Best Asia Tech Podcast by Graham Brown Podcasts (2024)

1
ATP503: Podcasting and The Democratization of Storytelling 44:45

3+ y ago44:45

44:45

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.I started Asia Tech Podcast 4 years ago and since then there has been a flourishing of storytelling technologies - from Tik Tok to Podcasts. In this episode I examine what's going on in communication tech both in Asia and the rest of the …

1
Bryan Clayton: How GreenPal grew its lawn mowing services business to $20Mn via Digital Marketing 29:19

4y ago29:19

29:19

Bryan Clayton is a serial entrepreneur with multiple exits. He is currently co-founder of GreenPal, a web and mobile app that instantly connects homeowners with lawn mowing & maintenance service professionals. In this episode of the Digital Marketing Podcast, we discuss various aspects of GreenPal's business and how Bryan + team has grown it to $20…

1
MN Hemant Mahto: YouTuber and Online Entrepreneur - 0 to 200k YouTube subscribers in a year 24:04

4y ago24:04

24:04

This podcast episode brings to the forefront a small-town boy MN Hemant Mahto from Bokaro, Ranchi, Jharkhand who has grown his YouTube channel from 0 - 198k subscribers in under a year. We talk about YouTube growth, personal branding and Hemant's content creation philosophy. The podcast is in Hindi with intermittent English translation.…

1
Xenia Muntean: How marketing teams can reinvent collaboration 26:21

4y ago26:21

26:21

Xenia is the founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams at brands like Jaguar, Land Rover, Viber, Siemens, and United Nations. For the past four years, she has worked with hundreds of marketing teams, helping them collaborate efficiently from across the room or across the globe. Xenia was rec…

1
Katija Vlatkovich: Helping small businesses succeed online during Covid 33:54

4y ago33:54

33:54

Katija Vlatkovich has been working in digital for the past decade, focusing on the areas of digital marketing strategy and advertising for retail/hospitality brands. Due to Covid-19, she has been sharing her knowledge with business owners helping them to change their business strategy during this time of chaos, by providing free advice and training…

1
Rohan Chaubey: Growth Hacking 26:42

4y ago26:42

26:42

Rohan Chaubey is the international bestselling author of the award-winning book “The Growth Hacking Book”. His book is endorsed by Amitabh Kant, CEO and Director, NITI Aayog, Government of India. Twitter and IBM’s partner product. Audiense ranks Rohan as India’s most-followed Growth Hacker. He co-founded International Growth Hacking Day on July 13t…

1
Interview with Avi Arya - Social Media Marketer & CEO of Internet Moguls 25:21

4y ago25:21

25:21

Avi Arya is a father of two girls and 6 dogs, a street car racer turned hotelier turned Social Media Influencer. He is named among the top 25 influencers by Influencive, ranked as one of the top 100 digital icons of the region by Impact Magazine and credited to create 100 million dollar revenues for his clients. With over 20+ years of experience, A…

1
Interview with Graham Brown - Host of the Asia Tech Podcast & CEO of Pikkal, a B2B Podcast Agency 39:05

4y ago39:05

39:05

I had a candid conversation with Graham Brown - Host of the Asia Tech Podcast & CEO of Pikkal, a B2B Podcast Agency We spoke about Graham's Podcasting journey How podcasting has evolved How Graham landed a podcast interview with Tony Fernandes, CEO of Air Asia. Graham's story of starting a B2B podcasting agency - Pikkal Why today's leaders need to …

1
Interview with Micha McLain - CEO at SearchClickGrow 37:25

4y ago37:25

37:25

Search Click Grow is a marketing agency that builds business growth systems to rapidly 2-4x your sales using proven digital strategies. Micha McLain has deep expertise in building funnels for his clients and has been in business for more than 16 years. Here are some question I asked Micha: 1. What does a typical day look like for you? 2. You have b…

1
Interview with John Vuong - Founder & President LocalSEOSearch.ca 28:45

4y ago28:45

28:45

As the owner of Local SEO Search since 2013, John's mission is to equip local business owners with the right products (websites), services (SEO) and knowledge to grow and expand to position these business owners as the industry thought leaders by being honest, transparent and having a strong will to succeed in business. Here are some question I ask…

1
Tips to get good ROI from Facebook Ads 7:24

4y ago7:24

7:24

I have been running Facebook Ads since 2014 for over a 100 clients now. Here are some tips that I have to get good amount of ROI from Facebook / Instagram Ads: 1. Full-form copy 2. Thumb-stopping visuals 3. Lead capture forms 4. Remarket to website visitors 5. A good compelling one-time offerBy Mandar Marathe

