Arek Dvornechuck public
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Want to know what it takes to brand a business? In the On Branding Podcast by Ebaqdesign, I find out by interviewing successful entrepreneurs and branding experts. Join my weekly discussions and interviews on branding, strategy and design. Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support
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In this episode, Arek sits down with Patrick Taggart, a distinguished video production expert and the driving force behind SkyBlue Creative. Patrick delves into the nuances of creating impactful video narratives and strategically using unscripted dialogue to forge genuine connections. Boasting years of industry leadership, he stresses the value of …
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In this episode, Arek welcomes Maggie Walsh, a respected branding strategist known for her expertise in brand development and cultural engagement. Maggie shares insights into crafting compelling brand identities and leveraging cultural moments to build loyal fan bases. With over 12 years of industry experience, she emphasizes the importance of unde…
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In this episode, Arek is joined by Richard Weylman, a celebrated consultant and Hall of Fame speaker. Richard, with his rich history in sales and customer engagement, unpacks his latest book, ‘Hundred Proven Ways to Acquire and Keep Clients for Life.’ He shares insights into the importance of creating memorable customer experiences and the role of …
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In this episode, Arek sits down with Mitch Duckler, the founder of Full Surge, a forward-thinking brand strategy consultancy. Mitch, a seasoned brand consultant, TEDx speaker, and best-selling author, delves into his latest work, ‘The Future Ready Brand,’ offering insights into how brands can navigate and stay ahead in an ever-evolving landscape. H…
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In this episode, Arek talks with Mickie Kennedy, the founder of e-releases, a leading press release distribution service that helps small businesses, authors, and startups reach top media outlets. Mickie shares his journey from working at a telecom research startup, where he saw the impact of effective press releases, to launching e-releases, a com…
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In this episode, Arek chats with Carlos Williams, the founder of DBC, a New York-based creative agency that works with clients such as Spotify, Bank of America, Meta, and more. Carlos reveals his distinctive approach to branding and the significance of using and understanding data to guide design. He also stresses on the importance of incorporating…
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In this episode, Arek engages in a conversation with Jess Cervellon, the VP of customer experience at Feastables by MrBeast, who is transforming the landscape of SMS marketing. They delve into the crucial role of customer interaction in enhancing a company’s rapport with its consumer base and aligning its communication with market trends. Cervellon…
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In this episode, Arek talks with Marin Richardson, a former national TV reporter and founder of DisruptPR, a leading PR agency for social impact. They examine the vital role of public relations in improving a company’s relationships within its communities and aligning its messages with societal trends. Richardson shares her journey and insights fro…
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In this episode, Arek interviews Amin Shaykho, the young entrepreneur and founder of Kadama, a $50 million tutoring app. They discuss the key aspects of social media marketing and how to excel at them. Shaykho shares his ingenious ‘social media first’ approach and tips for creating viral content that attracts and retains users. Don’t miss this insi…
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In this episode, Arek engages in a captivating conversation with Clint Runge, the acclaimed youth culture expert and founder of Archrival. They delve into the crucial elements of brand strategy and positioning, and how to master them. Runge unveils his innovative ‘gatekeeperless’ approach and imparts best practices for articulating your brand’s pur…
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In this episode, Arek talks with the award-winning positioning expert and author Jackie Bebenroth. They explore the key aspects of brand strategy and positioning and how to achieve them. Bebenroth reveals her unique approach called ‘productive distancing’ and shares best practices for defining your brand’s purpose and communicating it effectively. …
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In this episode, Arek chats with the marketing entrepreneur and author Ben Guttmann. They discuss the importance of clear, simple messaging in branding and the strategies to achieve it. Guttmann shares key principles for developing effective messages and anecdotes from successful campaigns. Don’t miss out on this insightful conversation about enhan…
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In this episode, I chat with Tom Schwab, the founder of Interview Valet and a podcast interview marketing expert. We dive into the power of leveraging other platforms, the effectiveness of podcast interviews in marketing, and the practical insights from his bestselling books. Schwab also warns about digital marketing pitfalls that could harm busine…
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In this episode, I talk to Benoit Beaufils and Subodh Deshpande, the co-founders of Innate Motion, a purpose agency that humanizes businesses and helps them make a positive impact. They share their secrets and stories from working with brands like Jaguar, Lacoste, and Hellman’s, and introduce their new book ‘Utopia Brands,’ which shows the future o…
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I had the pleasure of interviewing Kaine Levy, founder of Venture Agency, on my latest podcast episode. We discussed brand strategy for B2B businesses and how to find gaps in the market. Don't miss this insightful conversation! Listen now! --- Support this podcast: https://podcasters.spotify.com/pod/show/ebaqdesign/support…
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Learn about using de-positioning as brand strategy. In the 65th episode of the On Branding Podcast, Arek Dvornechuck interviews Todd Irwin and talks about de-positioning as brand strategy. Learn more: ➡️ https://www.ebaqdesign.com/podcast --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support this podcast: https://podcasters.spo…
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Learn about how you can write a creative brief. In the 64th episode of the On Branding Podcast, Arek Dvornechuck interviews Howard Ibach and talks about writing a creative brief. Learn more: ➡️ https://www.ebaqdesign.com/podcast/creative-brief --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support this podcast: https://podcaster…
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Learn about how you can build a strong brand image. In the 63rd episode of the On Branding Podcast, Arek Dvornechuck interviews Fredrik Öst and Erik Kockum and talks about how you can build a strong brand image. Learn more: ➡️ https://www.ebaqdesign.com/podcast --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support this podcast:…
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Learn about how branding enabled a $100M exit. In the 62nd episode of the On Branding Podcast, Arek Dvornechuck interviews Jordan Richards and talks about branding that enables $100M exit. Learn more: ➡️ https://www.ebaqdesign.com/podcast/branding-that-leads-to-$100m-exit --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support th…
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Learn about how you can build a healthcare brand. In the 61st episode of the On Branding Podcast, Arek Dvornechuck interviews Natasha E. Davis and talks about how you can build a healthcare brand. Learn more: ➡️ https://www.ebaqdesign.com/podcast/building-a-healthcare-brand --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Support …
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Learn about how you can create a memorable brand voice. In the 60th episode of the On Branding Podcast, Arek Dvornechuck interviews Lucy Bedewi and talks about creating a memorable brand voice. Learn more: ➡️ https://www.ebaqdesign.com/podcast/creating-a-memorable-brand-voice --- Support this podcast: https://anchor.fm/ebaqdesign/support --- Suppor…
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