In this podcast, I discuss the internal diversity, embeddeness, and evolution and change of the Islam faith. Most people are oblivious to the concepts that make up this practice, and I dig deeper into the different aspects that make this religion unique in and of itself.
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Stories about technology, mobility, the cloud, social media, collaboration and cyber security. From Cisco headquarters in the Silicon Valley.
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There are thousands of talented people working behind the scenes in tourism, hospitality, events and destination marketing. Are you one of them? Join me, Kelly Ballard, as I chat with award-winning business owners and those making magic in attracting and delighting visitors in the West of England, UK. If you're wanting to connect with and learn from others in the visitor economy, this show is for you. For more information about me and the show, visit www.visitorelves.co.uk
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EP 42 Ticketing system frustrations? Make yours work more effectively for you with Sarah Bagg
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In this episode, I had the pleasure of chatting with Sarah Bagg, founder of ReWork Consulting, about getting the best ticketing or booking system to support your business needs. As a marketer, I've worked with several solutions, and I've noticed that most of them lack the automated link from email to CRM system. As a result, it's challenging to exe…
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EP 41 How working with the overseas travel trade could really help your business, with Jon Chamberlain and Mike Newman
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In this podcast episode, we focus on increasing bookings from inbound travellers or overseas tourists through the travel trade. My guests are Jon Chamberlain, Head of Marketing for VisitWest, and Mike Newman of B2Me Tourism Marketing. Jon has been working for 11 years to promote Bristol, Bath, and the surrounding areas as a European leisure destina…
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EP 40 - The state of the domestic group market in 2024, with Steve Reed Tourism
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Today's Marketing Insights is all about the 'groups' market. For many years, the domestic group travel or coach tour industry has been an important part of the UK’s tourism industry. Groups have historically been guaranteed business for many tourism organisations, with up to 50 people on a coach coming often during week day and shoulder periods. Ho…
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EP 39 Easy tips for mastering your email marketing with Sarah Orchard - Marketing Insight
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Today’s episode is all about email marketing and the simple things you can do to make it work more effectively to drive bookings. Joining me on the show is Sarah Orchard of Get Fully Booked. Sarah runs a marketing programme that helps small independent accommodation businesses improve their marketing and increase their direct bookings. Sarah was al…
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EP 38 Behind the scenes at the Royal International Air Tattoo, Cotswolds with Simon Hough
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If large open-air events or air shows are your thing, you'll love this episode. In today’s podcast, I chat with Simon Hough, Head of Commercial Activities and Hospitality at the Royal International Air Tattoo (RIAT), the largest military airshow in the world. We chat about the event and everything that goes into its creation across the year, includ…
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EP 37 Marketing Insight - How to work with influencers in 2024 with Claire Robinson, Weekend Candy
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Today's episode is the first of my Marketing Insights series. In it, I’m talking to the lovely Claire Robinson, founder and Creative Director of WeekendCandy.com, about the world of influencer marketing and how to work with Influencers in 2024. Claire shares several tips on how to find the right people to work with and get the most out of the relat…
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EP 36 Digital marketing insights and what's next for the UK's tourism industry with Jarrod Lopiccolo & Kate Sikora from digital agency Noble Performs
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Digital marketing is constantly evolving, and it can be a challenge to keep up. I recently had a conversation with Jarrod Lopiccolo (CEO) and Kate Sikora (Managing Partner) from Noble Performs, a digital agency that specialises in travel and tourism marketing. With over 20 years of experience in the US, they established a UK agency in Bristol in 20…
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Ep 35 The role of culture in Weston-super-Mare's Regeneration: conversation with Creative Director, Fiona Matthews of Super Culture 🌟
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Welcome to episode 35 of the Visitor Elves podcast. Today, I’m joined by Fiona Matthews, Creative Director of Super Culture, an organisation that creates cultural experiences in Weston-super-Mare. Super Culture creates large-scale events such as the annual light festival GLOW and Whirligig and works on initiatives involving the entire community. Su…
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Ep 34 ⚽️ Sports tourism in Bristol and the exciting plans for Bristol's Ashton Gate Stadium, home of Bristol City Football Club and Bristol Bears with CEO Mark Kelly.
