Welcome to the NetZero Nation Podcast, the official podcast of the NetZero organization. Netzeropledge.org. Dive deep into the climate conversation as we embark on a journey to understand and confront our carbon footprints. As a leading 501(c)(3) non-profit, NetZero is committed to guiding individuals toward a carbon-neutral lifestyle, championing the pivotal role of businesses, and inspiring governments to become net-zero emitters. In this limited series, join us for insightful interviews w ...
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Episode 4: The Power of the Green Sector and Cohesive Messaging
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This week's guest is Seth Leitman, AKA the “Green Living Guy”. With a rich career spanning over 27 years, Seth has been a driving force in the environmental sector, advocating for sustainable living and green technology. Seth's impactful work includes collaborations with New York State's key environmental agencies and initiatives. Beyond his profes…
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Episode 3: Sustainability and Influence in the Social Media Age
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Our guest this week is Mariel Prion. As a sustainability and climate advocate, Mariel has been a dynamic force in championing environmental protection, women's rights, and youth empowerment. Her journey is remarkable – from being an influential youth leader and a key member of the Climate Reality Project Philippines to shining in the world of beaut…
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Episode 2: Individual Action and Social Change
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David Rubenstein, celebrated for guiding impactful teams in humanitarian and environmental causes, notably shaped the Save Darfur Coalition and founded Action for Racial Justice. His transformative leadership, spanning over two decades, has earned him significant accolades, including "Washingtonian of the Year."…
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Episode 1: Launching NetZero: The Power of Individual Action
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Welcome to the NetZero Nation Podcast! The official podcast of the NetZero organization. This week's guest is Isaac Shapiro. Isaac was the founding director of the International Budget Partnership and a senior adviser to the Save Darfur Coalition. He was a senior fellow at the Center on Budget and Policy Priorities; researched the impact of environ…
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Episode 65 - What to Look for in 2019 - with host Ken Countess
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess gives you insights on how marketing will evolve in 2019.By Ken Countess
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Episode 64 - How To Generate Leads and New Customers with Edwin Dearborn
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes Edwin Dearborn. Ken and Edwin discuss how to generate leads and new customers from social media. Edwin has been referred to as a marketing expert by the Orange County Register and has been featured in Entrepreneur, Social Media Today and other national media …
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Episode 63 - Storytelling in Business with Jill Brennan
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes Jill Brennan. Ken and Jill discuss how "storytelling in business" is an important element of one's marketing toolkit. Jill's website is www.harbren.com. Find more episodes and other marketing resources at http://www.TheCountessGroup.com…
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Episode 62 - Likeability as a Marketing Tool with Michael Katz
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess welcomes back Blue Penguin Development's Chief Penguin Michael Katz. Ken and Michael discuss how "likeability" is an important element of one's marketing toolkit. Find more episodes and other marketing resources at http://www.TheCountessGroup.com…
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Episode 61- Marketing Integration Across All Platforms with Angela Betancourt
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Angela Betancourt, a communications professional. Angela expertly discusses the importance of marketing integration across all platforms.By Ken Countess
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Episode 60 - Lead Magnets with Kay Sanders
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Kay Sanders. Kay has built her business through the use of Lead Magnets. See and hear how she does grows her list to keep her business thriving.By Ken Countess
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Episode 59 - Using AdWords to Get Your Phone to Ring - with Jan Roos
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On this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Jan Roos, CEO of CaseFuel. Jan's work has been recognized as some of the most effective on the industry leading CaseFuel to partnerships with some of the top legal marketing companies in the nation. Hear Jan's tips on using AdWords to get your company's phone to r…
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Episode 58 - How to Make Big Sales From A Small List with Simone Vincenze
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Simone Vincenze. Simone and Ken talk about ways to make money as a speaker, starting from scratch.By Ken Countess
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Episode 57 - How Much Credibility Does Your Business Have? - with Ryan Thomas
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Ryan G. Thomas. Ryan explains how to grow credibility of your business with 3rd party endorsements.By Ken Countess
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Episode 56 - How to Get 1000s of Leads with Facebook with Casey Stubbs
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews Casey Stubbs. Hear Casey's process for generating and growing a following of high quality leads on Facebook.By Ken Countess
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Episode 55 - The Power of Storytelling with Steve Morris
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews branding expert Steve Morris. Hear how Steve has helped hundreds of businesses grow through a concept called Brand Persona. It's about the power of storytelling to communicate and promote a brand promise and its prowess.…
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Episode 54 - Part 3 of the 4 Pillars of Marketing - Campaigns and Analytics
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, reviews the thirs and fourth of the 4 Pillars of Marketing - Campaigns and Analytics. He discusses how campaigns differ from other marketing and how to use analytics to make better decisions.…
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Episode 53 - 4 Pillars of Marketing - Part 2 - Engagement and Nurturing Relationships
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, reviews the second of the 4 Pillars of Marketing. It is the engagement and the nurturing of relationships with customers and prospects. He discusses how to engage these audiences, the importance of continually growing your lis…
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Episode 52 - 4 Pillars of Marketing - Part 1 - Getting Found
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess, managing director of The Countess Group, celebrates 52 straight weeks - a whole year! - of producing the podcast, whose mission is to help businesses succeed with the latest information about marketing. This time around, he reviews one of the 4 Pillars of Marketing.…
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Episode 51 - "BS&T" - Blood, Sweat and Tears Marketing
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In this episode, Market Your Business Like A Pro podcast host Ken Countess interviews business coach Marc Mawhinney. Hear how Mark attributes his success to blood, sweat and tears marketing - with daily emails to his list as an important hub of his efforts!By Ken Countess
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Episode 50 - Is Marketing a "necessary evil"?
