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“What’s the 𝘽𝙐𝙕𝙕?” is a bi-weekly live format where leaders and hands-on practitioners in the field of artificial intelligence, generative AI, and automation share their insights and experiences on how they have successfully turned hype into outcome. Each episode features a different guest who shares their journey in implementing AI and automation in business. From overcoming challenges to seeing real results, our guests provide valuable insights and practical advice for those looking to lev ...
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Innovation Rockstars

Dr. Christian Mühlroth, ITONICS

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The Innovation Rockstars podcast is your no-nonsense guide to all things corporate innovation. With a focus on actionable insights and real-world experiences, we dive deep into the practices that drive sustainable growth and transformative change. From corporate foresight to ideation and creativity to hands-on execution, our episodes bring you unfiltered conversations with the minds shaping the future of business. Tune in!
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Don't navigate your marketing career alone. Our mission is to provide tips, tools, & connections to marketers everywhere. Whether you’re a marketing student, specialist, manager, or leader, we tackle burning industry questions and provide guidance on how to accelerate your career. In every episode, you'll also get links to helpful tools & templates available exclusively to our members. The Marketing Careers Podcast is sponsored by TheMarketingHelp.co, the only mentorship platform just for ma ...
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In this episode, Jeremy Ravenel (Founder naas.ai) and Andreas Welsch discuss building AI agents for business with a mixture of assistants. Jeremy shares his journey from corporate finance to building a technology platform for AI agents and provides valuable insight) for listeners looking to increase efficiencies in their business with the help of A…
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“We live in very dynamic times. But ask yourself, ’What can you control?’. And the only thing you can control is your way of thinking. And if you feel a little bit more optimistic, a little bit more open, I guarantee you're going to have a chance to invent that future that you always wanted to see happen.” In this captivating episode, we welcome Dr…
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In this episode, Srujana Kaddevarmuth (Senior AI CoE Leader) and Andreas Welsch discuss scaling enterprise AI products across the business. Srujana shares her insights on applying a product mindset to building AI capabilities and provides valuable advice for listeners looking to scale their AI applications across the enterprise. Key topics: - Produ…
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In this episode, Kence Anderson (Founder & Machine Teaching Expert) and Andreas Welsch discuss how you can determine if your AI agents are ready for enterprise decision-making. Kence shares his learnings on building autonomous AI agents for top Fortune 500 companies and provides valuable advice for listeners looking to get started with agents in th…
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"How can you create this army of everyday innovators throughout your organization? Whether it's 100 people or 100,000 employees, democratizing innovation is key." In this episode of Innovation Rockstars, we feature Michael McCathren, Senior Principal for Enterprise Innovation at Chick-fil-A and former Adjunct Professor at the University of Georgia.…
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In this episode, Philippe Rambach (Chief AI Officer, Schneider Electric) and Andreas Welsch discuss driving sustainability and energy efficiency with AI leadership. Philippe shares (their story/journey/insights/perspective/learnings/examples) on (specific aspect of topic) and provides valuable (advice/tips/insights) for listeners looking to (achiev…
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“A [startup] program gives a very clear collaboration platform to engage with startups. It's a clear gateway that corporations can create to send a signal to the startup ecosystem, that they are ready to collaborate.” In this episode, we welcome Paolo Lombardi, author of the book ‘Startup Program Design’ and Director of Artificial Intelligence Inno…
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"Measuring innovation is not about finding one perfect metric; it's about understanding the broader impact on your organization." In this enlightening episode of the Innovation Rockstars podcast, we welcome Dan Toma, acclaimed author, innovation expert, and co-founder of OUTCOME to demystify the complexities of measuring innovation performance. Dan…
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In this episode, Randy Bean (Founder, Data & AI Leadership Exchange) and Andreas Welsch discuss going beyond quick-win use cases for Generative AI. Randy shares perspective on data and AI leadership, spanning more than 35 years of experience in the industry, and provides valuable advice for listeners looking to move from quick wins to strategic AI …
