Pin To Top is a podcast for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas. Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends. Let Pin To Top provide you with Facebook Marketing basics, strategies, and tactics - plus excellent busine ...
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Brand Your Purpose is your ultimate guide towards expressing the core of your brand. It’s a weekly soul-aligned discussion for thought leaders who are into personal growth that will help connect and love one’s self on a deeper level in order for them to serve others.
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Inspiration for women entrepreneurs who are building their personal brand. An amazing mixture of inspiring stories and proven marketing strategies so you can keep yourself motivated and learn how to promote yourself and reach more people. You want to touch lives! I am here to help you! Podcast by Mihaela Vlad, Advertising Strategist for women who are building their business around their personal brand. Mihaela have helped women on 3 continents to expand their reach and convert their follower ...
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PTT 139: Shopify and Facebook - It's Rocket Science
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If you think it's easy to integrate Facebook to Shopify because they are partners, you're wrong. It takes skill, coordinating well with Facebook Support, and tons of patience before you can integrate the two platforms to create a seamless online shopping experience for customers. Based on my client experience, integrating Facebook into Shopify is r…
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PTT 138: Business Owners: Get Used to Firing People
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Firing people is one of the most stressful and time-consuming activities that you as a business owner will do. It's inevitable. Whether you're just starting your business now or you have a human resource officer, you still need to know the ropes - the do's and don'ts - so that you get used to firing people from a totally different perspective.…
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I was expecting great entrepreneur lessons from "The Founder". Prior to watching the movie, I had never researched anything about Ray Kroc. After watching, one word resonated with me: moral compass. Watch The Founder on Netflix.By Ann Kristine Penaredondo
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The feel of a book in your hands and the smell of each page - just priceless. This year, I have been picking one book after another, either from the physical book store shelf or via add to cart. To my surprise, I am finishing one book every weekend! (This rarely happened previously.) Here's my 2022 Book List so far.…
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PTT 135: 3 Marketing Lessons You Can Learn From The 2022 Philippine Presidential Election
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Here are 3 marketing lessons to learn from this 2022 Philippine Presidential Election. Exercise your rights. Vote wisely and be intentional in selecting your candidates.By Ann Kristine Penaredondo
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PTT 134: Your Definition of Happiness and Success
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Just because someone else's timeline is further along, doesn't mean you are behind. Check your heart and your intention.By Ann Kristine Penaredondo
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PTT 133: What's Your Worth? - A Memo for Entrepreneurs
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It was a long post worth reading and sharing. Karla Singson (one of our Pin To Top guests) shared a Facebook post about the difference between being worth $10m+ and $1B+. It's another reason for you to go back to your deepest desire on why you want to become an entrepreneur.By Ann Kristine Penaredondo
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PTT 132: Top Marvel TV shows on Disney Plus (for me)
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2021 was the year Marvel released their Marvel Cinematic (or Television?) Universe shows via Disney Plus. As a Marvel geek, I watched all of them. Taking a break from a business point of view to tell you how they ranked on my geek list. (Hey, business owners need a break.)By Ann Kristine Penaredondo
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PTT 131: 10 Harsh Truths About Running a Business
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Truth hurts, really. Even so, we need to hear it. I chanced upon Mike Samuels' Facebook post on 10 harsh truths about running a business. Go check for yourself if they are true. Mike Samuels is an awesome copywriter I have followed for years.By Ann Kristine Penaredondo
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PTT 130: Facebook's Personal to Professional Profile: Nay or Yay?