1
PDA160: Ian Stewart, Security Risk - SAAS Platform for Security Operations 51:12

4y ago51:12

51:12

Ian Stewart is the co-founder of Security Risk, a SAAS Platform for Security Operations. Ian has over 20 years of experience in both military, police, and security operations across the world. He understands the frustrations and pain points faced by both security personnel on the ground and security managers. Globally, only 5% of security personnel…

1
10 tactics to grow your email list 7:37

4y ago7:37

7:37

Here are 10 tactics you can use to grow your email list 1. Lead quizzes 2. Chat bot 3. Newsletter 4. Free courses 5. eBooks 6. Community / Forum 7. Webinar 8. Incentivized Survey's 9. Giveaways 10. Refer a friendBy Mandar Marathe

1
How to write a killer LinkedIn post that goes viral? 13:07

4y ago13:07

13:07

Want to get your post to trend on LinkedIn? Want to get people to react and engage with your content? Listen to the podcast and know how to go viral on LinkedIn.By Mandar Marathe

1
What's LinkedIn SEO? 7:46

4y ago7:46

7:46

How can you optimize your LinkedIn profile to be easily discovered by your target audience.By Mandar Marathe

1
PDA159-Joshua Chuah - Anzene, The future of energy with Battery packs 43:28

4y ago43:28

43:28

Joshua Chuah from Anzene shares his vision for better and cleaner energy management in smarter cities. Anzene manufacturers battery packs for smart emobility scooters. Currently in production and preparing initial trials in China.This podcast was brought to you by our sponsor K Startup Grand Challenge.…

1
PDA158: Red Dino - Ecommerce Integration in Southeast Asia 46:26

4y ago46:26

46:26

PDA158: Red Dino - Ecommerce Integration in Southeast Asia by Graham BrownBy Graham Brown

1
Sales Funnels 9:43

4+ y ago9:43

9:43

In this episode of the Digital Marketing podcast, we talk about Sales funnels and why its important that you have an optimized one. We talk about the different types of sales funnels and the components of a typical sales funnel including channels, pre-sales pages, sales pages, check out and email automation workflows.…

1
502: Communication apps Tik Tok and Wesing capture global teen users | Asia Tech Podcast 50:11

5y ago50:11

50:11

In this episode of Asia Tech Podcast my trends explorer colleague Yi Jing Fly joins me to share her latest insights. We look at how communication apps Tik Tok and Wesing are dominating a global teen user base and why, despite Zuckerberg’s dismissal, this does not bode well for apps like Facebook, Instagram, WhatsApp and Spotify. Tik Tok and Tencent…

1
ATP502: Communication apps Tik Tok and Wesing capture global teen users 50:11

5y ago50:11

50:11

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.In this episode of Asia Tech Podcast my trends explorer colleague Yi Jing Fly joins me to share her latest insights. We look at how communication apps Tik Tok and Wesing are dominating a global teen user base and why, despite Zuckerberg's…

1
ATP501: Podcasting for Robots - Human Communication in the Era of the Machine 2:06:29

5y ago2:06:29

2:06:29

Discover more tech podcasts like this: Tech Podcast Asia. Produced by Pikkal & Co - Award Winning Podcast Agency. I am sharing a new Audiobook called Podcasting for Robots. Podcasting for Robots is about human communication is the era of the machine. As businesses undergo radical change driven by digital transformation and hypergrowth technologies …

1
ATP500: A Story of Scorpions, Spin Bikes and Billionaires 55:18

5y ago55:18

55:18

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.Enjoy this special celebration for the 500th episode of Asia Tech Podcast. I share the highlights and memorable moments of my podcast journey including the time I ate a scorpion, talked to 2 billionaire entrepreneurs (Rod Drury and Tony F…

1
How to setup an employee advocacy program 9:38

5y ago9:38

9:38

When someone advocates for your brand or business, they extend the reach of your message by sharing it with their network. With an employee advocacy program, employees are the ones doing the advocating. What is employee advocacy? Employee advocacy is the promotion of an organization by its workforce. This could mean that employees share information…

1
Micro-influencer marketing 11:18

5y ago11:18

11:18

What is micro-influencer marketing? A newer concept known as micro-influencer marketing recently joined the social media scene. It’s the same concept as influencer marketing, but on a smaller scale: Brands partner with individuals with smaller followings on social media, typically 1k to 10k followers, to promote products with authentic, visual post…

