Listen in on candid conversations with game-changing entrepreneurs and host, Annette Stepanian, as they share insights on how they’re designing a business and life on their terms. Also, Annette answers FAQs about law and your business in her Legal Quickie episodes.
…
continue reading
Welcome to The Art of Online Course Creation, the go-to podcast for entrepreneurs who are looking to transfer their expertise into a high-quality online course. If you're passionate about helping others achieve their goals and committed to creating a digital course that delivers real results, you're in the right place. Your host, Shannon Boyer, combines her Masters Degree in Education with her 20+ years of experience as an award-winning curriculum and course designer to break down high-level ...
…
continue reading
1
Essential Legal Tips for Online Course Creators: Annette Stepanian Breaks It Down (U.S. Edition)
36:29
36:29
Play later
Play later
Lists
Like
Liked
36:29
In this insightful episode of The Art of Online Course Creation, I am joined by Annette Stepanian, an American lawyer who has dedicated her career to helping entrepreneurs and small business owners protect their creative work. Annette is the founder of Your Legal BFF, a resource for easy-to-use, industry-specific legal templates and training. Toget…
…
continue reading
1
The Power of Guest Experts and Bonus Content to Boost Engagement and Value
20:38
20:38
Play later
Play later
Lists
Like
Liked
20:38
Have you ever found that the bonus content or a guest speaker in a course was the thing that truly got you hooked? In today's episode, we're diving into how adding that little extra can make your online course stand out—without overwhelming your students or distracting from your main content. What You'll Learn: The difference between core content a…
…
continue reading
1
Your Legal Guide for Course Creation in Canada: Expert Advice from Corinne Boudreau
36:53
36:53
Play later
Play later
Lists
Like
Liked
36:53
Ever thought about the legal side of online courses? You’re not alone! This week, Shannon Boyer sits down with Canadian lawyer and course creator, Corinne Boudreau, who breaks down the legal essentials course creators need to know. Corinne’s got a knack for making legal lingo easy to understand, all while adding her perspective as a fellow course c…
…
continue reading
1
Building a Thriving Learning Community: Proven Strategies for Course Creators
22:28
22:28
Play later
Play later
Lists
Like
Liked
22:28
Imagine this: your online course is live, enrollments are flowing in, but how do you transform those sign-ups into a dynamic, engaged community? In this episode of The Art of Online Course Creation, Shannon Boyer unpacks why an engaged learning community is not just a bonus but a game-changer for online courses. Shannon delves into the powerful imp…
…
continue reading
1
Top Insights from Veteran Course Creator Teri Holland: Must-Know Lessons for Online Success
29:22
29:22
Play later
Play later
Lists
Like
Liked
29:22
In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of e…
…
continue reading
1
What is an "Edupreneur"? How This Key Mindset Can Transform Your Course Creation Success
14:23
14:23
Play later
Play later
Lists
Like
Liked
14:23
In this episode, Shannon Boyer unpacks the rising term “edupreneur” and why it’s a game-changer for course creators. As an entrepreneur who cares about your students’ success, becoming an edupreneur can elevate both your course quality and your business’s long-term growth. Shannon explains how shifting your mindset from just selling courses to crea…
…
continue reading
1
The 10% Myth: Why Knowing Just a Little More Than Your Students Can Hurt Your Course Creation Success
15:29
15:29
Play later
Play later
Lists
Like
Liked
15:29
In this eye-opening episode, Shannon Boyer tackles one of the most widely accepted—yet misleading—pieces of advice in the course creation world: "You only need to know 10% more than your students to teach them." While this advice may sound comforting to new course creators, Shannon explains why it could be the very thing holding you back from creat…
…
continue reading
1
Secrets to Scaling Your Online Course to Six-Figures and Beyond with Elizabeth Chappell
28:59
28:59
Play later
Play later
Lists
Like
Liked
28:59
In this episode of "The Art of Online Course Creation," Shannon Boyer sits down with Elizabeth Chappell, a successful quilt pattern designer, author, fabric designer, and podcast host, to discuss her journey from selling physical products to creating a multi-six-figure online course. Elizabeth dives deep into the strategies and lessons learned from…
…
continue reading
1
Why Pre-Selling Your Course is a Risk You Can't Afford to Take
21:05
21:05
Play later
Play later
Lists
Like
Liked
21:05
In this episode of The Art of Online Course Creation, host Shannon Boyer dives deep into a hotly debated topic in the course creation world: pre-selling your course before it's fully developed. Many see it as a savvy business move, but Shannon reveals why this strategy might not be as foolproof as it seems. Could taking this shortcut backfire and a…
…
continue reading
1
The #1 Metric You NEED To Be Paying Attention To!