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In this episode of the Market Your Business Like A Pro podcast with Ken Countess, Ken interviews Peter Mehit, a business consultant who has created over 500 business plans and raised over $136MM for his clients. Peter is co-author of ‘Killer Business Plan’ and the co-owner of Custom Business Planning and Solutionsout of Santa Ana California The top…
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Episode 49 - The Death of Email Marketing
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On this episode of the Market Your Business Like A Pro podcast, host Ken Countess discusses email marketing's status.By Ken Countess
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In this episode, Market Your Business Like A Pro podcast host Ken Countess teaches how to get more mileage out of the email marketing you're probably already doing - by personalizing your message to your audience.By Ken Countess
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Episode 47 - Transform Your Business By Becoming A Public Speaker
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Transform Your Business Through Public Speaking!An Interview with Mark & Shannon In Episode 47 of the Market Your Business Like A Pro podcast with host Ken Countess, Ken interviews Mark & Shannon. From their bio - Mark & Shannon are the world’s leading authority on the “Business of Speaking,” helping their clients land some of the most coveted stag…
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Episode 46 - Part 2 - How LinkedIn Can Help You Make More Money
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In episode 46, host Ken Countess follows up on episode 45 and provides more insights about how to use LinkedIn to get more business.By Ken Countess
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Episode 45 - How LinkedIn Can Help You Make More Money
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Host Ken Countess teaches you how to get the most out of LinkedIn, now owned by Microsoft.By Ken Countess
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Episode 44 - The top 3 content marketing mistakes 95% of people are making and how to fix them
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Host Ken Countess interviews podcaster Kevin Geary. Kevin provides strategies on how to avoid the mistakes most people make with content marketing.By Ken Countess
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Episode 43 - YouTube and How To Rank On Google
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YouTube and How To Rank On Google Episode 43 of the Market Your Business Like A Pro podcast with host Ken Countess Ken interviews author and SEO expert Kellen Kautzman, founder of Send It Rising Internet Marketing. Kellen and Ken discuss how businesses large and small can profit from online marketing.…
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Episode 42 - Strategy - Your Organizational and Competitive Advantage
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Strategy - Your Organizational and Competitive Advantage Episode 42 of the Market Your Business Like A Pro podcast with host Ken CountessKen interviews Ron Carucci, co-founder and managing partner at Navalent. Ron is a best-selling author of 8 books and popular contributor at Harvard Business Review and Forbes. A 2-time TEDx speaker, see and hear h…
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Ken interviews Steve Lubetkin, a professional podcaster. Hear Steve provide real-life examples of the value of audio and video for business owners to reach broader audiencesBy Ken Countess
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Episode 40 - Overwhelm Your Competition - Your Unique Selling Proposition
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What You Have That Competitors Don't - Your Unique Selling PropositionEpisode 40 of the Market Your Business Like A Pro podcast with host Ken CountessKen interviews Owen Crisp, an advertising and marketing executive whose credits include several significant successes, including introduction of a $100 million business.Hear Owen here!…
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On this episode, host Ken Countess has a lively conversation with Dr. D. Anthony Miles on the 13 Deadly Sins of MarketingBy Ken Countess
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Episode 38 - Prioritizing Your Marketing Efforts
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On this episode, host Ken Countess helps you determine where to focus your marketing efforts.By Ken Countess
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Episode 37 - How Your Knowledge Is Your Competitive Advantage
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By Ken Countess
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Episode 36 - Turbocharge Your Marketing - An Interview with Neil Patel
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In this episode, host Ken Countess interviews renowned marketer and blogger Neil Patel. Neil's blog generates 2 million visitors per month. He has over 900,000 Facebook fans and over 200,000 Twitter followers. He is a New York Times bestselling author. The Wall Street Journal calls Neil a top influencer on the web, Forbes says he is one of the top …
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Episode 35 - Building A Business By Following Your Passion
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Episode 35 - Building A Business By Following Your Passion - An Interview with Joey Atlas. In this week's episode, host Ken Countess chats with Joey Atlas, a highly successful entrepreneur who converted a passion into a big business. Joey talks about what he's done along the way and how he markets his business.…
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Want to grow your marketing list? In this episode, host Ken Countess delivers over 50 ideas on how to easily grow your email list.By Ken Countess
