Friend, welcome to another chat! Today I want you to meet Andrea Eppolito, a fabulous luxury event planner based in Vegas who works with clients all over the world. In today’s episode, we’re chatting about personal branding and how to incorporate your business with who you are and the things you enjoy and love. Andrea is the author of four books, i…

Friend, for the past couple of years, I have been doing website reviews and content feedback (on my Patreon), and I keep seeing the same mistakes made over and over again. I want to be clear and say that done is better than perfect, so if you’re doing your best to publish a blog post, you go! But hopefully, this list episode can give you some insig…

Friend, welcome back to the podcast! I wanted to break the radio silence with a topic that I love and that I keep seeing many questions about on Threads. Since I love Pinterest so much, I wanted to answer your questions about this platform. In this episode, I cover what Pinterest is, what you should expect from it, the client’s journey, and a bit m…

Creative partners are always asking what they can do to catch the eye of a wedding planner, but few focus on the things they do that create friction. In this episode we will discuss the 10 things vendors do that wedding planners absolutely hate! MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: https:/…

In this episode of Andrea Eppolito's Wedding Business Coaching podcast, we dive into the nuanced difference between being popular and being the best in the wedding planning industry. Join Andrea as she explores what it means to achieve mastery and excellence versus gaining widespread visibility and influence. Learn how the best wedding planners pri…

Today, we tackle a common challenge faced by many emerging wedding planners: How to close sales when competing against much more established planners. Andrea shares proven strategies for winning over ideal clients even without an extensive portfolio. Discover the power of storytelling, leveraging unique value propositions, building a strong online …

Friend, meet Tae a wedding photographer based in LA and also the founder of Be Here Project an educational platform for creatives ( all content in Spanish). Tae is great at numbers (not a surprise as he has a bachelor's in economics) so in today’s episode, we’re chatting about numbers and Tae guides us on the best way to set our prices to succeed. …

Friend, I have been talking a lot about SEO, and the reason why is because it’s a strategy that works! Does it take time? Yes. Is it worth it? Absolutely, yes! Meet Kari Bjorn, an Icelandic wedding and elopement photographer currently based in Connecticut. Karry is passionate about small business marketing and SEO — and is currently offering mentor…

"Bridging the Gap: Transitioning from Social to Corporate Events," is tailored for wedding planners and social event coordinators looking to expand their portfolios into the corporate world. In this episode, Andrea shares her expert insights on adapting the skills honed in the wedding industry to meet the specific needs of corporate clients. Listen…

This podcast episode delves into a rarely discussed but crucial aspect of the wedding industry: handling potential leads that suddenly ghost professionals after initial inquiries or consultations. As a wedding planner, I dedicate a tremendous amount of time to my clients and potential clients. From our initial discovery call to the development of b…

It’s not a secret that the first quarter of 2024 has been a bit slower than previous years, and if you don’t have data from your own business to compare, this could be very scary. However, this is the name of the game; some years will be better than others, and the goal is to keep momentum, even when it's harder to do so. So in today’s episode, I’m…

Friend, today’s episode is an interview I did with my fellow podcaster Bobbie Barbarich. Her show, The Tilt and Shift Podcast, features some amazing and deep conversations with talented photographers, so I recommend you subscribe to her feed. In this episode, Bobbie and I chatted about some recent changes I made to my business and the mindset work …

Friends, today we have a question from Rachel Mann Photography (I host Q&A’s on my Instagram Channel) and she asked: “Best way to attract your ideal client as a family?” Well, over a decade ago, I was solely a family photographer when I had just started my photography business. At that time, we didn’t have Instagram (CALM DOWN, YOUNG PEOPLE!!!), so…

Mistakes Happen. To err is human, but in the high-stakes world of luxury wedding planning a mistake can derail an entire experience. We have all made mistakes. What sets the good apart from the great is how we learn from them. MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: https://www.andreaeppolito…

Friend, if you've been a photographer for over 15 years, you've likely heard the name Jon Canlas at least once. If you shoot film, you've definitely heard his name at least twice ;) I've been a fan of his work since the early stages of my career, and I'm thrilled I had the opportunity to have this chat at this stage of my business! A conversation t…

Today’s episode is a bit different, as I've invited a previous client of mine to share her experience booking a photographer for her engagement session. I photographed Dilihana and her fiance, David, in December, a few months after her initial inquiry. The reason I wanted to hear her point of view was that after presenting my pricing, she politely …

Are you stuck in the rut of being "just"....Just a wedding planner. Just a photographer. Just a florist. There are five things you can do to move beyond your core competency and grow your business. Identify Your Transferable Skills. Educate Yourself Continuously. Network Strategically. Start Small, Think Big. Embrace Failure as a Learning Tool. MY …

