Welcome to The Apartment Department - the podcast for multi-family marketers by multi-family marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez. The purpose of The Apartment Department is to invite collaboration within the multi-family marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with ...
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Because every parent needs a partner through parenthood, host Anne Baum, president of Lehigh Valley Reilly Children’s Hospital talks with pediatric experts on all the latest topics in children’s health.
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The ONEST Sports Podcast
Mikey Wilson, Nifer Sims, Kirt Zimmer, Jeremy Tomman, Aaron Baum, Marcus Stock, Sonja Ann Jones, Justin Curtis, Kylon Clay, Harold Esquivel
4 Teams of Special Correspondents • ALL SPORTS • Get ready for authentic, open and fun quality conversations among sports experts and fans discussing the latest sports news, reviewing most memorable sports moments and sharing predictions. Featuring the ONEST Sports Team: Mikey Wilson, Nifer Sims, Kirt Zimmer, Jeremy Tomman, Aaron Baum, Sonja Ann Jones, Justin Curtis, Kylon Clay, Harold Esquivel.
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Welcome to the zig-zag of life with Tess, A podcast designed to give you a flash of inspiration and lift you out of survival mode and to reconnect to the awe, wonder, and mystery of this thing called life. By listening to the anecdotes and stories of other people's colorful journeys on their way to success, you will come to realize that life is about the natural flow of the zig-zag path - it was never meant to be linear. You're not always supposed to know where you're going and that's ok! It ...
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Why does the housing market seem so broken? And what can we do about it? UCLA Housing Voice tackles these questions in conversation with leading housing researchers, with each episode centered on a study and its implications for creating more affordable and accessible communities.
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Welcome to our Power of Partnerships podcast! We are a bi-weekly business and networking oriented podcast focused on sharing our latest news and announcements with you, alongside some of the Valley's business leaders.
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Business Confidential Now with Hanna Hasl-Kelchner
Business Confidential Now with Hanna Hasl-Kelchner
★ PRACTICAL ★ TIMELESS ★ NO NONSENSE ★ Discover the business issues hiding in plain view that matter to your bottom line. Created for smart business owners, executives, managers, and entrepreneurs who want to increase their business leadership effectiveness and side-step the School of Hard Knocks. Each Thursday you’ll hear top-line insights, tools and straight talk from experts, authors and change makers who share their secrets for more success on a wide range of business topics. These are t ...
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Soft Skill Secrets That Are Essential to Workplace Trust with Anne Baum
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WORKPLACE TRUST Workplace trust can ebb and flow like an ocean tide depending on what we say and how we say it. Little things can mean a lot, especially when it comes from someone in a position of authority. Getting it right means sharpening your soft skills and today’s guest, Anne Baum is going to share some soft skill secrets to help you build wo…
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Want Your Business to be Fundable with Merrill Chandler
26:33
26:33
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BE FUNDABLE If you want your business to be fundable, to have ready access to money when you need it, there are certain things you need to do. What are they? (Just in case you ever DO need money from outside sources . . . because believe me that’s NOT the time to find you’re not fundable.) Luckily, today’s guest, Merrill Chandler is an expert in th…
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Reimagining Apartment Websites: Do Our Prospects Want More?
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Send us a Text Message. In this episode, Chris and Anne discuss one of our most important assets - the property website. As prospect behavior evolves, we question if the tried and true format of websites is still relevant, what are must-have features, and how much should our vendor partners assist in the evolution. Bonus: Is it time for us to start…
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How to Continuously Thrive Amid Adversity with Meridith Elliott Powell
25:50
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THRIVE AMID ADVERSITY How to thrive amid adversity and uncertainty is a perennial question. Add a financial crisis or a health crisis like Covid to the mix and you’ve really got a hot mess on your hands. So how do you keep your head up and continuously thrive amid uncertainty? Meridith Elliott Powell, author of Thrive: Strategies to Turn Uncertaint…
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Ep 76: How Housing Supply Responds to Rising Demand with Nathaniel Baum-Snow
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When the demand for housing rises, which kinds of neighborhoods respond by building more homes, and which just get more expensive? Nathaniel Baum-Snow joins to discuss his research on the different responses of urban, suburban, and exurban neighborhoods, and the many forms “supply” can take. Show notes: Baum-Snow, N., & Han, L. (2024). The Microgeo…
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Changing the Apartment Marketing Game: The Shift in Search Behavior with Eden Chai
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Send us a Text Message. Eden Chai, co-founder of Flair, takes The Apartment Department co-hosts Chris and Anne through a fascinating journey of how searcher behavior, the introduction of new search experiences like TikTok and SGE (Search Generative Experience) in Google is rapidly changing how renters expect to discover information. We also talk ab…
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Vaping, or e-cigarettes, continues to be marketed toward kids and teens with colorful packaging made to look like highlighters or their favorite gum. It’s an enticing product that can lead to addiction and long-term health issues if not addressed. Learn about the dangers of vaping and what to do if you discover your child is vaping by tuning in to …
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How Smart Entrepreneurs Increase Revenue Without Selling More with Ken Wentworth
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24:33