1
What is moment marketing and how to do it well 8:49

5y ago8:49

8:49

Digital marketing is always evolving and moment marketing is something that has come to the fore in recent years. Across channels, your ads need to take current events into consideration. What is moment marketing? It is a means of connecting with viewers both online and offline. Moment marketing is creating campaigns that embrace the moment and cat…

1
ATP499: Japanese high school girls, Chinese dating and audio innovation 58:10

5y ago58:10

58:10

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.Young Asian Women have spent a long time on the outside of mainstream society looking in.That's why they are the first to break and re-make communications technologies...In the 90s it was mobile messaging. Today it's podcasting.In today's…

1
Top 10 Productivity Apps for Brand Managers & Marketers 8:03

5y ago8:03

8:03

The world has gone mobile. If you are a Brand Manager or a Digital Marketer, why shy away from going mobile? As an Inbound marketers, we have been using some apps that have improved our productivity and helped us make better use of limited time. Here is a list of the Top 10 mobile apps that I use to boost productivity : 1. Asana (or Slack) Easily a…

1
ATP498: Howard Yu - Relentless Innovation from The Valley to Asia 44:14

5y ago44:14

44:14

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.Howard Yu is the LEGO Professor of Management and Innovation at IMD Business School, and author of LEAP. In this conversation, we share top level insights from Howard's talk at the Singapore Management Festival. We look at how companies i…

1
Interview with Shane Barker - Digital Marketing Consultant & Influencer 32:38

5y ago32:38

32:38

From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments as a digital marketing consultant. He is a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others. Shane ru…

1
3 golden rules of client servicing 8:23

5y ago8:23

8:23

Clients are the lifeline of an advertising industry. No clients, no business, no revenue, no agency. This is a universal truth. And if you are a client servicing person, you know it more than I do. For those who have opted to service clients (and be the face of your agency), it’s time to understand and learn the rules of engagement. If you follow t…

1
How to move from paid to owned and earned media? 10:19

5y ago10:19

10:19

The terms paid, owned and earned media have gained some importance in digital marketing. With the world economy in a recessionary state, brand managers and chief marketing officers are forced to deal with reduced marketing budgets. Consumer decision making process has undergone a transformation, leading to an increased focus on owned and earned med…

1
How to make a good pitch deck 8:36

5y ago8:36

8:36

What goes into making a good pitch. This is what we have in every pitch deck: 1. Executive Summary - What the entire presentation is about. High level numbers for spends, returns, RoI, leads, CPL, Reach etc. which talks directly to the decision maker - the CEO / CMO / CTO who wants to have a birds eye view. 2. Roadmap to get there - Clearly define …

1
ATP497: People are the product - How Platforms will compete 29:23

5y ago29:23

29:23

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.I'm spending a couple of days with my client Xero down in Brisbane Australia this week for Xerocon. Xerocon is the manifestation of how a platform competes in this era of digital transformation. At the end of the day, it's about people. X…

1
3 keys to eCommerce success 17:00

5y ago17:00

17:00

Markets are moving online. Largest categories of online retail globally include apparel, consumer electronics and computer hardware. The fastest-growing categories include grocery, beauty & cosmetics, home appliances, and furniture. Online retail in India was $15 billion in 2016 and estimated to be $200 billion in 2026. India is the largest growing…

1
5 Google Ads extensions you should be using 8:34

5y ago8:34

8:34

Google Ads extensions, as the name goes, allow you to change, add, or alter Ads in your Google Ad campaigns. They extend the communication in your search ad copies. Along with click-thru rate, landing page speed and relevance of ad copy, usage of Ad extensions is considered as one of the factors in determining the quality score for each keyword you…

1
Top 5 conversion rate optimization tactics 10:14

5y ago10:14

10:14

Here are my top 5 conversion optimization tactics. Before we get started, What is Conversion Optimization? If I would have to define conversion optimization, it is a system for increasing the percentage of visitors to a website that convert to customers or more generally take any desired action on a web page. It is commonly referred as CRO. Convers…

1
How to write a blog post 11:35

5y ago11:35

11:35

How do you go about writing a blog post? Here are the steps that I would recommend: 1. Find a Blog Topic: First, you need to identify the right blog topic to write about. There are 1 Billion blogs, one for every 7 individuals. That is way too many blogs. How do you stand out? There are some tools you can use to know what to write about. BuzzSumo - …