I published this episode 2 years ago and since we are talking a lot about websites, I'm going to share this with all of you! I hope in 2024 you focus on your site as a major component of your marketing strategy! Enjoy this episode! -- ARE YOU READY TO LEVEL UP YOUR BUSINESS? Join me on Patreon: ⁠⁠⁠⁠⁠www.patreon.com/thetogrepublic⁠⁠⁠⁠⁠ Purchase The …

Did you know that Instagram now has Channels? If you've been living under a rock and this is news to you, I just want to let you know that I have a Marketing Channel, and you can join for FREE. There, I'm sharing bite-sized marketing tips, and you can ask questions too! The questions from Today’s episode come from 2 fantastic photographers Rachael …

Am I offended by the Mob Wife Aesthetic trend? Not my usual content, but let's go... MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: https://www.andreaeppolito.com/consulting Speaking & Appearances: https://www.andreaeppolito.com/speaking Online Education: https://courses.andreaeppolito.com/ Are you …

Friend, the very first impression that prospects get of your business is through your images. Are you showcasing the kind of work that will attract your ideal client? But here lies the catch-22. How can you attract the clients you want if your work isn't speaking to the right audience? Allow me to introduce David Abel, an international wedding phot…

Happy 2024! Blogging is back in fashion, and I hope this episode provides you with the encouragement and strategies you need to start using this approach as a fundamental tool in your business. Brianna Parks is an adventure elopement photographer in Northern California, and her website receives over 300 inquiries per year, thanks to Google! In toda…

What can Rothy's (shoe brand) teach us about customer service? Is it more important to be right on paper or to do what is right? A story about great customer experience. MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: https://www.andreaeppolito.com/consulting Speaking & Appearances: https://www.andre…

New Year, New Partners Happy New Year 2024 and Welcome to Season 7 of the Podcast! In this episode, we are talking about the new year and why it is so important to review your partners and make changes as needed. GOAL SETTING: https://www.youtube.com/watch?v=EOuf5UoFyJE BUY THE GOAL SETTING BOARD: https://shop.andreaeppolito.com/trello_board WHY WO…

Turning down $250,000 weddings sounds crazy to some people, but I do it all the time. Let's talk about why I turn down clients, even when I don't have another one on the books! MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: https://www.andreaeppolito.com/consulting Speaking & Appearances: https://ww…

Gratitude plays a significant role in both my life and business, so here are five ways to show gratitude in the Wedding Industry and Grow Your Business! In this super short episode, but very applicable, I share with you five simple strategies to show gratitude, while getting noticed by your favorite vendors. ARE YOU READY TO LEVEL UP YOUR PHOTOGRAP…

SIGN UP FOR THE WEDDING DESIGNER MASTERCLASS What is the process of design? How do you move from being a wedding planner to a designer? If art is a question, design is the answer! Let's talk about the process of design and where inspiration comes from. MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: …

Do you want to be an industry speaker? Here are my Top 5 Tips for emerging speakers: 1. Understand WHY you are speaking. 2. Know who you are speaking to. 3. Know Your Topic In and Out! 4. Create compelling visuals. 5. Don’t be a distraction. TO LEARN MORE....Listen and check out the links below: MY SERVICES Luxury Wedding Planning: https://www.andr…

Friend, so it's been several months since the release of ChatGPT and since AI is going nowhere we might as well learn how to use it. This chat with Corey Potter from Fuel Your Photos is packed with knowledge, dos and don'ts, and general ideas as to how to use ChatGPT as a tool to help you with your writing. This episode is perfect for photographers…

Friend, we all have been there: Overwhelmed, is the reality of running a business, at some point, you will face some things that will overwhelm you, but you need to find a way to reset your nervous system and carry on. Today’s episode is an honest chat with Aida Glowik a wedding photographer based in Germany. She is also a speaker and host of My We…

I'm a wedding planner without a wedding to plan. For the first time in 13+ years, I do not have an active wedding on the books. What does that say about me? About my business? About the future of the market and my work? Let's discuss. MY SERVICES Luxury Wedding Planning: https://www.andreaeppolito.com Wedding Business Consulting: https://www.andrea…

Managing a Luxury Budget: How Wedding Planners Help Maximize 6 and 7 Figure Weddings Discover the ultimate guide to crafting the luxury wedding of your dreams. From exclusive venues to bespoke experiences and elegant design details, we delve deep into the world of high-end wedding planning. For couples who appreciate the finest things in life and w…

In this episode, we delve into the world of transactional relationships dressed up as friendships in our professional space. These relationships, characterized by their short-term, give-and-take nature, might seem efficient on the surface. However, their over-reliance can have detrimental effects. On a personal level, they can lead to feelings of i…

Friend, Meet the incredibly talented Bobbi Barbarich, an award-winning documentary wedding and family photographer known for her unique perspective on traditions and her ability to find magic in the everyday. In this conversation, we dive into the world of candid photography, the art of documentary coverage, and how to capture your clients authenti…

