The Apollo Book Summaries offers concise summaries of critical entrepreneurial and self-help books in under 10 minutes, plus free quizzes and activities for deeper engagement. Transform your mindset and skills on the go. Learn Fast, Remember Forever.
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Most gurus won’t admit that winning ideal clients for your agency is hard. But it’s a lot easier and more predictable when you learn from the right people. Every week, The Digital Agency Growth Podcast comes at you with in-the-trenches stories from agency, brand, and technology leaders to cover HOW new business is getting done, and the possible WHY’s justifying all our hard work. This top 10 ranked podcast in over 10 countries is brought to you by Sales Schema. Learn more about Sales Schema ...
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chicago born and raised, roy kinsey is a bit of an anomaly when it comes to tradition in his respective industries. where being a black, queer-identified, rapper, and librarian may be an intimidating choice for some, roy kinsey’s non-conformist ideology has informed his 4th album, and self proclaimed, “best work yet,” blackie: a story by roy kinsey. featured in and on major local, national, and international publications like Billboard, NPR, WBEZ’s Vocalo, the Chicago Tribune, WGCI and the R ...
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Raul Hernandez Ochoa on Positioning Your Agency for Maximum Growth
42:13
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There is so much information out there on growing and scaling your agency that it can be easy to lose sight of the strategies that matter most: offering your clients stellar results and making your services stand out in the market so you can find the clients that are the best match for you. Friend of the show Raul Hernandez Ochoa is here today with…
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Embark on a transformative journey with 'Never Finished' by David Goggins. Break free from limits, embrace discomfort, and unleash your true potential—a guide to conquering inner battles and achieving greatness. Take the quiz and activities for this book: https://www.apolloskills.com/courses/neverfinished The core message is that your perceived lim…
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Discover how to navigate the complexities of business growth with 'Scaling Up' by Verne Harnish. Learn practical strategies for People, Strategy, Execution, and Cash—ideal for entrepreneurs ready to transform challenges into opportunities and scale their businesses. Take the free quiz and activities for this book: https://www.apolloskills.com/cours…
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1
10 Ways Writing Can Make You A Remarkable Thinker by Mike Parsons
15:38
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Discover how writing can transform your mental clarity and decision-making in "10 Ways Writing Can Make You A Remarkable Thinker" by Mike Parsons. Take the quiz and activities for this book: https://www.apolloskills.com/courses/writingthinking This audiobook delves into the profound impact of writing on thought processes, highlighting critical bene…
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Chelsea Olsen on Building Sustainable Agency Growth with Email and LinkedIn
42:38
42:38
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Sustainable agency growth is possible for an agency of any size. The keys to success? Generating qualified leads and structuring sales teams who understand your business, want to see themselves and your company succeed, and have the capacity to rise to the challenge. Chelsea Olsen is here today to talk about her work as a Fractional Chief Growth Of…
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The Coaching Habit by Michael Bungay Stanier
7:15
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Discover the transformative power of "The Coaching Habit" by Michael Bungay Stanier. Learn how seven essential coaching questions can revolutionize your leadership approach, empower your team, and foster a culture of growth and self-discovery. Take the free quiz and activities for this book: https://www.apolloskills.com/courses/coachinghabit “The C…
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"Traction: Get a Grip on Your Business" by Gino Wickman
10:54
10:54
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Unlock business growth with Gino Wickman's "Traction: Get a Grip on Your Business." Discover the Entrepreneurial Operating System (EOS) to enhance vision, build a winning team, leverage data, solve issues, streamline processes, and maintain focus. Take the free quiz and activities for this book: https://www.apolloskills.com/courses/Traction_Wickman…
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Ethan McCarty on Insights into the Evolving Employee Experience and the Importance of Curiosity
47:39
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So many of our conversations here on the Digital Agency Growth podcast are about the businesses and clients we serve. But one important group often overlooked is the employees, both those of our clients and of our own. Ethan McCarty makes employee experience and excellence his priority at Integral, creating award-winning programs that inspire and m…
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Discover practical insights from 'The E-Myth Revisited' to transform your entrepreneurship journey. Embrace the three hats, build systems, and create a business, not just a job. Take the quiz and activities for this book: https://www.apolloskills.com/courses/myth_gerber “The E-Myth Revisited” by Michael E. Gerber explores the myth of entrepreneursh…
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Explore key insights from Tim Ferriss's "Tribe of Mentors" to enhance your entrepreneurial journey. Learn practical strategies for decision-making, resilience, continuous learning, and more. Take the quiz and activities for this book: https://www.apolloskills.com/courses/tribeofmentors Tribe of Mentors: Short Life Advice from the Best in the World"…
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How to Build a Repeatable New Business Process for your Agency Without Spam or Burnout
32:25
32:25
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Here at Sales Schema, we know our podcast listeners are all at different stages of growth with their agency. And after hundreds of interviews with professionals across the agency space, one key takeaway stands out: to grow an agency, you have to build a system that keeps your sales funnel full without the owner having their hand in the process. Dan…
