Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We know that marketing can be a difficult and complex topic – particularly in the realms of stakeholder buy-in and strategy, but this show is like aud ...
…
continue reading
1
E39: Give Yourself The Edge with Personal Brand Expert Ella Orr
54:35
54:35
Play later
Play later
Lists
Like
Liked
54:35
In this episode of Crossing The Content Chasm Anna talks to Ella Orr, founder of Much More Social. Ella retrained in social media marketing in 2017 after being a teacher for 30 years. She will help you navigate the world of personal branding and understand how to build a personal brand. Being a faceless entity is the old way of marketing your brand…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about how prepping content will make it easier for you over time. The easier something is to do the more likely you are to do it, and pre-preparing is one of the best ways to make creating content easier. Anna suggests having content pillars, as these will guide you in what content to create.…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about an upcoming LinkedIn live event she has planned and why she is a fan of doing marketing at off-peak times. If you are marketing when others aren’t, then there is less competition and you will stand out from the crowd. Anna encourages you to do something different to your competitors. Th…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about why she launched her podcast and what led her to start her business. Anna shares how she deals with the quieter times of year. She uses these times for activities that will improve her skills or reassesses her business plans to see if she is still heading in the right direction. In the …
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about how to reuse content. Reusing existing content is a great way to make your content go further. If you focus your energy on producing one awesome asset you’re likely to produce a better piece of work. By creating content with repurposing in mind from the beginning, you can reuse pieces o…
…
continue reading
1
E34: Making The Most Of LinkedIn Live Video with Gillian Whitney
48:44
48:44
Play later
Play later
Lists
Like
Liked
48:44
In this episode of Crossing The Content Chasm Anna talks to Gillian Whitney, who is an expert in video marketing on LinkedIn. Video is a powerful marketing tool. It has the potential to create an emotional connection with customers, which can be difficult to do with other forms of content. There are many ways you can use video for marketing purpose…
…
continue reading
In this episode of Crossing The Content Chasm Anna recaps what was covered in episode 032 by Janine Coombs and shares her thoughts on how she will incorporate these new methods into her business. Anna speaks about the problem with trying to sell without selling and how to pitch your services. A lot of people don't want to be sold to, they want to b…
…
continue reading
1
E32: Don't Be Afraid To Sell with Janine Coombes
50:09
50:09
Play later
Play later
Lists
Like
Liked
50:09
In this episode of Crossing The Content Chasm Anna talks to Janine Coombes, who is a true expert at helping clients to communicate their message properly - without being a pushy salesperson! They discuss why the decrease in organic reach means that you need to not be too cautious about making posts that clearly define what it is that you do and how…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about the power of creating or joining a community. Anna speaks about a community she is a paying member of “Mums in Marketing'' and how that benefits her by being able to mix with people who have similar interests to her. When joining a community she advises that you find a group that is act…
…
continue reading
1
E30: Creating a Collaborative Community with Mums In Marketing Founder Claire Ferreira
1:00:49
1:00:49
Play later
Play later
Lists
Like
Liked
1:00:49
In this episode of Crossing The Content Chasm Anna speaks with Claire Ferreira the founder of Mums in Marketing. She has over 20 years of marketing experience and delivers workshops on building community on and offline. They discuss what it is like to be a part of the Mums in Marketing community and why it is important to build a community for the …
…
continue reading
In this episode of Crossing The Content Chasm Anna discusses why you should be reusing and repurposing all your content. Repurposing content is great for saving time and reducing the time and cost spent on content creation. But it also has other benefits: it makes your marketing efforts more efficient, and it gives you a way to work with content th…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about how to find what content is right for you. In order to find out what content is right for you, it is important to understand your audience. The best way to do this is by listening to them. What are their needs? What are their interests? This will help you create content that will engage…
…
continue reading
In this episode of Crossing The Content Chasm Anna discusses why User generated content is awesome! User-generated content can offer a range of benefits to brands, but knowing how to get the most out of it can be tricky. Anna shares tips on how to use UGC to your advantage. Some benefits of user generated content are it is free to create and easier…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about the benefits of being part of online communities. Some communities she mentions are related to marketing and others leaning more towards her personal interests however some meet both her personal and professional needs such as ‘Mums in Marketing’ which is about the struggle of balancing…
