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All Tom does is think about and start B2B businesses. This podcast is his excuse to talk about it.* *With awesome B2B entrepreneurs like David Heinemeier Hansson (37signals), Guillaume Moubeche (lemlist), Chris Walker (Refine Labs), Andrew Gazdecki (Aquire.com), Adam Robinson (Retention.com), Peep Laja (CXL), Gil Allouche (Metadata), Jonathan Dane (KlientBoost), Eric Sui (Single Grain), Arvid Kahl (FeedbackPanda) and many more.
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The (Objectively) Amazing Podcast

Arvid Kahl, Craig Burgess and Jamie Russo

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The ONLY podcast about the new and emerging creator economy. Join us whilst we discuss topics like: how to price your first digital product, how to brand yourself (and get comfortable with personal branding) and how to get over imposter syndrome.
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Indie Hackers

Courtland Allen and Channing Allen

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Courtland and Channing Allen interview the ambitious indie hackers who are turning their ideas and side projects into profitable online businesses. Explore the latest strategies and tools founders are using to capitalize on new opportunities, escape the 9-to-5 grind, and create their own personal revenue-generating machines. The future is indie!
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Barry Winata brings you insightful conversations with leaders, founders, investors, and disruptors discussing topics at the intersection of technology, business, philosophy, and psychology. promptpodcast.substack.com
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Nicolai Klemke (@nicolaiklemke) is an Indie Hacker with a PhD in Physics. Talk about a career change! Nicolai shares his founder journey from learning how to code to making waves in the music industry. We chat about carving out a niche in the bustling AI market, honing in on a customer segment that has a need (and a budget!), and building a team to…
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When you sell access to an API, what should you keep in mind? How would you protect your data but still make it easy to use? What product and legal repercussions does this all have? Those are questions I asked myself this week. And today, you get to listen to the process of exploring them and the answers I found. This episode is sponsored by Acquir…
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Tim Davidson on LinkedIn B2B Rizz's website B2B Growth Goals vs. Buyer Frustrations B2B, the excuses are getting old Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start …
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Aaron Francis (@aarondfrancis) lost his job and gained a new outlook on life — or rather, he stepped into entrepreneurship for good. Aaron weighed his options, found old friends who were ready for new adventures and finally took the plunge that his supportive audience wanted to see him take. Building his platform in public got him here. The skills …
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This week, I share my journey to finding Ideal Customer Profile — live on air. In this episode, I share my framework for determining who I will build for, market to, and sell to. I have a few candidate, and I work through my steps to find the right one for Podscan.fm. This episode is sponsored by Acquire.com The blog post: https://thebootstrappedfo…
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Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand? Guillaume Moubeche Shares All OLD WAY/NEW WAY…
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Jessica Malnik (@jessicamalnik) deeply understands how remote work has changed the world of marketing and running a business. And fortunately, she's sharing her knowledge. In fact, we talk a lot about how to communicate right: with your customers, with your market, and even with your globally distributed remote employees. From preventing coworker b…
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Big news! Podscan.fm, my B2B SaaS that alerts you when your keywords or topics are mentioned in any podcast anywhere, has received bootstrapper-aligned funding from Calm Company Fund. Booya! I share why I, ever the solopreneur bootstrapper, said yes to venture money, what that enables, what risks I see, and just exactly how this kind of non-crazy f…
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Sam Dunning on LinkedIn Breaking B2B on LinkedIn Breaking B2B's website Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of T…
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Mike Taylor (@hammer_mt) literally wrote the book on Prompt Engineering. He paints a vivid picture of a future where generative AI could make our traditional databases look like ancient relics, and the role of developers shifts dramatically. Instead of crafting code, they could be steering the helm of AI-generated software, potentially dealing with…
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I’m a pretty okay developer, but when it comes to marketing and sales, I really need help. And for the longest time, I’ve held myself back. That ends today. My current SaaS business, Podscan, is at a point where some very important decisions need to be made. I’ve got something quite big in the works, and I’ll be talking about this next week in much…
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Benny Rubin on LinkedIn Benny Rubin's email: benny@senders.co Sender's website Stop Sending Cold Emails From Google Workspace Email, Right Now Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most download…
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Johannes Radig (@joradig) runs a SaaS from the Canary Islands — the most recent stop on a globe-spanning digital nomad trip. Johannes and I chat about building a software business for agencies, how hard it is to find just the right prices, and what traditional marketing efforts can do for indie hackers. We dive into Leadsie, the social media onboar…
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“If this tech keeps developing as fast as it does right now, will I ever be able to catch up?” is a question on my mind and the minds of many founders I’ve been talking to recently. So, what about AI should we focus on? Where will this tech slow down, where will it speed up even more, and what should we focus on for our businesses? This episode is …