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Mindset: The New Psychology of Success by Carol S. Dweck
9:38
9:38
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Discover the transformative power of mindset. Explore fixed vs. growth mindsets, embrace challenges, and unlock your potential for lasting success. From Carol S. Dweck's "Mindset: The New Psychology of Success. Take the quiz and activities for this book: https://www.apolloskills.com/courses/growthmindset In "Mindset," Carol S. Dweck explores the po…
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Unleash your entrepreneurial spirit and conquer Resistance with insights from 'The War of Art' by Steven Pressfield. Discover how to achieve creativity and success! Take the quiz and activities for this book: https://www.apolloskills.com/courses/warofart_stevenpressfield The War of Art by Steven Pressfield is a motivational guide to overcoming inte…
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Matt Lincoln on The Broken Predictable Revenue Model and Apollo’s Approach to Sales Outreach
40:42
40:42
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The game that is sales outreach is always changing, and with so many schools of thought, it can be hard to keep up with best practices to keep your pipeline full. Matt Lincoln with Apollo.io is here this week to offer insight into how sales outreach has changed, what data is important for targeting your best leads, tips for making a cold outreach f…
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Dive into the Lean Startup methodology by Eric Ries. Discover the power of MVPs, the essence of validated learning, and the art of pivoting. Equip your business with agile strategies for sustainable success in today's dynamic market. Take the quiz and activities for this book: https://www.apolloskills.com/courses/leanstartup_ericries Lean Startup" …
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Explore how entrepreneurs can transform obstacles into opportunities using Stoic principles from Ryan Holiday's book. Learn practical strategies to reframe challenges, take strategic actions, and cultivate resilience. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Obstacle_Ryan_Holiday "The Obstacle Is the Way: The…
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Drew McLellan on Building Trust and Scaling Through Thought Leadership
40:15
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The agency space has seen its fair share of ups and downs over the past several years. However, as the industry landscape has changed, agencies have also adapted to meet their clients' needs and what they need to stay afloat. Drew McLellan is no stranger to the changes in the industry and is here today to talk about the state of the agency industry…
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How To Win Friends and Influence People by Dale Carnegie
5:59
5:59
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Explore vital interpersonal skills for entrepreneurs with insights from Dale Carnegie's classic. Learn practical tips from famous leaders to enhance communication, influence, and relationship-building in your business journey. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Win_Friends_Influence_People_Dale_Carnegie…
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Unlock the secrets of successful networking with insights from Keith Ferrazzi's "Never Eat Alone." Learn to build authentic connections, leverage social capital, and grow your entrepreneurial network. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Never_Eat_Alone_by_Keith_Ferrazzi "Never Eat Alone" is a book by Kei…
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Discover 'Who Moved My Cheese?' insights on Apollo Advisors. Embrace change, master adaptability, and thrive in entrepreneurship. Overcome fear and savor the journey with success strategies. Transform challenges into opportunities for growth. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Who_Moved_My_Cheese_Spence…
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Dive into the "$100 Startup" principles for minimalist entrepreneurship. Discover how passion, lean models, and bootstrap financing can transform a modest investment into a thriving business. Take the quiz and activities for this book: https://www.apolloskills.com/courses/100_Startup_Chris_Guillebeau "The $100 Startup" by Chris Guillebeau is a guid…
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1
Ikigai: The Japanese Secret to a Long and Happy Life,by Hector Garcia and Francesc Miralles
11:54
11:54
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Through Ken Mogi's insights, explore the essence of ikigai in entrepreneurship. Learn how starting small, authenticity, harmony, joy in simplicity, and living in the present can drive success and fulfillment in business. Take the quiz and activities for this book: https://www.apolloskills.com/courses/Ikigai_Hector_Garcia "Ikigai: The Japanese Secre…
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The Artist’s Way: A Spiritual Path to Higher Creativity by Julia Cameron
11:54
11:54
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Explore the transformative wisdom of Julia Cameron's "The Artist's Way" through practical steps. Unleash your creativity with morning pages, artist dates, and a supportive community. Embrace your artistic identity today! Take the quiz and activities for this book: https://www.apolloskills.com/courses/Artists_Way_Julia_Cameron The Artist's Way" by J…
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Discover how entrepreneurs can adopt Cal Newport's Slow Productivity to enhance work quality, focus on deep work, reject hustle culture, and achieve success without burnout. Take the quiz and activities for this book: https://www.apolloskills.com/courses/slow_productivity_cal_newport "Slow Productivity" by Cal Newport introduces a new approach to a…
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1
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days by Jake Knapp
6:07
6:07
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Discover the power of the Sprint methodology in innovation. Learn how to solve big problems, validate ideas, and achieve rapid success in just five days. Get inspired by famous examples! For a free quiz and activity, visit: https://www.apolloskills.com/courses/Sprint_by_Jake_Knapp "Sprint: How to Solve Big Problems and Test New Ideas in Just Five D…