…
continue reading
1
E25: Building Your Bridge Over the Content Chasm with Emily and Alan Braithwaite
50:43
50:43
Play later
Play later
Lists
Like
Liked
50:43
In this episode of Crossing The Content Chasm Anna talks about creating content and coming along to the digital circus with Emily and Alan Braithwaite from Yellow Tuxedo. Emily and Alan work with businesses to help them grow online and improve their organic rankings. Covering everything from SEO, keywords, content, email and social media, they expl…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about breaking down that content. She talks about how to incorporate AI software and technology in creating and breaking down your content. She also discusses the struggle of getting used to some of this software even for her as an ex-programmer. Most AI software is a little techy which resul…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about not giving up on content. She says some people do some marketing content and give up, or just never change their strategy. She knows what it’s like to be a brand because she owns her own business. Anna has worked for big brands and small brands, so she understands what works for custome…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about getting started on LinkedIn and what to prioritise when creating your account on LinkedIn. You will hear from Anna how to choose an appropriate profile photo and how often you’ll have to change or update it. It is important that you consistently post or comment on LinkedIn in order for …
…
continue reading
1
E21: Cementing Your LinkedIn Foundations with Ashley Leeds, the 15-Minute Guy
48:49
48:49
Play later
Play later
Lists
Like
Liked
48:49
In this episode of Crossing The Content Chasm Anna talks about cementing your LinkedIn foundations with Ashley Leeds, the 15-Minute Guy. Ashley is a LinkedIn coach at Full Cup Coaching. You will learn LinkedIn basics including what you need to do before you start posting. Having an incomplete or unpresentable LinkedIn profile could be the reason wh…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about finding your authentic self. You will learn from Anna how to discover who you are and what you want for your content and brand in order to reach your audience more effectively. Anna talks about the importance of being authentic in your business. Knowing your strengths and weaknesses wil…
…
continue reading
1
E19: Unsquash Yourself with Confidence Coach, Trisha Lewis
57:54
57:54
Play later
Play later
Lists
Like
Liked
57:54
In this episode of Crossing The Content Chasm Anna talks to Trisha Lewis, a self employed actor, author, podcaster and communication and confidence coach. They will be talking about unsquashing yourself and how it helps you respond positively to a variety of social issues. Trisha will share some personal anecdotes as well as some handy tips to help…
…
continue reading
Being on camera can be scary - we worry about how we look and we believe that everything has to be perfect. However, making a video doesn't have to be so stressful. In this episode of Crossing The Content Chasm Anna shares how she overcame her fear of appearing on camera. She gives practical tips to help you tame the video beast, including how to l…
…
continue reading
1
E17: Finding Your Video Voice with Relate Studio's Juma Bannister
45:22
45:22
Play later
Play later
Lists
Like
Liked
45:22
Juma Bannister is the Creative Director of Relate Studios, a strategic marketing and communications company based in Trinidad and Tobago. Juma believes that relationship is your most valuable asset in business. In this episode of Crossing The Content Chasm, Anna Bravington and Juma talk about finding your voice in the noisy and crowded digital spac…
…
continue reading
1
E16: Find a Topic You're Passionate About
18:15
18:15
Play later
Play later
Lists
Like
Liked
18:15
In this episode of Crossing The Content Chasm Anna talks about niches and SMEs. When it comes to targeting SMEs, many people try to be overly broad. These are two completely different audiences. There's this massive disparity between tech and non-techy people and so, you’ll hear from Anna how to approach and reach out to both. You will also hear ho…
…
continue reading
1
E15: Building Your Personal Profile with ESET's Jake Moore
45:41
45:41
Play later
Play later
Lists
Like
Liked
45:41
In this episode of Crossing The Content Chasm Anna talks to Jake Moore, a Global Cybersecurity Advisor for ESET, Europe’s number one Internet Security and Antivirus company. In this episode, you will learn how to build your personal profile. Jake talks about his journey in building his personal profile. He will be giving some tips and tricks for yo…
…
continue reading
1
E14: Creating The Right Environment For Content
20:21
20:21
Play later
Play later
Lists
Like
Liked
20:21
In this episode of Crossing The Content Chasm Anna talks about creating the right environment for content. In this episode, you will learn how to build your confidence in content creation. Remember that no content is perfect so you have to look forward to excellence and not perfection. You will learn how to mold your environment around your content…
…
continue reading
1
E13: Setting Your Team Up For Success with Samsung's Simon Homent
44:58
44:58
Play later
Play later
Lists
Like
Liked
44:58
