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Greenlight is a multiple award-winning digital marketing agency that designs, builds, deploys and measures marketing solutions and campaigns across Search, Social, Display, Mobile, eCommerce, and more, with the unwavering objective of achieving dramatic growth for its clients. Greenlight promotes brands and products in 29 languages and 32 territories on behalf of such clients as diverse as ghd, Dixons Carphone, Superdry, Laura Ashley, Millennium Hotels & Resorts, Hiscox, Footasylum and many ...
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Greencast on turning challenges into opportunities during volatile times with Angie Knibb
10:10
10:10
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10:10
Angie Knibb, Head of Paid Search, sits down to discuss how volatile and uncertain times impact paid media, with a particular focus on the challenges posed by Brexit, and the opportunities for marketers to seize in order to flourish.By Digital marketing podcasts
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Greencast on what creativity in marketing looks like today with Matt Garbutt
7:54
7:54
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7:54
Matt Garbutt, Creative Director, sits down to discuss whether everyone should be considered as an extension of the marketing team, if we should now be creating content with customers, and if all creative marketers need to think like entrepreneurs to succeed.By Digital marketing podcasts
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Greencast on how to cut through the festive noise with your content marketing with Bogdan Marinescu
7:47
7:47
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7:47
Bogdan Marinescu, Digital PR & Outreach Specialist at Greenlight, joins us to discuss strategies and guidance to ensure your Christmas content marketing campaign cuts through the festive noise. Read his dedicated article here: http://bit.ly/2jDN6bEBy Digital marketing podcasts
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Greencast on planning and buying in TV advertising with Ian Lomas and James Wilkins from RP2 Global
8:45
8:45
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8:45
Ian Lomas, Deputy Managing Director at RP2 Global, and James Wilkins, Media Planning Consultant, recently sat down with us to explain the importance of TV advertising, how it’s planned and bought, and how it can marry with digital activity in the form of digital TV campaigns. They pull on key factors to consider when it comes to TV advertising stra…
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Greencast on digital transformation with Tom Gathern from Furniture Village
8:02
8:02
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8:02
Tom Gathern, Technical Project Manager at Furniture Village, joins us to discuss the digital transformation journey Furniture Village has been going through over the last two years, and the decisions and factors that have gone into that process.By Digital marketing podcasts
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Greencast on preparing for Christmas with Angie Knibb
6:57
6:57
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6:57
Angie Knibb, Head of Paid Search at Greenlight, sits down to discuss the challenges and pitfalls that brands are hit with in the run up to Christmas and what they can do to overcome them.By Digital marketing podcasts
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Greencast on Google shopping with Angie Knibb & Warren Cowan
7:37
7:37
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7:37
Angie Knibb, Head of Paid Search at Greenlight, joins Warren Cowan, CEO of FoundIt!, to discuss how Google Shopping can drive relevant traffic to your site and how to help those users find what they’re really looking for once they land there.By Digital marketing podcasts
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Greencast on offline events, with Evelina Jankauskyte, Events and Outreach Coordinator
8:12
8:12
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8:12
Evelina Jankauskyte, Events and Outreach Coordinator at Greenlight Digital discusses the importance of setting online KPIs for offline events. As well as monitoring digital results for offline events, Evelina discusses key trends that we’ll be seeing in the events industry this year and how running events should be an integrated process.…
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Greencast on content marketing with Rowan Evans, Head of Innovation
7:28
7:28
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Rowan Evans, Head of Innovation at Greenlight Digital discusses how brands have been shaping their digital presence and image online within today’s fast-moving digital and political landscape, referencing some recent examples to showcase how brands respond and react to such shifts. Rowan also considers brands that are getting contextual marketing r…
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