19:33
19:33
Play later
Play later
Lists
Like
Liked
19:33
Think a big launch and soaring sales are the ultimate signs of a successful online course? Think again. In this episode of The Art of Online Course Creation, Shannon Boyer challenges one of the biggest myths in the online course industry. Spoiler alert: The most important metric for a sustainable and impactful course has nothing to do with how much…
…
continue reading
1
Finally Complete Your Course: Get Unstuck, Get Inspired, and Get Empowered!
21:28
21:28
Play later
Play later
Lists
Like
Liked
21:28
In this episode of The Art of Online Course Creation, host Shannon Boyer addresses one of the most common challenges faced by course creators—getting stuck in the middle of the process. Shannon offers actionable strategies to help you break through the barriers, regain momentum, and finally complete your course. From overcoming the fear of imperfec…
…
continue reading
1
The Top 5 Course Creation Mistakes and How to Avoid Them
15:22
15:22
Play later
Play later
Lists
Like
Liked
15:22
Are you in the process of creating an online course, or are you planning to start one soon? This episode of The Art of Online Course Creation is a must-listen! We uncover the top five mistakes that course creators often make, which can be the difference between a course that flops and one that flourishes. More importantly, get actionable strategies…
…
continue reading
1
Why High-Touch, High-Quality, High-Impact Courses BOOST Success
17:46
17:46
Play later
Play later
Lists
Like
Liked
17:46
In this episode, we're diving into the three pillars of online course success: creating high-touch, high-quality, and high-impact courses. Contrary to the popular belief that online courses should be passive income generators, we're exploring why a more engaged, hands-on approach can lead to greater student satisfaction and long-term success. Disco…
…
continue reading
1
Is Creating an Online Course Right for Your Business?
21:03
21:03
Play later
Play later
Lists
Like
Liked
21:03
In this episode of "The Art of Course Creation," we tackle the critical question: "Is Creating an Online Course Right for Your Business?" We delve into six key considerations, including alignment with your business’s mission and values, selecting the right course type, choosing a valuable topic, setting realistic revenue expectations, and understan…
…
continue reading
1
Trailer - Welcome to The Art of Online Course Creation!
16:32
16:32
Play later
Play later
Lists
Like
Liked
16:32
Welcome to The Art of Online Course Creation - the podcast where we talk (like no one else does) about how to create a successful, scalable, and sustainable online course. In this episode you'll learn: - What the podcast is all about and why you want to make sure you don't miss a single episode, - How the podcast will help you create amazingly succ…
…
continue reading
1
Ep. 109: Using Customer Testimonials in Your Marketing
8:45
8:45
Play later
Play later
Lists
Like
Liked
8:45
By Annette Stepanian | Lawyer for Creatives & Entrepreneurs
…
continue reading
1
Ep. 108: Does Email Marketing Still Work? With Lesley Clavijo
27:47
27:47
Play later
Play later
Lists
Like
Liked
27:47
By Annette Stepanian | Lawyer for Creatives & Entrepreneurs
…
continue reading
1
Ep. 107: How to Become a Better Public Speaker with Helena Bowen
32:53
32:53
Play later
Play later
Lists
Like
Liked
32:53
By Annette Stepanian | Lawyer for Creatives & Entrepreneurs
…
continue reading
1
Ep. 106: How to Close More Sales with Lindsey Nickel
29:39
29:39
Play later
Play later
Lists
Like
Liked
29:39
By Annette Stepanian | Lawyer for Creatives & Entrepreneurs
…
continue reading
1
Ep. 105: Pro Tips for Maximizing Profits in Your Event Rental Business with Allison Howell
42:31
42:31
Play later
Play later
Lists
Like
Liked
42:31
By Annette Stepanian | Lawyer for Creatives & Entrepreneurs
…
continue reading
Mamas-to-be, this one if for you! Whether this is your first baby, or you’re adding another member to your family, pregnancy can be different every time. In this episode, I’m sharing my favorite tips, tricks, and advice from friends, family, and my own experience to help you with your first or next pregnancy (guys, share this with the ladies in you…
…
continue reading
1
Ep. 103: Doing an Annual Legal Review for Your Small Business
22:08
22:08
Play later
Play later
Lists
Like
Liked
22:08
When was the last time you sat down and did a legal audit of your business? If you’re like most business owners, probably never. Likely, it’s low on your priority list. However, scheduling an annual review of all the legal aspects of your business is a great practice that can help protect you down the road - especially as your business continues to…
…
continue reading
1
Ep. 102: California Law Update: Should I Classify Workers as Employees or Independent Contractors?