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Mark Scrivner on Entrepreneurship Insights and Restaurant Industry Lessons for Agencies
37:56
37:56
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No matter what industry you work in, you will learn lessons and gain valuable skills that will carry over into other industries. Transferring to the agency space from the restaurant industry was easier than expected for Mark Scrivner due to the lessons and skills he learned about sales, marketing, and quality of service in his restaurant career. To…
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Leaders Eat Last: Why Some Teams Pull Together, and Others Don't by Simon Sinek
7:30
7:30
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Discover how to transform your leadership style with 'Leaders Eat Last' by Simon Sinek. Create a culture of trust, teamwork, and lasting success in your team. For a free quiz and activity, visit: https://www.apolloskills.com/courses/Leaders_Eat_Last_Sinek "Leaders Eat Last: Why Some Teams Pull Together and Others Don’t" is a book by Simon Sinek tha…
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Learn the art of mastering crucial conversations with practical insights from the 'Crucial Conversations' book. Enhance relationships and resolve conflicts effectively in high-stakes dialogues. For a free quiz and activity, visit: https://www.apolloskills.com/courses/Crucial_Conversations_by_Grenny "Crucial Conversations: Tools for Talking When Sta…
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Servant Leadership Guide: Empowerment in Action
12:06
12:06
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The "Servant Leadership Guide: Empowerment in Action" is a concise, 20-minute guide designed to introduce and deepen your understanding of Servant Leadership. It provides nine practical steps, enhanced with real-world examples, to help you embody Servant Leadership, empower your team, and foster a collaborative environment. The guide also includes …
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Melissa Morris on Streamlining Your Agency’s Ops and Why SOPs are Overrated
36:18
36:18
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Operations are the unsung heroes in the agency space. Though not talked about as often as sales and marketing, having robust operations through efficient procedures and documentation keeps an agency running smoothly and profitably. But what are the right tools and techniques for your agency? Melissa Morris is here today to help you identify what wi…
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1
The Five Dysfunctions of a Team: A Leadership Fable by Patrick M. Lencioni
5:07
5:07
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Learn how to overcome team dysfunctions and unlock success with five essential keys: trust, conflict, commitment, accountability, and results. Build a cohesive and high-performing team. For a free quiz and activity, visit: https://www.apolloskills.com/courses/Five_Dysfunctions_Team_Lencioni "The Five Dysfunctions of a Team: A Leadership Fable" is a…
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Elevate your life with "The 5 AM Club" by Robin Sharma. Discover the transformative power of early mornings, holistic growth, and productivity. Recommended for high-achievers, entrepreneurs, and those seeking personal transformation. For a free quiz and activity, visit: https://www.apolloskills.com/courses/The-5AM-Club-by-Robin-Sharma The 5 AM Club…
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Corey Quinn on How to Build Your Agency’s Vertical Go-To Market Strategy
33:37
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Specializing and niching down are topics we talk about a lot on the show simply because of their importance and effectiveness in scaling your agency. Hand-in-hand with specializing is scaling based on expertise in your niche instead of relying on founder-driven sales to keep the pipeline full. Friend of the show Corey Quinn is back this week to tal…
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Feel the Fear and Do It Anyway by Susan Jeffers
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Explore Susan Jeffers' 'Feel the Fear and Do It Anyway' in our latest blog. Discover critical insights for entrepreneurs on embracing fear as a growth catalyst, with examples from Elon Musk to Oprah Winfrey. Transform fear into power and expand your entrepreneurial success. For a free quiz and activity, visit: https://www.apolloskills.com/courses/F…
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Discover the transformative power of vulnerability. Dive into "Daring Greatly" by Brené Brown, a guide to authentic living, connections, and courageous leadership. For a free quiz and activity, visit: https://www.apolloskills.com/courses/10-min-class-daring-greatly-brene-brown The key themes from Brené Brown's "Daring Greatly" focus on the signific…
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Matt Phillips on Developing Leadership Skills, Overcoming Limiting Beliefs, and Assessing Risk
44:04
44:04
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Risk assessment, setting an example of leadership for your employees, and looking to the future are all part of an agency owner’s daily schedule. But how often do we take the time to slow down, take a breath, and reflect on what leadership means to us and our company, now and going forward? Matt Phillips thinks we don’t do this as often as we shoul…
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Leah Leaves on Building Stellar SOPs and Agency Growth Through Fractional Operations
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46:39
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Setting a strong foundation for your agency’s operations is key to its success and growth. While operations feels like the last department a new small agency needs to consider, it becomes incredibly important once you have several employees. Outsourcing to operations professionals can be an excellent choice, especially those like Leah Leaves and he…
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Kim Sample on Advising 140 PR Agencies and Growing a Comms Firm to $35M