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You may now switch your Facebook personal account into a professional profile! If you're not the type who wants to have a separate Facebook Page to promote your personal brand, this is good news! (Hello, content creators!) Will you do the switch? References: Mari Smith's announcement Facebook News for content creators…
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Just when everyone thought Dan Kennedy, the direct response marketing legend, was dead, he "resurrected" to give me and others a chance to learn from him again. Russell Brunson of ClickFunnels bought Magnetic Marketing last year. I was one of those who raised my hand to subscribe to the monthly No B.S. and Behind the Scenes newsletters. Here's the …
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PTT 128: Why You Shouldn't Skip Holidays for Your Business
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Are you guilty of leaving holidays in your marketing (including the "I Broke Up With My Ex Day" day?). You are not only leaving an opportunity to engage with your customers on Facebook (and other social media platforms). You could also be throwing moolah on the table. Here's why you shouldn't skip holidays when marketing your business. Click here f…
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PTT 127: Social Media and the Philippine Elections
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Elections are always exciting anywhere in the world. But I guess nothing beats the Philippine Elections. With the pandemic restrictions and new variant threats, there is no better way for national and local candidates but to present their plans via social media - whether it's Facebook, Instagram, Twitter, YouTube, or TikTok. That is, if they know a…
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To Meta and Beyond! I hope it's as easy as saying it. Honestly, metaverse is still hard to understand because we haven't even touched its surface. I did my best to explain metaverse in the simplest way possible. Of course, at the end of the day, you decide if you want your business to have a place in metaverse. References: https://www.socialmediaex…
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PTT 125: Facebook Marketing and Facebook Ad Strategies for 2022
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Here's what working on Facebook Marketing and Facebook ads for 2022. References: https://www.socialmediaexaminer.com/facebook-ad-targeting-ideas-for-2022-and-beyond/ https://www.socialmediaexaminer.com/upgrade-your-facebook-marketing-strategy-for-2022/By Ann Kristine Penaredondo
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PTT 124: Actually, Honestly - My Life So Far
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The first weeks of 2022 dealt me with blows. Plus honestly, with all the work, recording the show has been a challenge, that's why this is the first episode for 2022. Here's what up at Pin To Top Podcast.By Ann Kristine Penaredondo
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As we enter the new year, may you rise above your fear and live in freedom. After all, you're an entrepreneur.By Ann Kristine Penaredondo
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PTT 122: Business and Marketing Lessons in Death - The Epilogue
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Just when I thought I'm done learning business and marketing lessons in death, it turns out I am just getting started.By Ann Kristine Penaredondo
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PTT 121: Lessons Learned from My Hacked Website 2
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My website is back! I couldn't thank enough the people who helped me bring it back.By Ann Kristine Penaredondo
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PTT 120: The Cucumber Story: How I Got My Full-Time Job as a Division Head of CopyGeeks
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You know you're "top of mind" when someone having a spa day will get up and gets her phone to message you, without a care about the freshly placed cucumbers falling from her eyes. That's how I got my Division Head position at Copy Geeks. I'm sharing the cucumber story in this episode. Karla Singson's podcast interview: Episode 78 Episode 79 To lear…
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PTT 119: The Elements of A Marketing Failure
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Is your digital marketing set up for failure? You better take a step back and see your digital marketing efforts from a bird's eye view. Follow Daniel Murray on LinkedIn.By Ann Kristine Penaredondo
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Would you do things better in the new normal? Do you even imagine life post-pandemic? Let's talk about it in this episode. Check Sta. Maria Goretti Parish here.By Ann Kristine Penaredondo
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PTT 117: Social Media Explained with Tequila
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I am no tequila drinker. But knowing which social media platform you should choose for your business with the use of tequila is a good fun guide. Plus: is there ONE Social Media Manager to rule them all? References: Social Media Explained One Social Media Manager to rule them allBy Ann Kristine Penaredondo
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After a few months of listening inside Clubhouse Rooms, I left the room. I share in this episode the reasons why.By Ann Kristine Penaredondo
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PTT 115: Lessons Learned from My Hacked Website
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What's a good horror story? Getting your website hacked. Yes, my website was hacked via a malware attack. Actually, my website was attacked TWICE in 2021. I was surprised with my own "chill" reaction as I dealt with the situation. Plus my sweet message to the hacker from hell.By Ann Kristine Penaredondo
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Productivity TIPS to build your business with Rizza Lana Sebastian
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Rizza Lana - Sebastian, CEO - IO Innovative Outcomes Corp (Lana PH, Mink PH, Talaala PH, Whim Manila, and Ambush Clothing. She’s also on Youtube, where she talks about business, her imperfect zero waste life, and skincare. She also co-hosts a podcast called Camp Confidence Radio. In this episode, we will talk about Rizza’s amazing and inspiring ent…
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I created (and launched) a Facebook ad campaign for a client. The story of how I got to know my client's audience is like comparing two Spider-Mans I have encountered in my movie life (so far).By Ann Kristine Penaredondo
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PTT 113: Facebook Advertising Series - The Rules of Facebook Advertising
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As I always say, going into any social media platform is a privilege, not a right. Listen to this episode to find out (or review) Facebook ad policies so you can create Facebook advertising campaigns smoothly.By Ann Kristine Penaredondo
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PTT 112: Facebook Advertising Series: Is Your Facebook Ad Working?