32:39
32:39
Play later
Play later
Lists
Like
Liked
32:39
If you’re a contractor or business owner that does business in California, you may have heard about the new law on how to classify an Independent Contractor that goes into effect on January 1st, 2020. Confused? Overwhelmed? Not sure if the new law applies to you? Check out this episode, where we chat with employment lawyer and previous Office Talk …
…
continue reading
1
Ep. 101: This Easy-To-Fix Mistake Cost Her Nearly $25,000
9:22
9:22
Play later
Play later
Lists
Like
Liked
9:22
Business horror story alert! Starting a new project with a new client is always exciting, especially when they’ve already paid you! But what if the project needs to be canceled? And worse off, what if the client asks for a refund? In this episode, I’m sharing a true story of a service provider who came across this exact situation, and unfortunately…
…
continue reading
1
Ep. 100: How I’m Getting My Business Ready for Maternity Leave
12:35
12:35
Play later
Play later
Lists
Like
Liked
12:35
Have you ever wanted to take an extended break from your business? Maybe go on vacation, or a sabbatical, or even on maternity leave? Then this episode is for you! I’m sharing how I’m preparing for my upcoming maternity leave, including key ways I’m ensuring that my business can run without me. To learn more and get the show notes, visit: www.annet…
…
continue reading
1
Ep. 099: Legal Roundup: Your FAQs Answered
21:41
21:41
Play later
Play later
Lists
Like
Liked
21:41
Is there a legal question that you’ve had knocking around in your mind for a while? Then this is the episode for you! We’re doing a round-up of recent legal questions entrepreneurs and business owners have been asking - the answer to YOUR question may be in here too. In particular: The answer to, “Should I register the trademark for the logo of my …
…
continue reading
You never want to start out a relationship thinking about how it will end, right? Well, if you’re talking about your relationship with clients - whether you know it will be a short-term project or not - thinking about the end can save you a lot of stress and frustration! In this episode, we’re talking about terms and agreements for terminating a co…
…
continue reading
1
Ep. 097: What is an Intent to Use Trademark Application?
6:23
6:23
Play later
Play later
Lists
Like
Liked
6:23
Working on a new product, service, or business, but not quite ready to launch yet? If you’ve picked out a name that you’re super excited to use, but haven’t started using it yet, someone could start using that name before you. Is there anything you can do to prevent that? Absolutely! You can buy yourself some time by filing an Intent to Use Tradema…
…
continue reading
1
Ep. 096: Trademarks & Picking a Name for Your Business
7:44
7:44
Play later
Play later
Lists
Like
Liked
7:44
You’ve been wracking your brain to come up with a catchy name for your new business, product, or service … then you finally land on the winner! Before you rush off to get a logo created, there’s one extra step you need to take, and it’s really important. In this episode, I’m talking about trademarks and why having a unique and distinctive name is s…
…
continue reading
1
Ep. 095: 5 Legal Tips for Small Business Owners
6:05
6:05
Play later
Play later
Lists
Like
Liked
6:05
If you know me, you know I love a good ol’ burrito. The flour tortilla, the guac, the cheese…. mmmmmm! Well, believe it or not, building a legally sound business is just like building an epic burrito. Yup, you read that right... Hear me out…. For many business owners, focusing on contracts, copyrights, and other legal topics often fall at the botto…
…
continue reading
When the topic of copyrights comes up, there are a lot of questions! Are a copyright and a trademark the same thing? Can I copyright an idea? How can I monetize my copyrighted content? In this episode, I’ll simplify copyrights using another food analogy and a Harry Potter reference. If you create content (think: written work, visual designs, photog…
…
continue reading
A great way to grow your business and your audience is to monetize your existing content through licensing deals with other companies (totally a win-win!). Is a verbal agreement, maybe an email, enough in these situations? Absolutely not! A solid, detailed licensing agreement is what you need to ensure you retain ownership of your designs, while mo…