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Key takeaways from our guest, Pricing Strategist & Product Marketing Leader, Robert Campbell: Start by understanding how generative AI models work. There are two main types of prompts used for generative AI: imperative and declarative. Imperative prompts provide step-by-step instructions, while declarative prompts ask for a specific output. Underst…
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"No technology is ever going to make an impact today unless somebody is going to make money from it. And that's the cold hard reality." In this episode, we welcome Prof. Dr. Andy Wynn, CEO TTIP Global, Professor @ IE Business School in Madrid, and professional globetrotter. Facing Andy’s decades of international business and innovation expertise, w…
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In this episode, Elizabeth M. Adams (Leader of Responsible AI) and Andreas Welsch discuss increasing engagement in Responsible AI programs. Elizabeth shares findings from her doctoral research on responsible AI engagement in Fortune 10 companies and startups. She provides valuable insights for listeners looking to create effective responsible AI pr…
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Key takeaways from our guest, AI Marketing Tech Leader, Benjamin Hoehn: The Importance of Curiosity: Ben emphasized that curiosity is crucial, especially with the rapid developments in generative AI. He mentioned, "It is that level of curiosity that you really need to kind of propel yourself into success." Generative AI as a Tool for Efficiency: Be…
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Key takeaways from our guest, Jodie Lail (GE Healthcare): Gen AI Revolutionizes Marketing Operations: AI-powered tools offer marketers unprecedented efficiency and effectiveness in content creation, campaign optimization, and audience targeting. By leveraging AI, marketing teams can streamline processes and drive better results. Collaboration Betwe…
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In this episode, Bernard Marr (Futurist & Author) and Andreas Welsch discuss preparing for a future of converging technologies and AI. Bernard shares his insights on the next wave of AI-driven innovation and provides valuable examples for listeners looking to seize opportunities across their business when data, AI, mixed reality, and many more capa…
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Key takeaways from our guest, Florian Delval: Integration of Generative AI in Practical Applications: Discussing the role of AI in his work, Florian highlights its potential to streamline marketing operations, "What we’re trying is really to add value to your existing IT investments... ultimately the use cases we solve for is everything around the …
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In this episode, Sadie St. Lawrence (Founder of Women in Data & Human-Machine Collaboration Institute) and Andreas Welsch discuss how leaders can empower women to thrive in Data & AI. Sadie shares her story in data and data science and provides valuable tips for listeners looking to increase overall diversity on their teams in an age where AI needs…
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"One of the ways that I see humans are creating a problem for AI is that these large models... rely at the end of the day on data that humans have created and even that humans have curated." In this engaging episode of the Innovation Rockstars podcast, we converse with Andreas Welsch, Chief AI Strategist at Intelligence Briefing and Adjunct Lecture…
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Key takeaways from our guest, Kaarin Howard: Leadership's Role in Embracing and Driving AI Adoption: Kaarin touches on the critical role of marketing leadership in embracing and driving AI adoption within organizations. She suggests that leaders must not only be open to AI but actively encourage their teams to explore and integrate AI solutions. Th…
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"Identify your most important problems as an organization, and then think whether you have a way to address them. That's the sweet spot where you should concentrate your strategy on." In this episode, we are delighted to welcome Prof. Dr. Christian Stadler, a strategic management expert and Professor of Strategy from the Warwick Business School. To…
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Key takeaways from our guest, Andreas Welsch (SAP and Intelligence-Briefing.com): AI Augments, Not Replaces, Human Creativity: Contrary to fears of AI replacing jobs, Welsch argues that AI serves to augment human creativity and efficiency. He provides examples of how AI can assist in content creation, customer engagement, and operational efficiency…
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In this episode, Anthony Alcaraz (Chief Product Officer) and Andreas Welsch discuss supercharging your Retrieval Augmented Generation (RAG) application with a knowledge graph. Anthony shares his experience expanding Generative AI applications and large language models and provides valuable tips for listeners looking to get even more relevant result…
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Key takeaways from our guest, Ashley Gross (commercetools): Generative AI as a Marketing Tool: Ashley emphasizes the integration of generative AI into marketing strategies, highlighting its role in streamlining tasks and enhancing productivity. This technology is portrayed as an invaluable asset for marketers looking to optimize their workflows and…