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Episode 33 - The Importance of Generating A Steady Flow of High Quality Leads
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In this episode, host Ken Countess interviews leads expert Tom Poland. Over 2000 business owners across 193 different industries and 4 continents have been through his programs and many have gone on to add millions to their earnings and their testimonials are available on his website. Tom’s work has been published in 27 countries and he’s also shar…
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Episode 32 - Constant Contact's Dave Charest Shares The Secret To Engagement
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In this episode, host Ken Countess shares the secrets to creating great content - even if you hate to write. It's an interview with Constant Contact's Dave Charest. Check out all of our podcasts at http://www.marketyourbusiness.co/podcastBy Ken Countess
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Episode 31 - How Mobile Search Has Affected Us... and What We Need To Do As Marketers
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In this episode, host Ken Countess examines Google's findings about mobile and smartphone search behaviors and how we can use those findings to our advantage as marketers - to gain an unfair advantage over our competition.By Ken Countess
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Episode 30 - Check Yourself Before You Wreck Yourself
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In this episode, host Ken Countess covers things you need to check before you press the "send" button to send out an email.By Ken Countess
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Episode 29 - 7 Principles for a Strong Brand
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On episode 29 of the “Market Your Business Like A Pro” podcast, host Ken Countess describes the 7 principles for a strong brand - and how a strong brand can strengthen a business. “It’s important for businesses of all sizes and types to create a brand that tells its story,” said Countess, managing director of The Countess Group. “There are 7 princi…
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In this episode, you'll hear why everyone's a marketer (to one degree or another), the need to go digital with your marketing, why to focus your marketing on just a few themes, and how content is king (or queen).By Ken Countess
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Episode 27 - Creating the Ideal Marketing Persona
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In this episode, Ken Countess helps you figure out your points of differentiation, to set you apart from your competitors and give you a stronger position in the market.By Ken Countess
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Episode 26 - All About Marketing - Ken on the What's the SCORE radio show
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In this episode, the tables are turned. Market Your Business Like A Pro podcast host Ken Countess is interviewed for the What's the SCORE radio show. Ken and radio show host Christopher Hart cover many areas of marketing in a very interesting interview.By Ken Countess
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Episode 25 - How Digital Marketing Works in 2018 - “Market Your Business Like A Pro” podcast
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Digital Marketing's evolution is breathtaking. Static photos and images worked in 2017, but not now. Host Ken Countess covers digital marketing campaigns in this episode. Hear Ken's interview with John Brown to learn what's new and how the most effective campaigns are working right now.By Ken Countess
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Episode 24 - How Email Tracking Can Introduce New Opportunities for Your Business - Market Your Business Like A Pro podcast
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Contrary to the way many businesses think of email marketing, hitting the send button isn’t the end of a campaign. It’s actually just the beginning, and can be a path to increased sales on a consistent basis. On Episode 24 of The Countess Group’s “Market Your Business Like A Pro” podcast, listeners learn 5 tactics that will help a company get signi…
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Episode 23 - Latch onto the latest trends in email marketing
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Podcast: Email Marketing’s Top Trends of 2018 - The Countess Group says use these trends to your advantage Things have changed quickly with email marketing. They've gotten much better! On Episode 23 of The Countess Group’s “Market Your Business Like A Pro” podcast, listeners can learn what the latest trends are with email marketing. Host Ken Counte…
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Episode 22 - Declare Your Freedom With Email Automation
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Want to spend less time worrying about getting emails out? In this episode, Ken Countess discusses how to use automation to free you up - so you can focus on other aspects of your business.By Ken Countess
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Episode 21 - (More than) 30 Ways to Grow Your Email Marketing List
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In this episode, Ken Countess discussed the importance of continually growing your list, and more than 30 ways to do so.By Ken Countess
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Episode 20 - What Is Content Marketing and What Makes It So Important
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In this episode, Ken Countess interviews content marketing expert Sarah Ristorcelli, co-founder of Orlando Content Marketing. THey discuss why content is so important to market your company.By Ken Countess
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