Best Annette Choti Podcasts (2024)

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039 - Alternative Fee Pricing For Law Firms 27:08

2y ago27:08

27:08

039 - Alternative Fee Pricing For Law Firms Should you consider moving away from the billable hour? How does alternative fee pricing help your overall branding and digital marketing strategy? Listen in to learn everything you need to know about alternative fee pricing for law firms! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQui…

1
038 - Responding To Online Reviews 30:17

2y ago30:17

30:17

038 - Responding To Online Reviews How should you respond to online reviews? Should you even respond? Can you violate attorney-client privilege by responding? Listen in to learn everything you need to know about responding to online reviews! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-038 _______________________…

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037 - Your Digital Marketing Roadmap 42:48

2y ago42:48

42:48

037 - Your Digital Marketing Roadmap This is it. This is the episode that gives you the EXACT recipe with "rubber hits the road" details to help you grow your law firm in a concise and easy-to-understand roadmap. Get a cup of coffee and a pen and paper - you're not going to miss this one! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.…

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036 - The Metaverse And Your Law Firm 29:34

2y ago29:34

29:34

036 - The Metaverse And Your Law Firm The metaverse – it sounds like some kind of weird alternate dimension that a superhero fell in, right? However, it does create a different dimension of sorts where an alternative world exists in a digital format. If you are confused about the metaverse and how the metaverse and law firms may affect each other, …

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035 - Should Your Law Firm Start A Podcast? 32:21

2y ago32:21

32:21

035 - Should Your Law Firm Start A Podcast? There are a lot of very good reasons your law firm should consider starting a podcast - and I go through all of them in this episode! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-035 _____________________________________________________________________________________ P…

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034 - Why You Should Post Content On Other Websites 24:20

2y ago24:20

24:20

034 - Why You Should Post Content On Other Websites Why in the WORLD would you ever take the time to create and post content on another website? (Spoiler Alert: Because it can help you grow online and gain more clients!) THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-034 ____________________________________________…

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033 - Why Your Social Media Engagement Is Suffering 31:32

2y ago31:32

31:32

033 - Why Your Social Media Engagement Is Suffering Time for some tough love! Here are some practice, rubber-hits-the-road tips for you to get your social media back on track and grow relationships and gain more clients through social media! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-033 _______________________…

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032 - Avoid Spending Traps With Legal Marketing Agencies 42:00

2+ y ago42:00

42:00

032 - Avoid Spending Traps With Legal Marketing Agencies Make sure to avoid these spending traps with legal marketing agencies as you grow your law firm online! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-032 _____________________________________________________________________________________ PODCAST SPONSOR: B…

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031 - Google My Business Is Now Google Business Profile! 22:38

2+ y ago22:38

22:38

031 - Google My Business Is Now Google Business Profile! Did you know that GBM changed to Google Business Profile! Learn all of the great new features, and some that are going away permanently in today's episode! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-031 ____________________________________________________…

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030 - Law Firm Website Design Mistakes 27:43

2+ y ago27:43

27:43

030 - Law Firm Website Design Mistakes If you take the time and effort to make a website, make sure that you avoid these common law firm website design mistakes! Listen in to this week's podcast! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-030 _____________________________________________________________________…

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029 - Ethics Violations And Law Firm Marketing 27:17

2+ y ago27:17

27:17

029 - Ethics Violations And Law Firm Marketing At one time, law firms and lawyers were banned from advertising their legal services, but since certain restrictions were lifted, legal marketing is in full swing. Through digital marketing, law firms have multiple ways to gain referrals, promote their skills, and expand their business. Digital adverti…

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028 - Conduct An SEO Content Audit On Your Law Firm's Website 32:33

2+ y ago32:33

32:33

Your law firm website needs a regular inventory, examination and refresh from time to time, and this procedure is called an SEO content audit for your law firm’s website. Listen in to find out how to make this process easier, and how you can reap incredible results from it! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/po…

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027 - How To Use LinkedIn To Gain More Clients 37:30

2+ y ago37:30

37:30

LinkedIn is the MOST amazing place that law firms and small business owners can gain more clients. Listen while I give you 7 incredible tips (and some secret ninja hacks) to gain a larger network and more clients through LinkedIn! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-027 __________________________________…

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026 - 22 Marketing Strategies For 2022 37:23

2+ y ago37:23

37:23

It's been a hot minute, but I am back! This episode is all about the hottest and most effective marketing strategies for 2022! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-026 _____________________________________________________________________________________ Interested in learning more about digital marketing …

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025 - Law Firm Marketing Strategies To Do Every Day 31:35

3y ago31:35

31:35

Law firm marketing is unique, and the common marketing tactics that work for other businesses do not always translate well for law firm marketing. However, there are a variety of marketing activities that are an ideal fit for law firms, depending on the particular goals of your business. When you adopt a certain mindset and include these everyday m…