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In this episode, Carly Taylor (Director of Franchise Security Strategy, Activision/ Call of Duty) and Andreas Welsch discuss strengthening your security against Generative AI hackers. Carly shares examples of Generative AI's use to aid black hat and white hackers in their cat-and-mouse game. Carly provides valuable insights for listeners looking to…
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Key takeaways from our guest - tech/AI/Cybersecurity specialist, George Kamide: Generative AI's Transformative Potential: George emphasizes the revolutionary impact of generative AI on marketing, highlighting its ability to understand and generate new data, including human language and creative expressions. This opens up unprecedented opportunities…
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Key takeaways from Jessica Hreha from Jasper.ai: The Importance of AI Literacy: For marketing teams to effectively leverage generative AI, they must invest in AI literacy. Understanding the technology's potential and limitations ensures its ethical and effective use. Adoption and Integration Challenges: Successfully integrating generative AI into m…
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In this episode, T. Scott Clendaniel (VP & AI Instructor, Analytics-Edge) and Andreas Welsch discuss improving your user experience with Generative AI. Scott shares his perspective on making business applications more accessible with AI and provides valuable tips for listeners looking to get more business value from AI projects. Key topics: - Democ…
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Looking for more information and resources to help you navigate the Gen A.I. disruption? Go to: themarketinghelp.co/genai to access: A free excerpt from our recently published book : CMO Disruption Playbook: Generative A.I. Your Gen A.I. Transformation checklist Comprehensive list of Gen A.I. tools every marketer should be testing daily Having trou…
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In this episode, Bill Schmarzo (Professor & Author, Dean of Big Data) and Andreas Welsch discuss preparing your business team for Generative AI. Bill shares his learnings from teaching business teams about data literacy and provides valuable insight) for listeners looking to help their stakeholders develop a better understanding of Data, Artificial…
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In this episode, Conor Grennan (Dean of Students, MBA Program & Head of Generative AI, NYU Stern School of Business) and Andreas Welsch discuss how you can stay on top of Generative AI industry news. Conor shares his insights on learning about Generative AI and provides valuable advice for listeners looking to focus on the key AI news for their job…
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In this episode, Mark Minevich (Chief Digital AI Strategist & Author) and Andreas Welsch discuss creating a sustainable future with AI. Mark shares his perspective on using artificial intelligence that serves our planet and provides valuable advice for listeners looking to align their AI initiatives with sustainable, ethical AI objectives. Key topi…
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In this episode, Andrea Isoni (Chief AI Officer) and Andreas Welsch discuss how you can prepare for the E.U. AI Act. Andrea shares his insights on the upcoming regulation as well as AI-related ISO certifications and provides valuable insights for listeners looking to better understand the impact of regulation on their AI products. Key topics: - Und…
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„Foresight ist etwas, das man kontinuierlich betreiben sollte und nicht erst im Krisenmodus. Wenn ich mich kontinuierlich mit der Zukunft beschäftige, dann werde ich in der Regel auch nicht so oft überrascht und kann die eine oder andere Sache viel schneller umsetzen in der Organisation oder vielleicht eine Strategie anpassen.“ In dieser Folge habe…
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In this episode, Daniel Faggella (Founder, Emerj Research) and Andreas Welsch discuss the big trends and predictions for Generative AI in the enterprise. Daniel shares his insights on Generative AI and provides valuable advice for listeners looking to implement AI in business this year Key topics: - Anticipate key trends for Generative AI in 2024 -…
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In this episode, Enrico Santus (Human-AI Collaboration Leader) and Andreas Welsch discuss designing human-AI collaboration for adaptive processes. Enrico shares his experience in balancing the strengths of humans and AI for optimal results in business processes by gaining trust and sharing a long-term vision. Key topics: - Design processes for huma…
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In this episode, Laks Srinivasan (Founder of Institute for Return on AI) and Andreas Welsch discuss how technology leaders can help their business counterparts develop AI literacy. Laks shares his insights on working with leadership teams and provides valuable advice for listeners looking to help their leaders become more familiar with AI. Key topi…
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"The future is always important but never urgent". In this episode, we step into the world of foresight and future studies by introducing you to Daria (Dasha) Krivonos, CEO of the Copenhagen Institute for Futures Studies. We kick things off with a glimpse into what the institute is all about, setting the stage for an exploration of how the field of…