…
continue reading
It’s been a hot minute since I’ve brought you a show! In this episode, you’ll get an update on what’s been brewing both on the business and personal side of things. I’m also getting a little personal in this episode by sharing some of the biggest lessons I’ve learned over the last few months as we embarked on our IVF journey. I hope this helps thos…
…
continue reading
1
Ep. 091: Getting past your goals for a fresh start
15:16
15:16
Play later
Play later
Lists
Like
Liked
15:16
I’ve said it before, but where the heck did the year go? Are you also standing at the end of this year, wondering what you accomplished? This episode of Office Talk is particularly vulnerable for me because I’m sharing what this less-than-perfect year has brought me. I’m pretty goal-oriented but this year tells a different story. I’m reviewing my y…
…
continue reading
1
Ep. 090: Why you need to question your questions with John G. Miller
30:13
30:13
Play later
Play later
Lists
Like
Liked
30:13
If you find yourself frustrated in your business (or in your life), you may not be asking the right questions. In this episode of Office Talk, I’m chatting with John G. Miller, author of QBQ! The Question Behind the Question (among others). Most of us ask externally-focused questions like, “Why are we going through this shift?” and “Why does this a…
…
continue reading
1
Ep. 089: How to Scale Your Creative Business with Kristy Rice
36:24
36:24
Play later
Play later
Lists
Like
Liked
36:24
I met Kristy Rice of Momental Designs at Be Sage Conference in 2017 I found her to be a force of creativity and energy. I’ve been so impressed with how she’s really transformed her creativity into a successful business. Kristy has a unique business because she took her own unique art skills and turned it into a scalable business with multiple reven…
…
continue reading
1
Ep. 088: How to Protect Yourself and Your Online Program
10:38
10:38
Play later
Play later
Lists
Like
Liked
10:38
Launching a group program is a great way to move from a 1-to-1 business model to 1-to-many. In fact, online courses have become a $300 billion industry. It’s huge, and I’m seeing more and more business owners creating courses and other group programs--and just killing it. If making this shift or leap is one of your goals, I encourage you to make it…
…
continue reading
If you’re like most business owners, you’re looking for ways to grow in the new year. I don’t blame you! It takes planning and thoughtfulness if you want to grow in the right ways. In this episode, I asked 10 business owners this question: What’s the best piece of advice you’d give someone looking to elevate their businesses in the new year? As a r…
…
continue reading
1
Ep. 086: How To Use Systems To Gain Back Time and Make Room For Creativity with Chelsea B. Foster
31:42
31:42
Play later
Play later
Lists
Like
Liked
31:42
Systems are a hot topic this time of year, as people look at their goals and wonder how in the heck they’re ever going to meet them. In this episode, I welcomed Chelsea Foster to the podcast to tell you that it is, in fact, possible. But first, you need to pull yourself out of the day-in, day-out mundane to figure out how to streamline, automate an…
…
continue reading
1
Ep. 085: 3 Strategies for Hitting Your Year-End Goals
14:28
14:28
Play later
Play later
Lists
Like
Liked
14:28
It’s the most wonderful time of the year...Back to school time! But it’s also a busy time because I think we have our heads in 2019 already. We start thinking about what’s coming up next year and how the heck we’re going to meet our year-end goals to finish off this year right. If you’re trying to negotiate your goals because you don’t want to do t…
…
continue reading
1
Ep. 084: A Look at the State of the Wedding Industry
21:19
21:19
Play later
Play later
Lists
Like
Liked
21:19
Keeping your finger on the pulse of what’s happening in your industry is so important if you want to serve your audience well. Personally, because I work with a lot of wedding and events industry professionals, I’m always trying to keep up with what’s going on so I can better understand and serve my clients. In this episode, I’m diving into this ye…
…
continue reading
1
Ep. 083: 3 Business Investments for a More Profitable Year