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024 - Your Post-COVID Marketing Plan 35:51

3y ago35:51

35:51

We all weathered a heavy storm with the global pandemic in 2020 and 2021. Learn how your law firm can succeed with an optimized Post-COVID Marketing Plan! THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.com/podcast-024 _____________________________________________________________________________________ Interested in learning m…

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023 - Why You Should Hire A Legal Content Writer 31:44

3y ago31:44

31:44

Quality content is like a magnet that draws people to your website and blog. Eventually, you want that content to draw in new business. When you provide meaningful, well-written content, it increases the chance that potential clients will find you in searches, land on your pages, and take the next step of contacting your law firm. The best way to g…

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#022 - Optimize Your Law Firm's LinkedIn Profile 25:43

3y ago25:43

25:43

93% of attorneys use the LinkedIn platform. LinkedIn can be a very valuable resource for your law firm’s marketing plan. The key to this success lies in a compelling profile. You must optimize your law firm’s profile on LinkedIn, because it is absolutely a crucial asset for your business. Listen in to learn more! ___________________________________…

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#021 - Video Marketing For Your Law Firm 27:01

3+ y ago27:01

27:01

Video Marketing is one of the best ways to get your law firm better SEO results! Learn all of your options, including ones where you DONT get in front of a camera on today's episode! Also, Law Quill now provides video for our clients - check it out here: www.LawQuill.com/videos _______________________________________________________________________…

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#020 - Law Firm Branding 26:18

3+ y ago26:18

26:18

With over 47,000 law firms operating in the United States, the legal industry is a competitive one, and one way to stand out is by creating a recognizable brand for your law firm. These days, branding is a common way for law firms to inform the public of services, to generate loyalty from clients, and to attract new business. Although it may seem m…

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#019 - Live Chat On Your Law Firm's Website 23:07

3+ y ago23:07

23:07

Our fast-paced, instant digital world has morphed most of us into demanding consumers who cannot wait. If a website visitor reaches out and does not get an immediate response from your law firm, you could lose them to a competitor. To prevent this, law firms have been turning to live chat, which can attract website users and confirm that someone is…

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#018 - Hot Legal Marketing Trends 25:07

3+ y ago25:07

25:07

Digital marketing never stops, and if you want your law firm to continue to stay competitive, start looking at these hot digital marketing trends! They can give you the edge your law firm needs! _____________________________________________________________________________________ THE SHOW NOTES, TRANSCRIPT, and more can be found here: www.LawQuill.…

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#017 - Instagram For Lawyers 31:34

3+ y ago31:34

31:34

Instagram is another potent social media tool that claims over one billion active users. In the past, law firms have overlooked Instagram, but since the number of adult users has increased, more law firms are discovering its advantages. Using Instagram, some law firms have thousands of followers and high levels of engagement, and many lawyers agree…

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#016 - How To Get More 5 Star Reviews For Your Law Firm 26:26

3+ y ago26:26

26:26

A recent study focusing on legal services reported that around 84% would not hire a lawyer who had less than a four-star review average. Gaining future clients and maintaining your law firm’s quality reputation depends on a steady flow of happy online reviews, but how can you make this happen? Here are 5 ways to increase the flow of 5-star reviews …

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#015 - Perfect Your Law Firm's About Me Page 25:59

3+ y ago25:59

25:59

Your law firm’s About Me Page is one of the most popular spots on your website, so it is crucial to make it shine. It is the place to boost your brand, engage website visitors and connect them to real people. It is the venue where all of your efforts regarding your small digital marketing can finally have a place on the internet. It can highlight w…

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014 - How To Keep Visitors On Your Website Longer (And Why It Matters!) 30:02

3+ y ago30:02

30:02

Your law firm’s website (and Google Analytics) records the way visitors view your site, and if they consistently exit after viewing only one page, these interactions increase the “bounce rate” for your law firm’s website. Since you want potential clients to thoroughly navigate your site and see all that you have to offer, the lower the bounce rate,…

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#013 - Social Media Marketing For Lawyers 38:40

3+ y ago38:40

38:40

Social media for lawyers definitely needs to be used wisely, and there are some practices to avoid, but the benefits may outweigh any potential drawbacks. If you are examining social media marketing, listen to this week's podcast to discover how you can use social media to advance your law firm’s goals. _____________________________________________…

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#012: Email Marketing For Law Firms (Yes, It's Still Amazing!) 24:31

3+ y ago24:31

24:31

Although choosing marketing strategies for your small law firm can be overwhelming, one of the most potent and budget-friendly choices is email marketing. If you think of email as old fashioned, think again: 75% of small businesses count on email as their main source of gaining clients, because it works. Done correctly, email marketing for law firm…