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There are many Facebook advertising metrics that can overwhelm you. For you to know if your Facebook ad is working, you need to understand Facebook ad metrics and what they mean, and the data it's giving you (especially with the iOS 14 and 15 changes).By Ann Kristine Penaredondo
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PTT 111: Facebook's Survey Results on Small Business Recovery
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The latest Facebook State of Small Business Report is out. While we all see recovery because of the vaccine rollout and government economic efforts globally, but challenges and even inequalities still persist. Know the important details of the Facebook State of Small Business Report in this Pin To Top Podcast episode. Reference: https://about.fb.co…
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PTT 110: Facebook and iOS 14 - Are We In The Endgame?
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Sheesh, as if we haven't recovered from the "Thanos"-like iOS14, Apple recently released iOS15! Aarrgh! Is this the endgame for online advertising? The truth is, it's how you look at things. It's not how these updates can limit us; it's how good we are in providing value. Reference: https://www.theverge.com/2021/5/2/22415824/facebook-instagram-noti…
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PTT 109: 23 Ways to Increase Facebook Engagement
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There are 23 ways to skin a cat...err no, Facebook I mean. Hootsuite shares how you can easily increase Facebook engagement with these 23 tips and tactics that actually work. Which tips do you think you can apply immediately? Reference: 23 Simple Ways to Increase Facebook EngagementBy Ann Kristine Penaredondo
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PTT 108: Post-Tokyo Olympics Lessons for Entrepreneurs and Experts
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"Olympic athletes make it look easy. But the truth is, it's not." That's what I heard from a commentator during one of the final events at the Tokyo 2020 Olympics. Yes, it is difficult to be an Olympian, yet we all "judge" them on the biggest sporting stage in the world. We don't understand their journey to get to the Olympics. So what can these go…
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PTT 107: Business and Marketing Lessons in Death
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There are business and marketing lessons in death, if you are fully aware of them. My father recently passed away. Even so, my marketing instincts never slept. I listed the lessons for entrepreneurs and experts to learn from - because as long as we are alive, we are breathing marketing. A short tribute for my father is also included in this episode…
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PTT 106: Serial Entrepreneur Questions Answered with Ginger Arboleda Part 2
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Ginger Arboleda have answers about business. Maybe you think everything she touches is gold. I thought of asking Ginger what she thinks if someone says she is a serial entrepreneur - plus how she leverages social media to help her with her business. Ginger also provided the right perspective when it comes to creating content, which I think, she was…
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PTT 105: Serial Entrepreneur Questions Answered with Ginger Arboleda Part 1
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Ginger Arboleda is synonymous with blogging, vlogging, workshops, and now, paying taxes easily. But before all these titles, Ginger must have started from the beginning too, right? So I asked her how she found her way to entrepreneurship, what inspired her to create a business, and the stories behind Manila Workshops and Taxumo. Listen as this supe…
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PTT 104: Types of Facebook Ads You Can Create Directly from Your Page
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Did you know that you can create ads directly from your Facebook Page? If it's your first-time to create Facebook ads for your business, creating Facebook ads directly from your Facebook Page takes out the stress and confusion. This episode will help you where to locate the feature and how you can use it.…
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PTT 103: Facebook Advertising Series: Facebook Ads Budget
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Entrepreneurs and Experts: How much should you spend on Facebook ads budget? You may have searched the answer to this question and found out that there are many answers. Let's break them down so you can finally decide how much you should spend on your Facebook ads budget. Reference: How Much Should You Spend on Facebook Ads? Budgeting Steps : Socia…
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Facebook Advertising Series: The Trifecta of Facebook Ads
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There’s always power in three. The TV show “Charmed”, three sisters always combine their powers against evil. In basketball, the Bulls’ triangle offense is legendary. In Hollywood, when you can sing, dance, and act, and you’re earning from each skill (J to the Lo, hello!), you’re a triple threat. Did you know that Facebook also has its perfect thre…