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Welcome back to the first Visitor Elves episode of 2024. I hope you had a good Christmas season and your plans for 2024 are shaping up. In today's conversation, I'm going behind the scenes of Ashton Gate Stadium, home of Bristol City Football Club, Bristol Bears, and Bristol Flyers, with the wonderful, Dublin-born CEO Mark Kelly of Ashton Gate Spor…
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Ep 33 Setting out the ambition and plans for visitor economy of the VisitWest tourism region with Managing Director, Kathryn Davis
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In this festive episode just before Christmas, we have a returning guest, the lovely Kathryn Davis, Managing Director of VisitWest, shedding light on the key aspects of the recently launched Destination Management Plan (DMP). The VisitWest regional area, including Bristol, Bath, South Gloucestershire, and North Somerset, brings in a staggering £2 b…
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Ep 32 Insight into one of the South West's best campsite and outdoor activity centres Mendip Activity Centre, with George Combe
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Today's podcast episode features the delightful George Combe, talking about the growth and popularity of the Mendip Activity Centre in North Somerset. Spread across 250 acres, Mendip Activity Centre is the largest independent activity centre in the West. With a dry ski slope, toboggan run, watersports on the river, rock climbing, and much more. Dur…
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Ep 31 Noah's Ark Zoo Farm: An Accessible, VisitEngland Gold Award-Winning Visitor Attraction with Larry Bush
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With one in five households having someone with an impairment or disability, it is crucial for businesses in the visitor economy to prioritise accessibility. Your consideration and awareness of this market can make or break a visitor's decision to choose your business. Supporting people with access needs has always been essential, but in recent yea…
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30. How restaurant Urban Tandoor is smashing it on TikTok with Owner Sujith D’Almeida and TikTok Queen Nat Brereton
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It's been a while but I'm excited to be back with my 30th episode featuring the team behind the Bristol restaurant absolutely smashing it on TikTok - Urban Tandoor. Urban Tandoor are now apparently the most followed Indian restaurant account on TikTok, with many of their posts reaching views into the millions. In today’s episode, I chatted with Suj…
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29. Marketing in the visitor economy with Kelly Ballard
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In this final episode of Series 2, I am bringing you my story. I’m being interviewed by my Visitor Elf sidekick Shonette Laffy, Digital Marketing Manager of Visit West and fellow freelancer. During my conversation with Shonette, I share how I got into the visitor economy and what life was like in marketing before the internet existed - remember tha…
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28. Find out how Stroud Brewery and Stonehouse Court Hotel are working together as part of VisitGloucestershire's Sustainability Champions to help each other and drive change
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In today’s podcast I had the pleasure of chatting to two independent tourism organisations based in Gloucestershire who are leading the way in not only making their businesses as sustainable as possible, they are also on a journey to changing our thinking around how we spend our leisure time – including what we choose to eat and drink. This week I …
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27. How Bath's historic venues have adapted through massive changes, with Rebecca West, Marketing Manager at the Roman Baths
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Today’s chat is with Rebecca West, Marketing Manager responsible for one of the most visited pay-to-enter visitor attractions in the UK outside London - the Roman Baths. I was lucky enough to speak to Becca, just days before she started maternity leave to have her first baby. In fact by the time this podcast comes out, she might have some exciting …
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26. Hear about this year's momentous Bristol 650 celebrations from Naomi Miller, Acting Director at Bristol Ideas
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This week I've been chatting with the fascinating Naomi Miller, Acting Director at Bristol Ideas - organisers of inspiring talks and debates which shine a light a light on diverse issues in the city. Bristol Ideas runs events throughout the year, including Festival of the Future City in October, and the Festival of Economics in November. Join me as…
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25. You must have heard of the award winning boutique hotel Homewood Park? Listen to my conversation with Lewis Collins about what its like to work in and promote the distinctly cool Kaleidoscope Collection ...