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#011: Google My Business For Law Firms 30:19

3+ y ago30:19

30:19

This episode is all about why Google My Business (GMB) is so important for law firms. This is FREE REAL ESTATE on the internet that Google uses in its algorithm to determine SEO and rankings for their search engine! Learn how to use this valuable tool in this episode! _________________________________________________________________________________…

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#010: Repurposing Your Content Dozens Of Ways for SEO (Search Engine Optimization) 30:43

3+ y ago30:43

30:43

If you went through the entire Creating Great Content Series, CONGRATULATIONS! Now, you have an amazing piece of content that has keywords, internal and external links, and has the proper formatting for SEO. You can now take that ONE PIECE of content and repurpose it DOZENS of different ways! Seriously - DOZENS. Don't believe me? Listen to this epi…

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#001: Digital Marketing - Where You Should Start & What Are Your Options? 32:01

3+ y ago32:01

32:01

As a small or solo law firm owner, are you completely overwhelmed with your options regarding digital marketing? It's challenging to know what your options are and where you should even start! This episode of the Legal Marketing Lounge is going to look at all of your legal marketing options from paid advertising to organic traffic. Know all of your…

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#002: Demystifying SEO (Search Engine Optimization) 29:50

3+ y ago29:50

29:50

SEO (Search Engine Optimization) is a jigsaw puzzle with so many pieces that factor in to getting to those coveted first pages of Google. This episode will teach you what those puzzle pieces are, and which ones are the BEST for getting amazing organic traffic to your law firm's website. Learn what is great (and terrible) for SEO and how to make sur…

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#003: 7 Things To NEVER Say On Your Law Firm's Website 25:37

3+ y ago25:37

25:37

Lawyers are held to a high standard regarding their marketing content both online and offline. Failure to make sure that your website stays within these guidelines could lead to ethics violations! Learn the 7 things you should NEVER say on your law firm's website to ensure you remain compliant! ______________________________________________________…

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#004: Part 1 - Creating Great Content Series - Why Great Content Matters 19:56

3+ y ago19:56

19:56

SEO is search engine optimization, and it is the way that Google integrates all of the information about your law firm from the entire internet to determine whether or not to place you on the first page of their search engine. If you are attempting to optimize your law firm’s website to gain the coveted top spots on Google’s search engine, one of t…

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#005: Part 2 - Creating Great Content Series - Finding Incredible Topic Ideas To Write About 20:21

3+ y ago20:21

20:21

Generating content ideas for your law firm’s website can be challenging — in fact over half of the people using websites and blogs find this to be their biggest struggle. Sometimes the obstacle is just the mental challenge of generating ideas that will be relevant and interesting to your readers. If you didn’t have anything else to do, that might b…

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#006: Part 3 - Creating Great Content Series - Understanding Keywords For SEO 30:33

3+ y ago30:33

30:33

This episode will teach you how to FIND AND USE keywords to gain more organic traffic to your law firm's website! SEO (Search Engine Optimization) keywords are the lifeblood of digital marketing, and they can make a substantial difference in your website’s online visibility. SEO keywords are topics, phrases, or words that people search for repeated…

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#007: Part 4 - Creating Great Content Series - Organizing and Formatting for SEO (Search Engine Optimization) 16:50

3+ y ago16:50

16:50

As an attorney, you understand that your legal documents MUST be in a certain format, or a court may not accept it. Similarly, there are also best practices regarding the organization and formatting of your blog posts for SEO! After you have done the hard work of researching your topic and finding an amazing keyword, make sure that you know how to …

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#008: Part 5 - Creating Great Content Series - Internal and External Linking for SEO (Search Engine Optimization) 28:35

3+ y ago28:35

28:35

Internal links keep your potential clients within your website, while external links transport a visitor from one website to another. Adding internal and external links (correctly!) to a website is one of the best-kept marketing secrets, and it can make a big difference. Learn EXACTLY how to do both in this episode! CREATING GREAT CONTENT SERIES Th…

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#009: Part 6 - Creating Great Content Series - Plagiarism and SEO (Search Engine Optimization) 25:18

3+ y ago25:18

25:18

Plagiarism. It's NOT what you think it is! In many cases, law firms make simple mistakes that cause the Google bots to think the content on their website is plagiarized! Learn how to make sure you don't make these simple mistakes! CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create …

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Welcome to the Legal Marketing Lounge! 9:41

3+ y ago9:41

9:41

If you are a small or solo law firm looking to increase your online visibility through digital marketing, you are in the right place! Annette Choti, Esq. is an attorney of 20 years that now owns a digital marketing agency, Law Quill, and has a passion for helping lawyers gain a larger digital footprint, and more clients! Learn about SEO, content ma…

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