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In this episode, Mark Stouse (CEO, Proof Analytics) and Andreas Welsch discuss teaching your data scientists about the business. Mark shares his perspective on connecting data science & AI teams with their peers in the business and provides valuable advice for listeners looking to bridge communication gaps, manage expectations, and focus on AI-driv…
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The 4 Types of Marketing Job Listings: The "Genuine" Job Listing The "Talent Trap" Job Listing The "Lead Gen" Job Listing The "Unicorn Hunt" Job Listing Having trouble navigating your marketing job search, or building and developing your marketing team? Let me help - email me - erik (at) themarketinghelp (dot) co More information about CyberMarketi…
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In this episode, Keith McCormick (Executive Data Scientist) and Andreas Welsch discuss the key roles to focus on when building your AI team. Keith shares his expertise on Generative AI, Artificial Intelligence, and Machine Learning and provides valuable insight) for listeners looking to support their teams in the jungle of AI terms and technologies…
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"Even more important than looking at the snacking industry is looking outside the box to see what is changing in consumer behavior, but also to see how certain trends complete the bigger picture." In this episode, we welcome Barbara Schandl from Mondelēz International. With more than 25 years of experience in consumer research and marketing at a gl…
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In this episode, Tobias Zwingmann (AI Advisor & Author) and Andreas Welsch discuss building Generative AI applications with Open Source technology. Tobias shares his examples on weighing proprietary against open source technology for large language models and provides valuable advice for listeners looking to decide whether to use commercially avail…
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In this episode, Harpreet Sahota (Developer Relations Expert) and Andreas Welsch discuss augmenting your Generative AI model with new data. Harpreet shares his insights on going beyond the limitations of off-the-shelf Large Language Models (LLM) and provides valuable advice for listeners looking to create AI-based applications that generate tailore…
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“Make sure you actually solve the problem and make sure you know your audience. By that I mean know who's your champion inside the organization.”In this episode, we are delighted to welcome Ronja Stoffregen, Head of Global Startup Management at DB Schenker, co-author, and lecturer at the Frankfurt School of Finance & Management. Together with Ronja…
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In this episode, Matt Lewis (Chief AI Officer) and Andreas Welsch discuss how you can grow your Chief AI Officer (CAIO) role. Matt shares his journey on transitioning from CDAO to CIAO and provides valuable advice for listeners aspiring to grow into an AI leadership role. Key topics: - Why do you need a Chief AI Officer? - What are the top focus ar…
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“There is an appetite for XR experiences to break out of just entertainment. So there is a real chance for XR to make it into our daily lives. It can really break the mold of the mundane routines that we do by making it really more convenient for us.” In this episode we welcome Jana Uthayakumar, Global Foresight, Data & Analytics Lead from the Eric…
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In this episode, Steve Wilson (Project Leader, OWASP Foundation) and Andreas Welsch discuss securing your Large Language Model against common vulnerabilities. Steve shares his findings from co-authoring the OWASP Top 10 on LLMs report and provides valuable advice for listeners looking to improve the security of their Generative AI enabled applicati…
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In this episode, Ted Shelton (Management Consulting Leader, AI & Automation) and Andreas Welsch discuss keeping your business relevant with generative AI. Ted shares his insights on working C-Suite executives to incorporate AI in their business strategy and provides valuable advice for listeners looking to learn connect AI projects with corporate s…
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“When building a community make sure that you really understand for whom you are building it, what is it for and what will be the benefit both for the business and most importantly, for the community itself, because without people, you don't have community.” In this inspiring episode, we are joined by Justyna Baber, Innovation Community Leader at t…
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In this episode, Eric Fraser (Culture Change Executive) and Andreas Welsch discuss automating your job with generative AI. Eric shares the key learnings from his experiment leveraging generative AI and machine learning to automate his sales management role and provides valuable insights for listeners looking to increase their own efficiency in know…
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