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This week I've been chatting with the fabulous Lewis Collins, Brand and Marketing manager of the Kaleidoscope collection - three award winning luxury boutique hotels in and around Bath and Wiltshire. The multiple award winning hotels: Homewood (just outside Bath), The Bird (in the centre of Bath) and the Bishopstrow (in Wiltshire). Join me as I tal…
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24. Meet Anselm Guise, the aristocratic trance music aficionado, turned owner of stunning country estate Elmore Court, near Gloucester.
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Today’s podcast episode is with an aristocratic festival organiser, techno DJ and producer, who has combined his passion for entertainment with his love of the environment in his family home on the River Severn in Gloucestershire. Meet Anselm Guise, owner of Elmore Court the beautiful wedding venue and stately home just outside Gloucester. Find out…
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23. Podcast 1st birthday episode, with Annah Todman owner of Uncover Britain road trips, talking motorhome travel
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It's been a whole year since I first launched the Elves of the Visitor Economy podcast! Whoop whoop! Happy birthday to me As a big fan of camping, with a dream of one day owning a camper van, this feels like an appropriate time to be talking motorhome travels with Annah Todman. Today's conversation is all about her business Uncover Britain road tri…
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22. Growing a successful digital following for destinations with travel blogger turned in-house digital marketer Lisa Kowalkowski, Marketing Cheltenham
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If you are interested in growing an engaged digital following, you work for, or with a destination marketing organisation, then I’m sure you’ll find this week’s episode interesting. I’m talking digital marketing with travel blogger turned in-house digital destination marketer for Marketing Cheltenham, Lisa Kowalkowski. Lisa took her story telling a…
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21. The rise of the Sri Lankan restaurant chain The Coconut Tree, with founder Rodrigo Rasthinthe
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Imagine setting up a restaurant with five of your friends that is so successful that within six years you have got nine restaurants!! Welcome back to 2023, where my first episode of the year is with Rodrigo Rashinthe, Operations Director and one of five founders of The Coconut Tree chain of Sri Lankan restaurants. In 2016, Rodrigo and his friends b…
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20. Westonbirt Arboretum and the developments that have created a truly inspirational outdoor visitor attraction, with Sophie Nash, Programme Manager
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In today’s podcast I chat with Sophie Nash, Programme Manager of ‘Westonbirt’. Located in the Cotswolds in the County of Gloucestershire, the Arboretum is one of the most visited pay-to-enter attractions in South West England, and is ranked amongst some of the great gardens of the world. Over the past 10 years, Westonbirt has seen considerable deve…
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19. Running an independent, city centre guest house through challenging times with owner Carla Brooks, Brooks Guest House
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For anyone involved in running an accommodation business in a city location over the past few years, times have been tough. Todays guest Carla Brooks Owner of the Brooks Guest Houses (in Bath and Bristol) shares some useful advice, having survived the recession of 2008. If you have ever wandered into St Nicholas Market in the centre of Bristol, and…
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18. Making your hospitality business more sustainable with Mike Harris, sustainability expert and owner of Bar & Restaurant, The Strawberry Thief, Bristol
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Today’s podcast features my conversation with Bristol bar and restaurant owner Mike Harris, The Strawberry Thief. After many years following a career as a sustainability specialist, including time with the Eden Project, he decided to go back to his hospitality roots. In 2016 he bought The Strawberry Thief, situated on Broad street near St Nicholas …
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17. Top tips for generating national PR with Fiona Reece travel PR expert
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In today’s episode I am joined by the superb national travel PR specialist Fiona Reece, owner of Travel Tonic PR. If you’re wondering how, you might generate more national PR for your organisation but there is nothing new happening, you’ll love this episode. Join us as we reflect on the changing face of PR over the years, and hear some of Fiona's t…
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16. Building and nurturing 'place' culture, with Philip Walker, Gloucester City Council
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In today's episode, I chat with the man in charge of culture for the city of Gloucester, Philip Walker, Head of Cultural Services, Gloucester City Council. Where would we be without culture? Culture is vitally important, it provides the vitality, sense of belonging and opportunity for us to come together and connect with things that light up our he…