In this episode of Crossing The Content Chasm Anna talks to Simon Homent, Head of Pureplayer at Samsung Electronics. They talk about setting your team up for success. In this episode, you will learn how to build up your team from scratch or if you already have a team, what are the things you can do to enable them to be creative and successful. As t…
…
continue reading
In this episode of Crossing The Content Chasm Anna talks about last week’s episode where she interviewed Phil Crawley of Wizards of the Coast which is part of Hasbro. One of the subjects that were covered was bringing familiarity into marketing so one of the problems that the Wizards of the Coast had was that their products were not mass-marketed a…
…
continue reading
1
E11: Magnificent Multi-Channel Magic with Wizards of the Coast's Phil Crawley
52:46
52:46
Play later
Play later
Lists
Like
Liked
52:46
By Crossing the Content Chasm
…
continue reading
1
E9: Building a Valuable Community with You Are The Media's Mark Masters
1:00:42
1:00:42
Play later
Play later
Lists
Like
Liked
1:00:42
In this episode of Crossing The Content Chasm Anna talks to Mark Masters, owner of You Are The Media. Mark shares on how to build an audience and how that audience can be a community. Today, we will be hearing about how your audience can be one of your biggest investments in the media industry. It is also worth noting that in order to grow your com…
…
continue reading
1
E8: Your Audience Isn't Just A One Night Stand
22:59
22:59
Play later
Play later
Lists
Like
Liked
22:59
In this episode of Crossing The Content Chasm Anna talks about building a long-term relationship with your audience, something that you want them to have for them to keep coming back to you. Investing in your audience is the key to building your online community. Anna also talks about letting go of some things or aspects from your content when it i…
…
continue reading
1
E7: Relentlessly Helpful Linkedin Chat with Consultant and Author, John Espirian
35:33
35:33
Play later
Play later
Lists
Like
Liked
35:33
In this episode of Crossing The Content Chasm, Anna talks to John Espirian, a LinkedIn Consultant and Author of Content DNA. They talk about the process of having a successful and meaningful social media presence, whether on Facebook, Twitter, Instagram, Youtube and the list goes on. John shares his expertise and experiences in growing channels and…
…
continue reading
In this episode of Crossing The Content Chasm, Anna talks about taking people from creating limited or dull content to interesting and exciting content that would really please their customers. Anna also discusses what you can do and where you can find inspiration for your content when there is none. In the podcast you will learn: The importance of…
…
continue reading
1
E5: Digital PR and Toilet Paper with Story & Search's Kostas Petrou
54:33
54:33
Play later
Play later
Lists
Like
Liked
54:33
In this episode of Crossing The Content Chasm Anna talks with Kostas Petrou who is the Founder and Creative Director of Story and Search which is a leading creative agency that combines digital PR and SEO to shoot their clients to the top of search engines. As an agency Story and Search help with every aspect of client growth from ideation in the i…
…
continue reading
1
E4: How to Navigate Content Creation Barriers
19:05
19:05
Play later
Play later
Lists
Like
Liked
19:05
In this episode of Crossing The Content Chasm, Anna discusses the biggest hurdles with brands that make it hard for themselves to get across the chasm. She identifies that one of the big reasons for that struggle is getting over personal perceptions. No matter how gorgeous, beautiful and fantastic people or brands are in front of the camera, people…
…
continue reading
1
E3: Making Your Content Sweat with Top 10 Podcaster, James Burtt
47:52
47:52
Play later
Play later
Lists
Like
Liked
47:52
In this episode of Crossing The Content Chasm Anna talks with James Burtt, James is the Managing Director of the Ultimate Podcast Group who has helped a lot people navigate through the podcasting journey. He discusses how he got started with creating podcasts and what they do behind-the-scenes before they launch podcasts because, as he says, “most …
…
continue reading
1
E2: Why Your Brand Struggles To Make Great Content
16:59
16:59
Play later
Play later
Lists
Like
Liked
16:59
In this episode of Crossing The Content Chasm Anna discusses why some brands create great content and other brands struggle to do the same. As Anna shares, for some large brands there can be hesitation and challenges with getting buy-in from teams, so we have to have proper content management so that you can get stakeholders excited about creating …
…
continue reading
1
E1: The Power of SEO with Lego Group’s Emma Butler
35:11
35:11
Play later
Play later
Lists
Like
Liked
35:11
In this episode of Crossing The Content Chasm Anna talks to Emma Butler. As well as a conversation between mutual experts this is also a warm chat from former colleagues as Emma was in Anna's team in a previous role, and as Anna shares, Emma was an absolute superstar. Emma specialises in SEO and has worked on a lot of different things from technica…
…
continue reading
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We k…
…
continue reading
Crossing The Content Chasm is the lively and educational podcast for people who want to bring a content strategy to life. This show, hosted by twenty year marketing pro Anna Bravington, will equip listeners with knowledge and tools to pursue a complete content marketing strategy and help marketers embrace the power of great content with gusto. We k…
…
continue reading