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INCREASE REVENUE Can you really increase revenue without selling more? How cool would that be? Right? Today’s Summer Classic guest, Ken Wentworth, also known as Mr. Biz, says yes you can. Listen now to get the inside scoop. What You’ll Discover About How to Increase Revenue: * How eliminating the “silent business killer” lets you increase revenue *…
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Ep 75: Segregating the Built Environment with Ann Owens
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We often talk about residential segregation by race or income, but we rarely explore it in the literal sense — as in segregation of residences: of one kind of housing from another. Ann Owens joins to discuss her research on how segregation manifests itself in our built environment in cities and neighborhoods across the U.S.…
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Branding & Resident Retention: Resetting Our Standards with Jude Chiy
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Send us a Text Message. Jude Chiy, founder of Flamingo, an all-in-one resident retention platform and a proponent of challenging the norms, joins Chris and Anne to discuss his views on the power of branding for property management companies and how to conquer resident retention. Jude shares real-life data from Flamingo studies while highlighting th…
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How to Read Nonverbal Body Language for Better Communication with Martin Brooks
24:38
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READ NONVERBAL BODY LANGUAGE Are you unsure of how to read nonverbal body language at work? Could you be missing out on subtle clues about what someone is really thinking? Imagine how valuable it would be if you were better at decoding those signals? It could help you be a more effective leader, negotiator, or team player. It’s powerful indeed, my …
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How to Keep Your Business Motivation Mojo Turbocharged with Dr. Ronald Dalrymple
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BUSINESS MOTIVATION Keeping your business motivation high can be challenging. Sometimes it can feel like pushing a mule up hill. There are days you feel it and, let’s be honest, days you don’t. How can you keep your business motivation mojo turbocharged? Today’s Summer Classic guest, Dr Ronald Dalrymple, is the author of The Inner Manager and a lic…
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Ep 74: Racial (and Spatial) Disparities in Rental Assistance with Andrew Fenelon
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Black households make up a disproportionate share of rent assistance recipients. Andrew Fenelon discusses how a “two-tiered approach to housing support" favoring white homeowners helped create the disparity.By UCLA Lewis Center for Regional Policy Studies
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TikTok Ads and Geo-Fencing: Diving into Digital Marketing Solutions with Rent
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Send us a Text Message. Austin Clem, Senior Solutions Specialist from Rent, joins Chris and Anne to discuss how to use TikTok ads and geo-fencing to boost brand awareness, drive leads, or maintain occupancy. Austin gives his expert advice on success metrics to use and what platforms and strategies to use based on occupancy numbers, budget, and prop…
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How to Adopt Disney's Magical Customer Experience in Your Business with Vance Morris
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MAGICAL CUSTOMER EXPERIENCE Does creating a magical customer experience sound like a bunch of marketing pie in the sky? Well, today’s Summer Classic guest is a Disney management alum, and he says that you don’t need a roller coaster or nightly fireworks to create a magical customer experience. What You’ll Discover About the Magical Customer Experie…
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Easy Email Time Management Productivity Tips with Marcey Rader
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EMAIL TIME MANAGEMENT PRODUCTIVITY Want to tame your inbox and get more email time management productivity? I know . . . it sounds too good to be true. Unsolicited sales pitches, subscriptions you never signed up for, cc’s on conversations that don’t quit, not to mention the spam. It takes time to sort through that mess every day to keep it from ch…
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Ep 73: French For-Profit Social Housing Developers with Julie Pollard
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Before the 2000s, French real estate developers were prohibited from building social housing. Today, they build more than half of it. Julie Pollard shares how two seemingly unrelated policies came together to make this rapid shift possible.By UCLA Lewis Center for Regional Policy Studies
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Hollywood Strategy Secrets for Main Street Entrepreneurs with Larry Namer
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HOLLYWOOD STRATEGY Hollywood strategy is a more glamorous version of what every business needs to do – focus on where to play and how to win. But a cohesive plan can often elude us. Today’s Summer Classic episode features a Hollywood mega entrepreneur with an amazing story whose journey gives us a peek behind the curtain into his secrets for succes…
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Why Updated Communication Skills are Essential to More Business Success with Dianne Chase
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22:04
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UPDATED COMMUNICATION SKILLS Updated communication skills? Are you kidding me? Why would we need those? We’ve been communicating just fine up to now, and it’s gotten us where we are. But is there something more we could do to let our talents and message shine? Today’s guest, communication expert Dianne Chase, has some ideas. What You’ll Discover Ab…
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How to Foster More Psychological Safety in the Workplace with Mike Brcic
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PSYCHOLOGICAL SAFETY How do you foster more connection and psychological safety in the workplace? Sounds like a “nice to have,” not a “got to have” thing, but today’s guest, Mike Brcic says it actually plays a huge role in business success. And in today’s episode he explains how to do it. What You’ll Discover About Psychological Safety: * The most …
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Five Stars: Unpacking the Impact of Ratings on Apartment Marketing & Operations
