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**RETURNING NOVEMBER 9, 2021** How the secret mistakes behind marketing and sales professionals drove their future success. Every week, we'll listen to never-before-heard stories from the biggest names in marketing and sales, exclusively discussing their biggest mistakes, why they happened, and then how they managed to achieve greatness anyway. Everyone makes mistakes -- but it's the most successful of us who learn from them... and the bravest ones who come onto the Professional Confessional ...
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How Good Suggestions Accidentally Made This Non-Profit Director Toxic | Brooklin Nash, Nash Content Consulting
15:00
15:00
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15:00
Today's guest is content marketer Brooklin Nash, whose early career in a Guatemalan non-profit led him to a "fight or flight" situation with a stubborn, insecure director who gaslit him. Brooklin's mistake was the bad presentation of good ideas, compounded by youthful inexperience and the director's own insecurities. Basically, he didn't know when …
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Why One Pushover Principal Slammed the Door on This Teacher | Marc Maxhimer, The Tilt
12:54
12:54
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12:54
Marc Maxhimer, a former middle school teacher, talks about the time he tried to help his new principal -- only to get the door slammed in his face. Marc's big mistake wasn't confronting problematic behaviors in his boss. Rather, it was not anticipating his principal's misinterpretation of intent as a personal attack or a complaint. In future conver…
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How Her Mistake Led to 6 Months' Worth of Bad Projects | Charlotte McBride, Charlotte McBride Design
14:51
14:51
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14:51
Graphic designer Charlotte McBride talks about how her greatest strength turned into a weakness so big, she delivered 6 months' worth of bad projects. Charlotte's biggest professional mistake was rushing her projects to completion, prompting a career-defining confrontation with her direct supervisor. Her speed, combined with her inexperience and he…
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How His First Business Sold a Service No One Asked For and Wouldn't Buy | Joe Pulizzi, The Tilt
18:00
18:00
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18:00
"The Godfather of Content Marketing" Joe Pulizzi describes how his first business flopped by selling the wrong service to the wrong audience. Joe's big mistake was actually two-fold. First, he fell in love with his product before his customers validated the approach. Second, he sold to the wrong audience altogether! His original target market of ag…
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How His Mistake Chained Him to the Wrong Job for Three Wasted Years | Robert Rose, The Content Advisory
16:42
16:42
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16:42
Content marketing champion and Fortune 100 consultant Robert Rose reveals how his private insecurities kept him chained to the wrong job for 3 years. Robert's big mistake was waiting so long to leave his corporate gig -- but more than that, it was believing that inner voice that said he'd always be a failure because he "couldn't finish what he star…
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How His Mistake Embezzling Computer Parts Made Him Homeless | Steve Teare, PagePipe
13:01
13:01
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13:01
Serial entrepreneur Steve Teare's core mistake led him to embezzle computer parts and plunged him into homelessness before he could pick up the pieces. Steve's big mistake was his lack of awareness of his own personality, and how it could compromise his values to the point where he embezzled computer parts from his company suppliers. Even after rep…
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How His Mistake Lost an Impossible, Quota-Doubling Commission | Rob Finn, TraceLink
10:26
10:26
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10:26
Global sales manager Rob Finn introduces us to his younger self: A first-time closer with a chip on his shoulder so big, he lost a quota-doubling account. Rob's biggest mistake was letting his personal ambitions and thirst to prove himself blind him to the red flags plastered against a prospective deal that would never materialize. In what must be …
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How His Mistake Almost Cost $1.5 Billion in Lost Revenue | Mark Schaefer, Schaefer Marketing Solutions
11:39
11:39
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11:39
Social media branding consultant Mark Schaefer explains how his sales team almost lost $1.5 billion in revenue from a profitable (if problematic) client -- and how he managed to recover the account. Mark's biggest mistake was not hanging up fast enough. No, really, it was a teammate's indiscretion in choosing a bad time and place to vent about a pr…
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How His Mistake Bankrupted a Viral Video Company | Scott Stratten, Unmarketing
15:07
15:07
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15:07
Today's guest is entrepreneur, keynote speaker, and unapologetic Canadian, Scott Stratten, who explains how his biggest mistake drove a mind-bogglingly successful viral video production company into bankruptcy--and how he pivoted back into success. Scott's biggest mistake was his lack of professional curiosity and overconfidence in his approach and…
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How Her Mistake Almost Got Her Fired for Being "Dead Right" | Ashley Stryker, Professional Confessional
20:15
20:15
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20:15
Content marketer Ashley Stryker remembers the "feedback" meeting that nearly got her fired through her own self-righteous arrogance. Ashley's biggest mistake was her (my!) insistence that just because I was correct on a given strategy -- and the strategist presenting was incorrect -- did not mean that I presented it in the correct time or place, or…
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Support the Show.By Ashley Stryker
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