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Seismic's website Winnie Palmer on LinkedIn Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants …
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Tyler Tringas (@tylertringas) invests in bootstrapped businesses. Wait… Aren't those supposed to NOT take investment money? What's going on here? Alignment is what's going on. Where traditional VC's often have very different goals from founders, funds like Tyler's Calm Company Fund focus on helping niche software businesses that don't chase hypergr…
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Ever since I started building Podscan in public, I’ve received a lot of attention. And it’s been spectacular: I’ve found early users, prospects, customers, and cheerleaders. Apparently, when people see something get traction, they want to be a part of it. Besides the much welcome support on social media, this has also resulted in a few offers that …
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Robert Bolen on LinkedIn Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Cre…
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Nick Groeneveld (@ToolboxOfDesign) understands that design isn't about gadgets, widgets, or buttons. For Nick, design is understanding the needs, desires, and expectations of those you aim to serve. We chat about talking to your customers, what common mistakes indie hackers make when thinking about "design", and just how much more UX means than web…
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Do you like revenue and expense numbers? I've been running my new SaaS podscan.fm for a month now. And today, I share all the facts and figures behind this first four weeks — the good, the undecided, and the bad. This episode is sponsored by Acquire.com The podcast episode: https://tbf.fm/episodes/301-podscan-one-month-in-mrr-expenses-marketing-tac…
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Strava's business Strava's stories Strava's website Jonny Ross on LinkedIn Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson o…
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Marc Louvion (@marc_louvion) is the Maker of the Year 2023 and the visionary behind the innovative ShipFast. His product development philosophy emphasizes rapid shipping and focusing on feature-specific builds, which has transformed his approach to creating tech products. Utilizing platforms like ProductHunt for launches, Marc highlights the import…
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Sometimes, pondering what your worst enemy would do is a good idea. Taking their point of view gives you a fresh perspective on your own work, your business, and the way you are perceived. This episode is sponsored by Acquire.com The blog post: https://thebootstrappedfounder.com/adversarial-thinking-in-entrepreneurship/ The podcast episode: https:/…
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SaaSOpen's website Nathan Latka on LinkedIn Follow Nathan on Twitter GetLatka's website Founderpath's website How ClickFunnels Built a $160m Revenue Empire, $5 Billion+ Exit in 2023? Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: …
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Sharath Kuruganty (@5harath) is not only a successful software entrepreneur and podcast host, but he's also open about the tough times he's faced, like losing his job while buying a home and having a baby. Sharath talks about the importance of being grateful, loving yourself, and understanding that life is short. He tells us how staying humble has …
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Making money is hard. But even TAKING money takes some careful decision-making. Let's dive into payment platforms for solopreneurs today. Between Stripe, Paddle, and Lemon Squeezy (and then some), we have plenty of choices. But what matters most to people who already juggle 14 different jobs? I'll share what makes these platforms great, useful, and…
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Anthony Pierri on LinkedIn FletchPMM's website Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Ran…
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Yong-Soo Chung (@yongsoochung) is a champion of the Personal Holding Company: he owns several businesses, a media company, eCommerce, and a service provider among them. How does one stay sane with that much work in such diverse fields? He shares his survival framework and much more on the show today. I talk to Yong-Soo about hiring the right people…
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Many indie hackers and solopreneurs have a big exit as their primary goal. That might be because of the money, but also because of a business’ limited life span. But is there something like a ‘forever business’? If so, what do you have to keep in mind here? This episode is sponsored by Acquire.com The blog post: https://thebootstrappedfounder.com/f…
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Lara Acosta on LinkedIn Lara Acosta on Twitter Lara Acosta on Instagram Lara Acosta's YouTube channel Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with…
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Rox (@RoxCodes) recently sold his SaaS thumbnailtest.com. But he's pretty conflicted about the sale. What was promised to be a moment of joy and celebration quickly turned into doubt, grief, and confusion. Today, I talk to my friend Rox about the emotional complexity of giving up something you hold dear, how to move forward, and what it means to le…
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Today I discuss how I've developed my own advanced AI, moving away from relying on external platforms. I've managed to evolve the Podscan system from basic alerts to being capable of answering complex questions, all thanks to using llama.cpp and Mistral 7b on my own servers. This approach has given me complete control over our technology and made o…
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Adam Robinson on LinkedIn R!B2B's website The Retox Retreat BILLION DOLLAR CHALLENGE Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier…