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15. Breathing life into ‘places’ through events – with Kate & Hannah, Directors of multi-award winning theatrical events company Bakehouse Factory
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If you work in promoting or bringing life to town and city centres, visitor attractions or have a dream of working for a creative organisation, you’re going to love today’s podcast. In this episode I’m joined by the wonderful Kate Statham and Hannah McGavin, Directors of Bristol-based and award-winning theatrical events company Bakehouse Factory. T…
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14. Riding on the crest of a in-land wave experience, with Nick Hounsfield, Founder of The Wave
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What happens when you are passionate about people’s health and wellbeing, you love surfing, and want to create something epic that combines the two? You create a humongous 200 meter in-land surf lake! In today’s episode I talk to Nick Hounsfield, founder and chief visionary officer of The Wave https://www.thewave.com, the first inland surfing desti…
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13. How independent shop Prior is leading the charge in driving visitors to the high street
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The face of retail and the high street is changing and those seeing success are passionate creative businesses that have a truly distinctive personality, like Prior Shop in Bristol. Our final episode of season one features the inspirational Beck Prior, founder of Prior Shop – 'High Street Shop of the Year' winner in the 2021 Holly & Co Independent …
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12. Addressing sustainable travel and transport in rural destinations with Hannah McDonnell, Gloucestershire Community Rail Partnership
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In this episode, Kelly chats to responsible tourism advocate and director of Gloucestershire Community Rail Partnership, Hannah McDonnell. Hannah is also Visit Gloucestershire’s lead on sustainability and social value. Responsible tourism, in which Hannah holds a master's degree, is an approach focusing on sustainability and making places better fo…
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11. How to maximise business from the travel trade with Florence Wallace – VisitWiltshire & Great West Way (R)
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In today’s podcast Kelly is joined by Florence Wallace, Head of Travel Trade at VisitWiltshire and Great West Way (R). If you work in the visitor economy, you'll know that the travel trade is another route to market – a business to business channel, so to speak, covering group travel organisers, coach companies, destination management companies, to…
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10. Why podcasting is a great option for businesses in the visitor economy
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Have you ever thought about launching your own podcast? Podcasting can be a great way to connect with your customers or visitors and it's getting easier to access all the time. Perhaps you work in marketing within a visitor attraction that has a wealth of valuable information via your experts. Or maybe you run a chain of restaurants and you've got …
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9. Driving sales to a new concept hotel with Lindsey Williams, Mollie's Motel & Diner
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In today’s episode, Kelly meets with Lindsey Williams, Head of Sales, at the brand new Mollie’s Motel & Diner. Located near Cribbs Causeway in Bristol, Mollie's opened last year, hot on the heels of Mollie’s Oxfordshire (which opened in 2019). The motel-diners are the brainchild of Nick Jones, creator of the luxury Soho House brand and this influen…
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8. What happening in the region including Bath and Bristol with Head of Tourism Kathryn Davis – Visit West
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In today’s episode, I chat with Kathryn Davis, Director of Tourism, Visit West and non-Exec Board member of Gloucestershire County Cricket Club and UKinbound. Kathryn is a fount of all knowledge when it comes to tourism, leisure and hospitality in the west, having worked in the industry for more than 25 years. In 2018, Kathryn was presented with th…
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7. Talking hotels, Gloucestershire and the recruitment challenge with Steve Gardner-Collins – The Hatton Collection & Visit Gloucestershire
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In this episode I chat to Steve Gardner-Collins, Sales Director of The Hatton Collection and Director of Visit Gloucestershire. Steve talks about The Hatton Collection's business portfolio, ranging from country hotels to pubs with rooms across the Cotswolds, Somerset and Jersey. Steve shares his insights and some of the challenges of working in hos…
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6. Managing Broadmead BID (in the centre of Bristol) with Vivienne Kennedy
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In today’s episode I chat with the inspirational Vivienne Kennedy about her job as Head of Broadmead BID in Bristol. Viv joined the BID as a social media intern aged 47 and seven years later she is now running it! Broadmead BID was one of the first Business Improvement Districts to operate in the UK and is responsible for supporting around 270 reta…