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PTT 101: Business of Email Marketing with Allan Ngo 2
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"Email is still under utilized." This is what Digital Solopreneur and Email Storyteller Allan Ngo told me in our Pin To Top episode interview. This was a surprise to me. Others consider email as a dinosaur (one of the oldest tools in digital marketing), so they think that it's no longer working! The truth is, according to Allan, email can be your u…
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PTT 100: Business of Email Marketing with Allan Ngo 1
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In Pin To Top's 100th EPISODE (Yyyaaasss!!!), I sat down with Email Storyteller Allan Ngo to talk about emails. You might say, "This is weird! You talk about Facebook marketing on the show. Why invite an email storyteller?" That's because in the circle of life, err, circle of marketing, you need to understand that social media (like Facebook), is a…
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PTT 99: Facebook Advertising Series - The Truth About Boost Post
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Is there good coming from Facebook boost posts? The answer is yes and no. Confused? Then get started listening to this episode to be enlightened.By Ann Kristine Penaredondo
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Taking off the Makeup: Loving Yourself as God Loves You with Dr. Wanda Coleman
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Dr. Wanda Coleman is Wanda is called by God to empower, educate, and equip men and women for life and fore service, and to reach the unsaved by proclaiming the Word of God unashamedly through preaching, teaching, and writing. Because of her unique presentation of the Gospel, Wanda is a highly sought-after speaker. Wanda is the founder of From One A…
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Since I am an Android user, to say that the Clubhouse Android version is heaven is an understatement. I share in this episode what I did during my first week in Clubhouse. Hint: If you think I blabbered until I was out of breath, you got it wrong.By Ann Kristine Penaredondo
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The 3 powerful techniques to handle life stressors with Coach Ree
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There are a lot of ways to deal with stress. But how would you really manage yourself if you cannot name the stress or the root cause of your stress? In this episode of Brand Your Purpose Podcast, Get to know the author of the book Where Do Broken Hearts Go, Rio Laine Bringuelo as she shares the powerful techniques that will be helpful to manage yo…
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PTT 97: Stable, Scalable, and Sustainable Start Ups with Diane Eustaquio 2
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“Has the Filipino business owner changed his or her perspective towards business vision and attitude?” This is one of the questions that former IdeaSpace Foundation Executive Director Diane Eustaquio answered in this episode. Discover also how connecting technology and agriculture, especially in her own start up company, is changing not only the li…
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PTT 96: Stable, Scalable, and Sustainable Start Ups with Diane Eustaquio
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For someone who's an expert in the ins and outs of start ups, you'd think Diane Eustaquio already knows everything about the industry. However, this two-part interview says otherwise. The former IdeaSpace Foundation Executive Director is still one of those empowering individuals who also empower themselves by never ceasing to learn. Case in point: …
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PTT 95: Facebook Changes You Need to Know
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The world is full of changes, and so is social media. Here are the latest changes from Facebook that you need to know: Facebook Analytics Tool is going away in June 2021 Facebook Ads Reporting and Performance due to iOS 14By Ann Kristine Penaredondo
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PTT 94: Facebook Advertising Series: Before You Start Doing Facebook Ads
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The most difficult thing about Facebook Ads is not being clear about your objective. Learn how Facebook can help you get the right advertising objective for your business so you can get the bang for your buck. References: Facebook Business - Facebook Ad Objectives AgoraPulse - Facebook Ad ObjectivesBy Ann Kristine Penaredondo
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PTT 93: Facebook Advertising Series - Why You Should Use Facebook Ads
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We're giving you the reasons why you should use Facebook Ads for your business now. References: Why Advertise on Facebook? Why You Should Advertise on Facebook Now Facebook Ads GuideBy Ann Kristine Penaredondo
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