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Send us a Text Message. In this episode, Chris and Anne discuss how marketers can reshape the conversation around online reputation with operations teams to demonstrate the impact on NOI. Bonus: Chris talks about his favorite strategies for driving positive reviews!By Chris Johnson & Anne Baum
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How to Get Your Team Fired Up: Tips to Maximize Employee Engagement with Alicia Parr
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EMPLOYEE ENGAGEMENT Unlocking high performance and motivating high employee engagement isn’t easy. What kind of people, practices, and management strategies actually work? Today’s guest, Alicia Parr, has some valuable tips and explains how. What You’ll Discover About Employee Engagement: * Why employee engagement is really about “people energy” * H…
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Ep 72: Notes on Tokyo’s Housing, Land Use, and Urban Planning with Shane Phillips
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In this episode, Shane combines insights from a recent trip to Tokyo with official data on housing production, affordability, land use policy, and more.By UCLA Lewis Center for Regional Policy Studies
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Beyond Chance: Delving into Smart Innovative Leadership with Steve Wunker
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INNOVATIVE LEADERSHIP Is innovative leadership merely about being in the right place at the right time or some flash of genius? Or is there a smart way to nurture creativity and build a pipeline of consistent innovation? You can probably guess my guest’s answer, but in a few minutes, Steve Wunker will actually explain you can be a more innovative l…
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Send us a Text Message. Join Anne and Chris as they discuss key themes from AIM (Apartment Innovation & Marketing) Conference and items we are going to implement into our marketing strategies including revisiting online forums like Reddit, using video to your advantage, how to prepare for SGE (search generative experience), and how to build a brand…
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Expert Lead Generation Tips to Help You Maximize Results and Minimize Cost with Josh Ramsey
22:45
22:45
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LEAD GENERATION Who wouldn’t benefit from expert lead generation tips, especially if they’re designed to help you maximize results and minimize costs, right? That’s why I’m so excited to welcome Josh Ramsey today. What You’ll Discover About Lead Generation: * The number one lead generation trap people fall into * The most practical way to approach …
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What Every Smart Manager Needs to Know About Ethical Leadership with Rick Swegan
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19:56
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Ethical Leadership Ethical leadership is about much more than not breaking the law. What does it mean for your career in the future of your business? Why does it matter if you can still be law abiding? Those are a few of the things we’ll be exploring with Rick Swegan, coauthor of the new book, The Practice of Ethical Leadership: Insights from Psych…
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Ep 71: How China Created a Housing Market with Lan Deng
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Each year, more money is invested in China's housing market than any other. Lan Deng shares how the market was shaped and the heavy role the government still plays, and what housing in China looks like today.By UCLA Lewis Center for Regional Policy Studies
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Peace of Mind Parenting in the Age of Screens and Social Media
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Parenting in this digital era can be challenging. But with the right tools and resources, you’ll know how to navigate screen time and social media to keep your kids safe and healthy. Learn how to manage screen time and technology with your kids by tuning in to the latest episode of Because They’re Kids podcast, where Anne Baum talks about screen ti…
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Embrace the Often Overlooked Factors Contributing to Entrepreneurial Success with Jessica Yarbrough
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20:25
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ENTREPRENEURIAL SUCCESS Entrepreneurial success, the process of scaling a business can feel overwhelming. There’s always at least one more thing to do, and the fear of a misstep that could be a setback can cause a lot of sleepless nights. But today’s guest, Jessica Yarborough can help reduce that fear and anxiety by sharing some often-overlooked fa…
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Foolproof Way to Increase Conversion Rates: The Power of Follow-Ups
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Send us a Text Message. Chris and Anne discuss how increasing average follow ups with prospects can skyrocket lead to lease conversions rates. Bonus: Chris shares how he's successfully motivated site teams to increase follow ups per prospect. Produced by Carlos MarquezBy Chris Johnson and Anne Baum
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The Role of Internet Listing Services (ILS) in the Marketing Mix
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Send us a Text Message. In this episode, Chris and Anne discuss the role of Internet Listing Services (ILS) in our apartment marketing mix. This includes the value of ILS sources, what metrics we measure for success, and how to balance your marketing mix. Bonus: Chris talks about how he is using data to take calculated risks with his marketing stra…
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Time is Money: Reducing Average Days Vacant for Increased Revenue
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18:38
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Send us a Text Message. Join Chris and Anne as they delve into why reducing average days vacant is crucial for boosting revenue. They share their top strategies for minimizing vacancy periods by promoting stale units. Easy to implement takeaways for marketing and operations. Produced by Carlos Marquez…
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Send us a Text Message. Your Hosts Anne Baum and Christoper Johnson introduce themselves and talk multifamily marketing. They focus as a marketer - back to basics. Why they started The Apartment Department. How they are wrapping up the year. What are they working on right now. What is something you did this year that you are really proud of. Produc…
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