1
ATP496: Digital Transformation and the New Customer Experience 1:34:49

5y ago1:34:49

1:34:49

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.In this special edition of Asia Tech Podcast I share an inside look on what's happening in the fast moving world of Customer Experience in Asia. Case studies featured include Alibaba Hema, PingAn Financial, Grab, Uber, Emirates and Airasi…

1
What is Account Based Marketing 8:33

5y ago8:33

8:33

What is Account based Marketing (ABM) ? Account-based marketing (ABM) is a highly focused business strategy in which a marketing team treats an individual prospect or customer like its very own market. The marketing team can create content, events, and entire campaigns dedicated to the people associated with that account, rather than the industry a…

1
ATP495: Why China Matters 53:19

5y ago53:19

53:19

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.This week on Asia Tech Podcast, Geoffrey Handley and Chris Grimshaw-Jones from Haitao Capital joins Graham D Brown to talk about the impact China has on the global economy. For the next 50 mins, they discuss the difference between Singles…

1
How to ace your content distribution strategy 9:00

5y ago9:00

9:00

Let's talk about content distribution and how do you do it right. If you would want to talk about content marketing, then I would say that 20% of your time should be spent on creating content whereas the rest 80% of your time should be spent on distributing the content across your multiple channels. Content distribution is required for getting peop…

1
Free Digital Marketing Courses 7:50

5y ago7:50

7:50

Today I am talking about free courses on digital marketing. Yes, you heard it right. A lot of students and working professionals come up to me and ask me, “How do I start learning digital marketing”. Someone said that there is no free lunch, but when it comes to digital marketing and online courses for Digital Marketing there are tons of courses ou…

1
ATP494: Podcasting for Community - Unlocking the $350 billion talent market 43:59

5y ago43:59

43:59

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.In today's Asia Tech Podcast I share insights on how brands can use podcasts to acquire and retain talent. While traditionally this may be seen as a recruitment or HR function, increasingly this will become how brands compete against each…

1
Copywriting - The ultimate digital marketing skill 9:16

5y ago9:16

9:16

Its not SEO, its not paid search. It's not your ability to run Facebook Ads or Google Ads. It's not how many followers your have on Social Media - Instagram or Facebook. It's not about partnerships or affiliate marketing. What I feel is the ultimate skill in digital marketing is to be able to write good copy. What is copywriting? Before the printin…

1
How to create content clusters to boost organic traffic 9:57

5y ago9:57

9:57

Major search engines like Google have made fundamental changes to their algorithms to favor topic-based content. Google makes minor changes to its algorithm every single day. Most major search engines roll out 500-600 updates a year and release 2-3 major named updates. With Search algorithms evolving to the point where they can understand complex s…

1
How to build backlinks using competitive intelligence 8:32

5y ago8:32

8:32

What are backlinks? Backlinks are hyperlinks from external websites that point to web pages on your websites. Why are backlinks important? They have been the core or crux of Google's PageRank algorithm. Google give a lot of importance to links from external websites to your website. Even today, backlinks are considered as one of the important facto…

1
How to respond to online reviews 7:16

5y ago7:16

7:16

If you might have see that there are a lot of websites that review your business. For example you have Google My Business which lists you on Maps or you have Bing Places. People can visit your listings and review your business. If you are a restaurant, people can review you on Zomato. If you are a spa, you would have a listing on Trip Advisor or a …

1
How to get more organic downloads for your apps 9:55

5y ago9:55

9:55

As of July 2019, there are 2.7 million apps on the Play Store and 1.9 million apps on the app store (iTunes). If you would have realized, you would have 30-40 apps installed on your phone. With the limited shelf space and real estate available, it is difficult to gain market share and downloads for your apps. Moreover, if you need to get organic do…

1
ATP493: How Brands Can Use Podcasts to Reach Asia's $30 Trillion Middle Class 44:22

5y ago44:22

44:22

Discover more tech podcasts like this: Tech Podcast Asia.Produced by Pikkal & Co - Award Winning Podcast Agency.Spotify has spent $400m on acquiring a winning strategy in podcasting. Their acquisitions include Gimlet Media, Anchor and Parcast. While the industry has analysed this strategic direction in detail, nobody has broken this down for Asia.I…

1
Top digital marketing tactics for manufacturing companies 7:41

5y ago7:41

7:41

Manufacturing companies are not focused on digital marketing techniques. Lets say you are a spare parts supplier to the automotive industry or lets say a sterilizer equipment manufacturer for hospitals / medical facilities, you can drive leads and inquiries for your business using digital marketing. Here are 4 tactics you can leverage: 1. Have a re…

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