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PR agencies have seen tremendous changes over the last few decades, just like many industries. Kim Sample, President of the PR Council, has spent her whole career in the PR space and has her finger on the pulse of the PR space. Today she’s here to talk with us about current trends, future predictions in the space, and more! This week, episode 206 o…
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Morgan McLintic on Startup Marketing, Scaling to 25 Employees, and the State of Silicon Valley
44:07
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Silicon Valley is the heart of the tech industry. And since tech is a growing sector, it is often used as a gauge for the rest of the economy. Times have been tough for tech startups lately, but the agencies that work with them have also seen changes. Morgan McLintic of Firebrand Marketing works in the heart of the Valley, working with startups at …
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Jason Swenk on Lessons Learned from Working with 10,000 Agencies
37:29
37:29
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Agencies vary greatly, so finding helpful advice can feel daunting. With so many different agencies and approaches to running them, where do you turn to find reliable advice that has been tested thoroughly? Someone like Jason Swenk, who has worked with over 10,000 agencies in the last decade, fits that perfectly. This week, episode 204 of The Digit…
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Greg Hickman on Going from Labor to Leverage
52:14
52:14
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The agency world has two predominant models: the traditional agency and the new school agency that emphasizes productized services. No matter which model you work in, scaling an agency is never easy. But there are ways to make it easier, like monetizing your expertise and prioritizing having good quality clients in fewer numbers rather than a large…
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David Rodnitzky on Scaling 3Q to 500 People, Selling the Agency Three Times, and Finding Meaning
44:44
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Selling an agency can be a time-consuming, lengthy process full of large decisions. Now imagine going through that three times. David Rodnitzky has done just that, selling his agency 3Q Digital (now part of DEPT) multiple times, to several different types of owners until finding the right fit. He’s here to talk about what he’s learned from this jou…
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Kalle Mobeck on Scaling an Agency to $10M in Four Years, a Storytelling-Based Sales Process, and the AI-Marketing Revolution
40:01
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All too often, agencies rely too heavily on referrals to scale their business. Without spending time defining your brand and creating a sales process built on stories and relatability, growing your agency will be more complicated than it needs to be. My old friend Kalle Mobeck is here today to talk about how you can improve your sales process, scal…
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Paul M. Caffrey on Sales Preparation and Improving Your Close Rate
46:08
46:08
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There’s a stark difference between a top-performing salesperson and an elite salesperson. The difference? Thorough, professional preparation to separate your sales pitch and discovery call from the others your prospective client is likely hearing. Paul M. Caffrey, the Sales Preparation Expert, is here to talk about how you can position yourself as …
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How to Keep Your Agency's Pipeline Full Using Targeted Outreach
53:16
53:16
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Cold outreach sucks. I know it, you know it. And while this is true, there are ways to make it suck less. We recently did a training titled “Take Charge of Your Agency's Future Revenue” and wanted to share the replay with you today so you can get a taste of what we do here at Sales Schema and how we improve the lead generation process for our clien…
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Alyson Caffrey on Agency Ops and the Power of Sabbaticals
43:56
43:56
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Operations is often an overlooked part of an agency’s framework. But having the correct operations in place can not only make your business run more smoothly on the day-to-day, but it can also allow you to take time away for rest, which is essential to growing your business. Alyson Caffrey is here to talk about her Sabbatical method, and how having…
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David Reske on Packaging Agency Services, Scale, and Growing to 30 FTEs
38:15
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Growing and scaling an agency comes in different steps, from hiring your first employee to hiring managers so you can take a step back from your business. David Reske has grown several agencies since the late 1990s and is here to talk about what those different growth stages looked like to him, the lessons he’s learned about hiring the right employ…
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In today’s world, marketing and advertisements are cluttered and busy. With so much information being thrown at us every day, how are you supposed to put out strong marketing strategies that actually catch people's attention? According to Ben Guttmann, author of the forthcoming book Simply Put, the answer is simple, clear messaging that doesn’t try…
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Seth Price on Building an Eight-Figure Legal Agency
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Agencies come in many different forms, and featuring new perspectives is something we love to do here on the Digital Agency Growth Podcast. Today we’re bringing you Seth Price from Price Benowitz law firm and BluShark Digital marketing agency to offer his advice and perspective on growing your agency from the lens of the legal world. This week, epi…
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Jon Lenz on Building a Michelin Star Agency
34:23
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What words do you think of when you hear ‘Michelin star’? Likely, it’s words like quality, mastery, and consistency. We also want to achieve these qualities in our agencies, and thinking about applying Michelin-star standards to our businesses can completely change the game. Jon Lenz at Br8kthru Consulting is doing just that and is here today to ta…
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