Rachel Hernandez, Director of Marketing at Next Net Media, as they explore the ever-evolving world of SEO. Discover insights on the impact of AI on SEO practices, the evolution of content creation, and the importance of link building strategies for website authority. Learn about ethical link-building practic…
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1
4 Lessons for Evolving Marketers with Emeric Ernoult
31:38
31:38
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Learn how to prove and measure the impact of your social media efforts from a former lawyer turned SaaS CEO Emeric Ernoult. In this candid conversation with marketer Emeric, he shares hard-won lessons on shifting from a self-serve marketing model to a sales-driven approach. You'll discover:- The key mindset difference between marketing to inbound v…
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Content Creation Strategies for Small Teams | Interview with Sarah Noel Block
35:45
35:45
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In this insightful interview, Jess Bahr and Sarah Noel Block delve into effective content creation strategies for small teams, focusing on the 4 C's framework. Discover how to avoid burnout, streamline your workflow, and drive engagement through core content, original research, and collaborative efforts. Learn valuable tips on planning content cale…
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1
Season 2 Episode 6: Trump & Truss trash the truth!
32:24
32:24
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This week we take a fond look back at CPAC, a look ahead at our career prospects as House speaker, and sideways at Lee Anderson and some other politicians that have been behaving badly! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: …
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Season 2 Episode 5: Trump sells his sole!
26:10
26:10
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On this week's episode, there's lots of news afoot! Trump's quaking in his boots over legal fees, but will he inspire other world leaders to try and fill his shoes? For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.c…
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This week, we discuss all things Super Bowl! (And by that, we mean jigsaw puzzles!) Plus, revenge is a dish best served with a side of prawns! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com/@fenixnewsnetwork…
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Season 2 Episode 3: Republican & Republican't
23:59
23:59
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A few hundred years of Irish history in one minute, plus the Republicans Republican't! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com/@fenixnewsnetworkBy Fenix News Network
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Immigration is front and center, but what about the Taylor Swift psyop? Plus, a complete breakdown in British-American relations with one cup of tea! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com/@fenixnewsne…
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1
Season 2 Episode 1: The Facist and the Spurious!
14:16
14:16
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Election updates from the US while a waterlogged UK prays for Rishi's ouster! Plus, a baby duck recipe to calm you right down! It's the season premiere - let's go! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.co…
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Suellla's out, David's back, Markwayne is an actual name, and Marjorie Taylor Greene is the voice of reason?!?! It's the season finale of AVSR, so enjoy this one il we're back in January! For more, check us out on YouTube: Matt Johnston's The Interesting Times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network…
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In this episode, the UK's Covid inquiry gets spicy! Plus, the new House speaker has his work cut out for him in the US, and Trump's kids are on the witness stand! For more, check us out on YouTube: Matt Johnston's The Interesting times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com…
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This week we're taking bets on UK & US politics! Plus, a tour of Southern expressions to surprise and delight! For more, check us out on YouTube: Matt Johnston's The Interesting times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com/@fenixnewsnetwork…
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In this episode: Is Sunak about to get sacked? Is Cray Cray Jim J out of the speaker race for good? Are Liz Truss and Ted Cruz teaming up for evil? And a salute to Yorkshireman Rod Dimbleby! For more, check us out on YouTube: Matt Johnston's The Interesting times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Netw…
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On this week's episde, we break down the House speaker fiasco, the Tory fiasco, and other fiascoes that may or may not require firearms! For more, check us out on YouTube: Matt Johnston's The Interesting times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com/@fenixnewsnetwork…
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In this episode, Matt laughs hysterically about chess! Plus, a debate recap, stolen artifacts, and the (maybe) impending downfall of Rishi Sunak! For more, check us out on YouTube: Matt Johnston's The Interesting times: https://www.youtube.com/@theinterestingtimesuk Andrea Bridges-Smith's Fenix News Network: https://www.youtube.com/@fenixnewsnetwor…
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The Shift in B2B SaaS Marketing: Strategies for Demand Creation with Graceanne MacDonald
35:28
35:28
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Join us as we dive into the shifting landscape of B2B SaaS marketing with Graceanne MacDonald, co-founder of Storybook Marketing. Discover the essential steps for creating brand awareness, understanding buyer behavior, and building trust in this dynamic industry. Explore the challenges faced by pioneering tech platforms in nascent markets and learn…
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