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5. What it takes to manage operations at Cheltenham BID with Belinda Hunt
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In this episode, I had the pleasure of speaking to Belinda Hunt, Operations Manager at Cheltenham BID (Business Improvement District). The regency spa town of Cheltenham in Gloucestershire was made popular in the 18th and 19th centuries as a place the wealthy travelled to – for entertainment and to drink the spa water, said to provide ‘healing prop…
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4. Inspirational management at We The Curious, Science centre Bristol with CEO Donna Speed
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I’m delighted to share my conversation with Donna Speed, Chief Executive of Bristol science centre and educational charity, We The Curious. Located on the harbourside, We The Curious is one of the city's leading family attractions, operating at the heart of the community. Donna started her career at Alton Towers and moved to Bristol when We The Cur…
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3. Inside marketing WWT Slimbridge Wetland Centre, Gloucestershire with Sammi Luxa, Sales & Marketing Manager
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In today's episode I had the pleasure of chatting to Sammi Luxa – Sales & Marketing Manager for WWT Slimbridge Wetland Centre in Gloucestershire. Sammi has been in the visitor economy for over ten years where she started her tourism career at Noah’s Ark Zoo Farm in Somerset. In this episode Sammi talks about marketing WWT Slimbridge as a visitor at…
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2. Talking Bath, food and being a tour guide in this beautiful city with Mike James Owner of Savouring Bath, food tour company
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It was an absolute pleasure chatting to Mike James at the end of 2021 for this conversation. Mike is Blue Badge Tour Guide, Tour Manager and owner of the double gold, award-winning food tour company Savouring Bath. As we all know, there is an increasing desire for experiences, where people want to immerse themselves in being hands-on, creative or i…
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1. Building and running a luxury glamping experience The Hudnalls Hideout Treehouse, Forest of Dean, with Sarah Orchard
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In today's episode I was delighted to chat with Sarah Orchard, owner of award winning luxury treehouse The Hudnalls Hideout. Sarah is not only owner of her own accommodation business, but she also runs her own marketing consultancy and online training and marketing club called Get Fully Booked. After many years working in tourism marketing, Sarah a…
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Welcome to the Elves of the Visitor economy podcast. A place where every two weeks, I chat with amazing people in the West of England, working behind the scenes in tourism, hospitality, culture and events, and everything in between. With our new ways of virtual working, I want to connect everyone back up on a deeper level, to help us learn from eac…
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This episode describes the internal diversity, embeddedness, and evolution and change that can been seen in the Islam faith. Most people are oblivious to the different concepts that arise in this religion and I discuss some of the aspects that are prominent in the practice of Islam.
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Ken Duda, Arista’s Chief Technology Officer and Senior Vice President of Software Engineering, public comment about Arista “slavishly” copying Cisco’s CLIBy The Network Podcast
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Michael Stonebraker, Trailblazer & Pioneer of Data Base Research
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A look at the career of Michael Stonebraker, the companies he founded and his involvement in data base research. Also listen to the conversation about his career and the awards he has received.By The Network Podcast
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A look at the career of Reed Hundt, chairman of the FCC under President Clinton, environmentalist, venture capitalist, lawyer and lifetime "Gore Person."http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1638111By The Network Podcast
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Network Trailblazer: Vicki Hanson by The Network PodcastBy The Network Podcast
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Kevin Ashton, Father of the Internet of Things & Network Trailblazer
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A look at the career of Kevin Ashton known as the father of IoT, Proctor & Gamble alumni, founding Executive Director of MIT's Auto-ID Center, author of How to Fly a Horse. http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1558161By The Network Podcast
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Researchers and engineers are applying Internet of Everything (IoE) technology to waterways, using it for everything from monitoring real-time flooding conditions to preventing contaminants from spilling into rivers. Here’s a look at three such projects:By The Network Podcast
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