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Josh Pigford (@shpigford)​, who created Maybe and Baremetrics, talks about bringing his financial tool back to life by making it open-source! This has sparked surprisingly high levels of interest and even investment. Within two weeks. In our chat, we delve into the challenge of building a platform that simplifies financial data, similar to how Zapi…
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Book your free Uscreen demo: https://go.creatorwizard.com/UscreenYTVideo1Feb24 Thanks to Uscreen for sponsoring this video! When you support them, it allows me to continue to bring you awesome free videos like this! 🙏 Should Arvid keep his rates the same with his current sponsors or raise them? After all, what if the brand thinks you're greedy and …
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Join me as I dive into a crucial choice every entrepreneur faces, balancing what excites us with what makes sense. This week, a voicemail made me deeply think about my projects, Podline and Podscan. One's a service for podcast voicemails, and the other scans podcast content. The message brought up a common challenge for founders: the pull towards s…
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Breaking B2B's website Sam Dunning on LinkedIn Breaking B2B - B2B Marketing & Demand Generation Podcast Emily Brown on LinkedIn Reachdesk's website Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most dow…
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Spencer Patterson (@SpencePatterson) is a former financial advisor turned tech entrepreneur, who transformed his non-technical background into a $3.5 million SaaS triumph. Spencer shares his journey from navigating failed ideas to creating a platform generating $140K in monthly revenue with 6 million users. His experience offers a blueprint for mar…
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In this bonus episode with my buddy Jay Clouse of Creator Science, you'll learn: - The right way to pitch yourself to brands - How to negotiate without leaving money on the table - How to handle contracts - And that you're probably wrong about some things Follow Jay Clouse: 🌐 Episode page: https://podcast.creatorscience.com/ju... 🧰 Get My Gear List…
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The "creator economy" is a dream of self-fulfillment and freedom for many. But once you're in it, it can quickly look bleak. Today, I dive into a world where everyone tells you to be consistent and trust the process. Let's examine the tension between creativity and attention. This episode is sponsored by Acquire.com The blog post: https://thebootst…
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Declan Mulkeen on LinkedIn Strategicabm's website Elena Hengel on LinkedIn Marketing Architects' website Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement w…
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Thibault Louis-Lucas (@tibo_maker), or Tibo for short, is the indie hacker and innovator behind successful ventures like TweetHunter and Taplio — which he sold for over $10M! In this episode, we unravel Thibault's thrilling journey from the joys of product creation to the intricacies of selling a business on the global stage. He shares his strategi…
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A proactive approach to sponsorships can feel a little intimidating. You might think: “I’ve got all these brands coming to me anyways, so do I really need to start reaching out myself?!” But if that’s your mindset, I guarantee you’re gonna be making at least 50% the sponsorship revenue that you could be. That’s why I challenged Lexi on her sponsors…
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How can you provide white-glove customer service if you don't even know what it looks like? That —and a few very exciting development with my recent SaaS project(s?!)— will be what I want to share with you today. This episode is sponsored by Acquire.com The blog post: https://thebootstrappedfounder.com/white-glove-onboarding/ The podcast episode: h…
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Eyal Webber-Zvik on LinkedIn Cato Networks' website Ben Brown on LinkedIn Session Media's website Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with Dav…
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Asia Orangio (@AsiaOrangio), CEO of Demand Maven, joins me as we dive into the world of customer discovery and (go-to) market strategies. We'll discuss real-life examples, like a Gantt chart tool maker who grew their business through customer feedback. This episode is a practical guide on balancing passion with profit and tackling early-stage marke…
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Figuring out how to pitch to a brand’s marketing team can feel intimidating for any creator. Heck, despite her background as a founder and Chief Marketing Officer, being on the other side of the curtain has left even Amanda feeling uncertain. But if you don’t wanna rely solely on brands just popping up in your inbox, this is a skill you have to lea…
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What's more important? Impact or Influence? Or does one facilitate the other? You'll learn what makes niche influence so valuable in an episode where I am briefly joined by a founder celebrity who has an opinion about a question I asked last week. Throughout their reply, you'll find out just why influencing has very little to do with taking selfies…
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Zero Calorie Marketing on LinkedIn Zero Calorie Marketing's website Check out bCast Check out Abney Check out our awesome sponsor, Fame, they start and grow the world's most profitable B2B podcasts Confessions of a B2B Marketer is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with D…
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Kasey Jones (@ABetterJones) is a maven in the realm of authentic online identity. As an entrepreneur who has weathered the storm of digital exposure, Kasey joins me to dismantle the barriers of vulnerability and self-doubt that so often plague professionals as they carve their space in the social media landscape. In a world where sharing too little…
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