Dive deep into the world of luxury weddings as we break down the distinct roles of a wedding planner and a wedding designer. Understand the unique value each brings to your grand celebration. Are you planning a lavish wedding and striving for perfection in every detail? Deciding between a planner and a designer is more than just logistics vs. aesth…

Mastering High-Value Styled Shoots: A Guide for Wedding Planners Welcome to Andrea Eppolito Events, your go-to source for wedding planning excellence! In this video, we're diving deep into the world of styled shoots and how wedding planners can produce high-value, jaw-dropping visuals that captivate clients and showcase your skills. 🌟 What You'll L…

Friend, as a business owner, I find it valuable to assess where my business stands at the beginning of each quarter. But when it comes to the last quarter, I take a deeper dive. I review the data from the previous months, gathering insights from the entire year. This helps me make informed changes and kickstart the new season with a strategic edge.…

Welcome to Andrea Eppolito Events, your trusted resource for all things wedding planning! In this video, we're delving into the art of team building for wedding planners. Building a cohesive team is vital for success in the fast-paced and dynamic world of wedding planning. 🌟 What You'll Learn in This Video 🌟 Building from the Top Down: We'll begin …

You might be turning people away by engaging in any of these behaviors with your prospects! In this episode, I share a recent interaction I had with a company I wanted to hire and how their customer service left me feeling confused, annoyed, and sadly turned off by their brand. Avoid making these mistakes at all costs! ARE YOU READY TO LEVEL UP YOU…

Welcome to Andrea Eppolito events Wedding channel! In this video, we're diving into the world of wedding inspiration. I'm sharing my secrets on where I find the most captivating and innovative ideas that make weddings truly unforgettable. 👰 Couples as Muse: First, I'll reveal how the unique love stories of each couple I work with inspire fresh, per…

Welcome back to Andrea Eppolito Events! Today, we're diving deep into a hot topic: "Leggings Aren't Pants". 🚫👖 Whether you agree or disagree, this discussion isn't just about leggings but the larger conversation about why dressing well matters. From first impressions to self-confidence, your attire can impact so many aspects of your life. ✨ Excitin…

Blogging is a tedious task. There, I said it. But it's also a strategy that keeps eyes on my brand, brings new clients to my website, and gets vendors excited about working with me. "'If you build it, they'll come" has to be the biggest lie ever told. A better phrase is: "If you build it and then promote it, they'll come." So, in today's episode, I…

Friend, this episode is about a recent dining experience at a Michelin Star restaurant and some of the subtle things I noticed that can be applied to your photography business. -- ARE YOU READY TO LEVEL UP YOUR PHOTOGRAPHY BUSINESS? CHECK OUT THE FOLLOWING OPTIONS: 1:1 coaching program: This coaching photogram is designed for photographers who have…

Hi Friends, this episode has some juicy Q's like how to use a podcast to market your business. Is Pinterest still relevant? How to connect with vendors online. And what to do if you need to start all over in a new city! This episode was sponsored by one of my favorite tools! Imagen: Personalized Photo Editing Assistant and you can get 1500 free edi…

Should Wedding Pros Advertise? Is it safe to buy a listing on The Knot? Welcome to Andrea Eppolito's Wedding Business Insights channel! If you're a wedding professional looking to boost your bookings and grow your business, you're in the right place. In this video, we'll explore a crucial question: "Should Wedding Pros Advertise?" We'll dive deep i…

Mastering Communication Clauses in Wedding Business Contracts - Expert Guide Welcome to Andrea Eppolito's Wedding Planning and Business Coaching channel! If you're in the wedding industry or planning to start your own wedding business, you've come to the right place. In this video, we're diving deep into the critical topic of "Communication Clauses…

"Should You Ask a Wedding Planner for a Discount? Expert Advice" Welcome to Andrea Eppolito's Wedding Business Consultant channel! Planning a wedding can be an exciting yet budget-conscious journey. In this video, we'll delve into the question many couples have: "Can you ask a wedding planner for a discount?" I'll provide expert insights to help yo…

"Demystifying Wedding Planner Pricing: What You Need to Know" Welcome to Andrea Eppolito's channel dedicated to celebrating life, luxury, and above all else, lovel! If you're newly engaged or in the midst of wedding planning, understanding wedding planner pricing is essential. If you are a wedding pro and need to understand pricing structures, this…

Friends, for years I posted on Instagram twice a week, but I wanted to challenge myself and also see what kind of impact it would have on my business if I committed to posting weekly. Although the results of this exercise only apply to my business, the lessons I learned could be beneficial to you! Mostly, I hope that this short episode inspires you…

Friend, today’s episode is an interview I did for my friend and fellow podcaster Daniel Moyer. In addition to being a fantastic photographer, Daniel is a great podcast host and you can find amazing content on his show. In this episode, Daniel asked me important questions about Pinterest and how to market your business in the platform. YOU CAN FIND …