17:35
17:35
Play later
Play later
Lists
Like
Liked
17:35
Who doesn’t want more profit in their business? (I see you over there raising your hand). We’ve all heard the saying, “You have to spend money to make money.” No matter what industry you’re in, it’s pretty darn true. You need to be willing to invest in your business if you want your business to grow. It’s not always easy, or comfortable. But luckil…
…
continue reading
1
Ep. 082: How To Fix The 5 Biggest Mistakes In Your Wedding Planning Biz
20:05
20:05
Play later
Play later
Lists
Like
Liked
20:05
What isn’t working in your wedding planning business? Sometimes you’re too close and emotionally attached to it to know exactly where you should make changes. But something might just feel “off” to you. One thing that trips up most newer business owners, no matter the industry, is that they treat their business like a passion project or hobby. If y…
…
continue reading
1
Ep. 081: 3 Things to Ask Yourself if You’re Feeling Burned Out
17:02
17:02
Play later
Play later
Lists
Like
Liked
17:02
Where did the summer go? (Where did the year go!?) If you’ve been pushing, pushing, pushing to meet those year-end goals, you might be feeling burned out right now. Things start to get messy when you’re constantly in hustle mode and that’s not good for you, your business, your clients or your life. If you know me at all, you know how important tidi…
…
continue reading
1
Ep. 080: Maghon Taylor: How She Made Her Handwriting Her Message
41:33
41:33
Play later
Play later
Lists
Like
Liked
41:33
If you’ve ever thought of turning your passion into your full-time job, then you’re going to love this episode with Maghon Taylor! Maghon is the “she” behind All She Wrote Notes - the business she’s built around teaching her hand-lettering skills to other aspiring artists. As you’ll hear, Maghon launched her business on her iPhone one night after w…
…
continue reading
1
Ep.078: Bonnie Christine Forkner: How to Get Paid to be Creative by Licensing Your Artwork
45:05
45:05
Play later
Play later
Lists
Like
Liked
45:05
Have you ever wanted to get paid to be creative? In this episode of the Office Talk podcast, I’m chatting with Bonnie Christine Forkner - an artist, a fabric designer and a teacher who has made a living creating her art and she’s sharing her story of how she got there with you! You’ll hear Bonnie’s evolution about how she went from working in her m…
…
continue reading
1
Ep. 077: What I Wish I Knew Before Starting My Wedding Planning Business with Leah Weinberg and Debbie Orwat
50:17
50:17
Play later
Play later
Lists
Like
Liked
50:17
In this episode, I’m shaking things up a bit and have not just one, but two guests! Leah Weinberg, the founder of Color Pop Events is an event and wedding planner based in New York City and Debbie Orwat is a former planner and venue owner, and currently runs Planner’s Lounge - an online resource for wedding and event planners. I asked them on to sh…
…
continue reading
1
Ep. 076: Alisha Johns: Building a Brand with Smart (and Colorful) Content
43:36
43:36
Play later
Play later
Lists
Like
Liked
43:36
In this episode I’m talking to one of my favorite people that I have come across since starting my business, Alisha Johns of Lish Creative. If you’ve ever checked out my website or the cover art for this podcast, most of those pictures have been taken by Alisha. Lish Creative is a content agency for vibrant beauty and lifestyle brands, and since fo…
…
continue reading
1
Ep. 075: Jill Stanton: Behind the Scenes of Screw the 9 to 5
43:00
43:00
Play later
Play later
Lists
Like
Liked
43:00
In this real girl-to-girl conversation, I’m speaking with Jill Stanton, one-half of the Screw The 9 to 5 community - which helps new and existing entrepreneurs solve problems related to life and business through actionable insights and simple “how to’s.” Jill is sharing what it’s taken them to get their business to where it is today and how she see…
…
continue reading
You may have been hearing the term “GDPR” a lot over the past few months and wondering what exactly is this talk all about? In this episode, my goal is to break down GDPR - to give you some basic background context to what this law is all about, why it’s important to understand, and what it means for your small business. To learn more and get the s…
…
continue reading